Title Page
THE POLARITY PARADOX
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OPPOSITE: Bright makeup highlighting how cosmetic companies are branching out to include new and different colours.
ABOVE: Rusted chains demonsrating the resemblence in colour to man made cosmetics, yet also highlighting that the rust is naturally occuring.
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BELOW: Woven natural mixed bark and leaves held together with rusting wires. Plaited materials similar to techniques used in beauty. Naturally occuring vibrant colours.
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PREVIOUS PAGE: Naturally dried plaited hair, showing intricate design of natural hair styles. Rust colours coming through highlighting them being naturally occurring.
ABOVE: Resting butterfly with rich indulgent warm tones within its wings, and the textures featured along the body.
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Polarity Paradox Beauty Extreme vs Natural
Beauty is being pushed to extremes with cosmetic brands such as Illamasqua and MAC branching out to include more vibrant colours within their product ranges. From bursting sun oranges to clear water blue, more consumers are beginning to experiment with colour and produce more extravagant makeup. Illamasqua’s Alex Box is helping drive the trend by creating daring makeup looks that could also feature in the theatre as costume makeup. High-end fashion houses are embracing more extravagant beauty regimes in their shows to highlight the inspiration for their collections. Nazir Mazhar for example in his S/S 2015 Ready to Wear used cosmetics to emphasise the extra-terrestrial theme to his work. However, the new vibrant colours that are present within cosmetic products are naturally occurring and are present in every day life. On the other end of the spectrum, the “natural look� is becoming increasingly popular: with the less is more idea. This trend is spreading through
hair and beauty with more people embracing their appearance and knowing they look beautiful with or without beauty products. Colours are muted within the natural trend, and consumers are buying into raw and organic beauty companies. Natural processes such as ageing are becoming more accepted as a beautiful thing, and lines and biological processes are being admired and revered. Beauty is on a spectrum ranging between the extremes, and more people are investing in the beauty industry and engaging with each end of the field. Society is accepting more different trends, and as these trends continue to grow, the range will only expand as time goes on.
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OPPOSITE: Natural skin, with no make up demonstrating the cool colours which appear within clear untouched skin.
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PREVIOUS PAGE: Frozen water creating detailed shapes with air bubbles in also creating interesting visuals.
LEFT: Bare and cool colours and soft textures of natural elements.
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ABOVE: Natural eyelashes and eyebrows as opposing the current trends within cosmetic companies, creating enhanced brows and intricate eyeliner.
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ABOVE: Heavily winged eyeliner and filled in eyebrows inspired by the makeup worn in ancient egypt.
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Pantone 16-1328 sandstone
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ABOVE AND OPPOSITE: Acrylic paints representing the vibrant man made colours which are similar to the colour scheme of rust and extravagant makeup.
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ABOVE: Man made fibres on a stuffed animal, soft textures have been created with an unrealistically vibrant “fur”.
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ABOVE AND OPPOSITE: Natural bare skin, contrasting extravagant makeup seen in current trends. Warm and cold colours within the pigments of the skin, which are all colours which are used by cosmetic companies.
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ABOVE AND OPPOSITE: Ice cubes, whilst in the middle of the freezing process demonstrating the states water can go through. Pure crisp colours are features and sharp shapes and lines.
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ABOVE: Crushed ice whilst beginning the melting process. Representing the natural form of water and its states. BELOW: Stacked ice cubes creating sharp lines with a soft colour palette.
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ABOVE: Ice cubes straight from the freezer, with light reflecting off them. Pure, bare, cold water, highlighting the idea of bare skin and natural beauty.
BELOW: Ice cubes, slowly melting and losing their shape and turning back to water, which shows that even though the water is changing states it is the same.
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ABOVE: Rust coloured acrylic paint creating a contrast between the man made paints and the purity of the clean water.
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NEXT PAGE: Blood red paint, creating a huge contrast between the clinical colours of the porcelain sink and silver taps.
ABOVE: Bright yellow paint billowing up in the clear water, creating fluid shapes and garish colours, yet becoming paler as it becomes less concentrated.
