BA Senior Project | Spring 2018
Process Notebook Christina Cheng
Project 01 Building Awareness
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Project Overview Notes, Thumbnails, Concepts Final Design Print Analysis
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Project Overview Notes, Thumbnails, Concepts Final Design Print Analysis
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Project Overview Notes, Thumbnails, Concepts Final Design Print Analysis
Resume & Business Card
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Class Intentions
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Gallery Exhibit
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Project 02 Discovering The Relationship Between Design and Human Experience
Project 03 Leveraging Life Intentions into Organizational Intentions
Table of Contents BA Senior Project 4 | Process Notebook
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Building Awareness
Visual Storytelling Design an orihon style folding booklet visualizing the unique personality and character of your interview partner and their relationship to nature, specifically around water. Collect information about him/her in order to interpret and transform the research into a compelling design using storytelling, poetry, quotes, lyrics etc.
Deliverable
The Brief Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. You will be expected to experiment and explore, thereby expanding on your visualizing skills.
Orihon style folding booklet: 4” x 4” folded; 4” x 32” flat, 4cp; high quality print & paper
1st spread inside front cover
right page
2nd spread left page
left page
right page
3rd spread right page
left page
inside back cover
Project Overview BA Senior Project 4 | Process Notebook
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Project 1 | Notes, thumbnails, concepts
The Interview 1. Tell me a memorable experience around water from your life.
Concept 6. What is your favorite landscape? “Forested trees. I like the feeling of nature
“I think of early morning adventures, like
that feels isolated and untouched by
wake-boarding with my friends, and then
humans.”
relaxing with music by a lake afterwards.”
7. What are you passionate about? 2. What is your relationship to nature?
“I am passionate about music. I love
“I appreciate it, and I believe that it is
listening to a variety of different genres. I
important to reverse the negative effects
also wish to explore different instruments.”
from our actions.“
3. What is your favorite ocean animal?
“I like Quentin Tarantino because of the way
“The sea turtle. They can live on land and in
he creates movies in which the scenes don’t
the water. They also live long lives.”
flow in a chronological sequence.”
4. What is your favorite color? “Blue. I love the muted blues because it is a comforting and non-aggressive color.”
5. What makes you feel connected with the world? “I feel connected when I see people interacting with cultural experiences from across the globe through mediums such as, food, music, and more.“
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8. Who is your favorite writer/poet/ songwriter/designer? Why?
BA Senior Project 4 | Process Notebook
9. What does flow mean to you? “Flow means to not be worked up about events in life and instead, let the universe do its thing.”
10. How is water meaningful in your life? “Water is a precious resource that is essential to life and also defines our planet.”
After interviewing my partner, Mitchell, I pieced together ideas and imagery from his answers to create a personalized quote:
“ Embrace the beauty of life, feel its precious moments. ” From there on, I based the vibe of the booklet off of the quote while adding in elements mentioned in the interview, such as the sea turtle and the forest.
Notes, thumbnails, concepts | Project 01
Embrace
the beauty
of life...
Feel
its
precious
moments...
BA Senior Project 4 | Process Notebook
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10
br
a ce
BA Senior Project 4 | Process Notebook
y t u the be a
of li
fe
E
m
...
Project 01 | Final design
Final design | Project 01
moments ...
its p
Fe e
.l .. re
c i o us
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Project 01 | Print
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BA Senior Project 4 | Process Notebook
Analysis | Project 1
What Worked Well I liked how the colors worked out in this project. The watercolor texture I used for the water and the turtle also helped tie together the front side and the back side. I think this booklet captured the essence of my partner.
Improvements I believe there could have been more refinement in the shapes being used, as well as the placement of the pieces. There is a lot of imagery in this layout, but there isn’t a clear focus.
What I Learned In this project, I learned how to incorporate other mediums to make a mixed media piece. Textures may seem scary at first, but when it is used in the right way, they can make the piece have much more dimension.
BA Senior Project 4 | Process Notebook
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Discovering The Relationship Between Design and Human Experience
? Problem Statement Creative work reaches deep into our intuitive and unconscious minds, into our hearts and feelings. The sea change design process helped to define your calling and its embedded meaning. Now you will examine the ways in which this abstract idea can be interpreted and represented in visual form, offering clarity, embedded meaning and understanding to the viewer.
