Toto: Redefining the Projector

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THE BEST TOOLS ARE INTUITIVE AND ENHANCE INNATE STRENGTHS


PROJECTORS SERVE A VERY SIMPLE PURPOSE: REPLICATE & ENLARGE MEDIA


TVs AND TOUCHSCREENS: EASY TO USE AND GETTING BIGGER AND CHEAPER BY THE MINUTE

With rapid advances in large flatscreen technology, new touch capabilities, and race-to-the-bottom cost trends, how can projectors maintain market share in business and educational sectors?


WHY CAN’T PROJECTORS KEEP PACE? IT’S THE LITTLE THINGS ...

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HOW CAN WE FIX OR SIDESTEP THE INHERENT PROBLEMS WHICH KEEP PROJECTORS ROOTED IN AN INCREASINGLY NARROW AND MORE DEMANDING MARKET

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RELATIONSHIPS


THE PLAYING FIELD FAVI

Dell

Casio

BenQ

Panasonic

Epson

E3-LED-PICO

M410HD

XJ-A250

MX613ST

S5201M

PT-AE7000

PowerLite 3010

Basics Type

PICO

Portable

Portable

Portable

Office

Home Theatre

Home Theatre

Price

$349

$899

$1,299

$633

$855

$2,999

$1,599

50 ANSI

2000 ANSI

3000 ANSI

2800 ANSI

3000 ANSI

2000 ANSI

2200 ANSI

Brightness

(Lumens)

Weight Size

(inches) (HxWxD)

Acer

0.5 lbs

2.6 lbs

5.0 lbs

6.2 lbs

7.7 lbs

19.2 lbs

13.3 lbs

1.0 x 2.7 x 5.3

3.0 x 8.1 x 6.1

1.7 x 11.7 x 8.3

4.1 x 12.2 x 9.6

5.9 x 11.4 x 14.3

3.9 x 18.5 x 10.0

5.5 x 16.6 x 14.4

480p,480i,

720p, 1080i, 1080p/60, 576i, 576p

720p, 1080i 576p

720p, 1080i, 1080p/60 576p

720p, 1080i, 1080p/60, 1080p/24

720p, 1080i, 1080p/60, 1080p/50, 525i,

720p, 1080i, 1080p/60, 576i, 576p

Compatibility HDTV Formats

Component Video Standard Video HDMI Input Optical Features Throw Dist

(feet)

Image Size

(inches)

Lens Focus/Zoom

4.0 - 12.0

3.3 - 39.4

3.0 - 24.0

2.0 - 19.8

1.6 - 19.7

7.8 - 29.6

5.0 - 28.7

34.6 - 103.9

27.2 - 361.0

18.5 - 295.3

27.8 - 330.0

40.0 - 484.0

40.0 - 300.0

32.0 - 299.4

Manual

Powered

Manual

Manual

Powered

Manual

Vertical

Vertical

Vertical

Vertical

Vertical

Horiz + Vert

Manual

Digital Keystone Light Source Type

LED

Life

165W Osram

LED

230W Osram

200W UHM

230W E-TORL

3000 hours

20000 hours

4500 hours

2500 hours

4000 hours

4000 hours

USB Port Soft Carrying Case

Soft Carrying Case

Short-Throw USB Port

Short-Throw Soft Carrying Case Wired Networking Crestron

Special Features Special

!

USB Port Soft Carrying Case

Information Provided by and reformatted from:

USB Port Wired Networking

The projector should fit in the mobile market segment, cost roughly $800, output roughly ProjectorCentral.com 2000 lumens, be medium size, have a throw distance of 2-20 feet, use bluetooth for the remote, utilize manual lens adjustment for final focus and zoom, and use an LED lamp. Information provided by and reformatted from ProjectorCentral.com


STYLE & FORM Friendly

buttons on side are easily accessed but less conspicuous

large interface also serves as a style element

form belies digital/mechanical nature of inner components

ribbed/vented sides provide nice form element but vent openings ruin the illusion

small, rounded edges make the device less intrusive to the interior space

curved shape is minimal but provides nice contrast with interior architecture distinct vents look like automobile AC openings unnecessary

Subtle

cylindrical form highlights the product’s purpose

large and clear power button strong attempt to hide cooling vents

Overt

brushed metal provides highest quality appearance

so many buttons!!!

physically adjustable lens adds good deal of character

these products make a statement of quality and expense through look-at-me form few controls are more attractive provide less access to settings best selling but least friendly form...hmm

