portfolio CHRISTIAN BAUMANN
2015 AUTUMN
Industrial Design Transportation Design Service Design Strategic Consulting
PORTFOLIO
Christian Baumann 2015 AUTUMN
Hello and welcome to my portfolio, In the past years I had the possibility to work with inspiring people on diverse challenging projects that pushed me forward in developing my own understanding of design. Being an industrial designer originally focused on the rather visual field of transportation design projects in service design brought me closer to the user and made me discover UX and UI Design as my strengths. Through my master studies in International Design Business Management at Aalto University in Helsinki I was able to further develop my holistic strategic thinking and gain the most out of interdisciplinary cooperation.
Graphical CV
3
Product Design
4
Transportation Design
12
Service Design
20
Strategic Consulting
34
Christian Baumann
All content presented in this portfolio is protected by copyright and is not to be published or copied without a written approval of the author.
1
CV WORK EXPERIENCE
Intern BMW Group/MINI
Freelancer Confidential
Exterior Design Munich
Transp. Design Munich
2011
2012
Car Explainer Intern BMW Group RBS Group
Intern Magna Steyr/Qoros
Freelanc Semcon
Motor Show Geneva
Exterior Design Graz, Austria
Product De Munich
Product Design Munich
2
EDUCATION & MORE 2009
2010
LSG LSG Work and Travel A-Levels Australia
Industrial Design Studies B.A. Industrial Design (1,3)
Munich
University of Applied Sciences Munich
2011
20
Bachelor Thesis BMW Group
Founder/Designer koba
Service Design Munich
Design Munich
2013
cer GmbH
esign
012
2014
2015
Designer DriveNow GmbH
External Consultant W채rtsil채 Corp.
UI/UX Design Munich
UI Design & Consulting Helsinki
3
2013
2014
2015
A! Business Studies Ludwig Maximilians University Munich (unfinished)
Master of International Design Business Management Aalto University Helsinki (until mid 2016)
PRODUCT DESIGN | KRINNER GMBH | 2014
Solar Carport 4
Goals German Solar and Foundation specialist Krinner commisioned us with developing a solar carport for either one or two electric cars for them. We were asked to design a modern appearance that works in private and public locations. The construction should be based on the Krinner Screw-In-Foundation and fast to build up.
Design Two designs were developed. On the left a more dynamic and on the right a very elegant structure. Both are based on a steel construction and include a LED light frame around edge of the roof. Different paneling of the roof structure is possible based on the field of application.
5
PRODUCT DESIGN | ADIDAS | 2011
Football Chassis 6
Goals In this project realised in cooperation with Adidas Design Studio the goal was to develop a lightweight chassis concept for a football shoe of the F50 series.
Design The chassis gets dissolved into an innovative net structure, illustrating the lightness of the shoe. This effect is supported by the studs, which were reduced to a stable pastic frame and filled with transparent silicon. Their twisted graphic makes reference to screw-in studs and by that to the longstanding history of adidas football shoes.
7
brass E27 holder with pull switch
connecting panel spruce multiplex
8
iron locking pin
handhold area protected by boat varnish
oak-stained spruce staff
PRODUCT DESIGN | PERSONAL PROJECT | 2012
stick together Goals Young people nowadays are moving a lot. For that reason, the main target of stick together was to create a mobile lamp that goes without glueing and screwing. The result is a simple but steady functional interaction of parts that stick together.
Design By its stretched form and the optical lightness, stick together appears very elegant. Though the overall appearance is kept very reduced there are exciting details, like the handhold areas, protected by boat varnish and the styrian runnerbean as a sign that the lamp was designed in Graz.
9
WINNER OF THE “REAL PR OJECTS” COMPET ITION 2012
NEW PRODUCT DEVELOPMENT | CISBI | 2012 10
CISBI Story When faced with the challenge to create a device for future urban mobility our interdisciplinary team consisting of 3 engineers, 2 economists and 3 designers collaborated closely to find a solution for a major problem in cities today. The result is CISBI.
Goals Our concept is based on the idea of using the daily commuting time to address a common problem – People who work full time don`t find enough time to do sports because life apart from the job gets more and more stressful.
Design CISBI is a vehicle that enables you to drive to work in the morning, comfortably powered by an electric engine. In the evening it gives you the chance to do a full body workout on the the way back home.
Additionally you are independent of the traffic during the rush hour because CISBI is using bike lanes. CISBI can also be used as a pure sports device.
11
TRANSPORTATION DESIGN | HONDA | 2013
ZERO
Urban Companion
EMIS
SION
12
Goals The Honda E-Bike was designed within a sponsored project by Honda Design Rome at Munich University of Applied Sciences. The challenge was to develop an e-bike concept that attracts young grown-ups, a group of buyers that has been shrinking for years.
Design The horizontal layout and the slim construction are inspired by the Cafe Racers of the 50ies-70ies. Also modern products like the futuristic mobility devices from Honda were a inspiration. The design is dominated by simple lines instead of the complex surface treatment seen in the current motorcycle world.
13
Maya 3D Model The heart of the bike, the electric engine, is the optical center of the urban companion and by that set into focus. The innovative look is supported by LED technology in front and rear lights. A tape rendering was done before modelling to check the proportions.
14
15
STARTUP EXPERIEN C
E
SERIAL C AR DESIGN
16
INTERNSHIP | MAGNA STEYR, QOROS DESIGN | 2012
Qoros 3 Hatch
Story For my second six months interview I worked in the Qoros exterior design team at Magna Steyr in Graz. At the chinese start-up car manufacturer I was fully integrated into the design process from the beginning on. Within the growing design team I was granted the responsibility for a production vehicle. Together with another young colleague I was in charge of the design as well as the supervision of the modeling in CAD and clay.
