Christian Video速 Magazine
1
January 2011 VOL. 4, NO. 1
6 Greg’s Toolkit
Get Popping
by GREGORY FISH
8 Article
The Social Network - Visionaries and Communities by MARTIN BAGGS
11 Article
Defending Marriage and Family through Film and Literature by ROBERT KRAMER
13 Article
Editorial 3
by YVON PREHN
Cover Story 4
Is Video the Best Way to Market Your Church?
It’s Time to Vote For Your Favorite Videos of 2010! by STEVE HEWITT
Christian Video® Magazine
January 2011
2
from the desk of the editor
by STEVE HEWITT
Another Year... Where Will We Go? As we begin another year of publishing here at Christian Video Magazine, I wish I could spend more time getting to know you, our readers. I ponder what you would like for us to cover. Would you want more articles on “How to” in the creation of videos for your church? Or, do you want to know more about the producers that are providing the cool videos many of us are using each Sunday from sites such as SermonSpice? Perhaps you want more reviews of videos and movies, so you can have some help deciding which films and/or videos are best for your use? Or, should we start a column with tips on how to use some of the more popular multimedia programs for those who are using videos in wor-
Christian Video Magazine is published monthly by Christian Video Magazine, Inc. Editor-in-Chief Steve Hewitt – steve@ccmag.com Production Daystar Digital Design Mike Hewitt Contributing Editors George Temple Gregory Fish Stewart H. Redwine Mark Carroll Jay M. Delp Martin Baggs Robert Kramer Copy Editor Gina Hewitt
Corporate Home Office Mailing Address: PO Box 319 Belton, MO 64012
ship?
Phone: (816) 331-5252 Fax: 800-456-1868
We need to hear from you! Our agenda here for Christian Video
Copyright 2010 by Christian Video Magazine, Inc.
Magazine is to provide the information our readers need. Take a few moments and drop us a note, letting us know what you would like to see in this year’s issues. And, as always, we are always looking for more writers to step up and share their knowledge with others! Drop me an email to voice your desires for articles, or to volunteer to write an article or two. Email me at steve@ccmag.com. I hope to hear from many of you, and am looking forward to what this year will bring as we all seek to use videos in ministry! Together We Serve Him,
All Rights Reserved Written materials submitted to Christian Video Magazine become the property of Christian Video Magazine, Inc., upon receipt and may not necessarily be returned. Christian Video Magazine reserves the right to make any changes to materials submitted for publication that are deemed necessary for editorial purposes. The content of this publication is the sole property of Christian Video Magazine. Copy or distribution of articles or content can be done so on an individual basis. Multiple copies or distribution may not be done without the express permission of Christian Video Magazine. Views expressed in the articles and reviews printed within are not necessarily the views of the editor, publisher, or employees of Christian Video Magazine, or Christian Video Magazine, Inc.
Steve Hewitt steve@ccmag.com
Christian Video® Magazine
January 2011
3
Cover Story by STEVE HEWITT
It’s Time To Vote For Your Favorite Videos of 2010!
W
e have some fantastic videos submitted this year for our contest, and it is time for you, our readers, to help vote on which ones you think should be our winners in each of our categories. I can tell you that, although it has only been one year, I can see some marked improvements in the overall quality, techniques and innovations from last year. Another thing I am excited to see as a result of this down, and the ability to do some cool editing without year’s submissions. We have a few more submissions great cost, any church can produce a video and post it than we did last year, but we have a lot more of those if they are willing to take some time and energy to put that fall into the categories of “church announcements” something together! and “church promotions”. It seems obvious that more I am also glad to see more people submit vidand more churches are creating their own videos to pro- eos sharing their testimonies. People all around the mote special events or world are making videos You can vote for your favorite video at a new sermon series and posting them on public or book study. This sites, sharing their opinions www.christianvideomag.com/videocontest/vote is fantastic! It shows about everything under the that more and more sun. This is the new way to churches are realizing the power of using video for their share what we think, what we believe, and pass on our own promotions. knowledge to others. For Christians, this is a great op In addition, it is exciting to see more churches sub- portunity to share our faith. I recently felt led to begin mitting videos that are designed to be posted on sites pastoring again, and started a small church in Lee’s such as YouTube, in order to provide basic information Summit, Missouri. We are new and we are small, but about their church. YouTube is second only to Google next month we will have an evening class on how to when it comes to people searching for information. If share our testimonies, and we will video tape them and people are seeking info about your church, you need post them. We will post them on our church’s site, so to be aware that many will be searching on YouTube. those that visit will see that we are willing to testify, And, it is not just mega-churches that are producing and but we will also post them on public video sites such placing such videos. As the price for equipment comes as YouTube. And, we will encourage our members to
