Chem-Marks_manual by Chris Collins

Make your impression...! Our HIstory: Chem-Marks was founded by the current Managing Director; Mr. Kieran Flynn in 2002.

Quality Products | Deliver Profits

A leading distributor of Colour Cosmetics, Skincare and Accessories to the retail industry.

Since its inception, it has grown to become a major player in the fields of Colour Cosmetics and Skin Care. Chem-Marks now counts more that 500 retailers on the island of Ireland as its clients. These include major department stores, pharmacy chains, independent pharmacies and Fashion Houses. Our head-office and warehouse are located just a 30 minute drive from Dublin. We provide a next-day delivery service to all of our customers. Each of our Sales Consultants and Merchandisers is equipped with a remote access link to our main computer which allows for smooth and efficient processing of orders while minimising the amount of stock our clients need to carry. Our in house Marketing and Public Relations department ensures that we maximise advertising, editorial and product placement opportunities in support of our brands in an effort to constantly drive retail sales for our clients. We work with all the main Gloss magazines, all the relevant television shows on each of the main TV stations. Chem-Marks is committed to long term brand building and always increasing consumer market penetration.

We are Chem-Marks: Quality products, Deliver profits Our mission is to bring exclusive brands with a potential market to Ireland. We endeavour to place these brands in worthwhile retail outlets to maximise brand exposure and developretail sales in the shortest time possible. We believe very strongly in our ethos â&#x20AC;&#x2DC;Quality Products deliver Profitsâ&#x20AC;&#x2122;.

SALES TEAM

Quality Products | Deliver Profits

We develop partnerships with both our suppliers and customers. Our Team:

A leading distributor of Colour Cosmetics, Skincare and Accessories to the retail industry.

Under the leadership of our National Sales Manager, Denise Geoghegan our area representatives are regionally based and offer a full sales service covering the island of Ireland. We collaborate with both independent and group pharmacies. Sales call rates range from fortnightly and monthly depending on the customer needs. Using the latest technology, our sales team use a fully integrated sales & order processing system within the sale call which maximises the effectiveness and efficiency of each contact.

National Sales Manager

During each visit our representatives check, clean and merchandise our stands. They then bring the client up to date on upcoming products within the range and future trends. They also advise clients of our in-house marketing and public relations activity and they discuss any assistance the client feels they need.

Denise Geoghegan 0863853538 denise@chem-marks.com Area Managers Orla Murphy Munster 0831473993 orla@chem-marks.com Aisling Mc Donagh Connacht/Midlands 0879259455 aisling@chem-marks.com Ross Flynn Ulster 0879677235 ross@chem-marks.com

GOSH DISPLAY STAND Custom built for you Display Units: Each of our GOSH stands are custom made to suit the alloted space in each individual retail outlet. The most sought after GOSH stand is the ’1 meter’ which can display 22 products. Tyipical demisons: 1m (wide) X 1m 65cm (height) x 46cm (depth) 1m (wide) X 1m 85cm (height) x 46cm (depth) (stock drawer at base)

1meter display

PROMOTIONAL ACTIVITY / BRAND AWARNESS What we do to promote GOSH Social Media: Comprehensive social media coverage, via Highly interactive sites such as Facebook, Twitter and Instagram.

26,000+ FOLLOWERS

6,000+

FOLLOWERS

YouTube: A brand new GOSHtv Youtube Channel broadcasting weekly tutorials by our expert Makeup Artists. Filmed on location by professional TV camera operators and hosted by TV personalities and featuring GOSH Girl 2015 Shauna Lindsay as our Model.

Sponsorship: Sponsorship of high profile events such as Fashion Shows, Sporting Events, Student Union events in Third Level Colleges throughout the country. Sponsor of Beauty Blogger/Vlogger of the week on Irish Beauty Blog Awards. Sponsor of “Irish Beauty Blogger” of the Year award

Tutorials: GOSH Copenhagen master makeup classes held throughout the country by our expert Makeup Artists.

Blogging: Well known beauty and fashion blogger Nicola McLaughlin (AKA the Sequin Cinderella) has joined the GOSH team where she gives regular advice and tips on the Blog section of GOSH.ie

GOSHtv: A behind the sences photo of our new GOSHtv.

GOSH GIRL Face of GOSH Cosmetics

GOSH GIRL, Launched in 2014 to find the Face of GOSH Cosmetics the following year, the competition became an overnight success with more than 1,200 people throughout the Island entering, the sheer volume of entrants and votes being cast drew huge national and regional coverage. On the date after more than 275,000 votes cast Shauna Lindsay from Limerick was voted GOSH Girl 2015. Since then Shauna has joined the elite of Irish Models such as Rosanna Davison, Georgia Salpa, Roz Purcell, and Pipa O’Conor by joining the ranks AR Model Agency. She has featured numerous times throughout the year on shows like Expose and Ireland AM. She also now writes the beauty pages for Social Magazine “Fusion”. Shauna has proven to be a fantastic ambassador for GOSH bringing our brand to her tens of thousands of Social Media followers and even to the Hills of Hollywood.

GOSH Girl 2015 - Shauna Lindsay

Primer+ Hydration Primer+ Hydration is the first step to porcelain perfect skin and the perfect base for all makeup. Description: Primer Plus+ Hydration blurs out fine lines, pores and imperfections and give skin cells a new lease of life. Primer+ is more than a primer. It contains snow algae to safeguard skin youthfulness – snow algae is an active and anti-aging skincare ingredient typically found in snowy alpine regions and key to skin longevity. Primer Plus+ works at cellular level to REJUVENATE and PROTECT and delivers immediate HYDRATION. Use on its own for a natural look or under foundation for flawless, rejuvenated skin.

