CHRISTINE COMFORTI 2014
TA B L E O F C O N T E N T S
O U M A // F A S H I O N B R A N D W E S A N D E R S O N // S O D A T O T H E T A B L E // F R O Z E N F O O D PA I R // C A F E T A B U L A R A S A // W H I S K E Y L U X // TA M P O N S P I C K & P L A T E // V E G A N C O O K I N G C L A S S E S
OU MA
OU MA is a fashion line for women who are intelligent, confident and elegant. She is both approachable and intimidating due to her confidence and flowy, no-fuss fashion sense. OU MA is effortless chic for the modern day working woman.
I N S P I R AT I O N WAVES TREE RINGS TRANQUILITY MUSHROOM TOPS PAT T E R N S F O U N D I N N AT U R E
OM
MARKET // CONTEMPORARY R E TA I L E R / / B LO O M I N G D A L E S 2 N D F LO O R COMPETITORS // ALL SAINTS, HELMUT LANG
WES ANDERSON
The objective of this project was to design a line of soda inspired by director Wes Anderson and his films. Used as a promotional piece for his new movie “ The Grand Budapest Hotel�, each soda represents the quirkiness of its chosen movie using pattern, color, and flavor name.
I N S P I R AT I O N G E O M E T R I C PAT T E R N S WES ANDERSON FILMS BRIGHT COLORS Q U I R K Y A P PA R E L
FIZ
a soda by WES ANDERSON a soda by WES ANDERSON
BL ACK C HERRY
a soda by WES ANDERSON
GRAPEFRUIT
ROOTBEER
sparkling ORANGE
P E AC H
by WES ANDERSON
a soda by WES ANDERSON a soda by WES ANDERSON
by WES ANDERSON
a soda by WES ANDERSON
a soda by WES ANDERSON
by WES ANDERSON
C H E R RY
by WES ANDERSON
T O T H E TA B L E
To The Table is a line of frozen foods that focuses on providing great tasting, sophisticated meals that are good for the environment and the consumer. An emphasis on farm picked ingredients means the consumer can have piece of mind when serving To The Table products to their families.
I N S P I R AT I O N FOOD PHOTOGRAPHY COUNTRY STYLE KITCHENS WHOLESOME INGREDIENTS O R GA N I C FA R M I N G
FR
OM
T H E FA
FR
RM
OM
T H E FA
RM
FR
OM
T H E FA
RM
e
Spinach ,A sp
eta Cheese s&F Qu agu ich ar
No Gluten, Wheat or Rice No Preservatives, Art ificial Colors or Flavors, No Meat, No Animal Enzymes
Made with Organic and Fresh Spinach, Asparagus and Feta Cheese Net Wt 7oz (198 g)
F R OM
T HE
FA R M
Spinach, Asparagus & Feta Quiche
FR
OM
T H E FA
RM
Made with Organic and Fresh Spinach, Asparagus and Feta Cheese
Eggs
Parsley Red Onion Swiss Cheese No Gluten, Wheat or Rice No Preservatives, Ar tificial Colors or Flavors, No Meat, No Animal Enzymes
PA I R
PAIR is a cafe, located in the East Village that specializes in gourmet spreads and freshly baked breads. This trendy eatery is the perfect place for young foodies looking to grab a cup of tea and a tasty snack.
I N S P I R AT I O N L AY E R I N G O F C O LO R S & T E X T U R E B R O O K LY N & E A S T V I L L A G E C O F F E E S H O P S U N I O N P O O L , B R O O K LY N N Y
TA B U L A R A S A
Tabula Rasa, means “blank slate� in Latin and originates from the Roman tabula or wax tablet used for notes. In psychological theory it means that individuals gain knowledge from past and present experiences. Tabula Rasa whiskey combines the concepts of original writing forms, human knowledge, and personal experience by drawing inspiration from the introduction of the printing press.
I N S P I R AT I O N THE PRINTING PRESS LETTER TILES RENAISSANCE TYPOGRAPHY V I N TA G E T Y P E W R I T E R S
TABULA RASA WHISKY*
TABULA RASA HONEY WHISKY*
TABULA RASA WHISKY*
TABULA RASA WHISKY*
TABULA RASA WHISKY*
TABULA RASA HONEY WHISKY*
WHISKY*
TABULA RASA WHISKY*
TABULA RASA WHISKY*
I ____________________ Hereby announce, by the public statement of purchase, my desire to consume and hense forth build a loyalty to Tabula Rasa Whisky. The fine, well-crafted alcoholic beverage will now reside in my living corners, where it will stay until the end of its consumption.
I ____________________ Hereby announce, by the public statement of purchase, my desire to consume and hense forth build a loyalty to Tabula Rasa Whisky. The fine, well-crafted alcoholic beverage will now reside in my living corners, where it will stay until the end of its LIGHT consumption.
WHISKY*
SMALL BATCH
give it a shot*
give it a shot*
WHISKY
give it a shot*
LIGHT
SMALL BATCH
give it a shot*
give it a shot*
WHISKY
give it a shot*
HONEY
LIGHT
HONEY
HONEY
HONEY
CHERRY
PR
TA B U L
EM
IU
M
HAN
2013
A RA SA
DCR
SMALL BATCH
PR
TA B U L
EM
2013
IU
M
SMALL BATCH
HAN
CHERRY
HONEY
GIVE IT A SHOT
HONEY
CHERRY
CHERRY
AFTED
A RA SA
DCR
GIVE IT A SHOT
GIVE IT A SHOT GIVE IT A SHOT.
GIVE IT A SHOT.
GIVE IT A SHOT
HONEY
LIGHT
GIVE IT A SHOT.
HONEY
GIVE IT A SHOT
GIVE IT A SHOT.