Christian Video® Magazine
January 2011
4
Cover Story
By STEVE HEWITT
include a link to their video testimony in their signature whenever they send out an email, so they can constantly let others know about how Christ changed their lives! Of course, we have many funny videos in our “humorous” section, and I believe we have more music videos submitted this year as well. While some are obviously better than others, I hope each will help to inspire all of us to create more Christian videos to share with others. And, as you view many of these, I hope they will inspire you with new ideas for your videos in 2011. So, visit www.christianvideomag.com/videocontest/ vote and cast your vote for your favorite videos. You can only vote for one video in each category; with all voting to take place from the release of this issue, until Feb 20, when we will close the voting site, tally the vote, and announce the winners in our February issue of Christian Video Magazine. I wish we had some great cash prizes to offer, or we could all get together in one place and spend and evening honoring our winners. However, all we have to offer this year to our winners is the satisfaction of being recognized by your peers for your work, your ideas and your technique. However, I believe anyone and everyone that created a video for use in their church, or to share their testimony, or as a ministry to others, is a winner,
Christian Video® Magazine
and I appreciate all of those that submitted a video in this year’s contest.
January 2011
5
Greg’s Toolkit by GREGORY FISH
Get Popping
I
told you last month about a big step in my pursuit to make better quality videos that glorify God. That step was enrolling in Lights Film School, an online institution in which one can do the work at their own pace. Though I am currently a student at Lights, I also registered somewhere else to help spur me on towards more professional looking films. This place is www.poptent.net. Poptent is a place where creators can see assignments from major brands and create commercials for their products per their specifications. Then the brand will select among all of the entries and buy the best ones to actually use in their ad campaigns. One might ask, why even try a contest like this, it’s such a long shot to win some money; it’s a complete waste of time. No, it’s not a waste at all. It is experience, and well worth it. I’ve currently completed 3 videos for poptent and the jury’s still out on them. I’m awaiting the verdict on who will be chosen among all of the excellent competitors. Like I said, I don’t expect to be chosen, but that would be very nice if I had such a stroke of luck! In the last two especially, I’ve learned a lot about checking through my work flow list of to dos. Since I’m a one man crew and using some new equipment, I’m in charge of sound and filming and directing and producing and set design and at times acting and of course editing. That’s a bunch of details to have to keep track of. Even in a 30 second spot, the execution becomes quite an ordeal. That’s precisely why I see value in popping onto this scene. You might say, “Greg, you mentioned you wanted to make films that glorify God. How can a Trident commercial do that?” Well, you’d be right. While there’s no real redeeming value in a gum ad, the flex-
Christian Video® Magazine
ing of the creative muscle and learning what comes with pulling off something I would want to have in my poptent portfolio will be worth the sweat involved because it will make my films that glorify God better. There is so much amazing talent on poptent. I feel out of my league. That’s a good feeling, because it stretches me to create something with excellence and a level of production value. The church needs the quality that the secular world gets. The church has that redeeming value that the world needs. At the same time, the message should not be so in your face. A bit of tact and creativity is needed to speak the visual language of our day. I encourage you to get your feet wet a little in the creative crowd that is poptent.net, and have fun with it. My first submission to poptent was a Spanish submission. I figured that would give me an edge or at least narrow the playing field a little. I learned that this is literally an international contest, and high stakes! Here is the link: http://www.poptent.net/ media/26170. On this one, they actually provided some footage we were able to download and use if we wanted. On this longer piece I created several After Effects animated segments, but then filmed some parts as well. I learned that with my new Canon 7D, some extra attention to audio is needed. Even with the Rode Videomic on the 7D my interviewee didn’t sound so
