CHLOE FISH
PRODUCT DESIGN PORTFOLIO
@studiojulianhughes
CHLOE FISH I am a practical and problem-solving designer who is passionate about learning new skills in all areas of design. I am currently working as a Product/ Furniture designer for Tailor-Made+. We fabricate bespoke furniture with porcelain stoneware. I graduated in 2019 from Nottingham Trent University with a 2.1 in BA (Hons) Product Design. In 2017-2018 I completed a 12 month placement Switzerland with Nestlé as a Packaging Designer, which sparked an interest in consumer products and packaging, as well as a desire to work abroad. My recent work includes the LASA Travel Bag designed with security in mind for those travelling through cities and airports. In my free time I am a keen swimmer and sports fan and I would like to work in the sports industry in the future.
+44 7753 197 679 chloefish.design@gmail.com linkedin.com/in/chloe-fish-design/ instagram.com/chloefish.design issuu.com/chloefish
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LASA Travel Bag
Apparel Storage
Kashio Watch
Final Year Major Project 20 Week Project
Final Year Minor Project 12 Week Project in collaboration with BULLDOG GEAR
Plastic-free Toy Packaging Toy Packaging Concept 4 Week Project
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Endurance: Modular Toaster Concept Final Year Major Project 4 Week Project
Dispense: Blood Testing Strip Dispenser Future Health Research Project 4 Week Project
Speedo Enhanced Experience Bone Conduction Ear Pieces 4 Week Group Project
Casio Brand Premiumisation 4 Week Project
CONTENTS
01
LASA Travel Bag LASA is designed for urban travel security. This cross-body bag allows the user to keep their personal items close when navigating new places. LASA provides subtle security features to deter thieves when travelling through cities and airports. Important items are accessible to the user but concealed from view. Aimed at frequent travellers, LASA is designed with multiple styles in mind. Crafted from black canvas the bag gives space for frequently needed items such as passports, valuables and travel documents. The bag encourages the user to think of their personal security in an unobtrusive way. LASA is designed to make the user aware of their personal belongings at all times. With multiple wearing options LASA can be used both when travelling and for convenient, daily use.
DURABLE
SECURE
EASY CARRY
ORGANISED
ACCESSIBLE
ON TREND
A combination of sketching, prototyping, material and buckle testing was used to create the final outcome of the LASA Travel Bag. The needs of the user for the bag to be secure, durable yet accessible lead to the influence of military inspired style, materials and closures.
Process
No outside access to openings
Closure at back of the bag closest to body
Military tactical belt buckle
Concealed zip pocket
Space for personal essentials whilst travelling
Unfold and Zip opening
Key clip inside to secure keys
Folding valuables pocket
Features
Multiple Wearing Positions
BRANDING PLAQUE ON BAG 30mm HEIGHT
LASA LOGO
LASA LOGO USES RATIO 24:19 BACKGROUND SQUARE WITH RADIUS CORNERS ON ALL BUT BOTTOM RIGHT BACKGROUND COLOUR IS INTERCHANGEABLE DEPENDING ON PLACING
LASA LOGO
BACKGROUND LETTERING COLOUR COLOUR C 0 M 0 Y 0 Y 90
C M Y Y
0 0 0 0
FONT LEIXO by Phitradesign https://www.dafont.com/leixo.font?text=LASA&psize=l
BRANDING PLAQUE LABEL 60mm HEIGHT
PLANE SYMBOL NOT TO BE CHANGED NOR THE LOCATION OF IT
USE OF THE WORDS DAILY AND TRAVEL ARE PERMITTED IN COMBINATION WITH THE LOGO ON SPECIFIC OCCASIONS
Branding
Apparel Storage Apparel Storage is a modular shelving system. A combination of birch plywood, steel tubing and box-section components provide open clothing storage with an industrial aesthetic in keeping with the BULLDOG GEAR brand. The system can be arranged in endless configurations to fit the users needs. allowing for expansion and reduction of the unit as space permits. The user can create their own configuration or choose from pre-set options to personalise their space and wardrobe. Project in collaboration with BULLDOG GEAR.
DURABILITY
STRENGTH
ENGINEERED
INDUSTRIAL
ADJUSTABLE
ORGANISED
MODULAR
www.bulldoggear.eu/products/apparel-storage
CREATE
CREATE
CREATE
CREATE
The Apparel Storage unit is fully modular allowing for the structure to be altered by the user depending on their needs. The BULLDOG GEAR website would allow the user to choose a preset configuration or arrange their own.
