FACTS & FIGURES 2010 Visitor Spending Food & Beverage Accommodations Private Vehicle Public/Local Transportation Retail & Other Recreation & Entertainment
$64 800 000 $40 600 000 $45 300 000 $ 2 100 000 $33 100 000 $24 100 000
31% 19% 22% 1% 16% 11%
Facts and Numbers Tourism generated $210 000 000 in 2010. Visits to southwest Alberta is highest during July, August and September. Average length of overnight stay in southwest Alberta is 2.6 days. Purpose of visiting southwest Alberta is Visiting Friends and Family 42%, Pleasure 42%, Business 4%, Other 12%. The average over-night traveler will spend approximately $199. Approximately one million travelers come through Chinook Country Region.
CCTA STAFF Nikolaus Wyslouzil – Executive Director – nikolaus@chinookcountry.com Jaci Zalesak – Director, Client Relations - sales@chinookcountry.com Colleen Bridges – Director, Marketing - colleen@chinookcountry.com Stephanie Van Hill – Reservations Manager & Executive Assistant - stephanie@chinookcountry.com Tawny Weatherall – Special Projects & Social Media – tawny@chinookcountry.com JoAnne Ronceray – Visitor Information Manager - joanne@chinookcountry.com Phil Edmundson – Literature Distribution Manager - phil@chinookcountry.com Myrna Girardi – Administrative Assistant – myrna@chinookcountry.com Your membership with Chinook Country Tourist Association is a great return on your investment. At CCTA, we are here to make tourism better for your business and help develop relationships within the tourism industry.
Chinook Country Tourist Association 2805 Scenic Dr South Lethbridge, AB T1K 5B7 8
Phone: 403-329-6777 Fax: 403-329-6177 Website: www.exploresouthwestalberta.ca Email: info@chinookcountry.com Twitter: @chinookcountry Facebook: facebook.com/southwestalberta
CHINOOK COUNTRY TOURIST ASSOCIATION
MEMBERSHIP
CCTA PUBLICITY WHO WE ARE Chinook Country Tourist Association CCTA is a non-profit organization dedicated to promoting Tourism in southwest Alberta. Chinook Country as a region, primarily borders British Columbia and Montana and extends north to Calgary city limits, following the Bow River east and including Writing-On-Stone Provincial Park. Chinook Country Tourist Association is governed by a volunteer Board of Directors elected annually from within the membership. Each director contributes a variety of skills and qualifications to the association ensuring the needs and goals of the entire region are encompassed in the association business plans and long term vision. 2
Chinook Country Tourist Association is in touch with social media. We maintain a Facebook page, Twitter, and a blog. Our website is a great reference when looking for tourist attractions and coming events. In early 2012, our website will also include an online booking engine available to all our members to use at no cost*. Here travelers can book all what they want to do from one website. *Small costs occur only when a traveler uses the booking engine to book a stay, attraction, etc. Chinook Country Tourist Association coordinates many successful marketing initiatives annually, as well as daily news, blog and event updates to our website at www.exploresouthwestalberta.ca Other promotions include the publication of a number of maps and guides, representation at consumer trade shows, television, print and radio advertising, and promotion of southwest Alberta as a destination to Tour Operators.
7
COMMUNICATING TO TRAVELERS Chinook Country Tourist Association is here to encourage visitors to enjoy their travels to the fullest. We provide information about places to stay, see and experience in southwest Alberta. We assist visitors at our Visitor Information Centre, website, travel guides, and maps. Visitor Information Centres – located at 2805 Scenic Drive S and 50 1 Ave S Lethbridge. Each location is staffed every day except Christmas/Boxing Day and New Year’s Day from 9 to 5 pm and have extended hours from 9 to 7pm from May long weekend to September long weekend. Website – www.exploresouthwestalberta.ca has more than100,000 unique visitors to our site each year. Each visitor views approximately 4.5 pages per visit and will visit our website for at least 3.5 minutes. Southwest Alberta Travel Planner - produced yearly to support travelers with their tourism plans in southwest Alberta and includes municipality information, special event dates, and more. Visit Lethbridge Guide – a publication for those visiting Lethbridge. Includes information about accommodations, places to dine, city parks, recreation, special events and attractions. Lethbridge & Southwest Alberta Map – a map of Lethbridge and southwest Alberta including attractions, dining, shopping, entertainment, municipality information and border crossing information. 6
CCTA OBJECTIVE At Chinook Country our objective is to provide leadership in the marketing of southwest Alberta as a region. We are here to support community, cultural, educational and recreational endeavours resulting in the attraction of tourists. Chinook Country Tourist Association is an advocate for the tourist industry of southwest Alberta. We believe in the importance of community development, historical preservation, cultural identity, and economical growth. We actively support tourism development in all sectors and assist development in emerging areas.
3
MEMBERSHIP
MEMBER BENEFITS
At Chinook Country Tourist Association we have hundreds of members and we are increasing our membership each year. Our membership consists of small and large businesses including hotels, golf courses, campgrounds, museums, galleries, attractions and more. Membership is based on a calendar year and is prorated accordingly.
• A listing of your business on www.exploresouthwestalberta.ca including a full page advertisement with photos and a link to your website.
We are committed to growing membership to ensure there is a diversity of representation and offerings for tourists within Chinook Country. Become a member of Chinook Country Tourist Association and discover the benefits it will have for you.
MEMBERSHIP PRICING (PER CALENDAR YEAR) General Business or Organization $375 Accommodations with 64 plus rooms $5.75 per room Accommodations with 64 plus rooms and onsite food and beverage $6.25 per room Educational Institutions with rental accommodations $3.60 per room Municipalities with 1522 plus people $0.23 per capita
• Literature Distribution • Your brochure is listed in the Chinook Country Literature Catalogue • Delivery of your brochure between April & August as ordered by other members, Visitor Information Centres and tourism partners • Access to all other member brochures listed in the catalogue. • Post Listing of your events on CCTA website • Post your stories on CCTA website • Display and promotion of your business and brochure at the two Lethbridge Visitor Information Centres, serving approximately 50,000 people each year • Promotion of southwest Alberta and your business at various trade shows and events including Canada West Market Place and Rendezvous Canada • Monthly newsletter, LINK, sent electronically, keeping you informed of CCTA activities, tourism trends, marketing ideas, and information about CCTA members • Promotion of your business by Chinook Country staff to visitors, industry, media and government. • Member to Member Savings Card. Receive discounts and other offers at participating Chinook Country Member businesses • Opportunity to provide savings to Chinook Country Members through the Member to Member Savings Card • Attend the Annual General Meetings, and serve as a Board of Director • Opportunity to be part of the online booking engine at www.exploresouthwestalberta.ca.
Membership fees are subject to GST
4
5