MEDIA KIT
2015
INTRODUCTION
OUR MISSION
It means you’re in the know—but you’re never a know-it-all. It means you know all the right insiders in all the right destinations—but you’re generous with your introductions. It means you love the five-star, five-course dinner in Bangkok—and the stand-up-and-eat taco stand in Barcelona. It means you go someplace because you want to—not because you think you should. It means you love the classic—but you know that a classic can be found anywhere, and made anytime. It means that you’ll fly 12 hours just to visit a single boutique—or just to have a perfect meal. It means you know that there’s no such thing as the “right” reason to take a trip—and there’s no such thing as a guilty pleasure trip.
At Condé Nast Traveler, we inspire action for trips both big and small. We tell
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you where to go and what to do. We’re here to give you exactly what you need, when you need it, so that wherever you are, you feel at home in the world. Because, finally, that’s what it means to be a traveler.
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OUR TESTIMONIALS The thing that appeals to me so much is the innovation, the articles on travel and new destinations. Because I travel so much myself, I’m always looking for what’s coming next. The Condé Nast Traveller reader is very much our client as well, so when we relate to and communicate with them, we find that Condé Nast Traveller is a magazine that they’re very interested in and use, as do our owners, GMs and hotel groups. Sue Harmsworth MBE, Founder and CEO, ESPA Condé Nast Traveller has been a crucial and important part of the successful launch of the Corinthia Hotel London. Through the magazine we have been able to reach the right kind of audience for our 5-star property: upscale, discerning and smart. Renaud Gregoire, Hotel Manager, Corinthia Hotel, London Condé Nast Traveler generates about 10 times more enquiries than any other publication. Because most of the enquiries turn into bookings, that equates to substantial revenue. Personally I enjoy dealing with Condé Nast Traveler readers. Although they can be more challenging, the experience of putting together their trips is ultimately more rewarding. Diane Embree, Michael’s Travel Centre
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F.A.Q Q: Will the app run on my iPhone/Android/ BlackBerry smartphone? A: No. Condé Nast Traveler’s iPad app is designed for a larger screen. We hope to be able to offer apps for other devices in the future. Q: What is Newsstand? A: Newsstand is a new feature introduced by Apple that changes the way you access magazines on your iPad. Newsstand is a folder that replaces your Condé Nast Traveler icon and keeps your subscriptions in one place. Q: Can you purchase single issues of the Condé Nast Traveler iPad instead of a subscription? A: Yes. Single copies are available for $4.99 through the app. Q: Can you subscribe to both the print edition and iPad edition of Condé Nast Traveler? A: If you have a print subscription, you do not need to purchase a new subscription on your iPad. Your print subscription automatically includes access to the iPad edition as part of your paid subscription. Q: Can I subscribe to Condé Nast Traveler on my iPad? A: Yes. You can purchase a subscription to Condé Nast Traveler from iTunes or the App Store on your iPad. We are pleased to offer subscriptions to the iPad edition of Condé Nast Traveler for $1.99 per month or $19.99 for an annual subscription.
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NOTABLE CLIENTS
AD SPECIFICATIONS Advertising Requirements
William J. Wackermann Publisher, Chief Revenue Officer
Space
Bleed
Non-Bleed
Trim
Live
Mr. Wackermann has become known for his unique combination of business ingenuity and innovative branding, and was named Condé Nast “Publisher of the Year” in 2007. Mr. Wackermann has a long track record at Condé Nast, where he has had publishing oversight of a wide range of titles including Bon Appétit, Brides, Details and W.
Spread
16 1/4” x 11 1/8”
15” x 10”
16” x 10 7/8”
15 1/2” x 10 3/8”
Full Page/Cover
8 1/4” x 11 1/8”
7” x 10”
8” x 10 7/8”
7 1/2” x 10 3/8”
2/3 Vertical
5 1/4” x 11 1/8”
4 5/8” x 10”
5” x 10 7/8”
4 1/2” x 10 3/8”
1/2 Vertical
4 1/8” x 11 1/8”
3 1/2” x 10”
3 7/8” x 10 7/8”
3 3/8” x 10 3/8”
1/2 Horizontal
8 1/4” x 5 5/8”
7" x 4 7/8"
8” x 5 3/8”
7 1/2” x 4 7/8”
1/2 Spread
16 1/4” x 5 5/8”
15” x 4 7/8”
16” x 5 3/8”
15 1/2” x 4 7/8”
Digest (1/2 page)
5 1/4” x 8”
4 5/8” x 7 “
5” x 7 3/4”
4 1/2” x 7 1/4”
1/3 Vertical
2 7/8” x 11 1/8”
2 1/4” x 10”
2 5/8” x 10 7/8”
2 1/8” x 10 3/8”
1/3 Square
5 1/4” x 5 5/8”
4 5/8” x 4 7/8”
5” x 5 3/8”
4 1/2” x 4 7/8”
1/6 Vertical
N/A
2 1/4” x 4 7/8”
N/A
N/A
Checkerboard
4 1/8” x 5 3/4”
3 1/2” x 4 7/8”
3 7/8” x 5 1/2”
3 3/8” x 5”
Pilar Guzmán Editor-in-Chief
In her previous role at Condé Nast, Ms. Guzmán served as the founding editor-in-chief of Cookie, the award-winning parenthood brand. Over her impressive career, Ms. Guzmán has held a number of senior editorial positions and has been a contributor to publications including the New York Times, I.D., Wallpaper, and Marie Claire. Ms. Guzmán started her career in publishing by writing a travel guide to Italy.
