Veganuary Campaign offers consumer choice and chance for new menu options

Veg Out this January!

By Austen Dack

Veganuary Campaign offers consumer choice and chance for new menu options

Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2022 campaign, more than 620,000 people took their pledge to try a vegan diet, while more than 1,540 new vegan products and menu options were launched in their key campaign countries.

Since they launched their pledge in January 2014, millions of people have signed up to participate. The number of people taking part has risen dramatically year on year, and they have welcomed participants from all around the world.

Fish and Chip shops can also join in this month. Whether cooking in vegetable oil, serving more loaded chip-based dishes, promoting their home-made mushy peas, adding plant-based fish to their menus, plant-based burgers or indeed offering a vegan pie to their customers, shops can hopefully attract new customers.

Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.

Over the next five years, they will aim to make powerful strides toward a world where vegan is more the norm rather than the exception.

What have you done for Veganuary in your shop? Email austen@chippychat.co.uk.