Baby Come Back! Babylon back for Open Day

Baby Come

By Austen Dack Babylon back for Open Day

Isle of Ely Produce have been promoting a new Chip Ambassador role to promote the great British Chip in association with Agrico. Their new variety Babylon has been going down a storm in chip shops across the UK and will be back for you to try at the IOE open day in September too.

The Chip Ambassadors have become part of an UK wide group of shop owners and fryers who will promote best practice for potato buying, storing, and of course frying. The chain also includes key growers too like PJ Lee & Sons, and A. L. Lee Farming Company, as IOE looks to nurture the relationships they have grown across the whole supply chain over the last twenty years. Last year we sampled Babylon at the Isle of Ely open day, attended by over 100 people from across the fish and chip industry. It was so good to see so many people tucking into Babylon chips, fried perfectly by Pimp My Fish. Before the sampling Alex Moore Agrico UK Sales Manager, joined Chippy Chat publisher Austen Dack on stage to talk about the process of developing new seed for the fish and chip industry, and how important the chip shops are in being part of this process.

The latest National Fish & Chip Award Champion John Molnar was present. His shop The Cod’s Scallops was voted best takeaway in the whole of the UK. He is a big fan of Agria. John said “It was great to taste Babylon first-hand after reading about it over the last few months. I am pleased with the look, feel and taste of Babylon and would be keen to try some in my shop.”

The good news is that Babylon will be back for you to try at this year’s event on the farm on Sunday September 11th. It is one of the industry events of the year,

Back!

which successfully came back in 2021 despite the pandemic.

The event starts at 9.30 am at the farm in Ely, Cambridgeshire with a coffee and a chance to talk to industry colleagues. It is invaluable, not only do chip shop owners and staff find out first-hand how the potato crop is faring for 2022/23, but they also get an idea about predicted cost and quality of the crop for the year ahead.

Add to that lots of key suppliers will be exhibiting/sponsoring on the day too.

Last year we had (among others) Pukka Pies, Middleton Foods, JFK (Gadus), Premier 1 Filtration, TQ, Vito, Drywite, Friars Pride, Agrico, Norfisk, Seafood from Norway, BD Signs, Meijer Potatoes UK, ASAP Filtration, HZPC, Solana UK, Panaepos & Smales.

Please email austen@chippychat.co.uk if you would like to be a sponsor and/

or exhibit/present on the day. You will watch presentations on our giant AV, with full staging, from award winning fish and chip shop owners, giving you valuable advice for your shop. In 2021 we had fish and chip award champions The Cod’s Scallops, Fish and Chip guru Mark Petrou plus an intro from NFFF President Andrew Crook! If you would like to present on the day, please contact us.

It’s the FREE fish & chip industry event not to miss!

Oliver Boutwood Isle of Ely Director says. “It’s good to hear so many shops like the all-round good characteristics of Babylon. We are pleased with this partnership between Agrico IOE and chip shop owners, and especially pleased to fry Babylon at our farm on the open day.”

If you would like a FREE ticket for the chip shop open day, please email austen@chippychat.co.uk.

We will be featuring more reviews in the coming months, email austen@chippychat. co.uk if you would like to try Babylon and/or become one of our ambassadors.