Fashion presentation
Chloe Jones
Artist Research
Jose Romussi
Maurizio Anzeri
Louise Marie Jones
Jose Romussi work is probably my favourite within the thread/stitch. The pictures (left) are very effective and catch the attention because its black and white splashed on with bright coloured natural forms. Maurizio Anzeri work is created by embroidery which reminds me of a heart and the blood vessels, its like its showing the layering underneath the skin in a way art can show in a dramatic way. Louise Marie Jones isn’t exactly my favourite piece of work because of the dull colours, her work just looks muted and wouldn’t necessarily catch the attention of many people compared to Romussi and Anzeri work.
Condrad Roset
Petra Dufkovas Ladiga Baiba
Ladiga Baiba work is very flowing and continuous without fail. The tone is very contrasting as well as the texture being uneven and rough which makes it appealing to they eye. The contrast is very strong because of the blue colours on the piece of work and the movement of this piece is still. Petra Dufkovas piece of work is very thin, subtle, strong and very bold because the main colour is black with little hints of red, purple and dark green which makes it bold. It flows perfectly off the page. Condrad Roset is one of my favourite pieces of work because its very urban with the all black and the boldness of the orange, pink, blue, green and purple. Its very bold as it contains all sorts of colours in different areas.
Gabi Trinkaus
PIERRE DEBUSSCHERE
Giorgia Napoletano
Jean Francois Lepage
Jean Francois Lepage work is very muted and still. It’s just plain and doesn’t really catch the attention because of the dullness. Gabi Trinkaus is very graphical with the art drawn onto the body of the person in the work. It’s dramatic in some areas with the silver glitter on the forehead because the rest of the work is very dull and simple in no colours and then to look further into the picture to notice the glitter on the forehead is very off putting on liking the piece of work. Pierre Debusschere is such a urban piece of work with all the colours blended into one another, the variation of the lines stands out within the colours and the texture of the colour as its not very bold colours such as yellow, orange, light green. Giorgia Napoletano work is very vintage and bold. The work is dull within the colours used because its black in some areas and then just pale making it stand out more than expected. Its also dramatic in a way because of how its half a face and then drags down onto the page and missing one full eye whilst having the other having a white line run down the eyeball.
Ekaterina Koroleva
Ekaterina Koroleva work is just plain and dull. The lines are thin but delicate which makes it look rough at the same time making it appeal attention. The first image (left) is very
These images are created to make an illusion made in Photoshop. It’s a collage of different images onto one to give it an unrealistic effect which makes it appealing to look at and makes it different from other pieces of work created. I created my own photo montage (right) using three different images of different models and making it look effective. Since it was my first attempt of creating a fragmented photo montage its not really that good or creative in any way whatsoever.
Prince Lauder Photoshop is used to create these images. The illustrators have given the collages an urban, modern vibe to it. Ernesto Artillio has brought his piece of work to life by adding flowers into the collage for the natural form look but then brought it back to the non realistic look by adding splashed paint onto the image.
ERNESTO ARTILLO
These mixed media images are creative in their own individual ways. Julie Verhoeven has made the women in the picture natural by having the women posed nude with a cat under her arm and her face full of bright colours which attracts the eyes. The other images contains such little colour that the odd colour here and there stands out and gives the image life instead of making it dull and boring.
Julie Verhoeven
Adobe Illustrator
Adobe Photoshop These designs are made using two different CAD programmes: adobe photoshop and adobe illustrator. The one created in Illustrator is plain black and white but somehow manages to have a look that attracts the attention is wants. The one created in Photoshop is the opposite. Its full of colour, has a background but it still does manage to attract attention to it. The one on the far right is my favourite of out of all three images. It contains so much colour and pattern onto one plain black and white image. Its quirky and vibrant but not too much.
Nick Knight
All three of these images are completely different Inez and Vinoodh and you can tell just by looking at them. The first one that is created by Inez Vinoodh is black and white and is a commercial shoot to advertise a brand. The second one which is photographed by Nick Knight is for a fashion brand collection for Mario Testino autumn/winter. The third photo, photographed by Mario Testino is colour, vibrant and quirky which is promoting make up (lipstick). All three images are for advisement but its also three different types of three different brands advertising. Its three different looks for a commercial, elegant black and white with the professional shirt, tie and suit pants. The second looking elegant yet giving it that rich look filled with gold and black and the third picture being all sorts of different colours making it vibrant.