Goal Visualize a highly abstract idea that sources from your growing awareness of the deeper aspects of yourself, in your own personal voice by exploring design elements, typography and diverse processes.
Deliverable Design a poster of your calling intention with a calendar for the year 2019 22�x 28� minimum final size; 4cp 1st level of information: Your calling (you can add your embedded meaning) 2nd level of information: Calendar (keep it to less than 1/4 of the format)
Stay away from literal translation and use metaphors and story telling for your design. Emphasis will be placed upon original concept development and the exploration of diverse processes, techniques and methods. You will be expected to experiment and explore, thereby expanding on your visualizing skills.
Project Overview BA Senior Project 4 | Process Notebook
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Project 02 | Notes, thumbnails, concepts
Process I went through a meditative process in which I let my mind bring to me a defining moment in my life. I took this moment and analyzed it to come up with a piece of wisdom that I learned from the moment. From there on, I was able to keep building upon that wisdom to formulate a calling intention in which my inner call to action was born.
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BA Senior Project 4 | Process Notebook
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Calling Intention
“ How can I encourage and foster friendships for youth to build a community where everyone has a sense of belonging? �
Concept After formulating my calling intention, I pinpointed some of the main points in my intention to focus on: Youth, belonging, and community. I decided to use brightly colored paint strokes to represent youth, and a harmonic spiral pattern to illustrate inclusiveness.
ca
ca
En
o nc
w Ho
Ho
w
e rag
u co
ips indsh ep fre
de oster and f for youth to build
a community where
everyon
e
E
ge
ura
nI
nI
Notes, thumbnails, concepts | Project 02
hips
einds eep fr
ster d
and fo
for youth to build a community where
everyon
e
has a sense of belonging? has a sense of belonging?
BA Senior Project 4 | Process Notebook
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Project 02 | Final Design
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BA Senior Project 4 | Process Notebook
Final Design | Project 02
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0
1
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Project 02 | Print
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BA Senior Project 4 | Process Notebook
Analysis | Project 02
What Worked Well I liked how the vibrant colors of the galaxy spiral worked well on top of the black background. The concept of youth that I was trying to portray with these vibrant colors came out the way I wanted.
Improvements I believe that the typography could have used more refinement. The angle of the words did not all match in terms of perspective. I would also simplify the miscellaneous elements in the background, like the little center glow.
What I Learned In this project, I learned how to turn experiences into design with a purpose. I believe that having this kind of skill will be quite useful in creating more meaningful work in the future.
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Leveraging Your Callings into Organizational Intentions
? Problem Statement Entrepreneurship and branding—Purpose, Identity, Web Appearance & Artifact
Goal You will be organized into groups of 3–4 students with similar callings. Design an intention for a fictitious nonprofit organization that engages in the field of water: • Water Literacy • Water & Politics / Management / Social Justice / Gender Equality • Water & Culture / Consciousness / Appreciation • Water & Art / Imagination / Mastery
Deliverable Your group will design: • Name and intention • Visual identity • Online appearance • One artifact of your organization, eg: poster campaign, sculpture, product, animation, exhibit, etc • Ripple story 11x17 booklet wire bound with the following pages: 1. Creative brief 2. Brandmark 3. Area of Isolation 4. Homepage 5. Artifact 6. Ripple story
Project Overview BA Senior Project 4 | Process Notebook
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Project 03 | Notes, thumbnails, concepts
Process Our group was formed by bringing together five people with similar calling intentions. We then pulled recurring themes from our five calling intentions to create a new intention for our water based organization. We brainstormed a name for our organization and planned out a direction for our organization below.
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BA Senior Project 4 | Process Notebook
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Calling Intention
“ How can Aquadigm engage youth to create a sustainable water culture to shift water consciousness? ”
Concept Our group name is Aquadigm, created by the combination of the two words, “Aqua”, and “Paradigm”. Our intention is to create an immersive experience for youth in order to guide them to change they way they think about water. With our artifact, an interactive tide pool and trash tunnel which will be installed as add ons to local aquariums, we seek to create a ripple that will ultimately lead to a sustainable water culture and planet.