January 2011
6
Greg’s Toolkit
by GREGORY FISH
good, so for Christmas I ordered the Zoom H1 to record audio separately. (Watch this short little video on sound and HDSLRs from vimeo video school- http://vimeo. com/videoschool/lesson/16/recording-sound-for-dslrs). On the last shot, I still wasn’t very familiar with the 7D, so I used my Panasonic DVC30 for that bit. For the next one, my Zoom H1 had arrived and I was more confident on the 7D. So I set up to do a Triaminic spot. This link is in English, by the way: http://www.poptent.net/media/25676. This one needed to be 30 seconds long, or short I should say. Trying to cut the concept down to that amount of time is a chore. However, it can be done. I had planned more that simply could not make it into the edit. I had to keep it moving during that time frame, but really cut things down. It was good practice in a principle they taught in the screenwriting module at Lights Film School of arrive late and leave early. I also learned how sensitive the Zoom H1 is. I positioned it out of the frame of the shot but under a ceiling fan that was on. Though the fan was on the lowest setting, I could hear wind created from it occasionally and didn’t realize it until later. This “handy recorder” came in when I had to overdub the “buy” line my audio got messed up badly by the fan at that moment. Well, the worst thing on this one was making my baby cry! Finally, we get to my latest entry. Here’s where I got to practice over the shoulder shots and depth of
Christian Video® Magazine
field and even some focus pulls. This one was fun to make!: http://www.poptent.net/media/38410. I thought, if I get a buddy to act as the Landlord I can focus on directing and sound, etc. I can wear headphone and make sure that the audio is clear. I even remembered to turn the fan off. But on some of my best takes, I forgot to hit record on the Zoom H1! I was hearing its output levels, but was not recording. You live and learn. I ran out of time to get the same level of performance before we had to leave, so I ended up using some good audio clips and some I had to clean up the on camera audio, which is not so desirable. All in all, I’m gaining more confidence on some tricky new equipment so that when an important project comes along, I’ll be ready to go on it! How about you? Poptent.net’s a great place to practice your craft. So, get popping! Gregory is a preacher in South Texas with a passion for combining the timeless message of God’s grace with the technology of our day. On the side he produces videos for “FishXpressions” at various Christian video websites. He has set out on a journey to learn how to create better and higher quality films. Apart from this column, he also maintains a production blog with tips, helpful links, and other musings at www.fishxpressions. wordpress.com.
January 2011
7
Article
by MARTIN BAGGS
The Social Network Visionaries and Communities
I
deas change the world. The Social Network tells the story of a recent idea that changed our world. Not so much a biopic or even history, director David Fincher’s film is an imaginative retelling that may not get to the truth, but lays out various perspectives and allows us to engage them, choosing for ourselves. We may never know the real truth, but life is like that. The film opens in 2003, even before the titles, rowers who have an idea for an exclusive on-line with two students in a Boston pub. Mark Zuckernetwork for Harvard students. Inviting Zuckerberg to berg (Jesse Eisenberg, who looks surprisingly like join them in this business opportunity, he either steals the real-life Facebook-founder), a sophomore comtheir idea or has his own one energized. Either way, puter programming student at Harvard, is talking he becomes obsessed with the concept. As he tells to his girlfriend. his friend, Eduardo Saverin The speed of his (Andrew Garfield): “People Remember, before showing clips from speech makes it wanna go online and check movies, be sure you have a license to do tough to follow out their friends, so why not so. Check out Church Video License to and his abrupt topbuild a website that offers be sure you are legal. www.cvli.com ic changes exacthat. I’m talking about the erbates this. Then entire social experience of his girlfriend tells college and putting it onhim she is breaking up with him. He is stunned. He line.” He conceives of “thefacebook”. cannot understand why. He has the social skills of . . Here, indeed, is the intended target audience for . well a gnat. Without wanting to, he alienates those Zuckerberg’s initial idea. But it has gone way beyond he is with. He is not so much a nerd, he is a socially that. Facebook now has over 500 million users, more handicapped genius. than the population of the United States. And in a Going back to his dorm room, he creates a weblittle less than a decade, Zuckerberg has gone from site in just hours, Facemash, which takes down the a dorm-dwelling dork to the youngest billionaire in Harvard network. His prodigious exploits put him history. There is certainly a story here. But which one in the sights of the Winklevoss twins, two Olympian is it?
