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The Norse Code! Deliver Customer Confidence
The Norse Code!
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The Opportunity
Fish and chips are often the entry point to seafood for many consumers, so there is a real opportunity for operators to engage with their customers about the fish they serve. Recent research by the Norwegian Seafood Council identified that a third of Brits visit their fish and chip shop once a week or more, and 65% tuck in at least once a month.
A huge 9 out of 10 diners (87%) researched agreed that sustainable fish is important to them, but only a quarter (24%) said they knew what to look for when it came to sustainable fish in their fish and chip shop.
As a result, 74% of respondents agreed that they would find it helpful for fish and chips shops to tell them more about the sustainability credentials of their dishes.
The Solution
It starts by ensuring you serve the best the sea has to offer….. From pioneering stock management to diverse fishing fleets, everything the Norwegians do has sustainability at its heart. Adhering to strict regulations, responsible stewardship underpins Seafood from Norway’s fishing process, along with constant assessment of quotas to maintain healthy fish stocks and ensure they are never over-fished.
Additionally, thanks to its pure, icy waters, Norway provides the perfect conditions for fish, and its seas hold the world’s largest cod stock. This ensures that Norwegian cod and haddock are of superior quality, firmness and flavour.
When you choose to serve Seafood from Norway cod and haddock, you are serving delicious protein from a country that takes great pride in its fishing methods and rich heritage, delivering superior quality and sustainable credentials.
The opportunity lies in how you communicate this to your diners: by driving awareness of the quality of the product you serve; you are educating them about how this fits with their personal desire to eat sustainable fish. By displaying the Seafood from Norway sign of origin in outlet, you are reassuring your customers that they can expect the best quality sourced fish when they visit your venue.
Hans Frode Kielland Asmyhr, UK Director, Norwegian Seafood Council, comments:
“Fishing has received bad press this year, with a number of documentaries seeking to reveal the entire industry’s practices as unethical and bad for the environment. We know this is not the case and are pleased that it has opened up a dialogue around sustainability and seafood’s role in this. As we move into the new year, we want to work with operators to provide consumers with the education required to reassure them that they can eat seafood with confidence, when they choose Seafood from Norway.”
For further information on quality legislation and sustainability, please visit www.seafoodfromnorway.co.uk.
Every fish counts.
For more than 120 years Norway has been a global leader in marine research and sustainable stock management.
Our deep-rooted knowledge gives confidence our precious resources are responsibly managed and harvested using the best possible insight. Knowledge begins with experience.
Choose Norwegian seafood.
