Norway. A whitefish nation and proud partner for British fish & chips

Arecent B2B networking reception at the Norwegian Ambassador’s residence in London marked the welcome arrival of Norwegian Seafood Council’s new UK envoy, Victoria Braathen. Victoria is now taking the helm to move forward new initiatives to support the fish and chip industry in the current economic turbulence.

The event was attended by key industry people including Chippy Chat Editor Austen Dack, and NFFF President and Vice President Andrew Crook and Caroline Murphy as well as suppliers such as TQ & Smales.

Said Victoria: “Over the years, the Norwegian Seafood Council has held a close relationship with the UK fish and chip industry. Together with our extended market team, I’m honoured to build on these great foundations and work together to further strengthen the seafood partnership between Norway and the UK through great British fish and chips. “Despite rising costs across many sectors, it’s now more important than ever to keep communicating with consumers on the benefits of choosing sustainable seafood. The more we can tell customers about where their fish is from, and the effort that goes into making sure it’s as sustainable as it can be, the greater chance we have of getting UK consumers to understand the incredible value they are getting from a portion of quality fish and chips.”

Continued Victoria: “Sustainability is of paramount importance to us and is vital to ensuring the industry survives. Both trade and customers alike play a vital role in safeguarding the future of fish. Whilst we’re seeing an increase in public awareness around sustainability, it’s imperative we work with operators to offer sustainable options and educate consumers on the importance of provenance and choosing sustainable species”.

Help customers make sustainable choices with Seafood from Norway

Brits have a particular love of cod and haddock: the UK is the largest market in the world for these species. Norwegian seas are home to one of the largest cod stocks in the world, the Northeast Arctic cod – and by quick-freezing at sea, customers can enjoy the taste, texture and nutritional benefits of Norway’s world-famous cod year-round.

Norway leads in its sustainable fishing practices. From pioneering stock management to diverse fishing fleets, everything it does has sustainability at its heart. Adhering to strict regulations, responsible stewardship underpins fishing process, along with constant assessment of quotas to maintain healthy fish stocks and ensure they are never over-fished.

As a key part of its export business, Norway works hard to ensure that British suppliers get stable deliveries of cod and haddock, while also reassuring them and their customers that the fish they receive is traceable, sustainable and of the very best quality. When choosing to sell Seafood from Norway cod and haddock, fish and chip shops are providing delicious protein from a country that takes great pride in its fishing methods and rich heritage, delivering quality and sustainability credentials.

Give customers con dence with Seafood from Norway 87%

of diners agree sustainable fi sh is important to them, but only one quarter know what to look for when visiting their local fi sh & chip shop.

Serve Seafood from Norway cod and haddock to give your customers confi dence that they are choosing delicious protein from a country that takes great pride in its fi shing methods and rich heritage delivering superior quality and sustainability credentials.

Cold Clear Waters World’s Largest Cod Stocks Fresh from Pure Waters Pioneering Stock Management