Veg to Differ! Pukka’s award-winning vegan pies

from Chippy Chat & Fast Food Magazine Jan 22

Applaudable! The simplest of meals but has cult status

Veg to Differ!

Order pukka’s award-winning vegan pies in time for veganuary

By Austen Dack Pukka, the UK’s favourite fish and chip shop pie brand , has two vegan pie recipes – Vegan Chicken & Mushroom and Vegan Minced Steak & Onion – available for chips shops to order, to allow the industry to drive sales during the all-important ‘Veganuary’ sales period.

Pukka launched its vegan range of pies into fish & chip shops in time for Veganuary last year, and we were delighted because traditionally, Veganuary hasn’t been something that’s been easy for the sector to get involved in. Fast forward 12 months and not only is the range worth £3.2 million in retail , but its Vegan Minced Steak & Onion recipe has recently been awarded a Grocer New Product Award.

The fact that Pukka chose to make two of its bestselling recipes plant-based has helped to broaden the appeal of the pies amongst customers – plus they are also available in cases of 12 frozen wrapped pies. This gives the pies a longer shelf-life, while also giving customers confidence in the pies regarding integrity and segregation, allowing them to be served in the safest possible way.

Pukka’s General Manager, Isaac Fisher, explains: “Ever since we first started making and baking pies in 1963, fish and chip shops have been, and always will be, at the very heart of our story. That’s why we want to do all we can to help outlets drive sales – and enabling them to tap into demand for Vegan products throughout January with our range is just one of the ways we’re showing support.

“We deliver the vegan pies to fish & chip shops in cases of 12 frozen pies enclosed in our wrappers – which come complete with eye-catching photography and clear messaging. What’s more, to make it really clear to customers seeking out plantbased options, the recipes are highlighted with a vegan flash and the Vegetarian Society Approved vegan trademark on the front of the wrappers.

“It’s estimated that over 5 million people gave vegan eating a try this year , so we’d urge fish & chips shop owners to stock up on our award-winning plant-based pie range to drive incremental sales during Veganuary 2022.”