The Chippie Landscape! Brand-new territory for many Chippies

The Changing Chippie Landscape!

“When lockdown first landed, fish and chip shops across the country were hit hard. Chippy owners had to introduce new services overnight to continue serving their local communities such as call & collect, click & collect and home delivery – and for some, this was brand-new territory,” says Isaac Fisher, General Manager at Pukka.

Our advice to chippy owners is to implement these flexible delivery services indefinitely. And to those who are yet to branch out into the digital world, there is no better time than the present - and you certainly aren’t alone.

“At Pukka, fish and chip shops are our heartland and the industry remains at the front of our minds – more so now than ever. Throughout the pandemic, we ran a campaign where we published, personalised social media advertising to chippy owners’ local communities, at no cost to them, to help them share the news that they were still open for business.

“We repeated the activity multiple times over the year that followed, to keep showing fish and chip shops that Pukka has their backs. In the end, we helped over 50 fish and chip shops get back on their feet, grow their customer numbers and ultimately help increase their takings. Our support for foodservice never stops and right now, you can access free posters and social media assets via our trade website: https://www.pukkapies.co.uk/trade/chipshop-home-delivery-tools/.”

Make the Most of the Vegan Opportunity We have seen huge growth in the number of vegans in the UK, growing +350% in the last year . It was therefore logical to offer chip shop owners the opportunity to cater to this growing trend.

“With a vision to put more pies on more plates more often, we recently launched a duo of vegan pies complete with the Vegetarian Society Approved Vegan trademark. With this launch, we were able to bring chippy customers the bestselling recipes they know and love, but made with 100% vegan ingredients. Our tasty range currently consists of our Vegan Chicken & Mushroom pie and Vegan Minced Steak & Onion pie.

“However, some businesses have said they find it challenging to justify stocking vegan options, as customers don’t always know they are available. To overcome this, we advise all chippy owners to really make the most of their shop windows by putting up posters advertising their vegan offerings to catch passers by and use their social media channels to let their customers know that they can enjoy a tasty vegan pie and chips meal – and we have some ready-made assets available on our trade website to help spread the word. By reaching people in the early stages of their consumer journey or interrupting them as they walk past your chippy, you are more likely to influence their decision to visit your chippy for their meal – and ultimately drive sales,” explains Fisher.

“Despite the challenges that the pandemic has thrown the industry’s way, we know that there is still a huge demand for this Great British mealtime favourite. Chip shops can tap into this sales opportunity by stocking the nation’s favourite brand– whether they are meat eaters, meat-reducers, flexitarians, veggies or vegans. Now, there really is a Pukka for everyone,” Fisher concludes. www.pukkapies.co.uk

Order yours now NEW Vegan pies

Minced Steak & Onion Pie Vegan Chicken & Mushroom Pie Vegan