IMPORTANT ARGUMENTS: • Perfect base for all makeup • Blurs out fine lines and pores • Rejuvenates and protects • Reinforces, smoothes and hydrates • Perfume free and paraben free THE SNOW ALGAE POWDER IN PRIMER PLUS+ • Protects and activates longevity factors in skin cells • Rejuvenates and protects skin at cellular level • Safeguards skin’s youthfulness • Strengthens cellular defense • Reinforces, smoothes and hydrates the skin

VELVET TOUCH FOUNDATION PRIMER Classic The perfect base for all makeup. Description: The colourless formula fills in fine lines and deep pores in the skin, creating a uniform, matt and unique, silky soft surface, enabling the easy and smooth application of foundation. The primer can be used after daily moisturiser or on clean skin. GOSH Velvet Touch Foundation Primer is without preservatives and perfume.

IMPORTANT ARGUMENTS: • Perfect base for all makeup • Gives a silky and soft surface • Perfume and preservative free

VELVET TOUCH FOUNDATION Anti-wrinkle The perfect base for all kinds of make-up. The apricot coloured formula contains an active ingredient called Matrixyl 3000. Matrixyl 3000 boosts the collagen fibres that improves the natural elasticity of the skin. Description: GOSH VELVET TOUCH Anti Wrinkle FOUNDATION PRIMER reduces fine lines and deep wrinkles while the skin is simultaneously tightened up and smoothed. In so doing, an even, matt and unique silky soft complexion is created. The primer can be used after application of the daily moisturiser or on clean skin. Use it especially on areas with particularly deep lines and/or where the skin feels rough and dry. The result is a unique and even complexion. The skin will never look dry and mottled ever again. The product contains ingredients such as Matrixyl 3000 and is without preservatives and perfume.

IMPORTANT ARGUMENTS: • The perfect base for all kinds of makup • Improves fine lines and deep wrinkles in the skin • The foundation will never appear dry and mottled again • Perfume and preservative free

PRIME’N REFRESH – ILLUMINATING EYE ROLL-ON GOSH Prime’n Refresh Illuminating Eye Roll-on will instantly fresh up your eyes. It cools and tightens the area around the eyes leaving you with a refreshed feeling. Description: GOSH ’ Prime‘n Refresh Illuminating Eye Roll-on is the ultimate first aid for tired eyes. The new primer nourishes and brightens the delicate eye area, concealing fine lines, dark circles and puffiness thanks to four superhero ingredients. The soft-focus effect of SpectraFlex hides fine lines and imperfections by creating even light diffusion, while Matrixyl 3000 promotes collagen production, giving skin a plumped-up and youthful look. Gatuline® In-Tense reduces wrinkles and improves skin firmness by stimulating and reinforcing cellular structures, while extracts of Kigelia from the African Kigelia fruit soothes and smoothes skin.

IMPORTANT ARGUMENTS: • Instant tightening • Nourishes and brightens • Reduces the appearance of fine lines, dark circles and puffiness • Improves skin firmness and reduces wrinkles • Perfume and paraben free

PRIME’N SET PRIMER & MATTIFYING SETTING POWDER GOSH Prime´n Set is a primer and a setting powder in one product. The silky loose powder creates a flawless, matte finish and an airbrushed look. Description: GOSH Prime´n Set is a 2in1 product which can be used as a primer or a setting powder. Use Prime’n Set as a primer alone or on cleansed moisturizd skin to minimize pores, fine lines, redness and imperfections and to create a flawless matt look. Ideal as a base for any kind of powders. Use Prime’n Set as a setting powder over foundation or mineral Powder to lock make-up in place and keep unwanted shine under control. Comes in a clever pot with a sieve and a closing mechanism that stops the powder from spilling out into the lid. Apply with a Mineral Powder brush for a perfect result.

IMPORTANT ARGUMENTS: • Reduces the appearance of pores, fine lines, redness and imperfections • Gives a flawless, matt finish • Mattifying • Controls shine • Helps the skin to stay moisture • Perfume free

CLICK’N CONCEAL GOSH Click’n Conceal is a new high quality concealer with the amazing ability to reduce dark circles and puffiness and hide skin imperfections. Click’n conceal is very easy to apply with the Click function. Click, conceal and look fresh and flawless. Description: Click`n Conceal is a new high quality concealer with a smooth and soft texture. The brush will easily brush away imperfections and spots on your skin leaving a refreshed and flawless skin. 01 Light, 02 Medium og 03 Dark Can be applied under the eyes to brighten up and reduce puffiness and dark circles. It has and anti aging effect which will renew and smooth your skin. Click´n Conceal is Ideal for hydrating and protecting the delicate skin around the eyes. • Formulated with the active EyelissTM and HaloxylTM which are designed specially totarget and reduce dark circles and puffiness around the eye area. • Proven to enhance elasticity and firmness 04 Anti Redness The green colour of this click´n Conceal will mask red areas and spots on the skin and will leave the skin even and natural looking.

IMPORTANT ARGUMENTS: • Smooth and soft texture • Hides imperfections • Perfume and paraben free

BB SKIN PERFECTING KIT Highlighter and concealer in one. GOSH BB Skin Perfecting Kit is designed to sculpt, conceal and highlight your skin. Description: GOSH BB skin Perfecting Kit contains two concealers to cover up small imperfections, reshape and sculpt the skin and a sparkling highlighter. Apply the lightest colour around and under the eye area and to brighten up dark circles and other dark areas on the skin. The sparkling highlighter, can be applied on the cheekbones and beneath the brow. The colour that match your skin tone, can be used as a concealer/ foundation to hide skin flaws. You can mix the shades to get the perfect match for your skin tone. This way you can get the most natural and flawless look. GOSH BB skin Perfecting Kit has a built in mirror that makes it the perfect “on the go” product.