Plastic-free Toy Packaging This adaptable concept focused on finding an alternative solution to plastic toy packaging to reduce waste. This solution uses paper-pulp and card to hold the toy in place whilst also offering space for branding and imagery. The packaging both protects the toy and allows consumers to view the toy. The concept does not use additional glue or plastic ties to secure the product in order to reduce the need for singleuse plastics in the toy industry. This concept also reduces the space taken up by excessive packaging reducing transport volumes. It allows for simple disassembly making it easy for consumers to separate materials for recycling.
Disassembly
Kashio Watch Designing a new premium watch for the CASIO brand following a brief for a young sophisticated male. Simplifying the brands core indentity to make a more desirable product. Watch has one complete strap and crown on the reverse to get rid of distraction for simple, intuitive time telling.
Process
Use shaped end of the tool
Pull tool to release pin
Insert tool into pin
Repeat for all pins
Slide tool across to lock
Change strap and replace pins to close
Changing the Strap
KASHIO BY JUST TIME-TELLING SIMPLICITY. Simple face. Changeable leather strap. Crown on reverse. No distractions.
Endurance: Toaster Endurance is a modular toaster concept. Looking into problems with sustainability of existing toasters it was found that toasters are part of the throw-away culture rather than being built to enable repairs. The Endurance toaster can be separated upon part failure; simply remove the outer shell revealing the wireless heating elements as well as the electronics panel. The sliding toast tray replaces the need for temperamental springs of traditional toasters and allows the user to check the toast without interrupting heating settings.
The Endurance Toaster was designed with aesthetics, functionality and sustainability in mind. Looking at new ways of ‘ejecting’ toast and replacing broken components was key in the process of sketching and model-making as well as aesthetic which would fit into a modern and futuristic
ELECTRONICS COMPONENT
HEATING COMPONENT
OUTER SHELL
PUSH CONTROLS
HEATING COMPONENT COOL TOUCH HANDLE
TOASTING TRAY
Dispense Dispense is a concept in reponse to a Future Helath brief. The dispenser is aimed at those with Type 1 Diabetes who need to frequently test their blood glucose levels with testing strips. These strips are senstive to touch and air, exposure to which can alter glucose readings and therefore be dangerous for users. Currently strips come in disposable plastic tubs which can be difficult for the user to remove the strip without touching the receptor of the blood. Dispense allows the user to slide one strip out at a time without touching it or exposing the rest to contamination saving the expensive strips from being misused of wasted. The user can also hold the strip in place with the dispenser and place into a blood glucose reader directly. Dispense contains refillable cartridges for on going use. The refillable cartridges hold up to 64 strips.
James, 26
Lucy, 31
Diagnosed with Type 1 Diabetes aged 12. Trys not to let it affect his style. Convienence is key when looking for medical products especially to use on the go.
Diagnosed with Type 1 Diabetes aged 27. Found testing her blood regularly to be indiscreet when at work. Using a product which looks less like a perscribed medication suits her lifestyle best.
Remove air tight lid
Slide out a testing strip using trigger
Pick up refill with pescription
Slide red indicator bar into the bottom of cartridge
Insert strip straight into blood glucose machine
Dispensing
Refilling
Fit into dispenser through the bottom
Speedo Enhanced Experience The aim of the project was to increase participation in regular swimming and help swimmers to achieve goals by creating a new product for Speedo. The Speedo Enhanced Experience bone conduction headphones coach and encourage the user during their swimming work outs. Paired with the Speedo App via bluetooth they clip onto the googles against the face for seamless and comfortable use. It uses both gamification and personalised goal setting to encourge users to swim regularly alongside their peers. The app embodies the social aspect of swimming allowing users to practice with and compete against friends. It allows swimmers to keep track of personal fitness and achievements. The hardware bridges the gap between swimming and technology in order to encourage swimmers in a rewarding and progressive way.
Clips onto goggles
Power On
Looking at the consumer journey of participating in swimming it was clear motivation was an important factor. This led to researching into upcoming and recent trends in other sports the project then became focused on gamification and keeping track of goals. Building a consumer profile around a persona of someone who already participates in sports and technology allowed the project to incorporate new developments such as bone conduction earphones.
Swim and listen
CHLOE FISH
+44 7753 197 679 chloefish.design@gmail.com linkedin.com/in/chloe-fish-design/ instagram.com/chloefish.design issuu.com/chloefish