CONNECT RELATE

THIS DIRECT AND AGGRESSIVE USAGE OF THE PRADA EMBLEM WITHIN THE ACTUAL PRODUCT DESIGN. MAKES THE LOGO A PART OF THE CLOTHING, AS ITS INTEGRATED INTO THE BODY OF AN ITEM, INTERTWINING AND FUSING BRANDING AND DESIGN TOGETHER. A NEW FORM OF BRANDING PRESENTED BY PRADA, AS OPPOSED TO JUST ADDING THE LOGO ONTO A PIECE OF CLOTHING. A METAPHOR FOR THIS NEW FOCUS ON CONNECTIVITY AND RELATION. SUBTLY COMMUNICATING THE COLLECTIONS OVERARCHING AIM OF CONNECTING TO REALITY AND DEALING WITH EMOTION, CONNECTING WITH THE PANDEMIC THAT WAS FILLING THE WORLD WITH DREAD AND FEAR AT THE TIME.

Collective Work

SS 2023 – WOMAN AND MAN

A REPRESENTATION OF LIVES, THE SPRING SUMMER 2023 COLLECTION IS NOT JUST A BODY OF WORK, THE MODELS WERE NOT JUST THERE TO SHOW OFF THE DESIGNS. BUT BE A PART OF PRADA, BUILDING A STORY, THINKING OF THE MODELS AS THE CHARACTERS AND PRADA AS A LIVING ENTITY. PRESENTING THIS IDEA THROUGH WELL THOUGHT DESIGN DETAILS. REFLECTING FRAGMENT OF LIFE AND LIVING. NOT ALLOWING THE CLOTHING TO WEAR THE MODEL BUT THE NEW IDEA OF A PARTNERSHIP AND CONNECTION BETWEEN THE TWO. WITH FINE DETAILS DISPLAYING THIS RELATIONSHIP, INCLUDING INTENTIONAL CREASING. A LITERAL SIGN OF WEAR. POSSIBLY MIMICKING THIS NEW OBSESSION WITH SECOND HAND, VINTAGE CLOTHING TAKING THE WORLD BY STORM. AS WELL AS TRADITIONAL ITEMS SUCH AS THE UNITARD, REFLECTING ON THE HISTORY OF FUNCTIONALITY WITHIN CLOTHING. DESCRIBED AS “EVER-UNFOLDING” BY PRADA, AN INTRICATE METAPHOR THAT ASSOCIATES BOTH LIFE AND MATERIAL. (PRADA, 2023) CREATING FLUIDITY BETWEEN LIFE AND MATERIAL, BECOMING ONE.