IMPORTANT ARGUMENTS: • Concealer and highlighter in one product • Cover up small imperfections • Contains Jojoba oil, Vitamin E and Allantoin • Easy to apply with the fingertips or a concealer brush. • Has a built in mirror • Comes in 2 shades - Light and Medium • Perfume and paraben free Jojoba oil is a natural emollient that has anti-inflammatory properties and moisturizes the skin. Jojoba oil is naturally rich in vitamins A, B and E which are incredible nourishing for the skin. Vitamin E is an antioxidant and protects the skin from harmful effects of free radicals. Allantoin reduce irritation and calm red upset skin and is an effective anti-aging skin care ingredient.

#FOUNDATIONDROPS #FOUNDATIONDROPS gives medium buildable coverage and a nude and natural flawless look. Description: #FOUNDATIONDROPS is a new foundation with an unique ultra light texture formulated without water. A few precious drops from the luxurious pipette provide a natural flawless medium coverage and glides onto the skin smooth and easy either with the use of a foundation brush or with the fingertips. This new generation of foundation focus even more on the natural nude but still perfect look and a light weight feeling.

NEW

Argan Oil is rich in Vitamin E, natural occurring antioxidants, essential fatty acids, Omega 3 and Omega 9 unsaturated fatty acids. Argan Oil moisturises, hydrates and softens skin. Argan Oil is nongreasy and non-irritating and it absorbs easily into the skin. Antiderm is a natural, anti-inflammatory and emollient ingredient. Antiderm delivers emollient and protective action with a significant soothing effect thanks to the reduction of inflammatory processes. Antiderm helps to prevent premature ageing and has a soothing, hydrating, protective and anti-inflammatory effect.

IMPORTANT ARGUMENTS: • Medium coverage - buildable • Ultra light texture • Lightweight feeling • Silky flawless finish • Natural look • Argan Oil hydrates, softens and gives skin a boost of vitamin E • Antiderm protects, hydrates, soothes skin and acts anti-inflammatory • SPF 10 • Perfume and paraben free

CC CREAM – ILLUMINATING FOUNDATION GOSH CC Cream is an Illuminating foundation delivering five results in one step. The perfect foundation for a natural glowing skin. Description: CC Cream – short for Colour Correcting Cream offers five results in one easy step. Delivering light coverage, moisture and SPF 10 sun protection, CC Cream illuminates skin and evens out skin tone thanks to light-reflecting pigments that hide any skin imperfections. The active ingredient Gatuline® Radiance keeps skin looking flawless with its anti-aging properties that improve skin microcirculation. The formula is oil-free and made without any perfume or parabens. IMPORTANT ARGUMENTS: • Light coverage • Illuminates and evens out skin tone thanks to light-reflecting pigments • Helps skin to stay moisture • Protects against the sun with SPF 10 • Anti aging • Oil free • Perfume and paraben free

BB CREAM Foundation, primer and moisturizer in one. GOSH BB Cream has a natural coverage that adapts to the skin tone and furthermore leaves the skin soft and smooth. Description: GOSH BB Cream is an “all in one” product with foundation, primer and moisture in just one product. GOSH BB Cream is formulated with mineral pigments and the 5 different shades are meant to cover all skin tones – how? Well because we have made the shades to adapt to the skin tone. This means that you can choose the shade closest to your skin tone and when you apply it – it will blend into your natural skin tone and give a light coverage. IMPORTANT ARGUMENTS: • Foundation – Light coverage with a colour adapting effect. • Primer • Moisturizer • Increases skin smoothness and firmness • Reduces appearance of fine lines and wrinkles • Comes in 5 shades • SPF 15 • Perfume and paraben free GOSH BB Cream contains an active called Phytosan™ , Phytosan™ is made from soybean. Soybeans contain 20% oil and 40% protein. The remainder consists of 35% carbohydrate and about 5% ash. Phytosan™ stimulates the natural defense system of the skin and can be defined as a biological UV protector, which helps reduce severe photo damage and accelerated skin aging. In addition, Phytosan™ affects regenerative skin functions by stimulating collagen biosynthesis and leads to an improved skin condition. On human skin, Phytosan™ was shown to increase skin smoothness and firmness as well as reducing depth of the wrinkles. • • • • • • •

Stimulation of DNA repair Boosting of Collagen biosynthesis Maintenance of a higher energy level after UV irradiation Reduction of skin redness after UV irradiation Increase in skin smoothness Improvement of skin firmness Reduction of depth of the wrinkles

The most effective form of anti-aging is skin protection, which counteracts accelerated and slows down biological aging of the skin. Phytosan™ helps the skin to help itself. Phytosan™ stimulates skin-protecting cell functions and enhances skin regeneration. Phytosan™ helps young skin to maintain its firmness and undamaged condition. Additionally, Phytosan™ provides optimal regeneration and vitalization to mature skin.

X-CEPTIONAL WEAR FOUNDATION GOSH X-ceptional Wear Foundation with Vitamin E is a moisturizing and long lasting foundation, which gives medium coverage and a beautiful matt finish. Description: X-ceptional Wear Foundation is light and smooth to apply. Gives medium but still natural coverage and feels very even and flexible without drying out or leaving the skin feeling ”encap-sulated”. The formula contains the active ingredient Onopordum acanthium which stimulates the natural reconstruction of dry and damaged skin. It also helps the natural regeneration process for fresher, smoother and more radiant skin.

IMPORTANT ARGUMENTS: • Medium coverage • Natural matt finish • Long lasting • Contains Vitamin E which prevents free radicals • Anti-aging • Moisturizing • Perfume and paraben free.

MINERAL POWDER GOSH Mineral Powder is a loose powder, which gives medium to full coverage and a matt flawless look. Description: GOSH Mineral Powder has a very light and silky texture which is easy to blend into the skin. GOSH Mineral Powder provides medium to full coverage and a natural, matt finish. Use a mineral powder brush for best results.