Notes, thumbnails, concepts | Project 03
BA Senior Class Spring 2018 Christina Cheng Alexander Martinez Cortes Grayson Garcia Adrian Gil Alex Medina
Artifact
Ar tif ac t
I
nt er ac tio n
B ei ng
Cu ltu re
W
or ld
Pl an et
Cu ltu re
Our artifact is a hands-on immsersive experience accompanied by a walkthrough glass tunnel composed of trash.
Immersive Experience
Being able to have a hands-on experience allows the users to gain a better outlook on water consciousness and sustainable choices.
quadigm
quadigm
Youth
The next generation is our future. Our installation gives local youth the opportunity to experience local and global perspectives around water consciousness.
Aquadigm
Aquadigm is committed to shaping our youth with life changing immersive experiences, locally and globally, that allow water conscious choices and sustainable culture.
Sustainable Culture (is this one needed?)
Aquasphere
With our local installations, we foster true global awareness and education through water conscious choices. Sustainable culture is the key to a clean, clear and blue Aquashpere.
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Project 03 | Final Design
DSGN 197 I BA Senior Class I Project 3 Christina Cheng, Alexander Martinez Cortes, Grayson Garcia, Adrian Gil, Alex Medina
Creative Brief
Brandmark
Overview Our organization is seeking to enlighten the youth to show them they can make a diffrence.
Site Intention
Aquadigm Pink
The site will encourage visitation to the installations and enlighten them about the effect they could have.
CMYK 0:62:0:0 RGB 242:131:180 HSB 333:46:95
Brand Attributes Sleek, enlightening, refreshing
Aquadigm Blue
100% Black
CMYK 77:6:39:0 RGB 0:174:170 HSB 178:100:68
50% Black
Brand Application On the website Aquadigm’s brandmark will be on the top and implemented throughout the site.
Visual References
How can Aquadigm engage youth to create a sustainable culture to shift water consciousness?
UX We wish for the audience to feel a sense of drive to make these changes we are hoping to bring.
Tone and Image The brand of Aquadigm holds the intention of sleekness. Our image is a representation of a thriving world.
Supporting Typeface:
Messages
Young
Through enlightening the youth, tomorrow will be a little bit brighter.
9/11 pt EPERIANIMA VELENIM ILLITION NIAS DICI OMNIHIL LIQUATA EA SI ACCUS. Molut anis untem faceperibus eatem quatemp erundelectia quaeper naten issume cus ariat fuga. 12345678910
Who Are Our Collaborators?
12/14 pt EPERIANIMA VELENIM ILLITION NIAS DICI OMNIHIL LIQUATA EA SI ACCUS. Molut anis untem faceperibus eatem quatemp erundelectia quaeper naten issume cus ariat fuga.
14/16 pt EPERIANIMA VELENIM ILLITION NIAS DICI OMNIHIL LIQUATA EA SI ACCUS. Molut anis untem faceperibus eatem quatemp erundelectia quaeper naten issume cus ariat fuga.
12345678910
12345678910
Aquadigm
page 1 | Creative Brief
DSGN 197 | BA Senior Class | Project 3
Aquadigm
Area of Isolation
page 2 | Brandmark
Website
About
x x 2x
o
10 x
x
x x
o
The Problem
Get Involved
Connect
o
x
1/2 x
x
2x
x
5x
DSGN 197 | BA Senior Class | Project 3
o x
2x
7x x
send
Aquadigm
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BA Senior Project 4 | Process Notebook
page 3 | Area of Isolation
DSGN 197 | BA Senior Class | Project 3
Aquadigm
page 4 | Website
DSGN 197 | BA Senior Class | Project 3
Final Design | Project 03
Website Full Scroll
Artifact
An interactive installation that connects to a larger aquarium across the globe. Guests will enter through either entrance of the "Aquadigm Touch Pool" exhibit and make their way through toward the "Trash Reef" Tunnel Experience.
Within the touch pool exhibit we promote our guests to immerse themselves in a hands-on experience where they can interact, hold and see living animals and plants found in our oceans tide pools.
About
Our Mission
Aquadigm is a collective that pushes to educate the youth in order to help make for a brighterand greener future.
What is Aquadigm?
By helping educate the youth about this impending plastic crisis it will allow us to have a lasting impact on the community and possibly the world.
Who gets Affected?
