inka the odd sock co.
Brand Guidelines By Chloe Alexander
INKA. The Odd Sock Company.
Brand Bible
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
The brand identity guidelines
required to ensure consistency and branding successfully.
inka.
brand guidelines
INKA. The Odd Sock Company.
the odd sock company
Brand Guidelines
Contents Our Brand Typography Logo Pattern Colour Photography Socks Inka Store
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
01
Our Brand
Inka started in 2018 with a vision to spread unisex fashion into the world with customisable odd socks. Creating unique and indiviualised socks for all of our INKA sock lovers. With a high standard of product quality and creativity the INKA team are professional design profectionists.
INKA. The Odd Sock Company.
Brand Guidelines
Our Values & Personality inka is known for being warm and welcoming and sharing their vision of unisex sock to the world. Below are a list that are important to inka and reflect the inka, odd sock company brand identity.
Personality
Values
Colourful - Inka thrive to bring colour into everyones day to day life.
Quality & Value - always producing products to the best potential.
Fun - Wearing odd socks is different and fun. Creating a playful brand, encouraging everyone to mix up their ourfits.
Integrity - Being unique, authentic and quirky is what inka thrive to be.
Challenging - Inka is an opening minded brand challenging gender ideals.
Sharing - Sharing a vision and teaching consumers about unisex brands.
INKA. The Odd Sock Company.
Design Essence Brand Guidelines
INKA. The Odd Sock Company.
Every product range should be designed to reflect Inka’s brand ideals and vision. Creating a unique and quirky look. The look needs to feel fresh and stand out from the other products on the highstreet. Inka will adapt to different events and moments going on in the world, to stay current and in the eyes of the consumer.
Brand Guidelines
(Inka, The Odd Sock Company. 2018)
INKA. The Odd Sock Company.
“a vision to spread unisex fashion into the world with customisable odd sock”
Brand Guidelines
02
Typography
“The imaginative high-contrast typeface combines characteristics from scottish and Garalde models. Vesterbro Poster is warmer then most Didotinspired display faces. It has friendly, organic shapes, with a generous x-height and short serifs. Its titled axis and supple curves lend Vesterbro Poster an inviting, jovial personality.”
The font ‘Vesterbro’ is a vitual visual element of the INKA brand. Vesterbro Poster is mainly used for titles and logo elements. Vesterbro Light is used for main body text as well as Vesterbro Regular to create a visual variation in a block of text. The typeface can be used in a variety of media types, from digital to print.
Vesterbro by Black [foundry]
INKA. The Odd Sock Company.
“The core design of the Vesterbro family is the poster weight”
Brand Guidelines
Vesterbro light The product name should appear in Vesterbro Poster. This serif font has clarity so even in smaller sizes.
Vesterbro regular Vesterbro medium Vesterbro bold Vesterbro extra bold Vesterbro poster
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-) Vesterbro Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-) Vesterbro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-) Vesterbro Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-) Vesterbro Bold
Vesterbro Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-) Vesterbro Poster
INKA. The Odd Sock Company.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$(&?!%.,:;-)
Vesterbro Poster
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890$ (&?!%.,:;-)
Brand Guidelines
Vesterbro Poster is used for titles, quotes and also the logo. This font represents the brand as a ‘fun’ and ‘quirky’. However, the serif font makes the brand message serious creating a constrast.
brand guidelines
INKA. The Odd Sock Company.
Brand Guidelines
03
Logo
This logotype is the central element in INKA’s visual communications of the brand. In the logotype, the letters I-N-K-A are reduced to their most simplified form, using Vesterbro as a strong piece of typography. The letters and strokes are all of one width , evoking the qualities of unity. The serif bold font creates a serious brand, the the boldness creates a fun element to the brand itself.
The logo on the opposite page must always be used.
the odd sock company: “the odd sock company� slogan is clear and simple to what the brand is. Consumers can trust the brand and know exactly what they are getting.
129mm 129mm
10mm 10mm
Minimum size
INKA. The Odd Sock Company.
Maximum size B2B
Brand Guidelines
Incorrect Logo Use The logo is designed as solid vector letterforms. That would be shown infront of a solid coloured background or the INKA patterned backgrounds.
1. The letterforms in the logotype must never be broken by a pattern. 2. The logotype should never been shown as an outlined logo. 3. The logo must never be placed in a outlined shape. 4. The logo should never have the opacity changed. The logo should always stay at 100% solid colour.
5. The logo should never be layered on top of the same logo to create a shadow. 6. The logo should always solid white when on dark backgrounds, never change shade of the logo. 7. The logo should stay on its horizonal bas line. Never should be vertical. 8. The logo should never be stretched or miss shaped.
2. 3.
4. 5. 6.