IMPORTANT ARGUMENTS: • Medium to full coverage • Matt finish • Perfume and Paraben free

BB POWDER GOSH BB Powder is the perfect pressed powder for a natural flawless look. Description: GOSH BB Powder is ideal for those who prefer a flawlessly matt look or just need a little anti-shine magic in certain areas. The silky and creamy BB Powder combines light-coverage makeup with the added benefits of moisturising skincare. It blends flawlessly with the GOSH BB Cream and is also perfect to use with any foundation or on its own for a gorgeously natural and mattifying look.

IMPORTANT ARGUMENTS: • Light Coverage • Natural look • Matt finish /Anti-shine • Moisturising • Silky & Creamy • Perfume and paraben free

PRESSED POWDER Fantastic light, creamy texture based on a unique blend of micro-fine, matt powder particles that easily blends with the skin. Description: Contains mica for a flawless and smooth application and a silky finish. The ultra-fine bond of powder particles is designed to improve elasticity and allows the skin to breathe without a “mask” feeling. Brush on gently using the GOSH powder brush for a light and transparent finish or apply with the puff for a sharper definition. GOSH Pressed Powder is perfume free.

MPORTANT ARGUMENTS: • Light, creamy texture • Can be applied on its own to absorb excess grease for a velvety, matt and flawless finish • Can be applied in combination with all types of make-up for longer wear and a silky, matt finish • Perfume free

BRONZING POWDER GOSH Bronzing Powder can be used all year round if looking for a suntanned glow. Description: GOSH Bronzing Powder enhances and highlights areas where a normal blush creates shadows. So place the bronzing powder on areas of the face: the top of the cheekbones, bridge of the nose, above the eyebrows and along the jaw line. Use GOSH Bronzing Powder on the shoulders, cleavage and collarbone to highlight and create harmony between face and body. GOSH Bronzing Powder is not just for summer skin. It is also perfect to add a natural glow to pale winter skin. GOSH Bronzing Powder is free from perfume and preservatives.

IMPORTANT ARGUMENTS: • Gives a healthy and natural suntanned glow all year round • Enhances and highlights areas where a normal blush creates shadows • Apply loosely with GOSH powder brush for a light and fine finish • Perfume and paraben free

GIANT SUN POWDER Why wait until summer? Beat the summer and give your skin a little colour and a beautiful, flawless glow. GOSH Giant Sun Powder gives precisely the glow you prefer. Description: Choose to use Giant Sun Powder over the entire face or just give the cheeks a lovely, sun-kissed tinge. Accentuate those places where the sun would normally give a beautiful summer glow, GOSH Giant Sun Powder can also be used on the forehead, chin, chest, shoulders and bridge of the nose. GOSH Giant Sun Powder is very long lasting and its ingredients include mica, a light-reflecting mineral substance that gives the skin a special depth and sheen. Since the product is made of minerals and is completely free of oils, waxes or perfumes and other undesirable ingredients, this product is particularly suitable if you like to take care of the skin and prefer natural products. GOSH Giant Sun Powder is incredibly easy to apply and gives the skin a natural, golden colour and a fantastic and beautiful glow.

IMPORTANT ARGUMENTS: • For a golden, glowing finish • Can be applied as a blusher to define the cheekbones • Brush gently using GOSH powder brush for a light and transparent finish or apply with puff for a sharper definition • Perfume and paraben free

PRECIOUS POWDER PEARLS GOSH Precious Powder Pearls is the most wonderful ultra fine sun powder in attractive pearl form - for very easy application. Description: Roll a soft powder brush gently over the pearls. The powder is collected in the brush without sprinkling and is now ready for application onto the skin, on face and/or cleavage.

IMPORTANT ARGUMENTS: • Ultra fine sun powder in attractive pearl form • Do not sprinkle • Perfume free

MULTICOLOUR BLUSH GOSH Multicolour Blush has a fantastic, light consistency based on 4 unique combinations of silky, colour saturated powder particles. Description: Among other things, it contains the substance mica, which together with the ultra-fine rounded powder particles gives a supple, even and velvet-soft application. It also results in a beautiful and natural colour. Moreover, it contains Skin Conditioning Agent, which has a softening effect on the skin. Apply the blusher by using the GOSH large blusher brush. GOSH Multicolour Blush is perfume free.

IMPORTANT ARGUMENTS: • Gives the face character • Essential to the perfect make-up • Essential to the more effective evening makeup • Perfume and paraben free

NATURAL BLUSH Gosh Natural Blush has a fantastic light texture based on a unique mixture of micro-fine, colour saturated powder particles. Description: GOSH Natural Blush has a perfect aligned pay-off which makes the application easy. Natural Blush contains mica and ultra fine powder particles for a smooth, flawless and silky application and a beautiful, natural finish. A GOOD TIP: Apply with a blusher brush from GOSH

IMPORTANT ARGUMENTS: • Adds character to the face • Can be used for both a natural look and a more dramatic evening look • Perfume and paraben free

9 SHADES - To enjoy in New York - To have fun with in LA - To play with in Vegas 9 Shades is 3 eye shadow palettes each featuring nine shades of stunning colours to create endless cool looks inspired by the bright lights of big cities. Description: With 9 Shades it is easy to create colourful eye looks. Fun aqua LA eyes, chic New York nudes and bright, wild Las Vegas hues. Each mirrored compacts contains 9 fantastic shades from vibrant colours to subtle tones in different textures. They are easy to mix and match and delivers brilliant colour payoff. 9 Shades is all you need, for gorgeous, on-trend eyes.

