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Contents
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TABLE OF CONTENTS
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The History of The Brand
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New Brand Statement
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Logo Assembly
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Logo Anatomy
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Wordmark
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Logo Clear Space
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Alternative Versions
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Sizing Standard
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Incorrect Usage
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Brand Colors
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Typography System
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Graphic Element
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Business System
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Future Evolution
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Focus Evolution
The New Vision
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The New Identity
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Future Developments
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THE NEW VISION
The New Vision
08 The History of The Brand 10 New Brand Statement
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“I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.” —Anita Roddick
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The History of the Brand Brand Value |
The Body Shop was founded by Anita Roddick in
Defend Human Rights
1976, with the first The Body ShopÂŽ store opened on
Support Community Fair Trade
the south coast of England. Our company developed
Protect Our Planet
very fast over the last decades. Nowadays, it provides
Against Animal Testing
a range of consisting of 1200 products including
Activate Self Esteem
cosmetics and make-up in its 2500 franchised stores in 61 countries. Roddick died in 2007 and now The Body Shop was sold to Paris-based cosmetics giant L’Oreal. However, they sold The Body Shop to Brazilian cosmetics firm Natura in 2017.
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THE NEW VISION
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New Brand Statement Mission Statement |
Instead of just taking care of one’s outward
Our mission is to increase
appearance, like using natural ingredients for skin
environmental awareness
care products, The Body Shop plan to expand our
through a holistic approach
natural ingredients initiative from skin care to health
to beauty and health.
based on the same goodwill. We will apply ecofriendly practices in developing organic farms and other relevant extensions. We focus from personal care, our community to our environment with a holistic and balanced approach toward accomplishing our mission.
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THE NEW IDENTITY
The New Identity
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Logo Assembly
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Logo Anatomy
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Wordmark
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Logo Clear Space
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Alternative Versions
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Sizing Standard
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Incorrect Usage
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Brand Colors
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Typography System
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Graphic Element
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Business System
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“The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.”
—Anita Roddick
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Logo Assembly This is used to identify and unify all of the denomination’s communications efforts and ultimately to build and strengthen the brand identity. A signature consists of two components: the symbol and the logotype. The Body Shop logo is composed of the symbol, which is an organic shape of leaves, and the wordmark, which is the brand name in all caps.
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Logo Anatomy The Body Shop logo is built with circles of the same diameter. The width and height of the symbol are in particular proportion. This has the advantage that it can be applied precisely in any circumstance.
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Wordmark The wordmark was developed based on the typeface of Adelle. To ensure consistency, we applied the curvilinear shape from our symbol into the wordmark.
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Logo Clear Space For ultimate visibility and impact, it’s important to retain a designated ‘clear space’ around the signature. The minimum clear area is shown on next page. This area is designated as being equal to the height of the letter ‘B’ in the logotype. It should never be intersected or intruded upon by any other graphic object or edge. Nor should it be enclosed in a shape. Maintain this clear space in all uses to give the signature the proper “breathing room” to visually stand out.
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Alternative Versions There are two official formats for the logo: Preferred (vertical) and Alternative (horizontal). The preferred format should be used most often.
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Symbol Only
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Wordmark Only
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Horizontal Version
THE NEW IDENTITY
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Vertical Version
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Sizing Standard Minimum size refers to the smallest dimensions allowed for brandmark versions. It is stated as a minimum width. Minimum sizes for each of the brandmark versions are:
Symbol Only
Larger than 20 cm
smaller than 10 cm
smaller than 5 cm
Wordmark Only
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THE NEW IDENTITY
Vertical Version
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Incorrect Usage An important factor in creating and maintaining a visual identity is the consistent presentation of the identity elements. Therefore, the way the signature is displayed must be given careful attention. Shown on next page are examples of incorrect or unacceptable uses of The Body Shop signature.
1. DO NOT USE DROP SHADOWS
6. DO NOT USE INCORRECT COLOR
2. DO NOT USE OUTLINE
7. DO NOT REPLACE INVALID COLOR
3. DO NOT MISS ELEMENTS
8. DO NOT USE BACKGROUND IMAGE
4. DO NOT SKEW THE LOGO
9. DO NOT USE GRADIENT
5. DO NOT ALTER THE LOGO
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Drop Shadow
Outline
Missing Elements
Skew
Alter
Incorrect Color
Color Replacement
Background
Gradient
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Brand Colors Color is a critical element in creating a memorable and lasting identity. It can be used to link certain information, and to offer the viewer visual cues for continuity and/or differentiation. Using this color palette will lend consistency to The Body Shop. There are two approved color palettes: a primary palette and a secondary palette. They are based on the PANTONE MATCHING SYSTEMÂŽ. If they are unavailable, CMYK simulations may be substituted. RGB color values have been provided for on-screen use and the web.