Christian Video® Magazine
January 2011
8
Article
by MARTIN BAGGS
Fincher moves from crime stories (Se7en, Zodiac) to this anarchic tale of social revolution by way of Fight Club. As a traditional narrative, highlighting the rise of Zuckerberg on the jet stream of technology, this would have been nothing more than social commentary. But with Aaron Sorkin’s (A Few Good Men) adroit screenplay, excellent acting from relative unknowns, and Fincher’s decision to retain the story’s ambiguity, this becomes an award-winning and compelling movie. The Social Network cuts between the development of the Facebook idea and the deposition by the various key “inventors” as the now-rich Zuckerberg is sued by former friend Saverin as well as the twins. In the backstory, Zuckerberg turns to Saverin for cash to finance the idea. And Saverin comes through, with $1000 now and more later on. In return, he is offered the position of CFO of this fledgling company. But as the exclusive site, initially restricted to those with a harvard.edu email address, takes off, Saverin hungers to monetize it through advertising. But that would be uncool. Meanwhile, the twins ponder the gentlemanliness of suing a fellow Harvardian, while simultaneously bemoaning their plight of missing their life-defining opportunity. When Zuckerberg decides to expand from Har-
Christian Video® Magazine
vard to more ivy league schools and then to Stanford, he appears on the radar of Sean Parker (Justin Timberlake). Parker, of course, was the founder of Napster, the visionary who came up with the idea of digital downloads and almost single-handedly initiated the collapse of records as we knew them. (At least
January 2011
9
Article
by MARTIN BAGGS
that’s the story here. And really, who buys music at Tower Records anymore?) This leads to a meeting in California, where Zuckerberg immediately likes him and Saverin dislikes him. Parker offers one piece of advice, “Drop the ‘the’. Just ‘Facebook’. It’s cleaner.” This stuck. So did he. As Zuckerberg moves to California, Saverin went to New York to hustle advertising. But it was Parker who delivered the venture capitalists and in doing so became a stockholder, supplanting Saverin as Zuckerberg’s business adviser. How much of all this is true is unclear. But visionary Parker observed, “we lived in farms, then we lived in cities, and now we’re gonna live on the internet!” That was true. And Zuckerberg picked up this vision and added it to his growing concept, ultimately making it come true. How many of us spend hours on the internet on the Facebook site? What started as a club for students, exploded worldwide. In my family of six, four of us have accounts, one wants one and only one prefers to live life in reality, not in cyberspace. No one can dispute that Zuckerberg has transformed the social experience. We have gone from writing letters to email. Now we have added text messaging, tweets, and facebooking to the mix. His vision to add relationship status, photographs and videos to Facebook means that we can instantly upload documentation of tonight’s party. We can snap a photo and post it almost before we can say “cheese”. Is this good? Hard to say. It just is what it is. It certainly adds a new perspective to privacy, or lack of it. We now live on-line, through our Facebook accounts. At the heart of the film, if not the reality, is Zuckerberg’s craving to belong. Unlike Groucho Marx’ famous quip, “I don’t care to belong to any club that will have me as a member,” Zuckerberg wants to join an exclusive club. But he never does. When his friend gets invited in, he is visibly joyless. Rather than “rejoice with those who rejoice” (Rom. 12:15) he sulks because he is not the one. Desperately wanting to be on the inside, he creates the ultimate insider club: Facebook. He becomes the consummate anti-
Christian Video® Magazine
celebrity. With more money than almost anyone on the globe, he is perhaps least likely to be recognized by anyone on the globe. Like Zuckerberg, we all crave to belong. We all want acceptance. In Jesus we can find this acceptance, this belonging. The community we desire is available to us in the church, the family that Christ formed (Col. 1:18). Some would argue that this community is hypocritical and superficial. And to some degree this is true. But it remains, nevertheless, the social and spiritual network devised by the creator of this world. And its inclusivity allows any to come (Matt. 11:28). All it takes is the desire to come to Jesus to experience what he offers: real life (Jn. 10:10), not virtual life. Zuckerberg is certainly a visionary, whether he stole the idea or not. A social outsider