IMPORTANT ARGUMENTS: • Excellent colour pay off • Easy to mix and blend • Compact with mirror • 3 colour combinations to create endless cool looks • Perfume and parabene free

QUATTRO EYE SHADOW Four matching eye shadows put together in a beautiful colour collage. GOSH Quattro Eye shadow offers the chance to create a variety of nuances. Description: Quattro Eye Shadow is produced with a technology allowing the use of ultra fine pearl- and micro pigments. The colour intensity is remarkable and very long lasting. GOSH Quattro Eye Shadow is perfume free. A GOOD TIP: For an even more lasting wear use GOSH Waterproof Eye Shadow Base.

IMPORTANT ARGUMENTS: • Soft and slightly creamy consistency • Unique colour intensity with ultra fine pearls and colour pigmentation which gives a smooth and silky finish • Beautiful and long lasting • Perfume and paraben free

SMOKEY EYES PALETTE Now it is easier than ever to create Smokey eyes. GOSH Cosmetics has designed a fantastic Smokey Eyes Palette. Description: The Eye Shadows in this Smokey Eyes Palette have an amazing pay-off and very strong colour intensity. They also have a slight shiny surface that looks beautiful when mixing the colours and it is possible to use the lighter colours as a highlight in the inner corner of the eye and on the brow bone directly under the eye brow. Inside the palette there is a guide on how to create the most amazing smokey eyes. A GOOD TIP: Apply GOSH Eye Shadow Base Waterproof underneath the Smokey Eye Palette for a more staying result.

IMPORTANT ARGUMENTS: • Strong colour intensity • With a guide to make Smokey Eyes inside the lid • Easy to apply • Perfume and paraben free

SMOKEY EYE LINER GOSH Smokey Eye Liner is very soft and easy to smudge, which is perfect for Smokey Eyes. It compliments the darkest colour in the GOSH Smokey Eye Palette’s. Description: Creating the classic smokey eye should be as effortless as the end result looks. The super intense Smokey Eye Liner makes it even easier to get sexy, smouldering eyes. Available in 4 colours with a matt and smoky finish to match and compliment the darkest colour in the GOSH Smokey Eyes Palette, the waterproof eye liners are soft, blendable and easy to smudge with the help of a smudge applicator at the end of the pencil. A shortcut to an instantly cool look with long lasting and excellent colour payoff, the Smokey Eye Liners are also suitable for use along the waterline for extra drama.

IMPORTANT ARGUMENTS: • Intense & excellent colour pay-off • Soft and blendable - shortly after application • Matt and smoky finish • Waterproof & Smudge proof • Long lasting • Suitable for use on the waterline - khol kajal • Smudge applicator at the end of the pencil • Perfume and paraben free

KOHL/EYE LINER This fantastic eye liner ensures a fine spreading of the colour pigments. The pencil is very easy to work with and gives a nice-looking application. Description: GOSH Kohl/Eye Liner is a multi-purpose pencil. Can be used on the moist edge of the upper/lower lid as a kohl, around the edge of the eye as an eye liner with either a thin or broad contour line, as eye shadow or as a marking of the globe line. GOSH Kohl/Eye Liner is perfume and preservative free Can be sharpened using an ordinary cosmetic pencil sharpener (GOSH pencil sharpener) NB: To prevent the pencil from drying out, always replace the cap after use

IMPORTANT ARGUMENTS: • Easy to apply • Does not bleed into the fine lines • Lasting colour to the eyes • Contains vitamin-E • Waterproof • Perfume and paraben free

THE ULTIMATE EYELINER – WITH A TWIST The Ultimate Eyeliner - with a twist, is a soft and precise eyeliner with an excellent and even colour pay off. Description: GOSH The Ultimate Eyeliner – with a twist can be blended with the attached smudger which is placed in the opposite end of the Eyeliner. You can blend it shortly after applying and it will dry down to a smudge and water proof eyeliner. The Ultimate Eyeliner- with a twist, has an innovative grip zone, that make it very easy to handle during use. It can be twisted up when needed. If the Eyeliner needs to be sharpened you will find a sharpener at the opposite end of the smudger, which can be pulled out.

IMPORTANT ARGUMENTS: • Waterproof • High colour payoff • Innovative gripzone • With smudger and sharpener • Perfume and paraben free

VELVET TOUCH EYE LINER WATERPROOF GOSH Velvet Touch Eye Liner is soft and easy to apply and extremely well covering. A smooth and soft texture to work with can easily be toned out with a brush or applicator. Description: GOSH Velvet Touch Eye Liner belongs to a new generation of semi-permanent make-up which does not smudge. Is highly water-proof and resists almost anything. GOSH Velvet Touch Eye Liner contains vitamin-E and jojoba oil. Can be sharpened with a cosmetic pencil sharpener. NB: In order to protect the pencil from drying out it is most important to put the cap on the pencil again after use.

IMPORTANT ARGUMENTS: • Rich colour pay-off • Highly waterproof • With vitamin-E and jojoba oil • Perfume and paraben free

INTENSE EYE LINER PEN GOSH Intense Eye Liner Pen is a fantastic semi permanent eye liner that is very easy to apply. Description: Intense Eye Liner Pen is water based and the semi permanent ink stays put for many hours. Due to the pen like tip the application will be easier than ever and with the smudge proof and long lasting effect this product easily becomes an absolute must-have. This amazing Eye Liner Pen is dermatological tested. A GOOD TIP: Make a fine thin line just above the lashes or a thin line drawing it thicker in the outer corner of the eye for a cat-eye effect.

IMPORTANT ARGUMENTS: • Fantastic colours • water based (oil and alcohol free) • Long lasting • Smudge proof • Easy to apply • Perfume and paraben free

BOOMBASTIC SWIRL MASCARA Boombastic Swirl Mascara gives lashes XXL volume and spectacular length. Description: XXL Swirl up volume and spectacular length and a giant swirled rubber brush are the keywords of the new Boombastic Swirl Mascara. The formula of the Boombastic Swirl mascara is full-bodied, creamy and really spreadable. It blackens and thickens the lashes without making them look clumpy or spidery. The added Argan Oil and Bamboo Extract gives lashes a boost whilst a synergy of waxes and olive oil adds nourishing properties to the formula.

