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table of contents adidas Ultraboost
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adidas NMD
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adidas Iniki Runner
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adidas Gazelle
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adidas Stan Smith
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Nike Air Huarache
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Nike Air Force 1
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Nike Air Jordan I
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Nike Air Jordan III, VI
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Vans Old Skool
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Vans Sk8 Hi
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Converse Chuck Taylor All-Star 23 Shoe Stores
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Shoe Displays
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Shoe Cleaning
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The adidas Ultraboost is a running shoe that relies on the energy-returning power of Boost cushioning to deliver an energized push-off with each footstrike. The upper of the shoe is created from adidas Primeknit material, while the midfoot and heel areas of the shoe have targeted support areas to improve running. The outsole is made from grippy rubber which is able to grab the road and other surfaces more efficiently creating a smoother ride
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Ultraboost
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adidas Ultraboost
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BOOST™ is a cushioning technology created by adidas which provides increased energy return. The foundation of the BOOST™ innovation is centred on its cushioning material. Based on a development process created by adidas partner BASF, a chemical company, solid granular material (TPU) is blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team show that the highly durable material found in Energy Boost products provides the highest energy return in the running industry.
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The adidas NMD collection is inspired by vintage adidas styles, but has been updated to match modern trends and advancements in technology. Adidas Boost cushioning makes up the sole, adding increased comfort and energy return. The upper is made from Primeknit material, with nubuck details on the heel and tongue. Due to the NMD’s popularity, it has become a staple of the recent streetstyle movement and among sneakerheads.
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NMD
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adidas NMD
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The inspiration for the adidas Iniki comes from the classic running shoe style of the ‘70’s, but has been transformed to fit contemporary styles. The full length of the shoe features adidas’ signature Boost technology, while the upper is made of stretch mesh and vintage suede. The gum rubber outsole is a nod to the oldschool style that influenced the design of the shoe. The iconic three stripes of adidas are printed with a serrated edge, making these shoes stand out from more classic adidas styles.
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Iniki
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adidas Iniki Runner
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The adidas Gazelle is a classic adidas style that was first released in 1991. It originally started as an allpurpose sport trainer but quickly grew into an iconic streetwear staple. These shoes feature archive colors and the same pigskin nubuck upper and T-shape toe from the original design. The contrast three stripes and gold foil lettering are also characteristic of this shoe. Because of it’s lowkey, simple design, the Gazelle is popular among people of all ages, genders, and styles, and has been since it’s original release almost three decades ago.
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Gazelle
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adidas Gazelle
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The shoe is usually made with a white leather upper and laces and has a simple design. Unlike most adidas shoes, it does not have the external three stripes, but instead has three rows of perforations (or punched ventilation holes) on both sides of each shoe’s leather upper in the same pattern as the classic three stripes.3
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The adidas Stan Smith was originally made as a tennis shoe However, today the shoe is not used for tennis, but as casual footwear. Stan Smith is an American tennis player, who was active between the end of the 1960s and the beginning of the 1980s. In 1971, the model was renamed the “adidas stan smith”,1 after the acclaimed tennis champion Stan Smith, who was ranked World No. 1 at the time.2
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Stan Smith
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adidas Stan Smith
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The Nike Air Huarache was designed by Tinker Hatfield and released in 1991, and has remained a sneaker stable since its debut. The lining of the shoe was created to act as an exoskeleton for the athlete, molding to the shape of the foot and ankle. The foam sole has encapsulated Nike Air technology, which adds cushioning for extra comfort.The shoe was such a hit that it soon found its way to basketball courts and subsequently the streets, where it earned its status as an icon.
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Huarache
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Nike Air Huarache
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The Air Force is a range of athletic shoes made by Nike, Inc. that began with the Air Force 14 and went on to include the Air Force 2, Air Force 3, Air Force STS, Air Force 5, Air Force XXV and Air Force 09. The Air Force 1 was created by designer Paulo Mendez and was the first basketball shoe to use the Nike Air technology.5
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Air Force 1
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Nike Air Force 1
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The Air Force 1 (or AF1 or AF-1) was originally called simply the Air Force. The name is a reference to Air Force One, the plane that carries the President of the United States. The shoes are sold in three different styles, low, mid and high. The mid comes with a connected strap. The high-top Air Force 1s come with a velcro-securable strap; the mid-top strap is secured to the shoe while the high-top’s strap is movable and removable on some versions. Although the shoe comes in different colors and color schemes, the most common Air Force 1s sold are solid white (also referred to as “white on white”), the second most common being solid black (“black on black”).6
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Air Jordan is a brand of basketball footwear and athletic clothing produced by Nike. It was created for former professional basketball player Michael Jordan. The original Air Jordan I sneakers were produced exclusively for Jordan in early 1984, and released to the public in late 1984. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.