and community rebel, he bears some comparison to Jesus, himself a social outsider. Two thousand years ago Jesus brought an idea to an exclusive community. He came to the Jews with the concept of a kingdom where the poor would be rich, the meek would be heirs, the persecuted would be rewarded (Matt. 5:2-12). Such a vision labeled him a rebel. And at an age not much beyond Zuckerberg’s, Jesus was “unfriended” in the worst way possible: crucifixion (Jn. 19:16). But like Zuckerberg’s vision, Jesus’ has not gone away. His kingdom remains, albeit as an emerging one that will be fully realized at some point. A new social network and experience will come someday. Are you ready to accept Jesus’ friend request? Copyright ©2011, Martin Baggs Martin works as an engineering manager in the high tech industry. He leads a monthly film review group at Mosaic Church in Portland, Oregon. He writes film responses from a biblical perspective on his blog: www.mosaicmovieconnectgroup.blogspot.com Contact: martinbaggs@gmail.com
January 2011
10
Article
By ROBERT KRAMER
Defending Marriage and Family through Film and Literature
I
n 2010, Athanatos Christian Ministries launched its first online apologetics conference. The target was to discuss ways to defend the Christian faith through the arts. The conference was a success and this year Athanatos is hoping to build on that success April 8th and 9th. The title for this year’s conference is Defending Christianity and God’s Plan for Marriage, Family, and Life Through Creative Arts Such as Film and Literature. “Today, attitudes and beliefs are often shaped by the things we see and the movies we watch. For some Christians, this would prompt them to consider withdrawing altogether from our media rich society. However, movies, music, art, and literature are all expressions of human creativity – and humans, though fallen, still are made in the image of the Creator God. Our artistic endeavors bear witness to our created nature and therefore have the potential to open eyes, hearts, and mind to the nature of the Creator.” says Anthony Horvath, the founder of Athanatos Christian Ministries. As Christians, we are called to engage with society while remaining different from society. One way in which we can do this is through our involvement with the arts. We can craft high quality entertainment that speaks Biblical truth. We can provoke thoughtfulness from our viewers and encourage exploration of Truth with a capital T, God’s Truth. That is where this conference comes in. The list of speakers includes names that many in the entertainment world will recognize. The Keynote speaker is Gene Edward Veith, Jr. He is the Provost and a Professor of Literature
Christian Video® Magazine
at Patrick Henry College. In addition, he is the Director of the Cranach Institute at Concordia Theological Seminary and a columnist for World Magazine. He will be speaking about Cultural Apologetics. Next on the list is Jason Jones. Jason was the Co-executive producer of the award winning film Bella. He is also the president of the Bella Hero Project and humanitarian project, I Am Whole Life. Along with Jason, the conference will have Dallas Jenkins. Dallas is a Producer and Director with Jenkins Entertainment. He has produced and directed many films including this year’s family film What If… Following Jason and Dallas is the CEO of one of the entertainment industry’s family friendly organizations, Dick Rolfe. Dick is the CEO of the Dove Foundation. The Dove Foundation gives out a much sought after seal of approval to many family films and is highly respected. He will be talking about Using Hollywood to Win the World. His insights will surely be invaluable to aspiring creators. And it wouldn’t be an apologetics conference without someone talking about C.S. Lewis. And January 2011
11
Article
By ROBERT KRAMER
that man for this conference is Dr. Angus Menuge, a Professor at Concordia University in Wisconsin. His talk is titled C.S. Lewis on Domesticated Living. In addition to Dr. Menuge, the conference also has Dr. Ryan MacPherson of Bethany Lutheran College. Dr. MacPherson is also the president of The Hausvater Project and he will be speaking on the Biblical Model of Marriage. The conference will also feature Mikel Del Rosario, the Apologeticsguy.com. He will be talking about Families Under Fire. And along with him will be Mr. Anthony Horvath of Athanatos Christian Ministries. These two men will be discussing how to use the creative arts to defend marriage and the family. In addition to all of these speakers, there will be workshops by Glenn Jones, an apologist talking about Narnia movies vs. the Narnia books.