Dazed Digital - http://www.dazeddigital.com/ Trend Land - http://trendland.com/ Show Studio - http://showstudio.com/ These fashion films are created using the websites above^^.
http://showstudio.com/project/girly/fashion_film_girl
Scanography (also spelled scannography), more commonly referred to as scanner photography, is the process of capturing digitized images of objects for the purpose of creating printable art using a flatbed "photo" scanner.
Glitch art is the aestheticization of digital or analogue errors, such as artifacts and other "bugs", by either corrupting digital code/data or by physically manipulating electronic devices. Each image is glitched differently which makes glitch amazing to use as you get different outcomes each time.
Sabato Visonti
Experiments
I experimented with different materials. This experiment is done being used by a fine liner by not taking the pen off of the paper. I took inspiration from images I found online that was urban style, relating to my trend.
Historical & Contemporary Developments
Another major innovation in illustration took place in the 1830s when the technique of photography was developed. The development of the printing process enabled photographs to be printed on the same page as text without affecting image clarity even when reproduced in large amounts. This new technology marked the birth of the modern fashion magazine aesthetic. Since its inception in the 1880s, fashion photograph has generated some of the most widely recognizable, provocative, and enduring imagery of our time. For example, Vogue, one of the major fashion publications worldwide, had begun using photographs to show fashion toward the end of the first decade of the twentieth century, and in the decade of the thirties photographs had become more important than fashion drawings in most fashion magazines in the United State. This trend was consolidated in the forties and by the fifties and sixties photographs were consistently running to between eighty and one-hundred percent of the fashion illustrations printed in the books.
The fashion plate, which is defined as a fashion drawing, engraving, or illustration that depicts the newest clothes, shoes, hairstyles, and accessories of a particular period of time, was first used in England and France during the late sixteenth century and was a wonderful way to promote fashion in Western Europe. One of the major figures in the history of fashion plates was Wenceslas Hollar was appointed “His Majesties’ designer”. At this period of time, fashion can be treated as a form of social regulation, a hierarchy, a social custom as well as social process. Fashion plate were one of the first attempts made to spread information about current styles from one place to another.
Like Barbie, Fashion dolls tend to focus on the significance of appearance of appearance and clothing style. From the 14th century, these dolls were used to introduce and support costume style. Monarch and courtiers alike made presents of fashion dolls, offering a vision of the latest fashion in couture and styling. In many ways, these dolls served as
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catalogues sent to faraway ports form Paris
In the late seventeenth century that the presentation of fashion information within the pages of magazines was found. The French publication Mercure Galant was credited as the earliest fashion magazine that was addressed to ladies with the combination of illustrations and magazines. The Mercure Galant began publication in 1672, and historically enough, the Mercure Galant was a significant development in the history of journalism because it was considered the first gazette to report on the fashion world. It played a pivotal role in the dissemination of news about stories, anecdotes, madrigals, court news, reviews of the latest comedies, and text about fashions to the provinces and the rest of the world. In the 1670s, articles on the new season’s fashions were also accompanied with engravings.
In Paris, Charles Frederick Worth pays a shop girl, Marie Vernet, to demonstrate how shawls should be worn. Vernet became the first live model.
The first international trade show took place in 1851 at London’s Crystal Palace. It exhibited several of designer Frederick Worths silk dresses. More than six million people came to see the exhibition which was hailed as the first international “trade show” of manufactured products. This type of exposure was unprecedented for a fashion designer and Worth was able to leverage the visibility he received into new clientele.
Charles Frederick Worth was one of the first to use a branded label. This signature label would last the duration of the House. Attempts to defraud the public with spurious labels were made, especially in the United States in the early twentieth century.
The Little Black Dress It’s hard to imagine a world without black as a foolproof outfit colour choice, but before Chanel the colour was reserved for funerals and widows in mourning. The fashionable reds, green and electric blues that her peers dressed in made the designer “feel ill.” “These colours are impossible,” she declared. “These women, I’m bloody well going to dress them in black!” In 1926, Vogue published a sketch of her calf-length simple black sheath and labelled it a “frock that all the world would wear”. A wardrobe staple was born.
