Enter the Magentaverse

I have always found the annual selection of a specific colour of choice – sometimes a plain hue, sometimes a blending of existing hues into a new shade – to be quite fascinating. Especially when its creation is derived from recent occurrences of significance around the world. A hue that psychologically matches the general human emotion and is representative of the current state of global affairs (for the next 365 days at least, until the process is once again repeated).

In light of recent, powerful, and still ongoing global movements that have sprung into existence such as the invasion of Ukraine and the Iranian Women’s Rights counter revolution – one of the Earth’s most established and leading authorities on colour chose to reflect this for 2023.

“Vibrating with both vim and vigour” (to quote our creative friends at the Pantone Colour Institute) – Viva Magenta is representative of courage and fearlessness in the face of adversity, as well as an expression of strength in a day and age when it is sorely needed. But it is more than just a visual totem for justified acts of rebellion. It is a colour that pulsates with a life of its own, capable of writing a new narrative that takes advantage of strong feelings of joyous, and optimistic celebration. Adopting a more simplistic view is that Viva Magenta is an eye-catching, show-stopper of a colour that enriches its surroundings effectively when used minimally as a vibrant spot colour, and not used in overwhelming abundance where it has the potential to be overpowering.

From interior design, and experiential art experiences that leverage on technology, to gadgets and everyday items including mugs, and even gadgets, Pantone has engaged in collaborations to bring this colour to the fore. There is the Artechouse Studio working at the forefront of art and technology. Spoonflower, the online fabric, wallpaper and home décor marketplace where six independent artists have unveiled one-of-a-kind designs. Cariuma, the skate shoe brand that regularly collaborates with Pantone on matching shoe designs. Even smartphone maker Motorola has entered the conversation with its new Motorola Edge 30 Fusion embracing this hybrid tone of crimson red with pink undertones that strike a balance between warm and cool.

All in all, I look forward to playing my next 12-month-long game of ‘I Spy’ as I travel from here to there, searching for instances of how this striking colour is potentially utilised. Welcome to The Magentaverse.

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