7.
8.
INKA. The Odd Sock Company.
1.
Brand Guidelines
04
Primary Pattern INKA has many patterns that are used as the main visual element of the brand. This pattern would be used on the window displays, socks, social media and all digital elements. This pattern portrays a fun young brand that works with a range of colours schemes when customising the socks.
INKA. The Odd Sock Company.
Brand Guidelines
Secondary Patterns As well as the primary pattern, the brand has secondary patterns. These patterns are made to work with many different colour schemes, that would be reflected on to the socks. These patterns have been created to work with any colour scheme and work on any sock. This gives the consumer freedom to choose what is unique to them!
INKA. The Odd Sock Company.
Brand Guidelines
05
Colour
The patterns can work with any colour scheme, making the socks customisable and not completely ‘odd’. These are some examples of use of colour in the patterns for the brand and also the socks. The patterns can work with any colour scheme, making the socks customisable and not completely ‘odd’. These are some examples of use of colour in the patterns for the brand and also the socks.
hex #efc0c4
hex #d7d0d0
hex #ea5738
hex #0b0c0c
hex #e8ad28
INKA. The Odd Sock Company.
hex #3b62a0
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
06
Photography
The inka socks must appear in all of the brand photography. The idea is to create an exciting, fun mood that is colourful and quirky. A style that appeals to inka’s young target audience. These shots should be either taken in a studio like the images shown or taken as street photography. These need to be taken in a urban, colourful area. Such as Shoreditch or Soho in London. The images should be shot at an appropriate angle, so that the photographs are consistent. The shots should look slightly uncomfortable and strange. Representing the ‘odd’ sock brand. Overall the photos need to represent a fun, unique brand and need to excite new and exsisting consumers.
All photos were taken by Ciara Delaney. Edited by Chloe Alexander.
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
07
The Socks
The appearance of the socks are on display in stores is a vitual part of the branding. The socks need to stand out and look unique from other highstreet competition. The brand needs to be clear with the logo and also show the pattern clearly.
The colours on the socks will change but the pattern will stay the same. The pattern will either be enlarged to cover the sock or repeated to create a pattern. The patterns can all be referred to in this book.
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
08
Inka Packaging example
The inka packaging is fun, quirky and unique, which represents the brand well. The packaging needs to be able to change to appeal to what ever event or season is happening at the time.
The packaging is very important to this brand as it needs to stand out from other competitors. The brand is very colourful which needs to be shown in this packaging however, need to compliment the busy pattern of the socks. This is why this packaging is slightly more simple.
The Front Type Product Name - Depending on the product theme the text could change colour. Type should be in proportion to the logo and appropriatelysized for the pack.
limited edition 5 socks size 40-43
Colour Please refer to relevant Colour scheme page.
Circle Window The circle window is to give a preview of the socks. Also to est. 2019 give a constrast in texture. The colour should constrast the pattern of the socks
INKA. The Odd Sock Company.
Logo Colour - hex #1d1d1b Slogan - the odd sock company position - logo should sit in top left corner.
Brand Guidelines
The Back Colour Please refer to relevant Colour scheme page. Patterns Please refer to relevant pattern example page.
Type -Company Description with a summary of the story of the company. -Social Media and website address below description. Type should be in proportion to the logo and appropriatelysized for the pack.
inka, the odd sock company, creating unisex odd socks since 2019. inka have a vision to spread colour and fun into the world by making everyday items (socks) exciting! high-quality socks paired (or not) with unique custom patterns and designs of your choice. all brought to life by inka’s talented team of creatives! inkasocks.co.uk @inkasocks
The Sides Pattern -The pattern on the box is the primary pattern. Please refer inside to see more about this pattern. -This pattern could change depending on the theme of the socks. As well as the colour scheme.
Colour Please refer to relevant Colour scheme page. Patterns Please refer to relevant pattern example page.
limited edition 5 socks size 40-43
limited edition 5 socks size 40-43
INKA. The Odd Sock Company.
est. 2019
est. 2019
Brand Guidelines
INKA. The Odd Sock Company.
Brand Guidelines
09
Inka Store
The face of the shop needs to be able to change the look easily and often. Due to trend changes and also seasonal events. The colours and patterns will change, to keep the brand fresh and interesting. The shop front needs to represent the whole inka brand, from the colours to the patterns. Which can be refered to in the colour scheme and pattern section. The paint and the vinyl will always be changing to suit the different seasons and trends at the time. The inka stores would be found as pop up shops in smaller towns and commerial areas. And flag ship stores in bigger cities.
INKA. The Odd Sock Company.
Brand Guidelines
the odd sock company
INKA. The Odd Sock Company.
Thank you.
Brand Guidelines
the odd sock company