Mother Hubbard’s Famous Fish and Chips opens in Birmingham – with 45p Special

The New Chip Hub!

Mother Hubbard’s Famous Fish and Chips opens in Birmingham – with 45p Special

Almost 50 years after opening in Bradford, Mother Hubbard’s Yorkshire fish and chip shop is expanding into several Birmingham locations. Mother Hubbard’s ‘Famous Fish and Chips’ has opened a new takeaway and diner next to the Stratford Road in Sparkbrook, Birmingham.

There was a long queue down the road as hungry locals queued up to enjoy a taste of a £6.95 portion of haddock and chips for just 45p.The opening offer was the price the company said it charged when ‘Stan and Hilda’ from Coronation Street opened the first shop in Ingleby Road, Bradford on May 3, 1972.

The new Sparkbrook takeaway also has a sit-in diner. Tables there are surrounded by giant pictures of Birmingham city centre landmarks down the ages. They include Victoria Square, Birmingham Council House, Town Hall, and Museum & Art Gallery.

Mother Hubbard’s currently has three chip shops in Bradford with more in Batley, Keighley, Oldham, Huddersfield, Leeds, Halifax, Wakefield and Leicester. The company is also using the franchise model to expand into Coventry, Sheffield, Glasgow, Manchester, London and even Dubai. The seeds for the current franchised expansion were sown when Mother Hubbard’s reopened on December 28, 2011.

The family behind Birmingham’s Big John’s chain - which has 16 mostly franchised stores of its own in the city with two more currently planned for Hall Green and Northfield - has joined forces with Mother Hubbard’s to assist with its expansion into Birmingham. Big John’s director Bob Saddiq said the move was designed to be complementary, not competition, given the diverse nature of his own company’s menu which goes far beyond fish and chips. “Birmingham is a sleeping giant, the second biggest city in the country,” said Bob. “Mother Hubbard’s will help to bring people into the city.”

One of the directors of Mother Hubbard’s Chris said “We’re a community business... that’s why we wanted to offer our food on the opening day at 45p, to give something back to the community as soon as we opened. “We’re also all about proper fish and chips with our own crispy batter - we’re very professional and the fastest expanding fish and chips business in the country. We try to run our shops like family and use the best ingredients, like maris piper potatoes. Our fish is frozen at sea on the boat and defrosted here overnight so it’s as fresh as it can be.”

Are you expanding? Email austen@ chippychat.co.uk.

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