Unit 133 – Fashion Styling Chloe Lacy
What is a fashion stylist? • There are three main types of styling, Editorial styling, brand consultancy and celebrity styling. • Editorial styling is a styled photo shoot either for a magazine or a poster etc. Brand Consultancy is were a brand will often have a good idea of what they want however just need help putting the elements of fashion together, and celebrity styling is were they will hire a stylist to pick and chose pieces of clothing for there wardrobe and also chose outfits for major events that they need to attend. This means they would choose everything from, there outfit, to shoes and accessories • A Fashion stylist is the job of a person who hands picks the clothing used in things such as editorial features, magazine print, television, film, music videos and any other public event. • A fashion stylist choses the general look of the shoot and decides the colour schemes, fabrics and the accessories. • When a stylist is styling a shoot for a magazine, they are often given direction from the director about the idea they have in mind, and also the brands they are looking to use. From here the stylist will chose every other aspect of the shoot.
Patricia Field • Patricia Field was born in 1941 in new York city. Her father was Greek and her mother Armenian. She is openly lesbian and in a relationship with Rebecca Weinberg. • Patricia Field is an American stylist that was first noticed for her work in the film series ’crime story’ in 1986. However her fame reached its heights in 2006 she was noticed for her work in the film ‘Devil Wears Prada’. • She is now most known for her styling work in the film series ‘Sex and The City’ and ‘Ugly Betty’ and was nominated for five EMMY awards, one of which she won. She was also nominated for six costume designers guild awards, of which she won four. • She has also got her own clothing website where she sells one of a kind pieces.
Patricia Field Work
Edward Enninful • Edward Enninful was born in Ghana however he was moved to London along with his parents and five siblings at an early age. He had a brief modelling career after he was spotted by Simon Foxton and the again on a separate occasion by a model scout. • Edward Enninful was given the position of fashion director at ID Magazine at the age of 18, which made him the youngest ever fashion director for an international publication. He is also most well known for his edgy signature looks, which also became his trademark. • Edward has worked as a stylist on ID magazine, Vogue Magazine, Italian Vogue and W magazine. He also works for Calvin Klein as a advertising consultant. • He is most iconic for the all black ethnic styled shoot he did for vogue. • Edward Enninful also designed the infamous ‘Meat Dress’ for Lady Gaga to wear to the MTV awards.
Edward Enninful Work
Katie Grand • Katie Grand was born in 1971 in Leeds, however spent her life growing up in Birmingham. She says she found her love for fashion and styling at the age of 12 and began shaping her education around that as a career. • She attended Birmingham Bourneville college of art were she improved her designs skills with pottery classes, jewellery making and life drawings. She then move on to central St Martins college of art and design where she found it had to settle on a particular subject. • She was names as one of the most powerful stylists on earth by the Daily Telegraph and soon after was made the editor in chief of POP magazine. • Katie grand is now the editor of LOVE magazine. A magazine she launched on her own. • She often still works with Luis Vuitton and Prada when they have there fashion shows.
Katie Grand Work
Bill Mullen • Bill Mullen started his editorial career as a fashion director. He has collaborated with miles Aldridge, jean Baptiste Richard bur bridge and Bruce Weber. • He is especially known for his stylish fashion, all interpretations of film and street style. • His provocative styling has appeared in American vogue, Italian vogue, vanity fair and men's vogue. • He is currently working as the design consultant for Versace. • He has had many collaborations with Annie Leibovitz, Richard Burbidge, Mikael Janson and Bruce Weber.
Bill Mullen Work
Styling Chloe Lacy
Body Shapes
Inverted Triangle
The inverted body shape typically has a larger bust and broad shoulder and a smaller lower body. By adding volume to the hips your body wil appear more hourglass.
o Go for narrowed V-necks or wrap tops to flatter your fuller bust. o Tailored jackets and trousers will help balance out your shoulders and smaller lower body. o Go for a dress that is fitted up top and has a tulip skirt, this will help define your waist and ass volume to your bottom half. o Go for tops that pull attention away from your shoulder and to your bust, for example V-necks, Ruffled tops and wrap tops.
Rectangle o o o o o
The rectangle body shape is often characterised as boyish. In order to add more definition and to appear more feminine we need to add volume.
Go for tops that have more detail, for example scalloped edges or ruffles. Add statement necklaces to enhance your bust, and a belt to define your waist. Go for more loose fitting pieces of clothing's that add softness to your angled body shape. Wear skinny jeans that will show of your legs and bum. Skirt that flare out from the waist will also help give the illusion of more curves.
Apple
The apple body shape typically had a larger middle area and a shorter torso. To balance this out we need to make the upper body appear longer and the middle areas more defined.
o Shape defining underwear will help add definition to your wait. o V-necks will help enhance your bust which will help take attention away from your middle area. o Wrap dresses that fit well over the bust fit well for an apple body shape and drape nicely of your stomach. o Pants that have more detail on the bottom area will make your bum appear larger. o Choose tailored jackets that add definition to your waist.
