Attracting and preserving customers for ecommerce – Chris Bowser seminar http://chrisbowser.com/attracting-andpreserving-customers-for-ecommercechris-bowser-seminar/
Index • Introduction • To attract customers • To attract as well as to retain them • Conclusion • Visitor’s site
Introduction • Every ecommerce business needs to attract and build a strong customer. • Ask yourself why Amazon and eBay have earned success over the years. • Chris Bowser, gives tips on how to preserve and attract customers for your ecommerce business.
To attract customers • How to attract the customers, The way of two has used to attract the customers. • They are, » Use influencer marketing » Offer free shipping
Use influencer marketing • Influencer marketing is about marketing your product through individuals or groups of people who have a special status in society. • Products often get encrypted in people’s minds when they are marketed by influencers due to the charm that they radiate.
Continue… • This is especially true of celebrity influencers. • For instance, an unexceptional notepad was marketed by David Beckham and it was a roaring success. • Sometimes, books, pens and schools can be marketed by college professors and teachers as they can spread important messages on that subject.
Offer free shipping • Free shipping works out tremendously well. • You can offer programs which give free shipping for a purchase of over a certain amount. • Customers then buy more products to avail of the free shipping. • This is a method to attract customers.
To attract as well as to retain them • These are the way to attract as well as to retain. • They are, Pay extra attention to them Come up with attractive brand loyalty programs
Pay extra attention to them • When customers visit your store, they like to feel extra special and you have to devise ways to make them experience that. • When they give bad reviews, take it as a suggestion or a useful tip to improve your product and then thank them. • They will be impressed and feel an attachment towards you and you end up retaining them.
Come up with attractive brand loyalty programs
• Brand loyalty programs are those which give discounts, coupons, reward points and gifts to customers. • Customers feel really happy when they see discounted products and they are bound to come back to your website. • You will surely retain your customer base through such programs.
Conclusion • These are some of the sure shot ways of attracting and maintaining your ecommerce customer base. • Ecommerce merchants must strive hard to do this and this Chris Bowser seminar serves as a valuable knowledge source.
Visitor’s site • http://chrisbowser.com • http://fbastores.com http://liveamazonworkshop.com http://fbadistribution.com • www.fbalivesupport.com
Thank You….!