Fancy winning over £1,000 of free publicity & lots of new customers?

ICE ICE BABY?

Fancy winning over £1,000 of free publicity & lots of new customers?

Now you can by entering this new class for Chefs announced by the National Ice Cream Competition.

The National Ice Cream Competition, run by the Ice Cream Alliance (ICA) - the only trade association for the UK ice cream sector, in partnership with the Craft Guild of Chefs, is delighted to announce a new class specifically for chefs in the UK.

“British chefs have been creating delicious ice creams for their customers for many years,” commented Ice Cream Alliance CEO Zelica Carr. “We thought it was time that this creativity was recognised and celebrated. This class is now open for entries and we look forward to tasting them at the judging at the Ice Cream, and Artisan Foods Show, 2023 in Harrogate 7 to 9 February.”

The National Ice Cream Competition, the ‘Oscars’ of the ice cream competition world, has been running for over 75 years and entries are judged blind by experts, which for the Chefs Class will include celebrity chef Gennaro Contaldo and a representative of the Craft Guild of Chefs. The winner will receive significant consumer and trade media PR organised by the ICA, worth over £1,000.

“The Craft Guild of Chefs is delighted to be partnering with the Ice Cream Alliance to launch this latest competition category,” commented CEO Andrew Green. “We will be encouraging all our members to enter and believe the winners publicity prize will give that chefs reputation and the business they work in a significant boost.”

The competition is now open for entries. All entries must be prepared by the chef using the equipment they have in their professional kitchen; specialised ice cream equipment can be used if this is part of the kitchen equipment the chef already uses. Any flavour (both sweet and savoury) can be entered to demonstrate the skills and imagination of the individual chef (additions and toppings are acceptable). The product should be dairy based.

Full rules on ingredients, instructions on how to get product to the competition organisers and in what format and all other relevant information can be found at: www. ice-cream.org/the-national-ice-creamcompetition/ .

Judging will take place at the Ice Cream, and Artisan Foods Show, 2023 in Harrogate 7 to 9 February 2023.

For further information about the ICA, the National Ice Cream Competition and the new Chefs Class of the competition go to: www.ice-cream.org/the-national-icecream-competition/

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