Pear
The pear body shape typically has larger hips and a smaller bust, their waist is their best asset.
o Show off your waist with a fitted top and a flared skirt. o Wear darker colours on your bottom half to help minimise the width of your hips and bold statement pieced up top. o Find a dress that s fitted around your bust, shoulders and waist and flares out around your hips, this will help give a more hourglass appearance. o Wearing a belt will also give shape and enhance your waist. o Wearing tops that have a lot of embellishment or pattern will help add attention to your bust making it appear larger.
Hourglass
The hourglass body shape typically has larger bust and bum and a smaller waist.
o Your can wear and shape skirt, however one with a fitted waist will look most flattering for your body shape. o A peplum top or skirt will accentuate your waist and curves. o If you are shorted its best to wear skirts that are 他 length as this will make you appear longer. o Fitted clothes are also a good option however not to tight.
Accessories
o Statement Necklace- Adding costume jewellery to your outfit is a cost effective way to dress up an otherwise casual outfit.
Synching in your waist can add definition, sophistication and class to your outfit.
o Hat- wearing a hat instantly dresses up your Monday t-shirt and jeans
o Statement Rings- Adding a few simple rings can give your outfit a chic look however if you are after a more boho inspired look you can add more chunky abstract rings.
o Sunglasses- Fashion sunglasses give you a chic celebrity look whilst also incorporating colours from your outfit giving you an effortless look. o Bag/Purse- a bag is a stylish, yet practical option for those who love to accessorise.
Mixing Textures
Mixing textures adds a more interesting look to an outfit. Mixing textures also gives you outfit and individual look. o Some say it is best to have one statement texture and then other smaller textures that compliment each other. For example a suede skirt and a chiffon style top. o Pick a colour and create your outfit with that in mind. It is always easier to incorporate small details of texture in your accessories when your first starting out. o You also want to choose to fabric that compliment each other, for example if you are wearing a cotton jumper this will pair well with a light weight chiffon style dress.
Mixing Patterns
Mixing pattern adds interest to a look. It can make your outfit appear more appropriate for the season. o Wearing a large and a small patterns help balance out your outfit. However adding more prints that are the same in size can appear to busy. o When adding patterns its always best to add one solid colour, this will help bring colours out of you patterns and also make it appear put together. o Try not to match your outfit to much, as if your outfit took a week to plan, you want to look effortless.
Colour
Colour Theory
Complimentary Colours o Complimentary colours are exactly opposite each other on the colour wheel, when combined they cancel each other out. o They also create the strongest contrast towards each other. o They work well when trying to create a both look however no to well when trying to get a chick sophisticated look.
Colour Block
o To colour block it is important to learn about the colours first. The key is to mix colours that are different in tone. o Choose three colours maximum that are a couple spaced from each other however not opposite.
Triadic Colours
o The triad colour scheme focusses on colour that are evenly spaced on the wheel. o This time of colour theory often turns out quite bold. o It also tends to be a balanced scheme. Often one colour will be the main one and the other to are used as accent colours.
Analogous Colours o Analogous colours sit next to each other on the colour. They are more complimentary when used together as part of a colour palette. o Its important to choose no more than 3 colours. o If your just starting out choose neutral colours.
Monochromatic Colours
o Monochromatic colours are variations of the same shade. In order to style an outfit this way first you have to choose your colour. o For example there are many shades of pink. o Monochromatic colour scheme works well together and is easy on the eyes, making your outfit look well put together.
o o o o o o o o o o o o o o o o o o
Customer Profile
Zoe Walker Age-17 Inverted triangle with wider hips Light complexion Oval/oblong Dark blonde/light brown 5’6 Eye colour- Blue Sales assistant Hobbies- Eating Upcoming event -Holiday.. Summer Likes- oversized loose clothing, jeans, highwaisted Dislikes- tight dresses Best feature-legs Worst feature-thighs Size-8 Brands they like- ASOS Budget- student, part time job
Job interview
Wedding
Summer Holiday
Day/Night Look
Night Out With Friends
5 Customer Profile’s
She enjoys having a bold and adventurous sense of style.
rends t t w e ds n t are no n i f e a Sh ng th ailable i l a e app y av l i d a yet re eces i p d g an indin le are f s y enjo her peop t that o t wearing. e not y
She is a nt flamboya ho rw characte likes to t her represen ity in personal . her style
She is s enjoy omeone w ho s clothe wearing s her st that make and o ut .
She also enjoys to splurge occasionally on a new handbag or a pair or louis Vuitton's.
She is someone who is more mature and is well progressed in her career.
She prefers a hi-end stylish look that incorporates a monochromatic colour scheme.