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Air Jordan I
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Nike Air Jordan I
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The Air Jordan 1 was first produced for Michael Jordan in 1984. It was designed by Peter C. Moore.7 The red and black colorway of the Nike Air Ship, the prototype for the Jordan 1, was later outlawed by NBA Commissioner David Stern for having very little white on them (this rule, known as the ‘51 percent’ rule, was repealed in the late 2000s decade8).9
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These were said to be Michael Jordan’s favorite shoes, he wore them during the 1988 NBA Slam Dunk Contest and many other events in his basketball career. The Air Jordan III’s had poor sales when first reintroduced in 1994. On their second reintroduction in 2001, they sold well.
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The Air Jordan III was designed by Tinker Hatfield who works for Nike as a designer for stores and offices. By that time Michael Jordan was ready to leave Nike, but the Jordan III changed his mind. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim and tumble leather to give it a luxury look.
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Air Jordan III, VI
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Nike Air Jordan III, VI
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The Air Jordan VI had a new design by Tinker Hatfield and released in 1991. The Original 5 colorways were: Black/Infrared, White/Infrared, White/ Carmine-Black, White/Sport Blue, and Off White/Maroon. The Air Jordan VI introduced a reinforcement around the toe, It had two holes in the tongue, and a molded heel tab on the back of the sneaker (demanded by Jordan so it wouldn’t hit his Achilles tendon). Like the Air Jordan V this sneaker also had Clear rubber/”Icy” Soles. The Air Jordan VI was the last Air Jordan to feature the Nike Air logo on it. In addition to a Porsche-inspired rear pull tab and visible air the Air Jordan VI was the first Jordan with an inner bootie.
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Vans is an American manufacturer of skateboarding shoes, based in Costa Mesa, California, owned by VF Corporation. On March 16, 1966, at 704 East Broadway in Anaheim, California, brothers Paul Van Doren and James Van Doren, Gordon C Lee, and Serge D’Elia opened the first Vans store under the name The Van Doren Rubber Company.10 The business manufactured shoes and sold them directly to the public. In 2004, Vans announced it would merge into North Carolina based VF Corporation.11
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Old Skool
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The side stripe “v” that has become an unmistakable symbol for the brand originally started out as a doodle by Paul Van Doren, one of the founder of the Vans company. During the early phases of the design, the doodle was referred to as the “jazz stripe”, but was quickly developed into an inconic symbol.
Vans Old SKool
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The Old Skool is Vans classic skate shoe and the first to bare the iconic side stripe. It debuted in 1977 as the Vans #36, but was later renamed the Old Skool. It was Vans’ first skare show that incorporated leather panels for increased durability. The shoe was designed as a low-top lace-up sillhouette, and features a suede and canvas upper. The tongue and lining are padded for increased comfort. The bottom of the shoe bares Vans signature Waffle Outsole.
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The Sk8-Hi was introduced in 1978 as “Style 38,” and also showcased the now-iconic Vans Sidestripe. As only the second model featuring the recognizable marker formerly known as the “jazz stripe,” the Sk8-Hi took skate functionality to the next level above the ankle, where skateboarders used and abused their lower extremities the most. The Sk8-Hi not only shielded bones from skateboards catapulted at them but also brought a whole new look to the park.The Sk8-Hi, the legendary lace-up high top, features sturdy canvas and suede uppers, re-enforced toecaps to withstand repeated wear, padded collars for support and flexibility, and signature rubber waffle outsoles.
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Sk8 Hi
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Vans Sk8 Hi
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A variety of professional basketball players soon wore All Stars and they became the envy of all aspiring basketball players. Soon after, All Stars were being worn by athletes in the Olympics, and during World War II American soldiers began to wear All Stars while in training.12
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In the 1960s, Converse began to expand their company and open more factories and by that time, Converse Chuck Taylor All Stars were being worn by ninety percent of professional and college basketball
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As a salesman and athlete for the company, Taylor also made improvements to the shoe he loved. His ideas for the shoe were designed to provide enhanced flexibility and support and also incorporated a patch to protect the ankle.
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In 1923, American basketball player Charles “Chuck� Taylor joined a basketball team sponsored by the Converse Company called The Converse All Stars.
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Chuck Taylor
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The design of the Chuck Taylor All-Star has remained largely unchanged since its introduction. The shoes consist of a stitched upper portion, a toe cap usually made of white rubber, and a sole that is usually made of brown rubber. Although Chuck Taylors are made of various materials such as leather, the original and most widely known version of the shoe is made from cotton canvas. The innovative detail of the original shoe was the “loose lining� of soft canvas. This was intended to move along with sweaty gym socks and prevent blisters.
