TimeBlast Time Blast is a game that will help kids practice school skills like spelling, math, and critical thinking outside of the class room. Our games revolve around themes of history and have kids accomplish small tasks to win the game. As an incentive to win the game, kids can earn points to buy items for their avatars. Time Blast is an edutainment app for kids ages 6-10. The goal of this app is to entertain kids in a fun and educational way that will help them learn with out them even knowing it. This app will help parents keep their kids quiet and well behaved while they are driving or running errands. According to gamesandlearning.org the market for educational games continues to grow. However, according to venturebeat.com and a report by Ambient Insight, educational games on gaming console are in decline because of the acceptance of learning apps on mobile devices. This is one of many reasons why we wanted to create Time Blast as a mobile app. We also designed our game and advertisements towards kids because they are our target market and according to a study published by Child Guide Magazine, kids are getting smart phones by age 6.
Logo 00:00 Time Blast
Logo
BACK
BACK
PLAY OPTIONS EDIT ME
WEBSITE SOUND EFX
ON
OFF
Time Blast
BACK
BACK
PUZZLE SPELLING MATH 1 + 2 1 = 4 2
App
https://www.youtube.com/watch?v=hWosZAjkCNU
Video
Love Em’s Love Em’s is a new all natural, high quality dog treat company. As a new business it is important to establish our brand and identity. To do that, we recommend developing a logo, unique packaging, and extra products like collars and leashes. The packaging, and extra products needs to grab our customer’s attention, as well as convince them that our treats are better for their pets over our competitor’s products. We want to teach our customers the benefits to feeding their pets organic products and show them that our treats are all natural and made with only the best ingredients. Pet products and accessories are a growing market in the US. According to the ASPCA there are approximately 70-80 million dog that are owned in the US. These owners love their pets, and according to a 2011 survey by Harris Interactive, over 91% say they consider their pet to be a member of their families. Because owners love their pets so much they are willing to pay extra to make sure that their pets are happy and healthy. According to an article on Petfoodindustry.com, 39% of pet owners agree that an organic pet foods are better than over non-organic options. Our goal is to raise our brand and product awareness in this target market.
Love Em’s Logo
My Dog For the wag of a tail, and the bark of hello, To no ther friend Would I ever go— To the whisper my fears And lick away tears. To run and to jump and twirl all around there’s no better friend, that I’ve ever found.
My Dog For the wag of a tail, and the bark of hello, To no ther friend Would I ever go— To the whisper my fears And lick away tears. To run and to jump and twirl all around there’s no better friend, that I’ve ever found.
- Karen Monaghan
- Karen Monaghan
Beef
Beef
The Joy is Ours Dogs share our lives make it complete keep us company lay at our feet. Entertain us give us joy think life is great with each new toy. A pat on the head scratch under the chin keeps them happy and we always win. The joy is ours to keep in our heart the dogs let us think we’re pretty smart.
The Joy is Ours Dogs share our lives make it complete keep us company lay at our feet. Entertain us give us joy think life is great with each new toy. A pat on the head scratch under the chin keeps them happy and we always win. The joy is ours to keep in our heart the dogs let us think we’re pretty smart.
-Patricia Walter
-Patricia Walter
Chicken
Salmon
At Love Em’s, we create an all natural, high quality dog treat. Our treats do not contain any artificial preservatives or hidden chemicals. We source all of our ingredients from USA sources to ensure their quality and safety, and to use fresh, human-grade ingredients At Love Em’s, we understand that pets are more than just companions, they’re Family. That is why we want to share our treats with other pet parents who had the same quality concerns that we did. For more information about Love Em’s and our treats please visit our website www.LoveEms.com. We hope your family will enjoy our treats.
At Love Em’s, we create an all natural, high quality dog treat. Our treats do not contain any artificial preservatives or hidden chemicals. We source all of our ingredients from USA sources to ensure their quality and safety, and to use fresh, human-grade ingredients At Love Em’s, we understand that pets are more than just companions, they’re Family. That is why we want to share our treats with other pet parents who had the same quality concerns that we did. For more information about Love Em’s and our treats please visit our website www.LoveEms.com. We hope your family will enjoy our treats.
Chicken
Happy Signs The wiggle of an ear Just as you near. Atilt of the head From something you said. Tail wagging – making a breeze a sure sign you really please. Jump up- turn around Happy signs without a sound.
Happy Signs The wiggle of an ear Just as you near. Atilt of the head From something you said. Tail wagging – making a breeze a sure sign you really please. Jump up- turn around Happy signs without a sound.
