Getting the Word Out: Publications and Online Strategies

Getting the word out in 2018-19 through publications and online strategies We strive to market Chapel Hill, Carrboro, Hillsborough and Orange County as an attractive visitor destination in more dynamic, bold, and innovative ways than ever. Our marketing team communicates with its key audiences directly through publications, social media, our website, e-communications and more.

VisitChapelHill.org

304,066 website sessions

530,909 website pageviews

36,148 pageviews “Local Events” visitchapelhill

E-Newsletters Three newsletters are distributed monthly to 4,549 stakeholders and subscribers. They include: “Orange Slices”; Economic Development Report – “Tourism by the Numbers” on occupancy trends and demand; and “Check It Out,” updating stakeholders on local events.

Publications/Videos Produced

• Visitors Guide • Visitors Map • Restaurants of Orange County Map Pad • Holiday Gift Buying Ideas Flyer • Hosting Family/Guest During the Holidays Flyer • Monthly Event Sampler Videos • 12 Ways to Enjoy Chapel Hill/ Orange County in 2019 • 30 Reasons Why We Love the Area • National Tourism Week Video Promo • This is Tourism Radio Campaign with WCHL Radio Continued • Special Event Flyers/Promos - July 4th - Bluegrass Festival - Holiday Dining - Winter Holidays Events - Valentine’s Day - April NC Beer Month - Memorial Day

Social Media The Visitors Bureau manages 8 social media accounts including Facebook, Instagram, YouTube, LinkedIn, Twitter, two Apps (VisitChapelHill and Orange County Farms) and Blogs on VisitChapelHill. The Bureau saw 4,000 average monthly engagements across all accounts.

SAMPLE OF 2018 - 19 DESTINATION MEDIA STORIES

Garden & Gun Features new Crook’s Corner Chef Justin Burdett

Food and Wine/ TripAdvisor says Al’s Burger Shack serves the best burger in the country

Eater.com Names Gabe Barker of Carrboro’s Pizzeria Mercato a 2018 Young Gun Chef

CondeNast Traveler.org UNC among 50 Most Beautiful Campuses

Taste of the South magazine Where the Locals Love to Eat, Chapel Hill feature on dining, shopping and culture

Our State Magazine Video and story feature “Around Town Hillsborough”

Business NC Magazine feature on Historic Hillsborough

USA Today includes Chapel Hill in a story for last minute Valentine’s Day Getaway spots

Atlanta Journal Constitution mentions TerraVita in Southeast Food Festival roundup

A Taste of Koko Austin, Texas food and travel blogger/social media digital influencer Jane Ko, of A Taste of Koko, highlights Chapel Hill and Carrboro during her visit to the October 2018 TerraVita Food & Drink Festival.

public relations & communications Tales of Me & The Husband Boston blogger Bridget Hunt with Tales of Me & The Husband wrote of Chapel Hill visit during November 2018. 2018 - 2019 ANNUAL REPORT • PAGE 13