In the early 1960s there were influential partnerships of celebrities and highfashion designers, most famously Audrey Hepburn with Givenchy, Jackie Kennedy with Oleg Cassini. Also, many models had a very profound effect on fashion, most notably Twiggy, Veruschka, and Jean Shrimpton.
A large influence in this decade was MTV. This was said about MTV “Although originally conceived as a promotional tool for the popular music industry, it quickly assumed a life of its own and was embraced by young America as a source of information on the latest trends in music, fashion, and opinion” (MTV & its influence). MTV started a new phenomenon of teens watching the television to know the latest fashion. The video component of MTV also changed fashion in the 1980s. “As a visual companion to rock 'n' roll, the video clips shown on MTV were frequently juvenile, vulgar, tasteless, and violent—which inevitably delighted teenage viewers and offended their parents” (MTV & its influence). These videos brought up a sense of rebellion of teenagers in the 1980s that can be seen throughout the fashion in the 1980s
The clothing started off as handmade by individuals and has become an integral part of many fashion designers such as Vivienne Westwood. It wasn’t until the 1980s that the fashion began to be produced in mass and sold in stores. Many original punks view the commercialization of the style as cheap and, essentially, a sell-out. Punk rock is perhaps one of the most well known branches of punk fashion. It was largely created to combat their view that popular music was excessively materialistic. The “look” of the punk rocker typically included short unkempt hair which was meant to counteract the longer hair of the 1970s mainstream “hippie” disco artist in the 1970s.
In 1911, Lucien Vogel, an influential French magazine publisher, proposed that photographer Edward Steichen promote fashion photography as fine art.
In the late 1930s Vogue began to replace its celebrated illustrated covers with photographic images. This was a major turning point in the fashion industry. Laird Borrelli, author of Fashion Illustration Now states, Fashion Illustration has gone from being one of the sole means of fashion communication to having a very minor role. The first photographic cover of Vogue was a watershed in the history of fashion illustration and a watershed mark of its decline. Photographs, no matter how altered or retouched, will always have some association with reality and by association truth
London Fashion Week began in 1984 – in a West London car park, no less. With the support of Vogue UK, the British government agreed to sponsor the event, with designers such as John Galliano and Betty Jackson emerging onto the scene. The week was credited with giving a major boost to Britain’s designers, labels, and models – and in particular, the rise of supermodel Kate Moss.
Brand names became increasingly important to this decade (1980s in Fashion). Some of these brands were Anne Klein, Perry Ellis, Donna Karan, and Calvin Klein (Whitley). These influenced what teenagers were wearing because they wanted to be wearing these designers’ clothes because it was fashionable to wear these clothes.
The term supermodel became a part of pop culture in the 90s, and women who achieved this title reached mega-celebrity status and became household names. Kate Moss hit it big in the early 90s as Calvin Klein’s cover girl that went against the grain of standard buxom models. Her near-anorexic figure is often criticized, but she’s one of the most successful models ever.
Fashion Net is a fashion website. It was started in Paris in January 1995 by Stig Harder, and was the first fashion site on the Internet.
Red carpet fashion refers to the outfits worn on the red carpet at high profile gala celebrity events such as award ceremonies and film premieres. The clothes worn to award events such as the Oscars and the Golden Globes consistently receive intense worldwide media scrutiny, making their red carpets an international product placement area of great importance to fashion designers. Prior to the 1990s, many celebrities chose their own red-carpet dresses, with the Oscars being remembered for some extraordinary and eccentric outfit choices, including torn denim, sequinned jumpsuits and even Indian headdresses. For ceremonies such as the Golden Globes, it was rare to see a star dressing up formally until the late 1990s, with many nominees turning up casually dressed. When Halle Berry came to the 2000 ceremony in a glamorous white Valentino dress, it was described as a game-changer which set the standard for Golden Globe red carpet style, and according to Phillip Bloch, her stylist at the time, "began the time when a dress could actually make a career." The increasing dependence on fashion stylists was something that had emerged since the 1990s, leading to criticism that red carpet fashion, particularly at the Oscars, now appears "bland and homogeneous", following a model of "discreetly elegant gowns, softly swept-up hairdos and lots of diamond jewellery". The stylist's role is to try to ensure that the client only receives positive publicity for her appearance and is not featured on 'worst-dressed' lists.
