PRICING YOUR HOME AT FAIR MARKET VALUE

If the asking price of a property increases beyond fair market value, the market of potential buyers decreases dramatically.

IF THE ASKING PRICE IS:

THE PROPERTY APPEALS TO:

“Pricing your home right the first time will help it sell more quickly. Too many sellers try to overprice their homes, thinking they might get lucky. In reality, this often scares buyers away when they see the high price tag, and you only get ONE first impression! Find that sweet spot that will get offers rolling in.”

ASK ME FOR A COMPARATIVE MARKETING ANALYSIS!

A comparative marketing analysis (CMA) is a document that pulls statistics on homes similar to yours that will help us have a better idea of what your home is worth in the current market. A CMA includes the follow types of homes:

Sold in the Recent Past:

This shows us what buyers in this market have actually paid for properties similar to yours.

Currently on the Market: These are properties that will be competing with yours for the attention of available buyers.

YOUR HOME’S UNIQUE APPEAL:

Failed to Sell:

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Each property has special features that interest buyers. Whether you realize it or not, you are an expert on your home and can inform me about your property’s value better than anyone else!

What do you feel are the most appealing features of your property?

What features does your property have that differentiate it from other similar properties? __________

What changes or enhancements would you suggest to make to your property? ___________________

What do you regard as the most attractive features of the surrounding neighborhood?

Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? ______________________________________

Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?