Broker Associate | Elite 25 | Gottesman Residential Real Estate PAGE TITLE
512.289.6300 | chris@gottesmanresidential.com | chrislongaustin.com
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
“ Real estate is local. So are we. “
All information is from sources deemed reliable, but no guarantee is made as to its accuracy. All material presented herein is intended for informational purposes only and is represented subject to human errors, omissions, changes, or withdrawn without notice. Licensed in the state of Texas.
CHRIS LONG/ 512.451.2422
CONTENTS
MEET CHRIS LONG
5
GOTTESMAN RESIDENTIAL
6
SALES STATISTICS
10
LISTING PROCESS
12
MARKETING PLAN
16
TECHNOLOGY 21
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
CHRIS’ TEAM ALISON SMITH assistant / REALTOR® alison@gottesmanresidential.com
CO N TAC T CHR IS P: (512) 289.6300 E: chris@chrislongaustin.com W: chrislongaustin.com
GOT T ESMAN R ESIDEN T IAL R E AL ES TAT E
CHRIS LONG / 512.451.2422
MEET CHRIS
W
ith intimate knowledge of all neighborhoods and an impressive roster of repeat and referral customers, Chris has a finger on the pulse of the Austin real estate scene. His proven skills and
uniquely personal approach make him the best choice for listing or buying your dream home. A 25-year resident of Austin, Chris received an engineering degree from The University of Texas and excelled in high-tech sales and business development before launching his real estate career. He has developed an unparalleled understanding of the city during more than two decades here and specializes in Central/West Austin, Downtown, Westlake, Lakefront and surrounding Austin neighborhoods. An avid supporter of local community organizations, Chris participates in a variety of fundraisers and teaches English through the El Buen Samaritano adult ESL program. He is also an active triathlete/ marathoner, fan of the outdoors and can be seen hiking, biking, or running near Town Lake, or swimming at Barton Springs with his 9 year old son, Jack.
CHRIS LONG
B R O K E R A S S O C I AT E /
ELITE 25
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
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LAURA GOTTESMAN / 512.451.2422
GOTTESMAN RESIDENTIAL
LEADING LUXURY. Gottesman Residential Real Estate is passionate about providing the highest level of expertise to our clients. We strive to maintain an unparalleled standard of credibility, knowledge, confidentiality, integrity and professionalism. Our goal is to exceed the expectations of every buyer and seller and to ensure that their experience with our company is exceptional in every way.
I
n 2000, Laura Gottesman and Shannon
Through
cutting
edge
marketing,
creativity,
Windham founded a residential real estate
and a talent pool of Austin’s finest agents,
firm in Austin known as Gottesman Windham
Gottesman Residential Real Estate has become
Real Estate. Laura and Shannon both had
a leading firm in Austin and the state of Texas.
strong backgrounds in Austin’s luxury market, and recognized the opportunity to create a progressive
Whether representing first time home buyers or
and unique boutique firm. Its focus would be on
listing the most fabulous estates in Austin, the
unsurpassed service, cutting edge advertising and
agents of Gottesman Residential Real Estate have
marketing, and exceptional client relations. Austin
the relationships and experience » to represent
was ready for the next level of real estate service,
Austin’s
and under Laura’s leadership, Gottesman Residential
clients. Their success is based on the philosophy
has exceeded expectations year after year.
that every buyer and seller deserves the highest
most
sophisticated
and
discerning
level of expertise, professionalism, and service. Gottesman Residential Real Estate has assembled a select team of highly experienced, top-producing
We pride ourselves in the relationships we
REALTORS®. All twenty three agents take pride in a
develop, and aim to extend every transaction
cohesive partnership, constantly drawing on each
into an ongoing relationship in which the
other’s strengths and specific areas of expertise.
entire company becomes a valued resource.
The synergy within the company is contagious.
Our strengths are both academic and practical. All of the agents at Gottesman Residential are
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
GOTTESMAN RESIDENTIAL
licensed REALTORSÂŽ, many with
Coupled with their strengths and
implementing outstanding creative
continuing education designations
expertise, our agents are backed by
solutions,
including Brokers, Accredited Buyer
the resources that only a full service
service and paying expert attention
Representatives
brokerage company can provide.
to every detail in the home sales
and
Certified
Residential Specialists.
delivering
excellent
process. With over 500 years of We have a sophisticated portfolio
combined experience, we strive to
Further, all twenty three agents
of services designed to assist
provide unparalleled service from
are full time professionals who are
clients in every phase of the sales
the moment we begin working
thoroughly experienced and well
process. We have a dynamic support
together.
informed about the home sales
staff,
process, real estate law, financing,
team and superior marketing. We
sound property analysis and pricing
are a productive, collaborative,
of Austin real estate. Our agents
experienced
are multi-talented and diverse.
committed
excellent
management
group to
who
are
professionalism.
