CHLOE FISH PRODUCT DESIGN PORTFOLIO
Chloe Fish Currently completing my final year in BA Product Design at Nottingham Trent University having just completed a 12 month placement in Packaging Design. I am a hard-working and dedicated individual looking for a new challenging position after graduating in July 2019. I aim to work in the design industry, particularly in consumer products and services. I have a passion for learning new businesses with a well-rounded approach to design. Looking for opportunities commencing July 2019
Contact Email: chloefish.design@gmail.com LinkedIn: www.linkedin.com/in/chloe-fish-design Instagram: @chloefish.design
Contents
Casio Brand Premiumisation Speedo Enhanced Experience Sustainable Toy Packaging Dispense Blood Testing Strip Dispenser Dry Case Promotional Merchandise Endurance Toaster Divano letto - Sofa Bed Heal’s Homeware
KASHIO
Designing a new premium watch for the CASIO brand following a brief for a young sophisticated male. Simplifying the brands core indentity to make a more desirable product. Watch has one complete strap and crown on the reverse to get rid of distraction for simple, intuitive time telling.
Development
Packaging
KASHIO BY JUST TIME-TELLING SIMPLICITY. Simple face. Changeable leather strap. Crown on reverse. No distractions.
Speedo Enhanced Experience Project to increase participation in regular swimming by designing a product or system to aid people in achieving goals. Stemming from recent trends in gamification and augmented reality the ear pieces utilise bone conduction technology to enhance user swimming experience. With linked app this allows the user to activate swim sessions, music and games through their voice. Worn on the googles the piece sits comfortably on the side of the face during swimming.
By researching into upcoming and recent trends in other sports the project then became focused on gamification and keeping track of goals. Building a consumer profile around a persona of someone who already participates in sports with technology allowed the project to incorporate new technologies such as bone conduction earphones.
Development
Clips onto goggles
Turn on power
Swim and listen
Linking with the ear piece hardware, the multifunctional app allows the user to track goals such as distance and time of their swim as well as compete and practice with friends. The app embodies the social aspect of swimming as well as keeping record of personal fitness and achievements. It bridges the gap between swimming and technology in order to encourage swimmers in a rewarding and progressive way.
Social
Engagement
Achievements
Sustainable Packaging For Toys This solution can be adapted to any toy. It uses fully biodegradable and recyclable materials in order to protect, showcase and store products in a sustainable way. Its easy disassembly allows consumers to easily separate and recycle materials. The solution is simple, light weight and easy to assemble.
Model making was an improtant part of the process. Finding a way holding a toy in place without the use of plastic ties or glue and also saving as much space as possible to make the solution economic for all parties invovled many differentprototypes.Exploringusingcardboard and then researching into different new materials of packaging ensured I had explored the possibilities fully before reaching a final design solution.
Disassembly
Slide cardboard bands off
Release toy from pulp profile
Separate materials
bamboo or paper pulp. card. brandable areas. transferable. no glues. no plastics. biodegradeable. fully recyclable.
Toy Profile Mould
Card Straps
Printable Surfaces
Dispense Air tight dispenser for Blood Glucose Testing Strips. Refillable cartridges hold up to 64 strips. Allows user to be sure they will not touch the ends of the strip when removing from container and entering into their machine saving strips from being misused and wasted.
James, 26
Lucy, 31
Diagnosed with Type 1 Diabetes aged 12.
Diagnosed with Type 1 Diabetes aged 27.
Trys not to let it affect his style. Convienence
Found testing her blood regularly to
is key when looking for medical products
be indiscreet when at work. Using a
especially to use on the go.
product which looks less like a perscribed medication suits her lifestyle best.
Dispensing
Remove air tight lid
Slide out a testing strip using trigger
Insertstripstraightintobloodglucosemachine
Refilling
Pick up refill with pescription
Slide red indicator bar into the bottom of cartridge
Fitintodispenserthroughthebottom
Dispenser ready to use
DRY CASE
Suitable for any sport whether it be on pool side, pitch side or in the gym. Dry case protects contents from rain, water and sweat keeping clothes, towels, shoes and shower equipment dry and safe whilst participating in sport. Dry belongings can be removed, the bag reversed and wet equipment stored to be taken home. Designed as part of a promotional merchandising project, therefore all surfaces are brandable for maximum brand exposure.
Promotional reversible sports bag.
Branding Opportunity
600D polyester waterproof fabric. <ÂŁ1.80/unit. branding screen printed. reversible. waterproof. machine-washable. fast-drying. large branding area. suitable for all brands. long-lasting. wide brand exposure.
SWIM.GYM.RUN.PLAY.
ENDURANCE TOASTER
Intuitive modular toaster can be separated upon part failure. Heating elements can be removed, repaired or replaced. Outer shell is both customizable and easy to remove. Three parts including an electronics casing slide together and wirelessly connect to create the inner toasting form. Slide your toast in and out using the tray with cool handle replacing the need for temperamental springs and allowing user to check the toast.
The first and only toaster you will ever need. Set apart from the rest.
TOASTING
Pull out slider and insert bread.
Replace slider.
Modular toaster. Replaceable parts. Dual slice sliding tray. Holds all toastable items. Acts as a removable crumb tray. No breakable springs. Check toast mid-cycle. Compact. Customizable.
Choose mode using push controls.
DISASSEMBLY
Push components out of shell
Slide components apart for repair or replacing
Reassemble components after repair
EXPLODED VIEW Electronics component
Heating component
Outer shell
Push Controls Toast Level I Toast Level II Toast Level III Reheat On/Off
Cool touch handle
Toasting tray
Heating component
Divano letto A project based on â&#x20AC;&#x2DC;Living on Wheelsâ&#x20AC;&#x2122; to redesign a traditional sofa bed mechanism for a more convenient and simple process to sleeping on a sofa bed. The sofa can be used in hotel rooms, holiday homes caravans and in the home.
Sofa to Bed
Draw mechanism
1.95m 1.30m Hidden storage
Blok by Classic wooden door wedge. Project work ing with Heal’s fur niture to design a new piece of homeware made from wood. The door stop is aimed at existing Heal ’s customers who want more Heal ’s produc t to tie in with their existing Heal ’s homeware.
Blok by
Blok by
70mm
50mm
80mm
30mm
Blok by
CF
PRODUCT DESIGN PORTFOLIO Email: chloefish.design@gmail.com LinkedIn: www.linkedin.com/in/chloe-fish-design Instagram: @chloefish.design