Converse Chuck Taylor All-Star
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Throughout the years, Converse Chuck Taylor All Stars made a shift from athletic sportswear to casual footwear.14 Originally an elite basketball shoe, the Chuck Taylor All Star evolved into the shoe of choice for many subcultures, particularly artists and musicians.15
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players.13 As the years went on, the shoe gained more popularity and became a favorite for numerous groups and subcultures.
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Foot Locker is a leading global athletic footwear and apparel retailer, which caters to the sneaker enthusiast. Its stores offer the latest in athletically-inspired footwear and apparel, manufactured primarily by the leading athletic brands. Foot Locker provides the best selection of premium products for a wide variety of activities,
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Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City,16 and operating in 28 countries worldwide.
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A shoe store or shoe shop is a type of retailer that specializes in selling shoes. An example of a popular shoe store is Foot Locker.
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Stores
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Shoe Stores
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including basketball, running, and training. Additionally, they operate 178 House of Hoops, primarily a shop-in-shop concept, which sells premier basketball-inspired footwear and apparel.
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An important part of sneakerhead culture is the display of shoes. One reason for this is it is an opportunity to show off one’s collection and highlight the more exclusive or rare shoes that one owns. Additionally, having an organized display allows sneakerheads, who potentially have many pairs of shoes, to keep their shoes clean, out of the way and arranged in an orderly fashion.
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Display
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Shoe Displays
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Baking soda, or Sodium Bicarbonate is a common household cleaning agent and is effective at removing stains and whitening the fabric sections of shoes.
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A good quality plastic eraser can be useful for cleaning smudges off of the rubber soles of shoes. Plastic erasers are softer, non-abrasive, and erase cleaner than standard rubber erasers.
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Waterproofing spray creates a coating that helps repel water, dirt, and oil, preventing stains.
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Cleaning
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Shoe Cleaning
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Similar to baking soda, toothpaste can be applied to stains on fabric sections of shoes and aids in the whitening of fabric and rubber sections.
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Melamine foam is a foam-like material consisting of a formaldehydemelamine-sodium bisulfite copolymer. Rubbing with a slightly moistened foam may remove otherwise “uncleanable� external markings from surfaces. This makes it effective for cleaning tought stains or scuffs on shoes
sneakerhead: a person who collects, trades, or admires sneakers as a hobby.
This zine was created by Chloe Pampush on February 13, 2018. It is primarily set in the type face Futura Medium, and also features ITC Avant Garde Gothic Medium and Book, and Serifa 55 Roman.
endnotes 1. Neal Heard, trainers – Over 300 classics from rare vintage to the latest designs, Carlton Books (London, 2003), ISBN 1-84442-571-1. 2. adidas Originals @ Facebook, “1964 – Stan Smith” 3. Unorthodox Styles, Sneakers – The complete collectors’ guide, Thames & Hudson (London, 2005), ISBN 0-500-51215-9. 4. Mark de la Vina (2007-02-10). “On 25th Anniversary, Nike Cranks Up The Noise About Air Force Shoes”. The Mercury News. 5. Derick Chetty (2007-02-17). “Nike takes shot at pop-up concept”. Toronto Star. 6. ”Top 10 Nike Air Force One colourways”, talkbasket.net, 11 October 2016. 7. “15 Sneaker Designers You Should Know”. Retrieved 3 May 2014. 8. https://sports.yahoo.com/news/nike-celebrating-banned-air-jordanswith-new-release-174631314.html 9. “The True Story Behind the Banned Air Jordan”. 10. Connelly, Laylan (March 11, 2016). “Happy 50th, Vans: How the iconic shoe brand born in Anaheim has kept on surviving”. The Orange County Register. 11. http://www.grindtv.com/surf/vf-corp-to-buy-vans-for-396-milliondollars/#JC1RLmmeBORmuemj.97 12. DeMello, Margo (2009). Feet and Footwear: A Cultural Encyclopedia. Macmillan. 13. Michelle Bertho; Beverly Crawford; Edward A. Fogarty (2008). “The Impact of Globalization on the United States: Culture and society”. Business & Economics. Greenwood Publishing Group. 14. Michelle Bertho; Beverly Crawford; Edward A. Fogarty (2008). “The Impact of Globalization on the United States: Culture and society”. Business & Economics. Greenwood Publishing Group. 15. Luna, Taryn (July 22, 2015). “Converse’s new Chuck Taylors get a comfort boost: Minimalist sneaker launched in 1917 receives upgrade with Nike tech”. Boston Globe. 16. “Foot Locker, Inc.” Foot Locker. * All photos property of the owner
model credit Special thanks to all the individuals who gave up their time and allowed me to photograph them and their shoes.
Evan Henning 1, 17, 23 Dele Ogunrinola 3, 13, Jack Conrad 7, Kylee Webster 11, Caleb Horsburgh 15, Coen Jardine 14, Chase Marsh 16, Quentin Cruz-Boyer 19, 21