Christine Keep's portfolio

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mercy corps book Front and back cover design for a 32-page book commemorating the Mercy Corps Phoenix Fund’s donor trip to India and Nepal and featuring the photography and words of Joni Kabana. The objective was to follow the existing Mercy Corps style guide but also differentiate Phoenix Fund. The Phoenix Fund gathers private seed capital for start-up projects in communities recovering from war or social upheaval. For the cover I felt that an illustrative approach would best appeal to the diverse audiences for the project and add an element of mystery. Abstract shapes represent the concept of seed grants and the lotus flower symbolizes prosperity and hope in a culturally relevant way. InDesign, Illustrator, Photoshop


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mercy corps book For the interior pages, my approach was to honor the content with minimalist design and thoughtful pagination that followed the rhythm of the story. I used subtle graphic elements such as hennainspired borders, passport stamps, and relief maps to reinforce the message of the text and add visual interest. I became an active participant in the story-telling process, working closely with the writer/ photographer to get additional images or information where I felt it would support my creative vision. InDesign, Illustrator, Photoshop


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mercy corps book The content of this book inspired me with a deep sense of gratitude and I tried to convey that in the most appropriate way. The photos were so well-concieved it was often most appropriate to display them without any editing but occassionally I overlaid gradients or turned them to duotone for a dramatic effect. The turquoise photo at the topleft was taken by a Media Student that the photographer (Joni Kabana) met while traveling. Proceeds from the sale of this publication will benefit media related efforts in India/Nepal through Mercy Corps. InDesign, Illustrator, Photoshop


literacy map This was printed as a 30" x 40" poster for display at Adult Education Day at the Oregon State Capitol. The objectives were to represent both the need for improved literacy in Oregon and the activities of current statesponsored volunteer literacy tutoring programs in a visual way to an audience of busy policymakers. I accurately represented widely variable data by scaling the icons proportionally on a logarithmic scale. And I got to meet the governor! Illustrator


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terra vita grazing This client had a successful goat grazing service which they wanted to start more actively promoting, but no defined identity. Their objectives were to maintain a homegrown and approachable feel while also gaining credibility and maintaining flexibility to expand their services to include land management consulting. My background in natural resources gave me unique insight into their philosophy and target audience. They chose the name Terra Vita and we worked from there to create identity materials that would convey their message of health and vitality to landowners in the region. Illlustrator, Photoshop logo, letterhead, business card, envelope, rack card


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terra vita grazing This website needed to be accessible on older browsers and slow connections because much of the target audience lives in rural areas. A combination of lists, text, and images provides visitors multiple avenues to learn about the services available. The bright but earthy colors and candid photos of goats help to capture the humorous spirit that people sometimes react with when they first see a herd of goats in an familiar or unexpected location. terravita.ag Dreamweaver, Illlustrator, Photoshop


the river why Book cover redesign for a novel about fishing and philosophy by Portland author David James Duncan. My design was inspired by an important scene in the story when the main character follows a female salmon upstream and realizes that the “why” spelled out by the shape of his favorite river is not a question, but rather a statement—and just the answer he had been seeking. The bright, near primary colors and quirky design reflect the youthful and eccentric character of the story. Illlustrator, Photoshop


once upon a time Book cover and title page designs for a collection of Russian folk tales inspired by a Ukrainian friend who helped with research and translation of the story titles. I drew the ornaments and letterforms by hand based upon traditional Ukrainian folk art, scanned the drawings, auto traced in Illustrator, then also manipulated the images in Photoshop. Illlustrator, Photoshop


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yerba libre Logo for a proposed brand of yerba maté bottled beverages. Yerba maté is a tea-like beverage which is traditionally drank by native people of southern South-America. It is popular in Argentina, Paraguay, Uruguay, and Brazil, and increasingly throughout the world with internationally-savvy consumers. This brand name is inspired by the alcoholic drink “Cuba Libre.” Symmetrical balance and nature references represent the soothing energy of the beverage and ritual symbolism of peace and friendship while a dash of socialist revolutionary iconography gives a youthful edge and a bit of mystique. Illustrator


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yerba libre Packaging for bottled beverages in four internationally-inspired flavors.

