Beast Born Presentation by Christian Cortes

Product Development and Branding Christian Cortes 2824968

Product Development

Products

Lifestyle Shots

THE BRANDING

Main logo and Colour Variations

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FONT - BEBAS NEUE Font has been slightly modified

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Business Card and Tag Labels

Christian Cortes Owner & Designer ph: 0410587530 christian@beastbrn.com www.beastbrn.com

Letterhead and Invoice

Christian Cortes/Owner and Designer 22, Elfin Street Robina 4226, Gold Coast QLD Australia ph: 0410587530 christian@beastbrn.com â&#x20AC;˘ www.beastbrn.com

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DATE: INVOICE #:

BILL TO:

SHIP TO:

Product

Description

Size

Quantity

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Sub-total Tax Total

ph: 0410587530 christian@beastbrn.com â&#x20AC;˘ www.beastbrn.com

Total Price

Packaging (Carry Bag)

Carry bag will be made from printed plastic bag material with a soft rope handle at the top. If the customer purchased the product in person then this would the package the product will be brought home in.

Packaging (Carry Bag Assembly)

Just a basic overview of how this package would be assembled from scatch.

Packaging (Mail System)

When purchased online the product will be folded and plastic sealed before it gets inserted inside the Australia Parcel Post. The size for these parcels is 405mm x 310mm and can hold up to 3kg, which is handy incase the customer orders more than 1 product.

Magazine Ad

Concept Store Moodboard

Open Clean Spacious Simple, yet eye-catching

Actual Concept Store

Facebook Page

Instagram Page

Home Page

Shop Page

Lookbook Page

About Page

Contact Page

Etsy Page

Cause-Related Marketing Campaign Christian Cortes 2824968

The Campaign Cause Related Marketing Items Print Media Poster - This will be put up inside Beast Born Shop or at a local event

that we organise to promote awareness of this campaign. Other busy areas like a shopping mall or main bus stop is where this poster will go as well.

Magazine - Our ad will go in three different magazines. The first one

Beast Born has teamed up with Project RED to help raise donations and awareness to fight AIDS in Africa. AIDS is a big problem in Africa as about 700 babies a day are born with HIV. It can cost as little as 40 cents to provide medicine to a baby, child or adult who has HIV and to keep them alive. Beast Born has created a new logo concept specifically for this campaign to demonstrate the partnership between our brand and Project RED to show our support for this campaign. The campaign will consist a range of marketing strategies to raise awareness for this cause and a range of new Beast Born RED products to sell and promote this campaign. For every Beast Born RED product we sell, 40% of the profit will go to The Global Fund which will use the money for programs and the funding of medicine in Africa.

is Accliam, a popular streetwear/lifestyle magazine aimed at a target audience of 16 - 30 male or female. Second magazine is Mens Health targeted towards males and Womens Health is targeted towards females. Decided to put ad in health magazines to reach out to a different target audience and the fact my campaign does relate to this matter in regarding human health.

Social/Online Media Facebook - The page will be used to notify the public of any upcoming events that the campaign will organise. Also a way of communicating to the public about our marketing campaign. Website - Information on how and why we started this campaign. Allows people to learn ways they can join and help with campaign. Public can donate online and also buy products relating to this cause.

Products T-shirt, skate decks, tote bags, stickers - Except for the stickers these products can be bought from the website or purchased at events that Beast Born organises. 40% of profit will towards The Global Fund which will use the money for HIV/AID programs and medicine in Africa.

Other RED Brand Partnerships

New Logo for RED Campaign

RED

Poster

ONE DAY WE HOPE TO LIVE IN A AIDS FREE GENERATION. YOU CAN HELP IN THIS OUTCOME, ITS SIMPLE BUY A SPECIAL MADE BEAST BORN RED PRODUCT OR MAKE A DONATION to PROJECT RED ALL money raised is used to FUND hiv/aids programs in afirca. www.red.org/en/learn RED

Website

Facebook

Magazine Ad Placements

Stickers

RED

Tote Bags

RED

T-shirts

RED

FRONT

BACK

Skateboard Decks

RED