NEW

The vibrant green container reflects the infused bamboo extract while the artwork brings the swirled brush to mind with the discreet swirled O in Boombastic. The present Boombastic mascara is one of the bestselling mascaras within the GOSH Cosmetics mascara assortment and with the new Boombastic Swirl Mascara now added to the Boombastic mascara range, anyone can find a Boombastic mascara for every look and mood. The brush A giant swirled rubber brush with bristles at the tip grabbing even the tiniest lashes for application. The unique spiral shaped combination of bristles and discs creates spectacular volume and length.

IMPORTANT ARGUMENTS: • XXL Volume • Spectacular length • Giant swirled rubber brush • Bristels at the tip allows even more precise application • Argan Oil and Bamboo Extract improves lashes volume and vitality and makes them stronger, nourished and moisturised. CHEM-MARKS Ltd., | SHEETLAND RD., | TERMONFECKIN, | CO. LOUTH, IRELAND | TEL: 041 988 3665 FAX: 041 982 2379 EIRE CODE A92 E286 | info@gosh.ie

CRAZY VOLUME MASCARA Crazy Volume Mascara give lashes a major volume boost. Description: The unique oversize fiber brush adds dramatic volume and extreme length to the lashes in one easy stroke. With no clumping or flaking, Crazy Volume Mascara ensures a smudge-free, highly defined look that lasts for hours.

IMPORTANT ARGUMENTS: • Giant fiber brush • Dramatic Volume • Extreme length • Perfume and Parabene free

GROWTH MASCARA - The Secret behind longer Lashes Visible longer lashes after 2 weeks. Description: Growth mascara contains a growth active called SymPeptide® XLash which is proven to have visible effect on the length and thickness of the eyelashes. It has been proven to give visible effect after 2 weeks use. GROWTH mascara contains 5% Sympeptide® XLash. The rubber brush is designed to give length and volume to the lashes. The small rubber “hairs” separate the lashes and the bulk reservoir on the side will ensure more bulk and maximum volume. Apply Growth mascara as a normal mascara.

IMPORTANT ARGUMENTS: • Long, thick and perfectly separated lashes • Rubber brush which gives the perfect amount of bulk and separates the lashes • Contains SymPeptide® XLash that lengthens and thickens the lashes. • Visibly longer lashes after 2 weeks use • Perfume and paraben free

GROWTH SERUM - The Secret behind longer Lashes Visible longer and thicker lashes after 2 weeks. Description: GROWTH Serum contains a growth active called SymPeptide® XLash which is proven to have visible effect on the length and thickness of the eyelashes. It has been proven to give visible effect after 2 weeks use. GROWTH Serum contains 10% Sympeptide® XLash and 5 % Follicusan. Sympeptide ® XLash lengthens and thickens the eye lashes. Follicisan gives thicker lashes, promotes hair growth and increases the percentage of hairs. Apply Growth Serum from the inner to the outer corner of the upper lash line as close to the roots as possible. The thin pencil makes the application easy. Growth Serum can be applied in the evening before going to sleep or during the daytime under all kinds of mascaras. Growth Serum can also be applied on the eye brows to increase the number of hairs or to get thicker hairs.

IMPORTANT ARGUMENTS: • Longer and thicker lashes • Increases number of hairs • Can be uses on eye lashes and eye brows • Visibly effect after 2 weeks use • Contains SymPeptide® XLash and Follicusan • Perfume and paraben free

CATCHY EYES MASCARA – CURVE LENGTH AND DEFINITION Description: Catchy eyes mascara gives curve and “cats eye effect” to the lashes. It will also provide delicate separation and definition. The fantastic brush and bulk make the application smooth and the Catchy Eyes Mascara will not clump or flake. Furthermore there is only need for one or two coats of mascara. After the first layer the lashes will already have the curve effect.

IMPORTANT ARGUMENTS: • Gives curve and definition • No need for multiple coats • Smooth application • Does not clump • Perfume and paraben free

AMAZING LENGTH’N BUILD MASCARA GOSH Amazing Length’n Build is easy to apply and gives fuller and longer lashes. Description: The fine structured brush separates and combs the lashes while rolling on the colour. The more applications, the thicker the lashes will be and the longer they will appear. The combination of Amazing Length´n Build Mascara and this brush gives natural, smooth and soft lashes, and the result stays nice for many hours. GOSH Amazing Length´n Build Mascara is easily removed with eye make-up remover. GOSH Amazing Length’n Build Mascara is perfume free.

IMPORTANT ARGUMENTS: • A unique brush that separates and applies the lashes with a fine layer of mascara, so they look longer • Contains panthenol, that gives the lashes flexibility, so they do not break • Contains natural wax, that work against stiff and dry lashes • Perfume free

AMAZING LENGTH’N BUILD MASCARA WATERPROOF GOSH Amazing Length’n Build Mascara is a smooth, rich and long lasting mascara formulation which is easy to apply. When applying it will immediately make your lashes look visually longer and intensely coloured. Description: The well defined brush separates and combs the lashes while applying the mascara. The more applications the thicker the lashes will appear. This super waterproof mascara fits perfectly to modern outdoor life with different kinds of sports and is of course also ideal for those who just want a very long- lasting mascara. GOSH Amazing Length’n Build Waterproof Mascara can be removed with GOSH 2-phase make-up remover for waterproof mascara. GOSH Amazing Length’n Build Mascara is perfume free.

