Capezio short for Ballet Makers Incorporated is dedicated to the performer in dance, theater and recreation. Their total commitment to performance has been our source of inspiration for over 100 years. They are a manufacturer of dance shoes, apparel, and accessories based out of New York City. Capezio’s consumer base ranges from young children to adults in need of dancewear, gymnastics, and performance wear. Capezio also offers a wide variety of product prices, attracting dancers on a budget to consumers wanting high quality dancewear.
“ To create an advertisement campaign that showcases Capezio’s new modernized brand direction by stepping outside the confines of the dance studio, but still supporting Capezio’s classic dancewear.”
-Make up and Hair Inspiration
Dancewear Inspiration-
Dancer Poses:
Shoot Specifics:
Model/ Dancer: Olivia Collier
Photographer: Brittany Guillot
Date: Saturday April 22 at 10:00am - Location: Ships of the Sea
Drafts:
Shot List: 01. Tendu Arabesque Arms in Third/ First Wide shot 02. Releve Passe arms reaching up 03. Close Up of hugging knees to the chest 04. Close up of feet in First, Fifith, & Sue-Sue 05. Laying down on side in passe, wide shot 06.Close up of face when laying on side on steps
07. Sitting down facing away from camera, reaching towards viewer 08. Laying down on back with both legs pointing up in both fifth and bent (wide and close up of just legs) 09. Full body shot with dancer holding one leg up reaching arms up 10. Dancer sitting on bench 11. Reaching both hands to bend forward on the ground
Behind the Scenes:
Contact Sheet:
Edits:
Finals: