Redfin Full Service Listing Brochure

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Reach More Buyers, Get Better Service No other real estate brokerage can match the technology advantage, advocacy, and value you get when you list your home with Redfin. Most Popular Brokerage Website in the U.S.

On Redfin, your home gets double the views of homes listed by other brokerages because it’s featured to millions of buyers who visit our website and apps each month. On Your Side to Get You More

Your Redfin Agent uses real-time market intelligence to determine the best price for your home so it sells faster, for more money. Full Service, Half the Fee

Enjoy full service from your Redfin Agent — from professional prep for your home’s beautiful debut to expert negotiation and a stress-free closing — all for only a 1.5% listing fee.*

Redfin clients Andrés & Carolina

*Subject to minimum commission fee. Total broker compensation includes 1.5% listing fee, plus an average buyer’s agent commission of 2.5% – 3%.


“Because of Redfin’s network and outreach, we had 71 parties show up at the Sunday open house, and received an offer the following Tuesday. We were out of the country for the whole selling process, but our Redfin Agent and her team kept us in close correspondence.”

Brad and Ria Redfin sellers in Orange County

Redfin clients Laura, Ethan & family


Your Redfin Agent

A Different Kind of Real Estate Agent Your Redfin Agent is accountable to get you the best results — not just to make a quick sale. Paid on Your Satisfaction Only a Redfin Agent is accountable for delivering the results you want because we survey every client and pay our agents based on your satisfaction. Powered By Technology Your Redfin Agent knows how many people are looking for a home like yours on Redfin, and creates a digital marketing campaign to promote your home to the right buyers. Local Experience We publish every Redfin Agent’s entire Redfin deal history on our website, so you can see exactly where your agent has sold homes in your area. Always Responsive Never wonder when you’ll hear back from your agent again. Your Redfin Agent works with a team, so you enjoy prompt support. Your Redfin Agent focuses their expertise on selling your home, from pricing to negotiation, and is completely responsible for the results.

An experienced coordinator handles the paperwork and scheduling, and helps answer your questions.

Knowledgeable associate agents are available to quickly respond to short-notice tours of your home or to meet with service providers.

How We Compare

Agents

Traditional Agents

Accountable to Deliver the Best Results Verify Your Agent’s Local Experience on a Map Every Agent Reviewed, Every Review Published Your Savings on a $500,000 Home

*Subject to minimum commission fee. Total broker compensation includes 1.5% listing fee, plus an average buyer’s agent commission of 2.5% – 3%.

$7,500*

Listed by Redfin


“Our Redfin Agent knew exactly the right price point to list at to spur a bidding war. She was extremely friendly, honest, and accessible, and helped make the entire process as smooth as anyone could imagine!�

Gabriel Redfin seller in Virginia

Redfin clients Jenna & Rambo


Your home gets four times more traffic in its first week on the market than any week after that. We make sure your home looks its best online and in person from day one. Best Local Service Providers Your Redfin Agent recommends the best way to showcase your home, and connects you with top-rated pros to get it in perfect shape: cleaners, painters, landscapers, stagers, and more. Professional Photos & Listing Flyer Your home makes a stunning first impression with professional photos and listing flyers that show off its best features. Redfin 3D Walkthrough* Buyers can virtually walk through your home with this high-resolution, interactive view of every room, including a dollhouse view of the entire floor plan. 201 Mission Dr

Lead-Generating Open House A Redfin Agent personally introduces your home to buyers at the open house, gathers their feedback and contact information, and follows up on their interest.

Listed by Redfin

*Available in select markets.

Marketing Your Home

Make a Beautiful Debut


“My wife and I were absolutely blown away by our Redfin Agent. We sold our home remotely, and she had it cleaned, painted, staged, photographed, and listed in six days. We closed four days later.�

Sean Redfin seller in San Francisco

Redfin clients Adam, Pei & Noa


The Redfin Tech Advantage

Get the Redfin Tech Advantage Redfin Home Dashboard

We put your home in front of all the right buyers with a digital marketing campaign powered by real-time Redfin data. Premium Placement & Targeted Emails Reach more buyers when we highlight your listing at the top of search results on Redfin, plus email it directly to buyers searching for homes like yours. Last Call for Offers When your home gets an offer, we send our Last Call email to all potential buyers to see if we can spark a bidding war.

See exactly what’s happening with your listing at every step on your personalized Home Dashboard. Home Stats Find out how many buyers are searching for homes like yours, and track how many views your listing gets each day. Next Steps Easily keep track of paperwork to sign and tasks to complete as we prepare to list your home. Marketing Checklist See everything we’re doing to market your home in one place.


“My home had more than 50 showings in less than two weeks, and several offers. After we accepted an offer, we hit a few snags with the inspection, but my Redfin Agent stayed by me. He was so reassuring, chatting with me almost daily to give updates.�

Sandy Redfin seller in Denver

Listed by Redfin


Results & Savings

Enjoy the Best Results & Savings Homes listed with a Redfin Agent sell faster, for more money, and you pay only a 1.5% listing fee* — that’s half the average commission. Redfin Listings vs. Industry

Sell Faster Days on Market Industry Average

33 days 23 days

With Less Risk

10 Days Faster

Seller Agent Commission Home Price

$500,000

Percentage of Listings Sold Industry

66% 75%

For More Money

Non-Redfin Agent

Redfin Agent

$15,000

$7,500

If you sell with a non-Redfin agent, on average you’ll pay 3% of your home’s sale price in commission.

Sale Price Performance Advantage Industry

When you sell with Redfin, you pay only 1.5% of your home’s sale price in commission.*

$5,100 More

Redfin listings sell faster, for more money, because we price them right the first time, feature them on the most popular brokerage site in the U.S., and create buyer demand with highly targeted marketing campaigns.

*Subject to minimum commission fee. Total broker compensation includes 1.5% listing fee, plus an average buyer’s agent commission of 2.5% – 3%.

Homes listed by Redfin

Graph data based on a 2014 Redfin study: http://rfn.co/RedfinListings


“Our Redfin Agent demonstrated a knowledge of our neighborhood and the market that far exceeded what we got from every other agent we talked to. She was the most accurate and insightful about how much our house was worth and what it should be listed for. Choosing to sell with our Redfin Agent probably saved us tens of thousands of dollars.�

Eric Redfin seller in Seattle

Listed by Redfin


Let’s Get Started When you’re ready to begin the home sale process, simply contact your Redfin Agent and we’ll get started right away. Here’s a look at what happens next.

Listed by Redfin

One Month Before Listing Determine Your List Price Your Redfin Agent performs a sophisticated analysis of market data to determine the best price to sell your home faster, for more money. Choose the Right List Date Your Redfin Agent recommends the best day to list your home to drive the most interest.

One Week Before Listing Take Professional Listing Photos We schedule a professional photographer to take photos of your home, highlighting its best features. Create Redfin 3D Walkthrough* We shoot a high-resolution, interactive view of every room in your home, including a dollhouse view of the entire floorplan.

After Listing Launch Digital Marketing Campaign We promote your listing on Redfin and email it directly to buyers looking for homes like yours, plus invite them to your open house. Host Open House A Redfin Agent introduces your home to buyers at the open house, and gathers their feedback and contact information so we can follow up on their interest.

Prepare for a Beautiful Debut We connect you with the best local service providers to take care of cleaning, repairs, staging, landscaping, and more.

Evaluate and Negotiate Offers Your Redfin Agent presents all the offers, advises you on counteroffers, and negotiates the best price and terms for you. Accept an Offer Sign the offer, negotiate and complete inspection repairs, and start packing. Enjoy Closing Day

Get Feedback Your Redfin Agent contacts the agents of buyers who tour your home to follow up on their interest. Monitor Your Listing

*Available in select markets.

Negotiating & Closing

Your Redfin Agent keeps you up to date on every development, and you can visit your personalized Redfin Home Dashboard to track online traffic and next steps.

Your Redfin Agent works with all parties to ensure the smooth transfer of ownership to the buyer. Celebrate — you did it!



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