The Problem
The Current Crisis
Every last one of us gets affected we need to make a change now to try and have a lasting impact on this problem.
The plastic crisis is worse than it has ever been before. With all of these single use plastics on the market there is no real hope in sight.
You can make a difference by taking part in one of our coastal clean ups.
Get Involved
Visit our installation to learn more.
Follow water saving techniques.
Connect
San Jose Office
1971 Las Plumas Ave. San Jose, CA 95133 (408) 272-5642 (408) 272-9471 fax
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1
30
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2
About
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NAME
SUBJECT
MESSAGE
We also have game kiosks where guests can test their knowledge in a fun way to add an educational aspect as well as having the "4 Tidal Zones" display that explains the different tide levels and which creatures live within each level. This is an ample space and should accommodate large groups, perfect for families, tourists, and school visits.
Touch Pool Exhibits
page 5 | Website Full Scroll
Connect
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FOLLOW US
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Get Involved
5
The Problem
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April
3
4
14
28
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3
13
27
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2
12
26
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1
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Monterey Bay aquarium
Monterey Bay aquarium
send
Aquadigm
While we promote our guests to touch many things here we also state not only the importance these ecosystems are for our environment, but also educate them on how to properly handle them not only in our exhibit but out in nature as well.
DSGN 197 | BA Senior Class | Project 3
Aquadigm
page 6 | Artifact
DSGN 197 | BA Senior Class | Project 3
Ripple story
Artifact Continued
After walking through the touch pool room, guests will make their way through a darker door that opens up into a dimly lit tunnel.
Intention: How can Aquadigm engage youth to create a sustainable culture to shift water consciousness?
The inside where guests walk through is constructed with plaster to mimic a reef that has been littered with salvaged ocean garbage.
Interactive Installation
Artif
act
In front of each pile of items are plaques with descriptions of how much of each specific item is pulled out of the ocean each year, how much may still be out there, and talk about ways that guests do their part in helping prevent such items from ever making it out to sea in the first place.
ction
As guests walk through the tunnel, the glass (which has been tinted to make the water behind it look murky and dirty) begins to clear up to show guests what a thriving environment looks like and how we can all help maintain a clean, healthy planet.
Our artifact is an interactive installation that connects to a larger aquarium across the globe. It combines tide pool exhibits with a deep-sea walkthrough glass tunnel composed of trash.
Immersing
Intera
Being
Trash Reef Tunnel
Interacting with our installation invites an immsersive experience that demonstrates the beauty between pollution and the ocean. Touching, feeling the water, seeing water in a new perspective, and connecting emotionally is all part of shitfing our consciousness around water.
Youth We want to reach and engage youth as the next generation is our future. Our installation gives local youth the oppourtunity to experience local and global perspectives around water consciousness.
Aquadigm Culture
Aquadigm is committed to shaping our youth with life changing immersive experiences, locally and globally, that create a sustainable culture and allow a shift in water consciousness. We work with water experts, psychologists, educators, and scientists to make this a reality.
Sustainable Culture/Aquasphere World
Culture
As our local installations foster global awareness and water consciouness, the path to a “sustainable culture� is being built, allowing for the creation of a thriving Aquasphere.
Planet
Aquadigm
page 7 | Artifact Continued
DSGN 197 | BA Senior Class | Project 3
Aquadigm
page 8 | Ripple Story
DSGN 197 | BA Senior Class | Project 3
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Project 03 | Print
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BA Senior Project 4 | Process Notebook
Analysis | Project 03
What Worked Well I believe that the overall theme and concept used in our project was a strong idea. Using an “immersive experience� as the main concept, it was possible to build a whole brand off of it that is interesting and deep.
Improvements Although our idea was strong, I believe that we could have done a better job keeping a cohesive visual style. Every part followed the overarching theme in concept, but not every part looked like it belonged to the same project.
What I Learned In the duration of this project, I learned that working on design as a group requires a lot of good communication and responsiveness from each person. The best part about working in a group is the huge pool of ideas, whereas the trickiest part is keeping everything cohesive.