Primary Colors | Nature Green
CMYK C| 70 M| 40 Y| 65 K| 40
CMYK C| 30 M| 10 Y| 40 K| 00
RGB
R| 80 G| 111 B| 93
RGB
R| 183 G| 201 B| 166
PMS
554 U
PMS
580 U
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Secondary Colors | Eco Blue
CMYK C| 90 M| 70 Y| 35 K| 20
CMYK C| 35 M| 10 Y| 00 K| 05
RGB
R| 42 G| 75 B| 109
RGB
R| 152 G| 191 B| 224
PMS
295 U
PMS
644 U
THE NEW IDENTITY
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Typography System | Caecilia Type plays an important role in Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signature shape and publication formats to create and maintain The Body Shop look.
Aa
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Caecilia Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Caecilia Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Caecilia Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Caecilia Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Typography System | Tisa Sans Pro Type plays an important role in Visual Identity Program. It must be used consistently along with other visual elements such as the symbol, logo, color, signature shape and publication formats to create and maintain The Body Shop look.
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Tisa Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Tisa Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Tisa Medium
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Tisa Bold
ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuvwxyz 0123456789
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Graphic Element We create the graphic element from part of our logo and apply it to be part of our system. Using graphic element will make The Body Shop visual identity consistently. We use the curve in the right of our symbol to create a shape to be our distinctive graphic element.
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Examples The color of the shape should be apply to system colors. It can be vertical or horizontal.
The curvy line from our logo can be apply to images, either vertical or horizontal placement.
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Future Developments The Body Shop is expanded with seven categories which are product, service, experience, environment, education, event and co-branding. On top of taking care of one’s appearance, we started to focus on one’s health and take account of Ecoconsciousness to protect our environment. They are fit to our mission. Every extension aims to increase environmental awareness through a holistic approach to beauty and health.
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All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good. —Anita Roddick
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Future Evolution We take a holistic and balanced approach toward accomplishing our mission. Our new extensions focus on ourselves, our community and our environment. They are closely linked and inseparable. We divided those extensions into two parts: Outer Beauty and Inner Health to have a well-thought-out and balanced plan for our development.
PRODUCT
EDUCATION
S
PD01 | Nutritional Supplements
S
ED01 | Nutrient-Rich Cooking
S
PD02 | Cleaning Essentials
C
ED02 | Health Magazine
E
PD03 | Sustainable Packaging
C
ED03 | Fitness Community
S
PD04 | Sensitive Skincare
E
ED04 | Organic Planting
EVENT
EXPERIENCE
E
EV01 | Beautify Local Park
C
EX01 | A Day on the Farm
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EV02 | Organic Festival
C
EX02 | Organic Restaurant
SERVICE C
SR01 | Green Living
C
SR02 | Organic Market
S
SR03 | Organic Meal Kits
C
SR04 | Textile Recycling
CO-BRANDING C
CO01 | Cooperate with Local Farms
ENVIRONMENT C
ER01 | Organic Farm
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FUTURE DEVELOPMENTS
A HOLISTIC APPROACH
SR02 EX01 EX02 PD03
OUTER BEAUTY
EV01
SR01 SR04
ED04
EV02 PD02 PD04
ED03
PD01 ED01 SR03
CO01
INNER HEALTH
ED02 ER01 SELF
COMMUNITY
ENVIRONMENT
E
Environment
C
Community
S
Self
The efforts that take
The efforts that starts
The efforts that
care of our planet.
from taking care of others
aim to take good care
or our surroundings.
of own health.
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Product Focus
S
Nutritional Supplements | PD01
S
Cleaning Essentials | PD02
Produces dietary supplements of essential
Produces cleaning supplies that are not using
vitamins, minerals and nutrients.
harmful chemicals.