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THE CONVERGENCE ECONOMY Title Page
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LEFT: Clean foods with all natural ingredients which are good for the body. Grapes and natural greek yoghurt with a drizzle of raw honey.
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LEFT: Steamed organic tenderstem broccoli which helps the vegetables retain their vitamins.
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ABOVE: Steamed brussel sprouts, leafy texture and a mixture of fabulous green and yellow tones.
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BELOW: Organic baby spinach, full of Vitamins K and A which contribute to a healthy immune system and assisting the healing of wounds.
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ABOVE: Steamed baby spinach, wilted slightly providing a deeper green colour in the leaves and creating a variation of fluid shapes and lines. NEXT PAGE: Green juice, containing kale, apple and pear. Purple juice full of mixed berries, high in Vitamin C in order to boost energy and the immune systems.
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PREVIOUS PAGE: Empty glasses which create a unique pattern as the thick mixture has slowly made its way out of the glass. The colours are still as vibrant as ever.
ABOVE: Honey can be used as a face mask as it holds many benefits as it is a natural antibacterial and contains antioxidants.
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The Convergence Economy Beauty Industry Meets Food
#cleaneating #eatclean #wholefoods, the world is going crazy over eating healthily, however there is more to gain than just a smaller waistline and healthy insides. Good and wholesome foods can also be used to make you feel beautiful on the outside. Many foods have nutrients in them, which are used in beauty products. Honey, yoghurt, cucumber and mint are all used time and time again within cosmetic companies. Eating and using foods which are considered “clean� and healthy, is a growing trend that is also being fronted and driven by Instagram and the Internet. People are becoming household names simply by leading a healthy lifestyle and encouraging others to do the same. Beauty and Food are increasingly seen collaborating and merging together as usually to speak of one is to speak of the other. Lots of brands are being launched which combines the two industries, as many consumers are seeing leading a healthy life as a beautiful life. Which brands are capitalising on as a result. Brands such as The Body Shop frequently uses all natural fruit and plants within their products and includes the health and beauty benefits that come along with them. Consumers’ interests have shifted over the years toward the trend of Beauty and Food converging, as many are interested in being as healthy as possible and leading the most beautiful life and prolonging it. People are willing to buy into the Convergence Economy of Beauty and Food, which is therefore turning it into a thriving trend and increasing business for the like minded brands within this industry.
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OPPOSITE: Natural yoghurt used as a face mask, in order to hydrate skin with vitamins included in it. Soft cool texture and colours means it is soothing on the skin.
ABOVE: Natural yoghurt in a glass demonstrating the thin texture and clean crisp colours.
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OPPOSITE AND ABOVE: Cocoa butter used as a natural moisturiser with a smooth creamy texture and pleasing scent.
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BELOW: Mushed avocado with a rich creamy texture and pastel colour palette. Avocado has many health benefits due to being high in “good fats� and vitamins.
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ABOVE: Vibrant cucumber slices, frequently used within cosmetics and spa treatments for its healthy qualities.
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LEFT: Stainless steel knife and fork creating sharp lines and a contrast between the crisp white plate.
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BELOW: Smashed egg shell, represently how delicate it is, similar to skin and how skin wrinkles over time.
OPPOSITE: Egg shell slowly breaking demonstrating how fragile the outside can be, contrasting the benefits of the inside.
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BELOW: Raw free range egg, creating a strong yellow colour palette, and creating smooth lines between the yolk and white
OPPOSITE: Soft boiled yolk spreading along the surface, which is also rich in vitamins which many healthy individuals consume.
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RIGHT: Avocado face mask which helps rehydrate the skin, however also contain healthy fats and minerals which the body needs.
NEXT PAGE: A merged image of both raw and cooked quinoa which is rich in carbohydrates and protein for a balanced diet.
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BELOW: Honey, natural yoghurt and oatmeal facemask which helps to rehydrate skin and bring back elasticity.
OPPOSITE: Uncooked rolled oats which are a good form of carbohydrates whilst low fat.
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References Page One Orange Makeup Shot: http://www.eyeshadowlipstick.com/wp-content/uploads/2012/07/Beauty_Shot_ofEllinore-Erichsen.jpg
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