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CHRISTINA CHENG GRAPHIC DESIGNER
behance.net/christinacheng123 Christinacheng123@gmail.com (669) 246- 0522
EXPERIENCE PROFILE
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Resume 34
BA Senior Project 4 | Process Notebook
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CHRISTINA CHENG Graphic Designer
behance.net/christinacheng123 Christinacheng123@gmail.com 669. 246 . 0522
Business Card BA Senior Project 4 | Process Notebook
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Emily Burkhardt
Kernen Dibble
Bryce Jensen
“How can I design enlightening transformations with humanity so we can break into the connective potential of freedom in self-love?” Email: emily.burk92@gmail.com
“How am I building a community on my area of influence that encourages a complete trust in life?” Email: Kernen.dibble@gmail.com
“How can I design intuitive interactions that connect communities with the world to increase our freedom?” Email: bryce.jensen13@gmail.com
Irene Campos
Rebecca Downey
Ariel Lee
“How can I take action to communicate a balance between life and design?” Email: 4irenecampos@gmail.com
“How can I empower presence in my community that inspires the ability to embrace life and acceptance?” Email: rebecca_downey@comcast.net
“How can I gather and unite my community to create authentic expressions that empower us to feel all our emo-tions?” Email: ariellee20@gmail.com
Adrian Famularcano
Annie Lewis
“How can I reconcile the duality of nature for others so that we sustain life with impermanence, courage, and trans-formation?” Email: ALFamularcano@gmail.com
“How can I engage with young people around the world to foster mutual respect and understanding so we create bridges of hope and understanding?” Email: aylparis@gmail.com
John Charlton “How can I create excellence in the world so we manifest our destiny?” Email: johnjacobcharlton@gmail.com
Ying Tong Grace Chen “How can I embrace the internal and external world so we are inspired to make choices base on self-respect, love, and courage?” Email: gcb612@gmail.com
Christina Cheng “How can I encourage and foster deep friendships for youth to build a community where everyone has a sense of belonging?” Email: christinacheng123@gmail.com
Class Intentions 36
BA Senior Project 4 | Process Notebook
Grayson Garcia “How can I design growth in society to foster love and connection with humanity?” Email: grayyday@gmail.com
Adrian Gil “How can I cultivate passion alongside leaders to manifest a world that follows the instinct of the soul?” Email: adiz.gil@gmail.com
Mitchell Licata “How can I harness the natural flow of life to inspire humanity to create meaningful connections with all that is?” Email: mitchlicata21@gmail.com
Courteney Lisowski
Alejandra Padilla-Norberto
Jaelen Upchurch
“How can I create spaces to breathe with those around me to find common ground and show uniqueness?” Email: coolkidcourt@gmail.com
“How can I express courageous creativity with my peers so we can build trust and experience comfort?” Email: ale.padilla086@gmail.com
“How can I illuminate joy with creatives so that we can all share our lights?” Email: jaelen44@yahoo.com
Andrew Lucido
Bich Pham
“How can I stimulate our treasures within humanity so we embrace integrity, freedom, and acceptance?” Email: andrew_lucido1@yahoo.com
“How can I embrace the internal and external world so we are inspired to make choices based on self-respect, love, and courage?” Email: cindypham1996@gmail.com
Ryan Martin
Oscar Ramirez
“How can I design meaningful experiences with humanity by balancing the interactions of entertainment and education?” Email: ryan.stuart.martin@gmail.com
“How can I create reciprocal connections with innovators to nurture thriving lives through media and art?” Email: o.ramirez0513@gmail.com
Alexander Martinez Cortes
Travis Ruffin
“How can I teach stories of truth to my community that gives them a choice for freedom, integrity and confidence?” Email: amc2093@gmail.com
“How can I construct connections within my community to foster wholeness and transmit compassion across all of existence?” Email: TravisRuffin@gmail.com
Alex Medina
Melissa Tow
“How can I empower authentic expression in my community so we find courage to share our truth?” Email: alexmedinagd@gmail.com
“How can I illuminate spaces with creatives so that we find our place of belonging?” Email: towmels@gmail.com
Chris Yu “How can I co-create positivity with my peers to manifest a forgiving world?” Email: chrisyu96@gmail.com
BA Senior Project 4 | Process Notebook
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Gallery Exhibit BA Senior Class | Spring 2018 BA Senior Project 4 | Process Notebook
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Thank you for reading ! 40
BA Senior Project 4 | Process Notebook