Brands now have Facebook and Instagram pages and they post on a frequent basis – a key ingredient for success. Your followers expect updates and news so if you don’t manage to keep up with their expectations, you’re out.
Mobile apps allow users to shop brand sales, receive style tips, and customize fashion trend news feeds.
They feature campaigns, key models of the moment as well as lifestyle shots, people, items and even food. Images are carefully planned, constructed and manipulated with filters.
This automated process is a revolution in customised fashion pieces within ready to wear. The body scanning and 3D modelling techniques enable designers to perfect a fit through minmal changes in the code and can create various adaptations in the design. The technology adds an incredible advantage to fashion design.
With the advances in digital technologies over the last decade, the fashion industry has adopted the moving image to an unprecedented degree. Many different kinds of fashion moving image have recently (re-)emerged in a variety of contexts, very often online, performing a variety of purposes including promotion, journalistic reportage and audio-visual experimentation.
In an attempt to meld the print and digital worlds, Another Magazine has released a revolutionary first: a high-definition, moving magazine cover with a bespoke soundtrack. Rihanna’s moving image filmed by Inez and Vinoodh is displayed on the digital screen which wraps around 440 pages of fashion, interviews and more.
The fashion world, known for obsessing over posting the perfect picture, is embracing Snapchat, a mobile messaging service embraced by teens to swap blurry photos and videos snippets that quickly disappear. It is the latest social media platform to open up the world of high fashion to the masses. Bloggers stormed the scene nearly a decade ago, then came camera phone-wielding attendees taking pictures for Twitter and Instagram. Live streams beam runway footage around the globe. Snapchat offers a new take: reaching a younger audience interested in rapid-fire, in-the-moment posts known as “snaps.” The messages don’t last—they vanish after a day, at most—helping to maintain the air of exclusivity so important in this industry. A handful of high-fashion brands, including Valentino, Stella McCartney and Michael Kors, used Snapchat to offer behind-the-scenes glimpses of their runway shows. They join the ranks of fashion editors who have been “snapping” pictures and videos from New York, London, Milan and Paris. Topshop created a telepresence experience, transmitting the show live from a front row seat in the Turbine Hall to enthralled fashion-lovers sitting in the window of Topshop’s flagship store on Oxford Street. Five lucky competition winners donned specially customised Oculus Rift virtual reality headsets and experienced the show as it happened, plus visitors to the store in the three days after the event could re-live the show on-demand.
Fashion Campaigns & Promotional Material
To celebrate 10 years of design collaboration H&M teamed up with Alexander Wang to create a sports/street style clothing collection. The collection and the unveiled ad campaign was more apparent than ever. The designer used sportsmen such as footballer Andy Carrol, kickboxer Rivaldino dos Santos for the campaign to help model the 2014 clothing collection. Photographer Mikael Jansson shot the campaign, which also features top models Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly. The print campaign also featured in an array of newspapers and magazines. The Alexander Wang dream team also starred in a TV commercial and an online film. You can watch the ad campaign by clicking the YouTube picture.
H&M are all about collaborating with different designers every year. In 2004 H&M teamed up with Karl Lagerfeld for their very first collaboration creating a capsule women's and menswear one time collection which sold out in minutes once it hit stores. The collaborations boost the H&M brand and create buzz by presenting customers with surprising and exciting fashion meetings. You can watch the ad campaign by clicking the YouTube picture.
Dash is a boutique clothing and accessory chain founded in 2006 by the Kardashian sisters. As of 2014, the chain has four locations in the United States. The stores have appeared in the various Kardashian realitytelevision series broadcast on E! Dash is a high end boutique, which have the well paid people as their audience. The promotion material used to promote the trend is the famous Kardashian sisters themselves using their own social media sites; twitter, Facebook, Instagram, as well as making appearances for their store and appearing in the store on the reality show. Advertisement video is available to watch, just click the YouTube image.
