THE BEST TOOLS ARE INTUITIVE AND ENHANCE INNATE STRENGTHS
PROJECTORS SERVE A VERY SIMPLE PURPOSE: REPLICATE & ENLARGE MEDIA
TVs AND TOUCHSCREENS: EASY TO USE AND GETTING BIGGER AND CHEAPER BY THE MINUTE
With rapid advances in large flatscreen technology, new touch capabilities, and race-to-the-bottom cost trends, how can projectors maintain market share in business and educational sectors?
WHY CAN’T PROJECTORS KEEP PACE? IT’S THE LITTLE THINGS ...
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HOW CAN WE FIX OR SIDESTEP THE INHERENT PROBLEMS WHICH KEEP PROJECTORS ROOTED IN AN INCREASINGLY NARROW AND MORE DEMANDING MARKET
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RELATIONSHIPS
THE PLAYING FIELD FAVI
Dell
Casio
BenQ
Panasonic
Epson
E3-LED-PICO
M410HD
XJ-A250
MX613ST
S5201M
PT-AE7000
PowerLite 3010
Basics Type
PICO
Portable
Portable
Portable
Office
Home Theatre
Home Theatre
Price
$349
$899
$1,299
$633
$855
$2,999
$1,599
50 ANSI
2000 ANSI
3000 ANSI
2800 ANSI
3000 ANSI
2000 ANSI
2200 ANSI
Brightness
(Lumens)
Weight Size
(inches) (HxWxD)
Acer
0.5 lbs
2.6 lbs
5.0 lbs
6.2 lbs
7.7 lbs
19.2 lbs
13.3 lbs
1.0 x 2.7 x 5.3
3.0 x 8.1 x 6.1
1.7 x 11.7 x 8.3
4.1 x 12.2 x 9.6
5.9 x 11.4 x 14.3
3.9 x 18.5 x 10.0
5.5 x 16.6 x 14.4
480p,480i,
720p, 1080i, 1080p/60, 576i, 576p
720p, 1080i 576p
720p, 1080i, 1080p/60 576p
720p, 1080i, 1080p/60, 1080p/24
720p, 1080i, 1080p/60, 1080p/50, 525i,
720p, 1080i, 1080p/60, 576i, 576p
Compatibility HDTV Formats
Component Video Standard Video HDMI Input Optical Features Throw Dist
(feet)
Image Size
(inches)
Lens Focus/Zoom
4.0 - 12.0
3.3 - 39.4
3.0 - 24.0
2.0 - 19.8
1.6 - 19.7
7.8 - 29.6
5.0 - 28.7
34.6 - 103.9
27.2 - 361.0
18.5 - 295.3
27.8 - 330.0
40.0 - 484.0
40.0 - 300.0
32.0 - 299.4
Manual
Powered
Manual
Manual
Powered
Manual
Vertical
Vertical
Vertical
Vertical
Vertical
Horiz + Vert
Manual
Digital Keystone Light Source Type
LED
Life
165W Osram
LED
230W Osram
200W UHM
230W E-TORL
3000 hours
20000 hours
4500 hours
2500 hours
4000 hours
4000 hours
USB Port Soft Carrying Case
Soft Carrying Case
Short-Throw USB Port
Short-Throw Soft Carrying Case Wired Networking Crestron
Special Features Special
!
USB Port Soft Carrying Case
Information Provided by and reformatted from:
USB Port Wired Networking
The projector should fit in the mobile market segment, cost roughly $800, output roughly ProjectorCentral.com 2000 lumens, be medium size, have a throw distance of 2-20 feet, use bluetooth for the remote, utilize manual lens adjustment for final focus and zoom, and use an LED lamp. Information provided by and reformatted from ProjectorCentral.com
STYLE & FORM Friendly
buttons on side are easily accessed but less conspicuous
large interface also serves as a style element
form belies digital/mechanical nature of inner components
ribbed/vented sides provide nice form element but vent openings ruin the illusion
small, rounded edges make the device less intrusive to the interior space
curved shape is minimal but provides nice contrast with interior architecture distinct vents look like automobile AC openings unnecessary
Subtle
cylindrical form highlights the product’s purpose
large and clear power button strong attempt to hide cooling vents
Overt
brushed metal provides highest quality appearance
so many buttons!!!
