Chris Bowser reviews common SEO flaws of ecommerce websites
http://chrisbowser.com/chris-bowser-reviewsseo-flaws-of-ecommerce-websites/
Index • Introduction • Using manufacturer description • Inconsistent internal linking • Review pages • Conclusion • Visitor’s site
Introduction • SEO is search engine optimization. • It is optimizing the website such that it ranks higher in search results during browsing. • The techniques which apply in ranking an ecommerce website are different from ranking an online blog/brochure. • Chris Bowser reviews common SEO flaws for ecommerce websites.
Using manufacturer description • Writing out the same description that a manufacturer gives is a common flaw. • The manufacturer sends out the same product descriptions to almost 10 companies which are going to host the products on their websites. • Google encounters the same types of product descriptions, it filters out the duplicate pages.
Continue… • SEO analysts must strive hard to distinguish the content. • It is actually extremely hard to do this. • You can also consider putting similar products on the same page with a list box for the one or two differentiating features. • All these will allow good search engine optimization for your website.
Inconsistent internal linking • The internal linking is not done in a proper way. • Many people across a project use internal links. • Content writers, designers, web coders, project managers and marketers use links. • The common blunder that they make is to pull out the product link by searching for the product.
Review pages • Review pages are very good for SEO. • The reasons for this are,
o Review pages make content unique o Review pages promote trust o They provide for regular updates
Continue… • Review pages make content unique: o In some previous points, you have seen how content must be unique, but it is often challenging to do this. o Reviews by customers constitute unpaid unique content.
• Review pages promote trust: o When a user finds your site and sees review pages, then he comes back more frequently since he is provided with social proof.
Continue‌ • They provide for regular updates: o You can have provision in the review pages to upgrade constantly. o This provides the person with the latest attributes of the product and improves SEO. o Do you understand why sites such as Amazon are on the list of the top most powerful web sites. o Not having review pages is a most common reason why SEO suffers.
Conclusion • These are the common flaws for ecommerce SEO according to Chris Bowser reviews. • SEO will swell traffic and bring in more sales. • You are bound to see an increase in the profit curve by enhancing the SEO.
Visitor’s Site • http://chrisbowser.com • http://fbastores.com • http://fbadistribution.com • http://liveamazonworkshop.com • www.fbaworkshop.com
Thank You…!