Each agent is a resource to the others in the office, exchanging information
Our goal is to exceed our clients’
regarding his or her specialty.
expectations. We achieve this by
CHRIS LONG/ 512.451.2422
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GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
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SALES STATISTICS THE NUMBERS ARE ASTOUNDING
W I T H O N LY 23 AG EN T S, G OT T E SM AN R E SI D EN T IAL R E A CONTINUES TO OUTSELL EVERY OTHER BROKERAGE HERE YEAR AFTER YEAR FOR SALES OVER $2MM. IN THE LUXURY ARE THE LEADER. OVER THE PAST SIX YEARS ALONE, GOT TESMAN HAS SOLD 50 0 PR O PER T I E S L I S T ED AB OV E $1M M .
LAURA GOTTESMAN / 512.451.2422
L ESTATE IN AUSTIN MARK E T, WE MORE THAN
SALES STATISTICS
G OT T E S M A N RESIDENTIAL OVERVIEW 2015
G OT T E S M A N RESIDENTIAL MARKET SHARE 2015 *only transactions reported to MLS
Average Sales Price
$1,127,664
Median Sales Price
$810,000
% of In-House Transactions
12.2%
% of MLS Transactions
81.4%
% of Non-MLS Transactions
18.6%
Price Point
Area 1B
Area 8E/8W
All MLS
$1MM - $2MM
18.1%
4.8%
5.8%
$2MM - $3MM
32.4%
6.9%
10.9%
$2MM +
29.2%
8.5%
11.1%
$3MM +
21.4%
16.7%
11.4%
MLS non-mls transactions
18.6%
G OT T E S M A N M L S V S . P R I VAT E TRANSAC TIONS
28.3%
2015
mls transactions
81.4%
Representation
MLS
Outside MLS buyers
54%
G OT T E S M A N R E P R E S E N TAT I O N 2015
sellers
46%
Represented Buyer
Represented Seller
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
LISTING PROCESS
1
//
MARKET
ANALYSIS
Accurate knowledge of the current real estate market is critical when establishing a list price for a property. An incorrect list price can result in a longer time on the market and a lower overall final sales price. At Gottesman Residential we pride ourselves on a high level of knowledge of not only transactions that occur on the open market, but also private sales not in MLS. In addition, it is important that the data being used is specific to the target neighborhood and relative to the home being evaluated. Chris’ reputation of incredibly deep market knowledge with details of specific transactions gives him added insight to ensure that the properties he represents are appropriately priced for the current market. 2
//
MARKETING
PLAN
Marketing a property is essential to realizing the best possible sales price. Chris recognizes the value of his widespread luxury network and the use of innovative marketing techniques. Every property will be professionally photographed, and Chris will select a carefully orchestrated series of the most interesting angles and the most desirable features to show your home at its very best. Gottesman Residential has developed a
THE LISTING PROCESS 1 // MARKET ANALYSIS 2 // MARKETING PLAN 3 // CONTRACT TO CLOSE
CHRIS LONG / 512.451.2422
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LISTING PROCESS A Bespoke Process for Every Unique Property
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
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LAURA GOTTESMAN / 512.451.2422
LISTING PROCESS
reputation for an “out of the box” approach to marketing homes. Our distinctive advertising campaigns which feature our spectacular listings can be seen in publications throughout Texas including Architectural Digest, Tribeza, Luxe, Milieu, Real Simple, Oprah, Time, Travel + Leisure, Food + Wine, Elle Decor, ReFine, Business Week and Austin Monthly. We often employ additional techniques to create awareness and interest about listings including direct mail pieces, open houses and specialty broker events. Chris prioritizes the use of cutting edge technology in marketing. This includes a custom website specific to your property and a personal social media campaign on Facebook, Instagram, Pinterest, and Twitter. Through these methods, Chris is able to ideally position your property in the Austin market, which is critical in achieving a quick sale and maximum sales price. 3 // CONTRAC T TO CLOSE
and strong communication to achieve your ultimate goals. Chris has close working relationships with other real estate professionals such as lenders, inspectors, appraisers, title companies and other REALTORS® to help ensure a smooth transaction.
The process of taking a property from contract to closing requires a very high level of professionalism and attention to detail to ensure that all tasks are completed and deadlines are met, while protecting you and your best interests. This can require creative solutions to financing, expert negotiation skills,
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
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MARKETING PLAN Thoughtfully created, masterfully executed
A L O N G W I T H A F U L L-T I M E , E X P E R T M A R K E T I N G D E PA R T M E N T, C H R I S W I L L CR E AT E E XCEP T I O NAL M AR K E T I N G PI ECE S TO I D E AL LY P OSI T I O N YOUR PROPER T Y IN AUSTIN’S COMPE TITIVE MARK E T. EMBR ACING BOTH TRADITIONAL AVENUES SUCH AS PRINT ADVERTISING AND DIRECT MAIL WHILE SPE ARHE ADING THE DIGITAL GAME, K EEPS GOT TESMAN R E SI D EN T IAL AT T H E FO R EFR O N T O F AUS T I N ’S R E AL E S TAT E I N D US T RY.