physically adjustable lens adds good deal of character
these products make a statement of quality and expense through look-at-me form few controls are more attractive provide less access to settings best selling but least friendly form...hmm
High Tech
multiple adjustment points=more control but longer setup
USER PERSONA
Dan. A late 20’s professional works at a promotional marketing agency with roughly 300 people. Their company building is of adequate size and there are enough meeting rooms and areas to supply average demand for meeting spaces. However, not all the meeting spaces have media equipment. Dan is a hard worker. He takes pride in being reliable, quick and creative. He dresses in business casual with attention to sartorial detail. He likes the latest technology and likes to have the newest smartphones and operating systems on his personal computer. He has just recently taken a larger role within his team and the extra work has been challenging especially on his time management skills which were always good but now need to get that much better. He is an animated personality especially during presentations and around the office he is quietly understood to be the networker or connector. He is often asked to lead up team presentations for these reasons and although he is good at giving strictly oral reports he likes to put together visuals to increase his impact.
SCENARIO
All the large conference rooms are booked and you would like to show your teem a presentation before going into a brainstorming session in the same room. You will use the company cafeteria for the brainstorming session but there is no preinstalled media viewing system in this room.
1. ARRIVE
2. UNPACK
3. POWER ON
4. CALIBRATE
All the large conference rooms are booked and you would like to show your teem a presentation before going into a brainstorming session in the same room. You will use the company cafeteria for the brainstorming session but there is no preinstalled media viewing system in this room.
after setting up projector screen, or finding another suitably matt white surface, quickly unpack and plug both projector and pc in.
Turn pc projector on. Power buttons are pushed at the same time. The pc light changes immediately but the projector has a one second delay. Then as the power light signifies that the projector is in the ON state, the lamp is still powering up and although there is light coming from the lens, nothing is visibile on the screen for 10 seconds. Make sure the proper input is selected on the projector and that the pc properly recognizes the projector.
after the projector is on it is time to calibrate it and position it so perspective, focus, size, and brightness all are acceptable. The lights are also set to desired levels in the room.
5. RUN-THROUGH
6. PRESENT
7. POWER OFF
8. PACK UP
Open presentation files on pc and prepare them for presentation. Find the remote and make sure you remember how to use since the last time you used this projector (2 months ago)
You are giving the presentation and so far have only needed to press the advance slide button on the remote. unfortunately a movie click which was linked inside your pp presentation is not playing and the slide will not advane. You need to exit fullscreen mode to attempt to play clip in a different way or skip it all together
You need to be at another meeting in 10 minutes and must quickly power off and pack up the device. Even though it is hot and you know it is not best to cut the power and throw the projector into the bag you haven’t seen the manual.
You pack everything up. you can’t recall where each of the two wires go nor how everything was situated so you do your best to replace the projector in its initial bag position. YOu fold up the screen and you hurry off to your next meeting.
INSIGHTS & OPPORTUNITIES
Impromptu Collab
office speed
rough house
stand out Fit in
INSIGHT Big ideas come from the merger otherwise distant concepts. Collaboration and chance meetings are central to facilitating great solutions.
INSIGHT
INSIGHT
INSIGHT
Offices run on the speed of ideas and coffee. Projectors run on electricity and a proper operating temperature, angle, distance, connection.... Setup can take a while or at the very least be frustrating.
Many offices are fun fast environments . Ideas and the tools used to express them are exchanged at a rapid rate. AV equipment is often built with a more serene environment in mind.
A good presentation is the sum of its parts; concise and moving words, polished visuals, and a conducive atmosphere for creativity and persuasion.
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
Create a device that supports impromptu collaboration. This means a cocktail of speed, ease, and reliability, with a little fun mixed in.
FInd ways to speed up the setup process. Adjusting keystone is just too difficult for many people to bother with it.
Build it tough. Durability and the fact that the projector might be bumped hit more than just a few times should be at the forefront of the design thought process.
Create a visual style that fits with general office design language but more importantly fits in with the overall presentation, stepping back to let the presenter shine.
? embrace tech
Flexibility
Novice is the norm
One second is big
INSIGHT
INSIGHT Projectors are great for big audiences. TVs can’t be beat for vibrant picture and ease in a small setting. Projectors are losing their niche.
INSIGHT
INSIGHT
Fundamental technology as well as the chipsets and interface guidelines which connect devices are changing rapidly.
Users have a wide range technical aptitude. More importantly most users do not have the time to fully familiarize themselves with a highly technical device.
Many projectors have lamps which simply take a while to heat up and cool down. They also use RF remotes and their UIs are often a second thought to basic functionality.
