Yelo

YELO! YELO!

Now that is bold. Yellow has always been a symbolic national colour in Brunei, and regardless of the form that it takes, is a hue that society here easily absorbs and processes, as we all proceed with our daily meanderings. That in no way prepared me for just how bold and ‘in your face’ a statement The Brunei Hotel wanted to make with the rebranding and soft launch of the entity’s inhouse café, on June 21, 2021.

Formerly known as The Choices Cafe, the space has been revitalised, given a bright new outlook on life. Swinging left after entering the hotel takes you to a short cube-like tunnel that is entirely yellow from floor to ceiling. The café’s namesake, Yelo – which stands

It was a moment of unbridled pride for Royal Brunei (RB) in 2020 when just one year ago the national airline bagged not one but two coveted Cabin Crew awards. Raising the profile and status of the airline after it was announced that they earned top spot for Asia’s Leading Cabin Crew and World’s Leading Cabin Crew.

Well ladies and gentlemen, while the vast majority of us have been stuck on the ground, time does indeed fly because the moment is upon us again, and your airline needs you! Nominated for no less than 3 separate categories in association with the 28th World Travel Awards – we at BiG are happy to issue a clarion call of support amongst our brothers and sisters nationwide. The Chief Executive Officer for the airline, Captain Khalidkhan Haji Asmakhan, said, “The double win last year is definitely one of the proudest achievements. It is indeed a testament that even with a global pandemic, we are still able to perform and provide the best of Bruneian hospitality for ‘You Enjoy Life Once’ and is a play on the term ‘Yolo’ and Hello – adorns a corner section of wall. Walking through this visually loud tunnel gave me the distinct impression of being stuck inside a Lego block, and I can’t help but wonder how others – especially the more creative among us – will perceive it. We can easily see instagrammers and TikTokers potentially using the space in one way or another. Associated with the sun, this design concept banks on emanating a sense of joy and optimism, energy and friendship.

Halfway down the short tunnel and you are at the archway leading into the café space proper where elements of yellow only appear on the wall tiles cladding some of the pillars, with the remainder of the space opting for neutral earthy tones to counterbalance the entranceway’s strong visual welcome to visitors.

Food-wise: Yelo can offer diners a variety of options from its salad bar, and create-yourown sandwiches, to healthy food bowls, a grab-and-go counter service for working professionals in town, as well as hot daily specials too. An all-day breakfast, and a new all-day a la carte menu of western fusion delights, pastries and sweets are also available.

The launch of Yelo also coincided with the launch of a loyalty card whereby diners can accumulate stamps. In addition, discounts are also available to Baiduri Bank cardholders. Operating from 7am to 10pm daily, the café’s official launch took place in conjunction with His Majesty the Sultan and Yang Di-Pertuan of Negara Brunei Darussalam’s birthday. •• IG: @bruneihotel FB: The Brunei Hotel Tel: 673-2242372

Can We Do It Twice?

to our guests. This year’s nomination also further proves this resilience. I am exceptionally proud of all members of our staff, and extremely grateful for their continuous support for the airline.

“We shall work together to also reflect His Majesty’s Titah to ensure that we retain the winning title for many years to come. Therefore, we would like to invite our guests, business and trade partners, media, family, friends and fans of RB to show support towards the national carrier by taking the time to vote,” he concluded.

Well? You heard the man. What are you waiting for?

CATEGORIES:

1. Asia’s Leading Airline 2. Asia’s Leading Airline (Business Class) 3. Asia’s Leading Cabin Crew.