- Patricia Walter
- Patricia Walter
Salmon
At Love Em’s, we create an all natural, high quality dog treat. Our treats do not contain any artificial preservatives or hidden chemicals. We source all of our ingredients from USA sources to ensure their quality and safety, and to use fresh, human-grade ingredients At Love Em’s, we understand that pets are more than just companions, they’re Family. That is why we want to share our treats with other pet parents who had the same quality concerns that we did. For more information about Love Em’s and our treats please visit our website www.LoveEms.com. We hope your family will enjoy our treats.
Packaging
Tag & Collar
Dark of the Moon
Logo
Dark of the Moon tour event needs to raise local awareness of their service in order to raise popularity over other local tours. We want to create a new logo, create some new advertisements, and create t-shirts to help spread event awareness. Surveys and online reviews have shown that people really enjoy the St. Augustine lighthouse museum and the Dark of the moon tours. However,we have also found that our tours are less known among tourist because we are not located in the downtown area. We recommend developing a new logo to help create an identity for the Dark of the Moon tour as well as a couple of different forms of advertisements to help spread tour awareness downtown. According to Glenn Hasting, the executive director of the county’s Tourist Development Council, tourism is a strong and growing market in St. Augustine. This creates a popular and competitive market for tour business. Through our recommendations we will raise our tour popularity and awareness of our service among tourist and locals.
Logo
Bag
Explore the
Paranormal (904) 829-0745
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81 Lighthouse Avenue St. Augustine, Florida 32080
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www.staugustinelighthouse.com
Advertisement
Drinking and Driveing
In 2014 there were 290,000 people injured in drunk driving crashes and 9,967 deaths, equaling one death every 53 minutes. Even though the dangers of drunk driving are well known, it is still a prominent problem in our communities. We want to develop a creative and non violent/ graphic drunk driving campaign to help reduce DUI accident, and injuries. This Drunk Driving campaign is targeted to young adults 18-35 because according to the NHTSA they are the most likely to drink and drive. We want to design contemporary and trendy products like key chains, lanyards, and posters as well as a small promotion where we would hand out cards for a free $15 Uber ride, in a downtown area over the weekend. Through our campaign we hope to help people make smarter decisions and remind.
A DESIGNATED DRIVER HELPS YOU PARTY ANOTHER DAY
IF YOU CANT AFFORD A CAB RIDE HOME, YOU CANT AFFORD TO GO OUT DRINKING
MAKE IT A NIGHT TO REMEMBER NOT A NIGHT TO FORGET
Posters
Front
THE DRIVER IS SAFER WHEN THE ROADS ARE DRY
IF YOU CANT AFFORD A CAB RIDE HOME
Back
THE ROADS ARE SAFER WHEN THE DRIVER IS DRY
YOU CANT AFFORD TO GO OUT DRINKING
Hand Outs
Off the Hook This campaign is titled “Off the Hook�, and we are addressing the environmental problem of overfishing. This campaign will need to use video, print and packaging advertisements in order to effectively reach our target audience and spread the campaign message. Goldfish crackers are known for being a family friendly snack company. They are not known for being an environmentally conscious or active company. With this new environmental conservation campaign, we will change the public perception of our company and help solidify their reputation as a responsible trustworthy business. We recommend using resources that the company already has available like print, video and packaging advertising. This will raise awareness towards the campaign message of the dangers of overfishing, and raise public opinion of the Goldfish cracker company. In order to raise awareness of this campaign message we will be using outdoor advertisements. We believe this will be affective because according to Forbs.com about 71% of consumers still pay attention to outdoor advertisements. We will also create a video storyboard for an online advertisement. We believe this will be affective because of a report by Invodo that found 92% of mobile video consumers share videos with others.
Logo
BEFORE OVERFISHING #OFFTHEHOOK
AFTER OVERFISHING #OFFTHEHOOK
Packaging & Advertisement
#OFFTHEHOOK
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O pen t o y oung wom an s hout ing in bullhor n ‘F r ee G oldf is h Cr ac k er s , CU S he is out s ide, t her e is bus y nois e in t he bac k gr ound.
LS : P eople c r owd ar ound t he boot h gr abbing bags of G oldf is h. M uff led laughs and s hak ing bags ar e hear d. Cus t om er s appear happy and ex c it ed f or f r ee s nac k s .
L S : S h o ws th e yo u n g wo ma n o n a sh o p p i n g p l a za wi th a b o o th a n d ca se s o f Go l d fi sh Cra cke rs. P a sse rb ys a re l o o ki n g o n wi th h e si ta ti o n a s th e y wa l k th ro u g h th e a re a .