Nutrition Facts Serving Size 10 fluid ounces (226g) Servings Per Container 2 Amount per serving

Calories 50

yerba maté herbal tonic

Calories from Fat 0 % Daily Value*

Total Fat 0 g

0%

Sodium 11 mg

0%

Total Carbohydrate 12g

4% 2%

Dietary Fiber less than 1g Sugars 15g

InDesign, Illustrator, Photoshop

Protein 0g

Drink Cold or Warm ´Keep Refrigerated

35% Carbon Neutral

Original MatÉ Mind ´ Body

Vitamin B6 4% Calcium 4%

´ Spirit

Iron 5%

Zinc 2%

Riboflavin 17%

Niacin 2%

*Percent Daily Values are based on a 2,000 calorie diet.

Ingredients: An infusion of (Purified Water, Yerba Maté, Rose Hips), Honey

16 fl.oz(.473L)

Maté is a tea-like beverage which was introduced to the global community by the Guarani people of South America. It is customarily shared over conversation with friends and drank throughout the day for its many health benefits and energizing properties. Maté leaves naturally contain 24 vitamins and minerals, 15 amino acids, and high levels of antioxidants.

• Vitamin C 10%

Magnesium 6%

Yerba Libre Maté Blends ´1122 Mt. Hood St, Ste 1 Hood River, OR 97031 ´info@yerbalibre.com yerbalibre.com ´Tel 866.971.2345

Maté is a tea-like beverage which was introduced to the global community by the Guarani people of South America. It is customarily shared over conversation with friends and drank throughout the day for its many health benefits and energizing properties. Maté leaves naturally contain 24 vitamins and minerals, 15 amino acids, and high levels of antioxidants.

Nutrition Facts Serving Size 10 fluid ounces (226g) Servings Per Container 2 Amount per serving

Calories 50

yerba maté herbal tonic

Calories from Fat 0 % Daily Value*

Total Fat 10 g

16%

Sodium 11 mg

0%

Total Carbohydrate 12g

4%

Dietary Fiber less than 1g

2%

Sugars 15g Protein 0g

made with

Vitamin B6 4%

• Vitamin C 10%

re Maté Blends ´1122 Mt. Hood St, Ste 1 ver, OR 97031 ´info@yerbalibre.com e.com ´Tel 866.971.2345

The packaging shows the dried maté leaves along the bottom as a texture to represent the ground with clouds and open space reinforcing the connection to nature and the idea of “freedom.” Clear informative text about the drink, references to environmental impacts, and nutritional information appeal to educated consumers. A round booklet rests in the cap which could be used to communicate and interact with customers in an unexpectedly tactile way, potentially as an avenue for activism or education.


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yerba libre Proposed concept for a 2-page print ad, emphasizing the connection to nature and senses of both groundedness and freedom. The copy would educate consumers about the health benefits of maté and the social/environmental philosophy of the company. Illustrator, Photoshop

Earthy Goodness Now in four delicious flavors

Good for you, Good for the Earth — doesn’t have to taste like dirt. Yerba Libre Herbal Tonics are flavored and fortified with all-natural ingredients to complement the natural healing properties of yerba maté. Keepsake glasses, donations to international non-profits, and carbon-offsets are just a few of the feel-good impacts of your drink purchase. Learn more at yerbalibre´com


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yerba libre Hand-crafted tote bag made from recycled burlap sacks used for importing matĂŠ with hemp stitching and organic cotton embroidered tag. To be given away as a promotional item or sold with profits to support an appropriate cause, such as to offset the carbon emissions associated with importing matĂŠ.


