HEY- DAY

National Fish and Chip Day September Style!

By Austen Dack

Neoda members and shops please take a bow, National Fish and Chip Day 2020 has been hailed a success with the team getting massive PR and with some shops reporting good sales too!

Whilst in this strange year it may not be of the levels of 2019, without of course the showcase events, the internet once again lit up with the hash tag #nationalfishandchipday

Whilst It’s too soon to give any concrete figures in terms of media coverage what we have seen is phenomenal results with TV joining in broadcasts throughout the day and on radio stations and in national print and online newspapers. There was also been some excellent consumer and supermarket magazine coverage too.

Social media was at fantastic levels again with #nationalfishandchipday in the top 10 on twitter all day and trending heavily on Facebook too.

The aim was to promote great fish and chips and best practice whilst encouraging the nation to come and try our dish both on the day and later too. It was also important to see various companies coming together promoting the day, with Isle of Ely Produce once again putting in £1,000 to help fund the day’s activities.

Most shops who joined in and did on the day promotions reported good sales with many offering repeat purchase deals for subsequent visits adding further benefits to the promotion.

On the day I visited Eric’s St Ives. Craig Blythe was there to greet me and fry me a lovely piece of (fas) haddock, and some sagitta chips, with homemade mushy peas and tartare sauce. “It was great to be involved in the day, and to have the Chippy chat team here too was excellent.” He said

Here’s to National Fish and Chip Day 2021

Over the next few pages we have some pictures published from the day itself! If you have anymore email me austen@ chippychat.co.uk

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