Q: When is a fish not a fish? A: When it’s a jackfruit

Jack and Bry unveils the World’s First Unbreaded Jackfruit Fish Fillet “It’s as close to the real thing as you can get without an actual fish.” CornwallLive

Jack & Bry, is an award-winning UK plant-based food company delivering great tasting protein alternatives across the US and UK marketplaces. It has now launched the world’s first unbreaded jackfruit fish fillet which aims at delivering authentic whole food - plant based alternative to fish. Being jackfruit based it delivers a real food/less processed alternative than many other plant based products.

“The texture of the fillet was also impressively similar to that of real fish, with a soft yet meaty consistency that reminded me of the flakiness of haddock or rock.” said Ryan Morwood, food reporter for UK based news outlet ‘The Packet’ at a recent local press tasting event.

After a successful launch at the popular Lewis Hamilton and Leonardo DiCaprio backed Neat Burger in London fish focused eateries such as the Harlees fish and chip restaurant group, Jack & Bry confirmed their intentions to bring the product to more restaurants/fish and chip shops in the 2nd half of 2022 to meet the demand for meat/fish alternatives.

Jack & Bry are on a mission, to take jackfruit to the next level with a diverse range of tasty, sustainable and nutritiously superior whole food plant-based meat/fish alternatives. In a short space of time, Jack & Bry have amassed an impressive line-up of highprofile customers and partners which includes Zizzi, Prezzo, Pizza Express, Ocado and most notably Papa Johns, who now stock their flagship ‘Jackfruit Pepperoni’ across the UK and select European stores with over 50 million pepperoni slices sold by the end of 2021.“We’ve changed the minds of climate conscious pizza eaters and burger lovers with our jackfruit pepperoni and gourmet jackfruit burgers; we now want to focus our efforts even further, beyond land and into the ocean with our world’s first jackfruit fish fillet.” said Bryony Tinn-Disbury, Jack & Bry’s Founder & CEO.

Currently the jackfruit fish fillet is distributed through Smales (Contact: 01482324997 or info@smales.co.uk), a high quality fish distributor.