High Tech

multiple adjustment points=more control but longer setup


USER PERSONA

Dan. A late 20’s professional works at a promotional marketing agency with roughly 300 people. Their company building is of adequate size and there are enough meeting rooms and areas to supply average demand for meeting spaces. However, not all the meeting spaces have media equipment. Dan is a hard worker. He takes pride in being reliable, quick and creative. He dresses in business casual with attention to sartorial detail. He likes the latest technology and likes to have the newest smartphones and operating systems on his personal computer. He has just recently taken a larger role within his team and the extra work has been challenging especially on his time management skills which were always good but now need to get that much better. He is an animated personality especially during presentations and around the office he is quietly understood to be the networker or connector. He is often asked to lead up team presentations for these reasons and although he is good at giving strictly oral reports he likes to put together visuals to increase his impact.


SCENARIO

All the large conference rooms are booked and you would like to show your teem a presentation before going into a brainstorming session in the same room. You will use the company cafeteria for the brainstorming session but there is no preinstalled media viewing system in this room.

1. ARRIVE

2. UNPACK

3. POWER ON

4. CALIBRATE

All the large conference rooms are booked and you would like to show your teem a presentation before going into a brainstorming session in the same room. You will use the company cafeteria for the brainstorming session but there is no preinstalled media viewing system in this room.

after setting up projector screen, or finding another suitably matt white surface, quickly unpack and plug both projector and pc in.

Turn pc projector on. Power buttons are pushed at the same time. The pc light changes immediately but the projector has a one second delay. Then as the power light signifies that the projector is in the ON state, the lamp is still powering up and although there is light coming from the lens, nothing is visibile on the screen for 10 seconds. Make sure the proper input is selected on the projector and that the pc properly recognizes the projector.

after the projector is on it is time to calibrate it and position it so perspective, focus, size, and brightness all are acceptable. The lights are also set to desired levels in the room.

5. RUN-THROUGH

6. PRESENT

7. POWER OFF

8. PACK UP

Open presentation files on pc and prepare them for presentation. Find the remote and make sure you remember how to use since the last time you used this projector (2 months ago)

You are giving the presentation and so far have only needed to press the advance slide button on the remote. unfortunately a movie click which was linked inside your pp presentation is not playing and the slide will not advane. You need to exit fullscreen mode to attempt to play clip in a different way or skip it all together

You need to be at another meeting in 10 minutes and must quickly power off and pack up the device. Even though it is hot and you know it is not best to cut the power and throw the projector into the bag you haven’t seen the manual.

You pack everything up. you can’t recall where each of the two wires go nor how everything was situated so you do your best to replace the projector in its initial bag position. YOu fold up the screen and you hurry off to your next meeting.


INSIGHTS & OPPORTUNITIES

Impromptu Collab

office speed

rough house

stand out Fit in

INSIGHT Big ideas come from the merger otherwise distant concepts. Collaboration and chance meetings are central to facilitating great solutions.

INSIGHT

INSIGHT

INSIGHT

Offices run on the speed of ideas and coffee. Projectors run on electricity and a proper operating temperature, angle, distance, connection.... Setup can take a while or at the very least be frustrating.

Many offices are fun fast environments . Ideas and the tools used to express them are exchanged at a rapid rate. AV equipment is often built with a more serene environment in mind.

A good presentation is the sum of its parts; concise and moving words, polished visuals, and a conducive atmosphere for creativity and persuasion.

OPPORTUNITY

OPPORTUNITY

OPPORTUNITY

OPPORTUNITY

Create a device that supports impromptu collaboration. This means a cocktail of speed, ease, and reliability, with a little fun mixed in.

FInd ways to speed up the setup process. Adjusting keystone is just too difficult for many people to bother with it.

Build it tough. Durability and the fact that the projector might be bumped hit more than just a few times should be at the forefront of the design thought process.

Create a visual style that fits with general office design language but more importantly fits in with the overall presentation, stepping back to let the presenter shine.

? embrace tech

Flexibility

Novice is the norm

One second is big

INSIGHT

INSIGHT Projectors are great for big audiences. TVs can’t be beat for vibrant picture and ease in a small setting. Projectors are losing their niche.

INSIGHT

INSIGHT

Fundamental technology as well as the chipsets and interface guidelines which connect devices are changing rapidly.

Users have a wide range technical aptitude. More importantly most users do not have the time to fully familiarize themselves with a highly technical device.

Many projectors have lamps which simply take a while to heat up and cool down. They also use RF remotes and their UIs are often a second thought to basic functionality.