17
Qoros 3 Hatch Concept The vehcile I supervised during my internship was the Qoros 3 Hatch. Early front sketches
18
From sketches to first full scale hard modell: The rear of the Qoros 3 Hatch 19
BACHELORTHESIS | BMW GROUP MOBILITY SERVICES | 2013
Service Design for Carsharing 20
Story The Bachelorthesis „Service Design for flexible Car Usage“ was done in cooperation with the BMW Group AG and its subsidiary firm the DriveNow GmbH. Aim of the thesis was to analyze the Car Sharing Service “DriveNow” from customers’ and stakeholders’ perspective and develop a Service Design concept to point out potential for improvement.
Design Starting from these findings an optimized User Journey was created while the Premium User Experience was always kept in focus. Part of the redesigned Customer Journey is an overworked DriveNow Interface Design as well as suggestions for a more intuitive usage procedure. Therefore the mobile app was completely restructured, the smartphone further integrated to the process. Additional to the part done in cooperation with the BMW Group AG, an electric BMW i concept car for two people was designed autonomously.
Interface Concept
Concept Car
BA Thesis
21
Sketches BMW i+1 concept Various sketches from the design process of the BMW i+1 Concept. Most car sharing usages are by one or maximum two people. Due to this fact a car design for a two seated electric vehicle was designed.
22
12
23
“Press Sketches”
24
25
26
Presentation Model BMW i+1 concept DriveNow The finished hard model with interior, DriveNow decals and handsewed split fold roof as it was presented on the EINBLICK 2013, the Degree Show of the University of Applied Sciences Munich.
27
Mobility Now App Prototype The “MobilityNow� App was the main focus of my Bachelorthesis. Unfortunately I can`t show more of it due to confidentiality. The crucial idea I developed within the app is to enable the user to use different BMW mobility services in one premium user journey without switching between different apps.
28
DriveNow In-Car-Screen concept The in-car interface of DriveNow cars was completely restructured having the goals of the user in focus.
29
UI & UX DESIGN | DRIVENOW | 2014
New App DriveNow 30
Background From August 2013 to July 2014 I have been working as lead designer in User Experience and User Interface Design at DriveNow, the carsharing joint venture of BMW, MINI and Sixt. At DriveNow I was responsible for concept, visualisation and prototyping of the new DriveNow App that was launched in mid 2014. Furthermore I was working in project management and design for the new DriveNow Website.
Goals When redesigning the DriveNow App our main focus was on restructuring its achitecture with a user centered approach to make it faster and more usable. Neccessary clicks should be reduced to a minimum and lastest native UI elements should be implemented.
1
ONLY
CLICK
TO RESER VE A CAR
31
Design We found a way to make it possible to reserve a DriveNow car with only one click by introducing the Info-Bar. It automatically shows all the necessary information of the closest car at App launch. The need of all functions of the previous app was critically discussed and the remaining functions organized under a three-layer hierarchy structure.
32
Previous Design
iOS App
Android App
33
STRATEGIC CONSULTING | WÄRTSILÄ | 2015
Print the future 34
Background Wärtsilä has glazed their eyes on 3D printing and thus challenged our team of four to explore new business opportunities that this technology could offer for Wärtsilä’s business environment and service processes. The company is the global leader in to full lifecycle power solutions for the marine and energy industry.
Process We started the project with numerous internal interviews. Field trips lead us to Vaasa and Turku in Finland, Kampen and Drunen in the Netherlands and Singapore where we investigated logistic, production and R&D facilities. Various visualisations helped us to understand challenges and business potential within Wärtsilä, and served as a basis for discussion.
FIN NL JPN
SGP
4
TEAM
Members
5 Interviews
21
Days of Travel
Field Trips
2
conference visits
Double Diamond
Approach Rotating
Coordinator
35
Outcome Our final result for Wärtsilä is a 3D printing strategy, which starts from concrete steps on how to begin implementing the strategy, and moves on to desirable, feasible and viable set of business models that evolve over time along with the development of the 3D printing industry.
We developed a time line based interactive strategy to guide Wärtsilä in implementing 3D printing into their manufacturing and service processes. With our clear business model visualisations Wärtsilä will be able to apply 3D printing to gain cost efficiency and improve customer’s lifecycle experience.
SERVIcE PROcESS
i SHIP CREW
SHIP OWNER
SHIP OPERATOR
36 EXTERNAL
SHIP
INTERNAL
i
PRINT THE
FUTURE
ACCOUNT MANAGER
SPARE PART COORDINATOR
ONLINE SERVICE
LOCAL WORKSHOP
FIELD ENGINEER
IBUTION CENTRAL DISTR CENTER
Strategic Road Map To utilize 3D Printing business opportunities VICE PROCESS WÄRTSILÄ SER INESS IN MARINE BUS Ä TSIL WÄR M BY TEA ERSITY IDBM | AALTO UNIV
BM 4
BM 3
BM 2
BM 1
2015
2020
2025
2030
“The future belongs to those who prepare for it today�
37
Thank you for your interest. If you feel I might be a good fit for your team let’s have a chat!
Christian Baumann Maapadontie 6D 113 00640 Helsinki +358-(0)41 369 1268 +49-(0)176 5616 0388 christian.baumann@aalto.fi