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
OPPORTUNITY
Neither tvs nor high output projectors are mobile. Build a device which truly provides mobility and flexibility in any situation but which also delivers a great presentation.
The UI should be simple. Simple as that. Users should be able to correctly adjust the projector using mental models of devices they are already familiar with.
Create a snappier UI and functions which just work. If you press a button the projector will do something immediately or at least provide adequate feedback.
Future proof and check for old compatibility because office users will be using the best and the worst of technology and it all has to work seamlessly.
FEATURE IDEATION
UI FLOW CHART
Auto Calibrate
Input
Power
Image
Yes Cancel
HDMI VGA Gamma Brightness Contrast Color Tint Sharpness
English French Spanish German Mandarin
Language
Touch Pad
Full Brightness 65% Bright
Lamp Saver
Menu
Protection Level
Laser Advanced Password Protection
Black Screen
Exceptions
Set Password Restore Defaults
Display Position
Horiz. Pos. Vert. Pos. Horiz. Width Vert. Width Horiz. Keystone Vert. Keystone Image Reverse
Yes Cancel
No Access Input Display + Image Full Access (Off)
FEATURE REFINEMENT
WORKS-LIKE MOCKUPS Need to find internal storage space for the remote
Cord hub is much too big
Cord length: usability vs. portability (no more than 12 ft.)
Connection points: clean vs. accessible
To Power Socket
Long cords still need to be managed once unpacked
Cord holders will need to be extra sturdy and large
Distance between between projector and input device is normallly limited by video connection
Interface Studies
Ergonomic Studies Smallest/most attractive Most comfortable
FORM STUDIES
FINAL RENDERS
DETAILED REFINEMENT
One-Touch Screen Adjustment Auto-Screen Adjustment
Automatically adjust screen position, width, and keystone using a small 8mp camera, with one press.
Auto-Input Detection Automatically sets active input by continuously scanning input signals
Leg Height
Physically unlocks leg stand for angular adjustment of projector housing, 0.25� of button travel prevents accidents
Immediate Feedback
Green light indicates power, during warm up and cool down orange lights provide immediate feedback
Media Node
Multi-Cord 4 ft. long
One Plug
With an extra power socket there is less need to organize around power outlets or use extension cords
Media Node
Turn any table into a media hub, All the connections are an arm’s length away from any seat at the table
Power
8 ft. long
HDMI + USB 5 ft + 2.5 ft USB extension
Quick Collaboration
Simply hook your computer into the HDMI cable to instantly present your work. Or use the integrated WiFi
Media Node, No Clutter To toto VGA
Legacy computer input
Power HDMI + USB Outlet Media Node
3 x 1.75 x 1.25 The hub places inputs away from toto creating a seemless presentation experience
VS.
Power Light
For seated presentors
Self Contained Battery
And internal fan properly cool the lamp when the projector is unplugged, thereby extending lamp life, No need to wait for normal cool down allowing for quick pack up
Cord Management
Collapsable cord tabs hold all the cords efficiently and neatly. No more searching or untangling
Remote
Fits inside of the body behind the cord holder
Rotating Tab
Allows quick unpacking/packing of cords as well as a secure spot for the remote
Handle
UI & Underlying Tech Presentation
Power
* Touch Pad
R Click
Bluetooth
toto
1-To-1 PC control L Click
Laser
Press to activate
HDMI + USB
Black Screen
Black out the screen
Projector Menu (Press “exit” to return to projection)
PC
Menu
*
toto Menu Screen
Touch pad acts as a 1-1 bluetooth trackpad and also has physical click. Its simple functionality allows it to be read by a PC (through USB) as a basic input device without the need to install a driver. Click touchpad to “left click.” Click in upper middle edge of touch pad to “right click.”
Exit
1 HDMI
Input
2 VGA
Calibrate Screen Position 3 WiDi
Picture
Advanced
Volume
Auto Select
Menu UI refinement still in progress
OK, Exit out of projector menu
In Menu Mode the PC input is suspended and the pointer is replaced with contextual menu items. Basic gestures remain the same and and can be performed with the same physical input.
Plays Nice with Others
Size
11 x 9 x 3 Easy to carry by hand, and just as easy to carry in your favorite shoulder bag
Lens Protector
Automatically opens and closes upon powering on and off
Durable
Sealed lamp housing and a large air filter maximize reliability
Vents
An abundance of vent area ensures excellent cooling in almost any situation
Audio Jack
Built-in speaker for impromptu use, Audio-out in the back for Michael Bay screenings