OPPORTUNITY

OPPORTUNITY

OPPORTUNITY

OPPORTUNITY

Neither tvs nor high output projectors are mobile. Build a device which truly provides mobility and flexibility in any situation but which also delivers a great presentation.

The UI should be simple. Simple as that. Users should be able to correctly adjust the projector using mental models of devices they are already familiar with.

Create a snappier UI and functions which just work. If you press a button the projector will do something immediately or at least provide adequate feedback.

Future proof and check for old compatibility because office users will be using the best and the worst of technology and it all has to work seamlessly.


FEATURE IDEATION


UI FLOW CHART

Auto Calibrate

Input

Power

Image

Yes Cancel

HDMI VGA Gamma Brightness Contrast Color Tint Sharpness

English French Spanish German Mandarin

Language

Touch Pad

Full Brightness 65% Bright

Lamp Saver

Menu

Protection Level

Laser Advanced Password Protection

Black Screen

Exceptions

Set Password Restore Defaults

Display Position

Horiz. Pos. Vert. Pos. Horiz. Width Vert. Width Horiz. Keystone Vert. Keystone Image Reverse

Yes Cancel

No Access Input Display + Image Full Access (Off)


FEATURE REFINEMENT


WORKS-LIKE MOCKUPS Need to find internal storage space for the remote

Cord hub is much too big

Cord length: usability vs. portability (no more than 12 ft.)

Connection points: clean vs. accessible

To Power Socket

Long cords still need to be managed once unpacked

Cord holders will need to be extra sturdy and large

Distance between between projector and input device is normallly limited by video connection

Interface Studies

Ergonomic Studies Smallest/most attractive Most comfortable


FORM STUDIES


FINAL RENDERS


DETAILED REFINEMENT



One-Touch Screen Adjustment Auto-Screen Adjustment

Automatically adjust screen position, width, and keystone using a small 8mp camera, with one press.

Auto-Input Detection Automatically sets active input by continuously scanning input signals

Leg Height

Physically unlocks leg stand for angular adjustment of projector housing, 0.25� of button travel prevents accidents

Immediate Feedback

Green light indicates power, during warm up and cool down orange lights provide immediate feedback


Media Node

Multi-Cord 4 ft. long

One Plug

With an extra power socket there is less need to organize around power outlets or use extension cords

Media Node

Turn any table into a media hub, All the connections are an arm’s length away from any seat at the table

Power

8 ft. long

HDMI + USB 5 ft + 2.5 ft USB extension

Quick Collaboration

Simply hook your computer into the HDMI cable to instantly present your work. Or use the integrated WiFi


Media Node, No Clutter To toto VGA

Legacy computer input

Power HDMI + USB Outlet Media Node

3 x 1.75 x 1.25 The hub places inputs away from toto creating a seemless presentation experience

VS.

Power Light

For seated presentors


Self Contained Battery

And internal fan properly cool the lamp when the projector is unplugged, thereby extending lamp life, No need to wait for normal cool down allowing for quick pack up

Cord Management

Collapsable cord tabs hold all the cords efficiently and neatly. No more searching or untangling

Remote

Fits inside of the body behind the cord holder

Rotating Tab

Allows quick unpacking/packing of cords as well as a secure spot for the remote

Handle


UI & Underlying Tech Presentation

Power

* Touch Pad

R Click

Bluetooth

toto

1-To-1 PC control L Click

Laser

Press to activate

HDMI + USB

Black Screen

Black out the screen

Projector Menu (Press “exit” to return to projection)

PC

Menu

*

toto Menu Screen

Touch pad acts as a 1-1 bluetooth trackpad and also has physical click. Its simple functionality allows it to be read by a PC (through USB) as a basic input device without the need to install a driver. Click touchpad to “left click.” Click in upper middle edge of touch pad to “right click.”

Exit

1 HDMI

Input

2 VGA

Calibrate Screen Position 3 WiDi

Picture

Advanced

Volume

Auto Select

Menu UI refinement still in progress

OK, Exit out of projector menu

In Menu Mode the PC input is suspended and the pointer is replaced with contextual menu items. Basic gestures remain the same and and can be performed with the same physical input.


Plays Nice with Others

Size

11 x 9 x 3 Easy to carry by hand, and just as easy to carry in your favorite shoulder bag

Lens Protector

Automatically opens and closes upon powering on and off

Durable

Sealed lamp housing and a large air filter maximize reliability

Vents

An abundance of vent area ensures excellent cooling in almost any situation

Audio Jack

Built-in speaker for impromptu use, Audio-out in the back for Michael Bay screenings



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