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LAURA GOTTESMAN / 512.451.2422
MARKETING PLAN
CUSTOM MATERIALS Exclusively designed materials just for you
PRINT BROCHURES Chris’ expert graphic designers create a high quality brochure targeted to highlight the uniqueness of each listing. Each prospective buyer will be presented a brochure with full color photos and written details about your home.
POST CARDS Gottesman Residential has mailing databases of over 4,000 individuals. Printed, direct mail pieces such as postcards or quarterfold brocures highlighting listings are sent directly to our databases, exponentially increasing your homes visibility.
PROPERT Y MICROSITES For a most customized approach, the use of personal websites allow for the creation of a more elaborate, online brochure for the property. Using a custom domain name that is easily identifiable to your property, a complete website containing a virtual tour, detailed features, interactive maps and a printable flyer is created.
This microsite will be promoted through the Gottesman Residential website, Facebook, Instagram, Twitter and other partner sites or social media outlets.
GOTTESMANRESIDENTIAL.COM Gottesman Residential’s website is a vaulable resource for home buyers and sellers. All of our listings are promoted with carefully curated photographs, interactive maps and expertly written and detailed descriptions. Gottesman Residential is committed to expanding the reach of our website and the promotion of our listings through high-budget search engine marketing and search engine optimization. Gottesmanresidential.com recieves upwards of 70,000 visitors each month, from over 130 countries around the world.
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
MARKETING PLAN
PRINT ADVERTISING Gottesman Residential advertises in only the most relevant print publications to our market. From high-end lifestyle magazines to local publications, our advertising targets both print and digital readers. Our homes are featured on the pages of world renowned magazines and are seen by eyes of subscribers and newsstand buyers alike, providing your home maximum exposure. ADVERTISING CIRCULATION With our advertisments on both newstands and in regional subscription based distribution, over 375,800 readers a month are being delivered our ads. The high-level
“ It is truly a balancing act - you need both the print ads and editorial coverage. We believe in quality over quantity, and our select luxury magazine partners prove it. “
CHRIS LONG / 512.451.2422
quality publications we partner with have an exceptionally long shelf life, as readers look to them as industry standards. EDITORIAL OPPORTUNITIES Through close relationships with our advertising partners, we provide editorial coverage of our listings in a variety of publications. From indepth feature articles to locations for high-profile photo shoots, our listings have hosted Martha Stewart Living, Camille Styles, Kate Spade New York, Architectural Digest, The Wall Street Journal, Austin Way magazine and more.
M AGAZIN ES W E AD V E RT I S E I N 1 - A RC H I TEC TU RAL DIG EST 2 - EL L E DEC OR 3 - AUSTI N MON THLY 4 - F OOD & W I N E 5 - OP RA H 6 - TRAV EL + L EI S UR E 7 - REA L SI M P L E 8 - LU XE 9 - TRI BEZ A 10 - M I L I EU 11 - TI M E
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LAURA GOTTESMAN / 512.451.2422
TECHNOLOGY
TECHNOLOGY Locally owned, globally respected
SOCIAL MEDIA Gottesman Residential is committed to reaching buyers through different forms of technology. The promotion of our listings in these venues is yet another way to provide exposure to specifically targeted clients. FACEBOOK With nearly 3,000 followers on Facebook, Gottesman Residential easily connects with a discerning audience here in Austin on a daily basis. Through Facebook for Business tools, we can target very specific users, including everything from income and interests, to education level and profession. INSTAGRAM The per fect outlet for keeping followers up to date on listing changes. The photo based media outlet lets you connect with the public through a system of hashtags. An average post receives 63 likes and gets 1,700 views. T WIT TER From up to the minute news updates, to open house announcements, we use Twitter to get a message accross quickly and efficiently. PINTEREST Gottesman’s 1,200+ followers on Pinterest look to us as the know-all of real estate and luxur y living here in Austin. Your property will
be proudly featured on a digital pin board, and can be grouped with like images to increase web traffic to your listing. E-FLYERS We have an extensive email database that allows us to showcase your home to REALTOR®s throughout Austin and the entire United States. Using the latest technology, email blasts will include a slideshow of your home and interactive buttons to increase engagement, shares and virtual showings. E-NEWSLET TER Gottesman Residential Real Estate sends an electronic newsletter, GOTtalk, to over 7,200 subscribers that features helpful information about business news, home ownership and Austin lifestyle. MOBILE APP Our newly launched mobile app, available in the iTunes and GooglePlay stores, gives users an in depth look at Gottesman Residential listings. Using cutting edge technology, a daily push notification is sent to your phone, alerting you of any new Gottesman listings that were brought to market that day. It’s particularly helpful to sellers, as often a property is sold at Gottesman before it ever goes into MLS.
GOTTESMAN RESIDENTIAL REAL ESTATE / GOTTESMANRESIDENTIAL.COM
CHRIS LONG
BROKER ASSOCIATE • ELITE 25 512.289.6300
CHRIS@GOTTESMANRESIDENTIAL.COM CHRISLONGAUSTIN.COM