Pacific Sun wear of California, Inc., doing business as PacSun, is a United States-based retail clothing brand rooted in the youth oriented culture and lifestyle of California. Kendall and Kylie Jenner collaborated with PacSun to bring out their own clothing line for spring, summer, autumn and winter. They advertise their collection by talking about it on their social media sites and appearing for appearances at the Pac sun store for a signing. The target audience is for teenagers of any age for clothing items to wear for going back to school to occasion wear. They have a number of videos advertising each collection which you can view on YouTube by clicking on the YouTube picture below.
Create a
campaign proposal
by answering the following points…
What trend have you chosen? Describe the overall look of your trend. What season is it? What is the style? Key colours? etc. What market level have you chosen? i.e. High/mid/low, male / female / unsex, boutique, diffusion specialised such as sportswear, lingerie, petite, plus *extension – complete in depth research in your chosen market by investigating existing brands/designers within your chosen market. Investigate the following… What brands/designers target your chosen market? Who are the competitors in your market? What are their strengths/weaknesses? What is the size of the market? What is the price range? What type of customers are targeted? Show examples of promotional campaigns/material and explain how fashion styles are promoted. Explain the promotional techniques/strategies used i.e. lookbooks, film, displays, packaging, adverts, shock tactics, celebrity endorsements… Based on your trend and market level write your own campaign proposal advising how you will promote your trend and target your market through choice of material and techniques. Use your research to inform you and be as exciting as possible.
The trend I have chosen is urban style. The overall look for the urban style is Hip hop fashion, also known as urban fashion, is a distinctive style of dress originating from African American youth. Urban style is suitable for all seasons since the key colours black, white, beige, grey and denim blue. The style is unique to the persons personality in a way of how they pair certain clothing items together and what aspect of urban they prefer. The market I chosen for my style is middle class, the style can be unisex but my style is mainly for females since I couldn't find male models for my photo-shoot in time. The diffusion specialised can be varied from sportswear, elegant. Urban style is more or less baggy clothing such as baggy ripped jeans (formally known as mom/boyfriend jeans), baggy jumpers/coats and jackets. Existing brands such as Tommy Hilfiger was one of the most prominent brand in 1990s sportswear, though Polo Ralph Lauren, Calvin Klein, Nautica, and DKNY were also popular. Brands such as Topshop, River Island and ASOS target middle class for their market who make designer clothing items into their own a lot cheaper for people to afford. The weakness of them being competition in my market will be because they sell various style items such as urban, abstract, minimalistic, tartan/plaid, soft pop etc which would bring them more attention and more customers of different styles and not just urban. The strengths of them being in my market is the same reason for them being a weakness. They may sell other styles and not only urban but because my style is purely urban I'd be the most attention and customers for urban trend because I know what's coming up in season, I wouldn't have it mixed within different styles so people wouldn't be sure as to what item is what style. The size of the middle class market is quite large considering the prices for clothes are quite affordable and reasonable for people wanting to buy. It's not too expensive were you would go and buy a dress for £1000 in the higher end, you could buy a dress for £65-£100 depending on the dress and materials used.
Evaluation My promotional material has made my trend successful because its relating to the trend perfectly, its clear what trend is represented in the photo-shoot. My promotional material targets my market successfully too because the clothes worn in the photo-shoot are clothes bought from middle market shops such as ASOS, H&M and New Look. I completed all the promotional material I planned in my campaign proposal. It was planned well but I personally think I could’ve went more in depth into my research with the market level because I still don’t really know as much as I want to know about it. I know more about my trend now due to the research I completed then I did before starting the task which has made my photo-shoot and look book more successful. What is most effective about my work is my trend boards and how my photo-shoot has turned out because I feel as though that what makes my work more successful and complete within the work I have done. I’m happier with how my look book has turned out because its not just filled with photo-shoot in the fashion its also urban style within photography such as the scenery that I took over the course of 6 months. I could further my development in my promotional work another way by turning my photo-shoot into a fashion film instead of a simple look book but I felt as though the look book would look more professional. The quality of my presentation could also be improved by adding more research into certain aspects and including primary research and not just secondary. I could’ve also used more exciting techniques by creating a sample fashion film that isn’t highly produced by produced to a good level instead of doing experiments with fine liners, paint and images found in magazines such as vogue.