She prefers to do a shop each season picking pieces that incorporate her hi fashion taste. She prefers to chose timeless pieces that can be restyled later on created an entirely different and fresh look.
A pair of heels are a must have for every occasion.
Her collection of sneakers are what she likes to spend her money on.
She tends to go for pieces of clothing that a cheap yet comfortable. Pieces that can be restyled and give a different look in order to accommodate her busy schedule and tight budget.
Her must have is an oversized handbag that can carry all her supplies
She sticks with a monochromatic colour palette so that she does not stand out to much at school/college. A good t-shirt and sweats are the way to go.
She is someone who likes to stay ahead of the trends and likes to purchase them before they enter high-street stores. She enjoys being the first to try all the new trends and is not afraid to stand out. She is confident in what she wears and is able to mix trends to make a desired look. A good vintage shop, boutique and designer shop is her favourite places to shop when looking for her new garments.
She prefers not to take fashion risks and once she starts wearing a trend its usually when its too late She prefers to sit to neutral colours in order to blend in and prefers comfort over style.
She is more comfortable wearing something that doesn’t stand out to much.
Fashion Adverts
Maternity
Innovator
Student
Plus Size
Affluent
Mature
Forecasting Trends
Styling Project
Trend Board
Wardrobe Ideas
Glassy Sheers Super-sheer snits have a flawless technical beauty. Transparent or opaque, matte sparkling. Knits with both indecent and milky surfaces are key, sometimes with stretch.
Makeup Ideas Lighting
Makeup Ideas
Luxure
I have chosen Luxure because it is targeted towards a more affluent person, they also have a more feminine approach which fits in well with the future trend I have chosen.
PERSONAL STYLIST
DATE: 24/02/2015 TIME: 11.00am SHOOT/JOB: Glassy Sheers LOCATION: Home CREATIVE TEAM DETAILS: Drilon Islami, Chloe Lacy PHOTOGRAPHER: Drilon Islami MAKE UP: Chloe Lacy, Neutral colours, winged eyeliner, rosy lips, HAIR STYLIST: Chloe Lacy, straighteners to create loose waves, hairspray WARDROBE STYLIST: Chloe Lacy, sheer white tops, white and grey knits MODEL(S): Chloe Lacy PRIMARY CONTACT: 07712547666 ANY SPECIAL INSTRUCTIONS: None
ASSIGNMENT / CALL SHEET
Unedited images
Unedited images
Magazine
Evaluation I have chosen Glassy Sheers as my future trend because it is focused on sheer and knit materials that have a transparent or opaque appearance. For my shoot I chose to wear both a thick opaque grey jumper and a white sheer top with a white knit oversized cardigan, I also wore a white bandeau top to incorporate the minimalistic approach. I chose to do minimal makeup with a dewy complexion and rosy lips as my colour scheme included, light pinks, greys and deeper dusty pinks. For the location/scenery I chose to use fairy lights, and sheer fabrics to drape around me. I have targeted my magazine towards a more affluent person because of the way the images have been edited. I have kept it simple and sophisticated using a thin black border to give the images some consistency. I used Photoshop to change the ‘levels’ ‘hue/saturation’ and also the ‘exposure’ to get the affect I was looking for. On the images that feature the fairy lights I went in individually to brighten the lights giving the images a warmer/brighter look. To go with my overall concept I have chosen Luxure magazine because they are a affluent magazine who also have a more feminine appearance which is what I wanted for my photo-shoot. They're images are sleek and fashion forward which I feel fits in well with the trend I have chosen. The colour scheme that they tend to stick to for they covers are also more on the feminine side, staying quite soft. I've noticed that they tend to chose a trend, or a specific element and focus the shoot around that. They also tend to use either satin or lace materials on there cover image. In preparation for my photo-shoot I did a lot of research into different consumer groups, for example, an affluent consumer group are people who have select taste, and enjoy shopping in high stored such as Chanel, or Louis Vuitton. I researched into colour schemes, so that I was able to understand why certain are paired together and how you can create a whole new concept of a shoot just by changing the colours of your garments. I also researched Locations, garments, makeup/hair and future trends in order to figure out what I wanted my own photo-shoot to end up looking like. I knew that I wanted it to be a strictly feminine shoot with fairy lights, I also knew I wanted lightweight sheer clothing and also some heavy weight knit. I also created a call sheet for my photo-shoot indicating who was doing what jobs and what the shoot was going to entail. I did two prior experiments of hair and makeup because I wasn’t sure if I wanted to do a natural dewy makeup look or stronger more heavy makeup look. However I decided the more natural makeup and curly hair suited the trend appropriately. The photo-shoot was quite successful, I got some good images that represented the trend I had chosen well. I had originally planned to do the photo-shoot at a family members house on a staircase however that could not go to plan. I feel this could have been prevented with better planning and I also would have liked to do more practice runs in more locations and then chosen the best one for the actual shoot but I am still happy with the outcome.