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Mechanical Requirements PRINTING: Web offset (SWOP) Perfect binding Publication trim size 8” x 10 7/8”
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EDITORIAL CALENDER
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Issue
Closing Date
On-Sale Date
January
10/30/14
12/23/14
February
12/1/14
1/27/15
March
1/5/15
2/24/15
April
1/29/15
3/31/15
May
2/26/15
4/28/15
June
3/26/15
5/26/15
July
4/30/15
6/30/15
August
5/28/15
7/28/15
September
7/2/15
8/25/15
October
7/30/15
9/29/15
November
8/27/15
10/27/15
December
10/1/15
11/24/15
SERVICE HIGHLIGHTS CORE BUYER
Female 50% Male 50% Average age 43 years AB 72% London/ SE 50% Average HHI £110,008
FREQUENT TRAVELLERS
On average, Condé Nast Traveller readers take 6 holidays abroad and 3 within the UK a year. The average AB adult takes 3 holidays abroad and 3 within the UK each year
BUSINESS TRAVELLERS
36% of Condé Nast Traveller readers travel on business, taking, on average, 4 business trips abroad per year (average AB adult 28%)
Aesthetic Travellers £7,389 total average spend on holidays and short breaks, per person including spending money (average AB adult £6,806) £1,706 on average on fashion, in the last 12 months (average AB adult £738) £14,078 on average on home improvements in the last 3 years (average AB adult £9,562) £2,295 on average on luxury items (fashion, accessories, watches & jewellery), in the last 12 months (average AB adult £945) £65 on average per head on eating out (average AB adult £50) On average, Condé Nast Traveller readers spend £19 on a bottle of wine (average AB adult £14)
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RATES
AUDIENCES
General Rates SIZE
1x
3x
6x
9x
12x
1p
$149,132
$144,659
$141,675
$137,202
$132,727
2/3 p
$119,324
$115,744
$113,358
$109,778
$106,198
1/2 p
$96,922
$94,015
$92,076
$89,169
$86,260
1/3 p
$59,616
$57,828
$56,635
$54,847
$53,059
1/4 p
$44,735
$43,393
$42,498
$41,156
$39,814
1/6 p
$29,808
$28,913
$28,318
$27,423
$26,529
2nd
$178,963
$173,594
$170,015
$164,646
$159,277
3rd
$156,607
$151,909
$148,777
$144,079
$139,380
4th
$186,415
$180,823
$177,094
$171,502
$165,909
Retail Rates
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SIZE
1x
3x
6x
9x
12x
1p
$119,324
$115,744
$113,358
$109,778
$106,198
2/3 p
$95,496
$92,631
$90,721
$87,857
$84,992
1/2 p
$77,510
$75,185
$73,635
$71,309
$68,984
1/3 p
$47,725
$46,293
$45,339
$43,907
$42,475
1/4 p
$35,742
$34,670
$33,955
$32,883
$31,810
1/6 p
$23,851
$23,136
$22,658
$21,943
$21,228
Circulation Demographics: * Paid/Verified Subscriptions - 785,897 * Single Copy - 27,850 Total Circulation - 813,747
Total Audience - 3,316,000 * Median Age - 53.9 * Median HHI - $111,806 * Gender - Male / Female - 48% / 52% * Education - Graduated College - 60% * Employment Status (Employed) - 64% Profile of Affluent Audience: * Median Age - 53.2 * Median HHI - $167,491 * Gender (Male/Female) - 53% / 47% * Education (Graduated College) - 82% * Employment Status (Professional/Managerial) - 68%
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CONTACT US uK SALES TEAM (44-20-7152-3923) uK REGIONAL sales team (44-20-7152-3280) ASIA PACIFIC: Kim Kenchington (852-2882-1106) INDIA: Marzban Patel (91-22-228-757-17) ITALY: Valentina Donni (39-02-805-1422) FLORDIA & CARRIBEAN: Maria Coyne (1-305-756-1086) FRANCE: Helena Kawalec (33-144-117-880)