GIVE IT A SHOT
GIVE IT A SHOT
GIVE IT A SHOT GIVE IT A SHOT.
AFTED
ALC. 40% F 5 ML 80 PROO
PREMIUM H A NDCRAFTED
H O N E Y W HISKY
P R E M I U M H A NDCRAFTED
37 H A NDCRAFTED C H E R R Y W H ISK Y
GIVE IT A SHOT
H A NDCRAFTED HON EY W HISKY
H A NDCRAFTED
HONEY
G
C H E R R Y W HISKY
GIVE
IT A
E IV
SHOT IT A DISTILLED & BOTTLED BY
TABULA RASA DISTILLING CO.
SHOT
G I V E IT A S H O T
. /VOL
HONEY W HISKY 375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
375 ML 40% ALC./VOL. 80 PROOF
G I V E IT A S H O T G I V E IT A S H O T
SHOT IT A
G I V E IT A S H O T P R E M I U M H A NDCRAFTED
G I V E IT A S H O T
TABULA RASA
E IV
SHOT IT A
TABULA RASA
GIVE
G I V E IT A S H O T
G
TABULA RASA
G I V E IT A S H O T
GIVE IT A SHOT.
HONEY W H ISK EY
G I V E IT A S H O T P R E M I U M H A NDCRAFTED
H A NDCRAFTED HON EY W HISKY
HONEY W HISK EY
375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY 375 ML 40% ALC./VOL.
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
80 PROOF
375 ML 40% ALC./VOL. 80 PROOF
LAWRENCEBERG, KENTUCKY
G I V E IT A S H O T P R E M I U M H A NDCRAFTED
HONEY GIVE IT A SHOT
H A NDCRAFTED HON E Y W HISKY
SHOT IT A
C H E R R Y W HISK Y
G
H A NDCRAFTED GIVE
GIVE IT A SHOT
H A NDCRAFTED
E IV
. /VOL ALC. 40% OOF ML PR 37 SH5OT 80 IT A
H A NDCRAFTED HON EY W HISKY
C H E R R Y W HISKY
GIVE IT A SHOT
DISTILLED & BOTTLED BY
TABULA RASA DISTILLING CO.
. /VOL ALC. 40% OOF ML 375 80 PR
LAWRENCEBERG, KENTUCKY
H A NDCRAFTED GIVE IT A SHOT
HON E Y W HISKY
PREMIUM H A NDCRAFTED
P R E M I U M H A NDCRAFTED
HONEY W HISKY 375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY PREMIUM
C H E R R Y W HISK Y
GIVE IT A SHOT
H A NDCRAFTED
H A NDCRAFTED HON EY W HISKY
C H E R R Y W HISKY DISTILLED & BOTTLED BY
TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
H A NDCRAFTED HON EY W HISKY
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
375 ML 40% ALC./VOL. 80 PROOF
H A NDCRAFTED
P R E M I U M H A NDCRAFTED
HONEY W HISK EY
HONEY W H ISK EY
375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
375 ML 40% ALC./VOL. 80 PROOF G I V E IT A S H O T
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY G I V E IT A S H O T 375 ML 40% ALC./VOL.
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
80 PROOF
P R E M I U M H A NDCRAFTED
H A NDCRAFTED HON EY W HISKY
HONEY W HISK EY
H O N E Y W HISKY P R E M I U M H A NDCRAFTED
HONEY W HISKY
H A NDCRAFTED
GIVE IT A SHOT
G I V E IT A S H O T
H O N E Y W HISKY
375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
375 ML 40% ALC./VOL. 80 PROOF
P R E M I U M H A NDCRAFTED
HONEY W H ISK EY DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY 375 ML 40% ALC./VOL. 80 PROOF
375 ML 40% ALC./VOL. 80 PROOF DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY
DISTILLED & BOTTLED BY TABULA RASA DISTILLING CO. LAWRENCEBERG, KENTUCKY 375 ML 40% ALC./VOL. 80 PROOF
Initially the inspiration for this project was the idea of “giving this new brand a shot� in reference to a blank slate and clean start. After conducting more research about the meaning of the name, I came to the idea of block lettering and the printing press.
LUX
Lux Tampons are inspired by the beauty and colors of precious gem stones. Targeted towards young girls transitioning into womanhood, the vibrant colors and fun patterns make these tampons less intimidating to purchase.
I N S P I R AT I O N GEMSTONES PRISMS W AT E R C O LO R S S TA I N E D G L A S S W I N D O W S
12 LIGHT scented
tampons
tampons
TAMPONS
tampons
T A M P O N S
light
REGULAR
18
SCENTED TAMPONS PLASTIC APPLICATOR
SUPER TAMPONS WITH SCENTED PLASTIC APPLICATOR
WITH SCENTED PLASTIC APPLICATOR
P I C K & P L AT E
PICK & PLATE is a company located in Southern California that offers simple vegan cooking classes to the health conscious consumer. The vegan lifestyle is very much in trend at the moment with many people interested in taking part. PICK & PLATE caters to those who are wanting to begin the vegan lifestyle, but are unsure how to get started.
I N S P I R AT I O N GA R D E N PA R T I E S C L E A N E AT I N G SOUTHERN CALIFORNIA
T he log o i m age r y re pre se nts the n a me of the cooking classes. The circles represent the seeds being picked, and the le af re pre se nts the p l ated f ood product.
PA N T O N E 5 7 7 7
PA N T O N E W a r m G r a y 1 1
Pick & Plate offers fresh, healthy & c le a n re c i pe s to its c ons u me rs . I chose a font that represented the overall atmosphere of the cooking school.
The ampersand was hand drawn & inspired by scrolling vines
The Font: Gravity, Book
Gravity UltraLight Gravity Light Gravity Book Gravity Bold
THANK YOU.