Offishally the Best! Smales famous for fish since 1937

Offishally the Best!

For over 80 years the Smales family have been supplying Fish & Chip shops across the UK with premium quality Cod & Haddock. Founded in 1937, Smales remains wholly and independently owned by the Smales family. During this time the business has developed an excellent reputation throughout the UK, thanks to its sourcing of quality fish and seafood, coupled with its experienced and dedicated team of employees.

From being the first UK importer of Frozen At Sea fillets for distribution to the Fish & Chip sector, we have built strong trading links with quota holding fishing companies in Norway, Iceland, Faroe Islands, Russia and many other countries, which allows us to offer our customers the widest choice of Frozen At Sea brands in the market as well as providing reassurance and continuity to thousands of business throughout the country - including many winners of the National Fish & Chip Awards. Today we are the largest supplier of Frozen At Sea fillets direct to Fish Friers and supply many leading vessel brands – as well as specialising in the supply of Line Caught Norwegian fillets.

Our range of products extends further than Frozen At Sea fillets and we offer Individually Quick Frozen fillets such as Haddock, Plaice and Sea Bass; an extensive list of Seafood items including Prawns, Scampi, Fish Cakes and Squid; plus a number of core Fish & Chip menu items like Sausages, Pies, Coated Chicken and much more.

The Smales distribution network covers the whole of England and Wales via one of our 7 regional distribution centres, offering a reliable, friendly delivery service direct to your door, and through selected haulage partners we also arrange frequent deliveries to Scotland, Ireland, Europe and beyond!

We continually train and invest in key personnel which allows us to ensure our customers have access to the best and most relevant market information as well as a high standard of customer service. As a result of recent investments in our infrastructure we offer a weekly next day delivery service to our customers throughout the UK.

The company continues to work closely with long standing supply partners to enable us to introduce and develop innovative products in order to give our customers the choice and variation they need to stay ahead of the market.

With over 380 combined years of experience in the industry, our knowledgeable sales team are on hand to give the best advice on brand or product availability, pricing and delivery service.

Contact Smales today on 01482 324997 to discuss how we can support your business.