IMPORTANT ARGUMENTS: • Waterproof and long lasting • The well defined brush separates the lashes while applying a fine layer of mascara and makes the lashes look longer. • Can be applied again and again to make lashes look thicker and longer. • Contains plant wax to prevent stiff and dry lashes. • Perfume free

SHOW ME VOLUME MASCARA A unique mascara that gives the eyelashes exaggerated visual volume, which is intensified with each upward stroke to the final spectacular result. Description: Deliberately placed brushes in different lengths in order to provide excellent application and maximum volume. At the same time, the mascara is applied evenly on the lashes from the root to the tip. To create a very unique and seductive “black out” result, we recommend to apply kohl between the lashes before applying GOSH SHOW ME VOLUME Mascara. GOSH Show Me Volume mascara is perfume free.

IMPORTANT ARGUMENTS: • Gives the lashes fantastic and exaggerated volume • It contains B, C and E vitamins as well as natural waxes • Perfume and paraben free

SHOW ME VOLUME – CARBON BLACK This new version of Show Me volume is Carbon Black, which means that it is even blacker than black. Show Me volume is a a unique mascara that gives the eyelashes exaggerated visual volume, which is intensified with each upward stroke to the final spectacular result. Description: The unique volume brush is specially designed with deliberately placed brushes in different lengths in order to provide excellent application and maximum volume. As a result, the eye lashes become visually more voluminous.

IMPORTANT ARGUMENTS: • Rich black-Carbon black • Provides extra volume • Easy application • Specially designed brush • Perfume and paraben free

WONDER VOLUME MASCARA GOSH Wonder Volume Mascara is unique and gives your eyelashes exaggerated visual volume. Description: The mascara which is intensified with each upward stroke to the final spectacular result. The patented, revolutionary rubber brush provides fabulous and easy application. It reaches right into the root of the lashes and makes sure that even the smallest lash is covered in mascara. By giving the lashes more fullness at the base and length at the tips, the result is a perfect combination of extraordinary volume and long, well-defined lashes. In addition, the mascara has a nourishing effect as it is rich in panthenol and softening, natural wax which gives the lashes vitality, strength and suppleness.

IMPORTANT ARGUMENTS: • Visual volume • Intensity and definition of the lashes • The rubber brush separates the lashes and provides a beautiful, even application • Nurturing effect (B5 pro vitamin and natural wax) • The result is extraordinarily full and well-defined lashes • Perfume and paraben free

DEFINING BROW GEL Create brows that are more defined with GOSH Defining Brow Gel! Description: Radically change appearance by changing the shape of the brows. With some simple products it is possible to get exactly the brows you prefer and get them to match the appearance. GOSH Defining Brow Gel is a transparent gel that helps shape, define and control your brows. This formula tames unruly brows and keep them in place all day without leaving them stiff, flaky or sticky. The gel can be worn alone or layered over GOSH Eye Brow Pencils or over one of the Brow Powders from GOSH Brow Kit.

IMPORTANT ARGUMENTS: • Gently shapes and defines • Tames unruly brows and holds them in place all day • Transparent gel – suitable for all hair colours • Gel can be worn alone or on top of Brow Pencils or Brow Powders • Suitable for sensitive eyes • Perfume and paraben free

EYE BROW KIT Create brows that are fuller, thicker, and more defined with GOSH Brow Kit! Description: GOSH Brow Kit is the ultimate Brow Kit that contains all brow essentials: Brow Powder shades – easy to blend and match (Light, Medium and Dark), a Wax Cream to fix and shape, created to hold a perfect shape all day (can also be worn alone), Applicator + Brush and a built-in mirror and a step by step guide inside which explains how to use the products: Step 1: Apply the Brow Powder with the applicator or brush (pick the colour that match the natural hair colour best) Step 2: Apply the Brow Wax Cream with the brush for a perfect shape that stays in place all day Step 3: For an ideal look - use a highlighter just underneath the brow A GOOD TIP: Use one brow colour, or blend both to create your most natural shade. Try a lighter shade during the day, and a darker shade for a more dramatic night look.

IMPORTANT ARGUMENTS: • Create brows that are fuller, thicker and more defined • 3 different brow colours – easy to blend • Transparent wax that tames unruly brows and holds them in place all day • The wax can be worn alone or on top of Brow Pencils or Brow Powders • Step by step guide inside • Perfume and paraben free

VELVET TOUCH LIPLINER – WATERPROOF GOSH Velvet Touch Lipliner has a fantastic colour pigmentation and is waterproof. Description: It is soft and flexible to apply and provides a super edge to the lips, preventing lipstick from bleeding into the small lines around the lips. It can be used on its own as lipstick if an extremely matt and durable colour is required. GOSH Velvet Touch Lip liner contains e.g. vitamin-E and jojoba oil and is free from mineral oils. Can be sharpened using an ordinary cosmetic pencil sharpener. GOSH Velvet Touch Lip liner is perfume free. NB: To prevent the pencil from drying out always replace the cap after use.

IMPORTANT ARGUMENTS: • Extremely waterproof and durable • Fantastic colour pigmentation • Contains vitamin E and jojoba oil • Perfume and paraben free

LIP LACQUER Lip Lacquer gives lips intense, rich colour and shine. Description: GOSH Lip Lacquer is neither a lipstick nor a gloss... It’s GREATER than both! Intense, rich colour of a lipstick with shine of a gloss. Comes in a cool nail varnish-inspired bottle. Enriched with Argan oil and Vitamin E to keep lips soft and nourished. Comes in 8 long lasting, on-trend shades…. Some with amazing coverage…. Others more transparent with high shine.