CU: Cu sto me rs o p e n Go l d fi sh b a g s wi th co n fu si o n . Te a ri n g o p e n th e p a cka g e s, th e y fi n d th e m to b e n e a rl y e mp ty. ‘ W h a t i s g o i n g o n ? ’ ca n b e h e a rd i n th e b a ckg ro u n d .
CU Yo u n g wo ma n i s p u l l i n g b a g s o f Go l d fi sh fro m th e b o xe s su rro u n d i n g th e b o o th . B a ckg ro u n d cro wd n o i se s b e co me l o u d e r.
L S : Yo u n g wo ma n ye l l s i n b u l l h o rn ‘ If we d o n ’ t sto p o ve rfi sh i n g so o n , th e re wi l l b e n o th i n g l e ft i n o u r o ce a n s. K e e p fi sh o f th e h o o k.’ Cro wd i s h e a rd mu ffl e d i n b a ckg ro u n d . Th e re i s l e ss ye l l i n g , l e ss e xci te me n t.
Storyboard
Hubba Bubba The goal of our campaign is to raise awareness and donations for Big Brothers Big Sisters of America. To do this we will team up with Hubba Bubba and run an interactive campaign. Through this campaign we will ask random people, in high populated areas like malls or downtown areas, to participate in our video/campaign and donate to our charity. Every year thousands of American children are neglected, and ignored at home. They have no one to mentor or guide them in the right direction. Big Brothers and Big Sisters of America does a great job to help solve this problem but they still need help. To raise donations for this organization we recommend creating an interactive campaign and partnering with Hubba Bubba gum. For this campaign we want to develop a logo, interactive component, and outside advertisements. We want this campaign to be interactive because we want people who are participating and donating to feel invested and connected to this campaign. We don’t want people to feel like they just gave a dollar to some charity but rather feel like they are apart of this campaign and the solution. Today thousands of kids are victims of neglect and abuse. According to the nationalchildrensalliance.org there is an estimated 679,000 children who are victims of abuse and neglect. Big Brothers and Big Sisters of America does its best to help these kids and help solve this problem, however they still need your help and support.
Logo
https://www.youtube.com/watch?v=hWosZAjkCNU
Video
Advertisement
KHong Fitness KHong Fitness is a personal training service that helps customers live a happy, healthy, and active lives. Khong Fitness can help with nutrition, weight loss, muscle gains, and over all personal health. KHong Fitness is a new growing business with low financial capital. In order to help Khong Fitness grow, it needs to establish an identity, and recruit new clients. A strong unique logo would help Khong Fitness stand out from other personal trainers, and help create brand recognition. We want to also create business credibility by crating professional business cards, letter head, and envelope. The last thing we will help develop is three t-shit designs. This will help spread brand awareness as well as remind clients to stay motivated. As of now KHong Fitness has no brand identity, and a low client membership. According to Sohee Lee owner of SoheeFit most personal trainers fail to gain new clients because they come across as generic, and fail make connections with a client. By creating T-shirts for clients we can help establish that connection and raise brand awareness. T- shirts are a great marketing tool according to Cameron Herold founder of BackPocket because they are a walking advertisement, and conversation starter.
Logo
Kyle Hong Personal Trainer
2764 Countryside Boulevard Clearwater, Florida 33761 E-mail: KhongFitness@Gmail.com tel: (727) - 743 - 2325
2764 Countryside Boulevard Clearwater, Florida 33761
KhongFitness@Gmail
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2764 Countryside Blvd, Clearwater, FLorada 33761
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tel: 727 - 743 - 2325
Business card, Envelope, Letterhead
T-shirt
Techmana Techmana is a Hawaiian, Information Technology and Services company, that specializes in hospitality industry software. Our goal for Techmana is to show that we are a strong, professional, and innovative technology company. We will show this by developing a logo, direct marketing tools, and conference giveaways/gifts. Because this business has fought tooth and nail to survive in this highly competitive technology market, we recommend developing a brand that will reflect the warrior sprit of this company and its brilliant staff. According to SelectingUSA.org there are more than 100,000 software and IT services companies in the United States, and more than 99 percent are small and medium-sized firms. To help Techmana stand out from its competitors we want to design a brand, and marketing tools that will represent its unique, professional identity
Logo
Techmana LLC Jeff Hong
Jeff Hong
Chief Technology Officer
TECHMANA
(808)-555-5555 www.techmanahawaii.com jeffhong@techmanahawaii.com 700 Richards St. Ste 2009 Honolulu, HI 96813
TECHMANA LLC 700 Richards St. Ste 2009 Honolulu, HI 96813
Business card, Envelope, Letterhead
Conference Merchandise