POSSIBLE FEELINGS FW 2021 CAMPAIGN

TOUCH, FEEL, PRADA - “CAMPAIGN EXPLORING THE LANGUAGE OF SENSATIONS.”

MIUCCIA AND RAFS FIRST COLLECTION AS CO-CREATIVE DIRECTORS. SHOWCASING THE WOMAN AND MEN’S FALL/WINTER COLLECTIONS FOR 2021. THE CAMPAIGN EXPLORED EVOKING FEELING THROUGH FASHION. THE OVERARCHING MESSAGE BEING A CALL FOR CONTACT IN A TIME SO HEAVILY RESTRICTED, REFLECTING CURRENT EVENTS OF THE TIME. A WORLDWIDE LONGING FOR COMFORT ADDRESSED BY PRADA THROUGH THE USE OF TEXTURE TO EVOKE THE SENSES OF AN ITEM’S ROUGH/SOFT/HEAVY/SMOOTH MATERIAL AND FUNCTIONAL DESIGN TO PROVIDE A SENSE OF REASON, PROVIDING A SYNTHETIC FORM OF CONTACT TO THEIR CONSUMERS.

Collective Work