IMPORTANT ARGUMENTS: • Cover like a lipstick • Shine like a gloss • Long lasting • Enriched with Argan oil and Vitamin E • 8 fantastic colours • Paraben free Comes in a cool nail varnish-inspired bottle

VOLUME LIP SHINE GOSH Volume Lip Shine is the perfect Lip Gloss for fuller and hydrated lips. Description: A high quality Lip Gloss from GOSH Cosmetics has arrived. This amazing product contains a plumping complex called MaxiLip™ which stimulates and creates visibly fuller lips. GOSH Volume Lip Shine leaves lips soft and supple. The lips will be better hydrated, better defined and firmer. This revolutionary Lip gloss has a fantastic alluring scent and the colour range makes it a must-have for all ages and types.

IMPORTANT ARGUMENTS: • Increases volume of lips • Hydrates, moisturises and softens the lips • Defines and makes the lips appear fuller • Fantastic colours • Alluring scent added • With Spf 10 • Paraben free

VELVET TOUCH LIPSTICK MATT GOSH Velvet Touch Lipstick Matt delivers long lasting pure colour with a matt finish. Description: This creamy Lipstick ensures an easy outlined application and delivers an even and long lasting result with intense, pure matt colour pay-off. Velvet Touch Lipstick is enriched with natural waxes and hyaluronic acid to moisturise, hydrate, smooth and sooth lips as well as to promote a pleasant wearing comfort throughout the day.

IMPORTANT ARGUMENTS: • Matt finish • Soft and creamy • Long lasting with a pleasant wearing comfort

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• Highly pigmented for intense colour pay off • Natural waxes keep lips moist and soothed • Hyaluronic acid keeps lips hydrated and smooth • Paraben free

VELVET TOUCH LIPSTICK GOSH Velvet Touch Lipstick gives an intense and long lasting colour to the lips due to a high concentration of colour pigments. Description: This amazing creamy lipstick contains light reflecting pigments which give the lips a bright and shiny look. The colour pay-off is fantastic and it stays put on the lips for hours and hours. GOSH Velvet Touch Lipstick contains vitamin-E which protects against free radicals and vegetable oils for extra care and protection of the lips.

IMPORTANT ARGUMENTS: • Intense and long lasting colour • Fantastic shiny look • Extra care and protection of your lips • Creamy consistency • Easy to apply • Paraben free

NAIL LACQUER GOSH Nail Lacquer is developed on the basis of the most recent cosmetic and environmental know-how within this product category. Description: GOSH Nail Lacquer has a consistency which is easy to apply. Well covering, strong and with a beautiful shiny and lasting finish. GOSH recommends to apply a layer of GOSH Basecoat before applying the coloured nail lacuquer to protect the nail. Finish with a layer of GOSH Topcoat to seal the coloured nail lacquer. NB: Use GOSH Top Coat to seal the coloured nail lacquer.

IMPORTANT ARGUMENTS: • Shiny finish • Strong and very well covering • Easy to apply • Stays exceptionally long • Dries quickly • Has a perfect brush which makes application easy • Toluene-free • Formaldehyde-free • DBP-free • Camphor-free • Perfume and paraben free

2in1 NAIL HARDENER 2in1 Nail Hardener stop nails from breaking! Description: Thanks to high content of epoxy polymer this nail care product coats your nails with a hard yet flexible shield. With 2in1 Nail Hardener your manicure/nail is protected against external damages and has a lovely glossy smooth finish. The formula is enriched with calcium and iron for stronger nails. Use 2in1 Nail Hardener alone or on top of any nail lacquer to keep nails from splitting, cracking and peeling.

IMPORTANT ARGUMENTS: • Strengthens nails securing a strong & flexible shield • Glossy finish • Can be used alone or on top of any nail lacquer

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MATT EFFECT TOP COAT GOSH Cosmetics introduces an innovative top coat that transforms all nail lacquers into a matt finish. Description: It is very easy to apply and has a very short drying time. GOSH Transparent Matt Top Coat increases the resistance of the coloured nail lacquer to wear-out. A GOOD TIP: Make a contrast in surfaces and a daring French manicure by applying the matt top coat to sections of the nail and leave other sections shiny instead of applying two colours.

IMPORTANT ARGUMENTS: • Dries quickly • Matt texture • Easy to apply • Perfume free

PENCIL SHARPENER Treat your cosmetic pencils with tender-loving care. Description: Use GOSH pencil sharpener for a precise and even cut pencil-fresh point every time.

IMPORTANT ARGUMENTS: • Precise cut • No waste • No breakage of tip

Powder Brush

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003 Description: All over face brush - ideal for applying either loose or pressed powder, blusher, bronzer or shimmer for a smooth, even application for face and body. Load brush with powder, then gently tap on palm of hand to shake off the excess before sweeping over face. Great for all-over face and body applications.

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Clean brush regularly in warm, mild soapy water and dry flat before use. 100% synthetic hair â&#x20AC;&#x201C; Vegan friendly

Mineral Powder Brush 007 Description:

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Specially designed to apply mineral powder. The densely packed short bristles and the unique shape of the brush head makes it easier to make the circular movements required for applying mineral powders, blending the minerals perfectly into the skin. Clean brush regularly in warm, mild soapy water and dry flat before use. 100% synthetic hair â&#x20AC;&#x201C; Vegan friendly

Blusher Brush

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009 Description:

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Ideal for highlighting the cheekbones or applying blush precisely right where you need it.

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Clean brush regularly in warm, mild soapy water and dry flat before use. 100% synthetic hair – Vegan friendly

Foundation Brush 011 Description: Designed to create a smooth, perfect and flawless look. This brush Designed to create a smooth, perfect and flawless look. Perfect for applying liquid foundation. Start in the middle of the face with your foundation and blend outward in tiny swiping motions. Build up for more coverage or to cover redness or pigmentations. Clean brush regularly in warm, mild soapy water and dry flat before use. 100% synthetic hair – Vegan friendly