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yerba libre Proposed web design for a highly interactive site geared primarily toward an audience of consumers. Design includes concept for a store with an expanded product line of bulk matĂŠ, drinking accessories, recipe books, gift sets and tea bags. This would be a content-rich site with a news page/blog and an about section with extensive cultural, health, and environmental information. The surreal landscape of the background and whimsical leaves are inspired by magical realism and allow for enless opportunity to surpise and engage visitors with Flash elements. Illustrator, Photoshop


christine fisher keep

christine@keepcreative.net |  .  . 

summary

work history

Versatile graphic designer seeking to specialize in the fields of environment, science, health, education, and business. Able to engage with complex content, research, write, and work as part of an interdisciplinary team, drawing from a diverse educational and professional background. Experience working with government and educational institutions, as well as private non-profit and for-profit businesses at the local, national, and international level. My diverse interests are united by a passion for lifelong learning and a desire to make a positive contribution.

Graphic Designer

design skills Experience in: business identity, information graphics, illustration, publication design, stationery, marketing collateral, advertising, packaging, apparel, photo editing & digital imaging, interactive PDF, interface design, CSS-based web design, basic Flash animation, ActionScript & JavaScript.

software Adobe Creative Suite 3– Illustrator, Photoshop, InDesign, Acrobat, Flash, Dreamweaver Microsoft Office– Word, Excel, Access, PowerPoint TypeTool 2, GarageBand, QuickTime, QuickBooks Mac and Windows

education AAS, Graphic Design Mt. Hood Community College, 

Over 1200 hours of software instruction and 56 credit hours in graphic design core coursework. BA, Biology & Spanish Minor: Environment & Natural Resources University of Wyoming, , GPA .

Coursework included: biological and physical sciences, interdisciplinary environmental studies, Spanish, and electives in art & humanities. Spanish & Tropical Ecology semester abroad, Costa Rica, 2002

RETURN TO PORTFOLIO

/–present Blue Marble Creative | Hood River, OR

Assist with print and web design projects for a variety of local and national clients related to health and sustainability such as renewable energy, sustainable travel, education and health. My role includes both concept and production, as well as participation in business planning and client relations. Independent Freelance Business identity package for Terra Vita Grazing & Consulting Technical Illustrations for independent theoretical neuroscientist Illustrations for PhD dissertation related to ecology and invasive species Instructional Assistant  /–/ Columbia Gorge Community College | The Dalles, OR Assisted with coordination of a volunteer literacy tutoring program and promotion of college outreach events. Published a quarterly newsletter and designed an informational poster for presentation at the state capitol. Marketing Manager  /–/ Project WET International Foundation | Bozeman, MT Collaborated with a diverse staff of environmental education, fundraising, accounting, and product development professionals at a non-profit organization related to water resource education/awareness where my role focused on generating revenue through material sales in the US and internationally. Managed customer service, warehouse, sales, and e-commerce operations through an expansion to new facilities. Helped to establish systems, hire, and train new staff. Proposed and directed the integration of a family of websites and managed product catalog and packaging design projects, contracting with outside designers. Wrote marketing plan and funding proposals and led strategy and sales discussions with the executive team and key stakeholders. Represented Project WET at numerous conferences and trade shows including the National Science Teachers Association and the Fourth World Water Forum in Mexico City. Stream Ecology Research Technician  /–/ University of Wyoming | Laramie, WY | Venezuela | Yellowstone National Park Assisted over 15 different professors, graduate students and government scientists with research related to limnology, ecology, nutrient cycling, physiology, water quality, entomology, invasive species and more. Contributed fieldwork, lab analysis, data analysis, discussion, and logistical support for NSF and EPA-sponsored studies. Played a significant role in one study focusing on cutthroat trout in stream and lake ecosystems in Yellowstone National Park. Also played a lead role in fieldwork, chemical analysis, and logistical support for a study about migratory fishes and nutrient cycling in rural Venezuela. Gained exposure to a wide array of techniques and resource issues. Self-taught certain analytical methods, shared this knowledge with graduate students and coauthored a journal article about method improvement.

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