Christian Video® Magazine
Holly Ordway, a writer and professor, talking about family friendly fantasy, specifically Twilight and Harry Potter. And last but not least will be Israel Wayne, a writer and presenter, who will discuss family culture vs. pop culture. And in the evenings, the films Bella and What If… will be screened. This 2-day, online conference promises to be thought provoking and educational. It should help inspire current creatives working for God’s glory and, hopefully, the generation of creatives just beginning to take the first steps towards a career in the arts. For more information go to http://onlineapologeticsconference.com
January 2011
12
Article
BY YVON PREHN
Is Video the Best Way to Market Your Church? This is a reprint from Christian Computing Magazine
T
he title of this article is a trick question. There is no BEST way to market anything to everyone. However, video is obviously an extremely powerful medium as the current advertising campaign by the Mormon Church illustrates. Some comments about that project, some suggestions for creating your own videos, plus some suggestions on how you can combine video with other communication resources follow for an effective multi-channel outreach. Read on… An extraordinary example of video sharing Most likely you’ve seen some of the “I am a Mormon” videos on television or on the web. If you haven’t, I encourage you to look at them at www.mormon.org. I must admit to a bit of trepidation in referring you to the site because it is very powerful in advancing the Mormon religion. My trepidation comes from the fact that I am not a Mormon and that I do not believe it is a Christian faith that correctly represents my Lord and Savior, Jesus Christ (for excellent apologetic resources about the Mormon Church, go to www.equip.org). That being said, you cannot help but greatly admire the overall campaign and the extraordinary production quality of the videos and the site. They have taken a large cross-section of people and through video and text have them tell their story. The stories are from women, single fathers, people of various races. The cynic in me notes the somewhat excessive attempt to break from the stereotype of Mormons as primarily white males, but cynical or not, the message comes across that all sorts of people, people like you and me, are Mormon. The videos are short and though they focus on people
Christian Video® Magazine
telling their story, each story is a very carefully edited view of life that emphasizes Mormon values without much detailed information about theology. In short, they have perfectly captured the spirit of the age where relationships are primary and asking deep questions is pushed aside for warm feelings and the appeal of being part of a caring, loving group such as this. This is not the time or place to critique in depth their theology, but as an example of extraordinarily well-done videos to advertise a church, they are brilliant. A great resource for creating your own videos Few churches have the resources to create videos of this quality—though some do and of course this magazine has a sister publication that is filled with great information all about video ministry. Be sure to sign up for it if you don’t get it at: http://www.christianvideomag. com A resource that I personally cannot recommend enough is www.webvideouniversity.com. There are many video training programs out there that, in my opinion, were too over the top to be really useful to
January 2011
13
Article
by YVON PREHN
the average person (not video ministry unit in a large church), who simply want to do some videos for teaching and ministry. The person who runs the site, Dave Kaminski is an excellent, teacher who knows his topic extremely well and can explain it effortlessly. I personally highly recommend that you sign up for his video tip of the week and you can do that on his site, www. webvideouniversity.com. He offers an excellent, professional training course, plus training on specific topics including How to do Screencasts and How to use your Flip-Style Camera to Create Videos. Please remember my ministry does not participate in affiliate programs or take advertising—I recommend what I genuinely like. To read a more detailed article on how his training helped me, go to this link: http://www. effectivechurchcom. com/2011/01/powerpoint-toscreencasting-how-to-improveyour-church-communication-onthe-big-screen/ How to combine video with other communication resources Once you have created videos, you need to let people know they are available. You can do this in a variety of ways. Social networking is an obvious way. You can upload videos to the numerous video sharing sites available, but if, like the Mormon videos, you may want to drive people back to your primary site, don’t upload all of them to YouTube or Vimeo or whatever else you
Christian Video® Magazine
use. Upload only a few teaser ones with links to your primary site. Putting up links to short teaser videos, announcements of them, and links to a complete video site are obvious content choices for your church’s Facebook, Twitter and similar sites. We have recently assigned a person in our adult education class at church
January 2011
14
Article
by YVON PREHN
to be our “internet evangelist.” Her job is to continuously update our Facebook and Twitter accounts, plus interact and link with the main church site and the various members’ Facebook pages. Don’t forget the power of paper If you’ve done some things online that you and your people love, follow the lead of many national advertising companies and use print to inform people that the online material exists and to link them to it. Check out your snail mail this week and note how many advertisements, especially in the form of postcards, are created to get you to a website. You can either do a postcard mailing from your church or you can create postcards in church office, and make up enough of them for every person in the congregation to have 3 of them. Put them in the church bulletin and then on Sunday morning, have the Pastor ask everyone to give or mail them out to friends or neighbors who might like to look at your videos. We’ve found business cards with a condensed message are a great way to get people to our church and ministry websites. Make up a large number of them for the members of your congregation, give them out and encourage people to pass them on to friends. In the midst of life, we have many conversations and if your people are excited about some videos you have produced online, maybe even if they are part of it, they will want to tell their friends about it. Always having a business card with you that has the URL is a great way to share and connect with friends. Bottom line Video may not be the most powerful way to advertise your church, but if you create them yourself with honest,
Christian Video® Magazine
true content and combine your use of video with other channels of communication; you will have a tool in the never-ending challenge of ministry to powerfully communicate your message. For many more articles, topics, resources and links to help you in the communication creation and ministry at your church, go to: www.effectivechurchcom.com.
January 2011
15