The Body Shop offers the purest and most
The Body Shop wants to inspire every family to
potent vitamins and dietary supplements
create and sustain a healthy, beautiful home.
found in nature. Raw materials used in our
We put consumer and environmental health
products are as natural as possible and are
before profit. We work directly with suppliers
guaranteed to contain no artificial flavorings,
and strive to offer prices well below grocery
preservatives, colors, sweeteners. We want
stores and big box chains. We believe in the
to ensure one’s getting the daily recommended
quality products, and want our products to be
intake of nutriments that are necessary
approachable to as many families as possible.
for optimal health in an affordable and effective way. Mission-focus | The nutritional supplements provide nutrition for optimal health to our customers. Similarities |
Mission-focus | To increase the environmental awareness in terms of providing reliable and effective products. Similarities | Seventh Generation, Mrs. Meyer’s
Walgreens Pharmacy, USANA
Differentiators |
Differentiators |
strict quality control.
Instead of producing synthetically or further modified by synthetic steps, we use natural sources which are derived from plants.
We control the sources of our products under
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Sustainable Packaging | PD03
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Sensitive Skincare | PD04
Produces environmentally-friendly packaging and
Uses natural ingredients to produces skincare
sell to businesses throughout the United States.
products which are focusing on sensitive skin.
To protect our environment, sustainable
We produce eco-friendly skincare products,
resources are something we focus on from
which are all-nature and organic. Special care
the ground up. We sell packaging materials
for sensitive and stressed-out skin. Choose
to businesses throughout North America.
from our proven remedies for skin that’s
Promoting this environmentally-friendly
distressed, red or irritated. Probiotics unique
packaging is an important way to help reduce
ability to calm the appearance of inflammation
our impact on the environment.
make these products sensitive skin saviors.
Mission-focus |
Mission-focus |
To increases environmental awareness in
Our sensitive skincare products are eco-
terms of promoting other businesses to use
friendly and let our customers has healthy
Eco-friendly products.
skin and beautiful appearance.
Similarities |
Similarities |
Uline, Evergreen, MJS Packaging
Nuria, Burt’s Bees, Avène
Differentiators |
Differentiators |
Not just sell the packaging, we use these
We focus on only how to take good care of
packaging in our products too.
sensitive skin.
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Event Focus
E
Beautify Local Park | EV01
C
Organic Festival | EV02
A voluntary event to beautify park start from
A regular event that invite other small farms and
our local area.
chef to introduce their organic products and dishes.
It is a voluntary and regular event that we hold
The festival was created to spotlight and
in every neighborhood around our stores. Our
grow the organic food community, which
staff will take volunteers to local park and assist
includes farmers and businesses alike.
park staff in keeping the park healthy and liter-
The event would be hold on the weekends.
free. On top of that, we will also focus on how
People can enjoy discover what the best
to beautify those parks. For examples, planting
chefs are creating with local organic products
trees or growing flower, landscaping.
and also purchase organic ingredients from
Mission-focus |
certified organic farmers.
The event gathers people dedicating to beautify
Mission-focus |
local park to increase the awareness of protecting
Organic festival introduces the organic farm
our surroundings.
community and knowledge of healthy eating to
Similarities |
draw people’s attention on organic products.
Park Alliance, Park Friends groups
Similarities |
Differentiators |
Organicfest, Harvest Festival
Not just keep the area healthy and litter-free, we
Differentiators |
also make an effort on beautifying.
Not just selling the ingredients from organic farms, the event also introduces people how to cook with organic food.
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Experience Focus
C
A Day on the Farm | EX01
C
Organic Restaurant | EX02
An one-day tour for people to visit our
A restaurant that serves for healthy food with
organic farm to understand how it works with
natural and organic ingredients.
learning experience.
We are 100% certain to be free of GMOs,
We hold different kinds of inspiring events to
synthetic chemicals, hormones or antibiotics.
show visitors how our farm works. The contents
We serve 100% organic ingredients, ethically
of events are seasonal, but normally we teach
raised organic meats and sustainable seafood.
them how to plant, water, harvest, and cook
Most of the ingredients are from our own
pesticide-free fruits, herbs and vegetables. Other
farm. To the Eco-friendly stand point, all the
events are like Weekend Harvest, Herbs Class,
serving material are reusable and recyclable.
Farm trials, Planting Workshop etc.
Everything we offer is made from scratch in
Mission-focus |
our kitchens to ensure quality and freshness.
We increase the Eco-consciousness by
Mission-focus |
inspiring people through fun experience. Similarities | Organic Vally, California Agriculture Tourism Differentiators | Not just visiting our farm, our events involve more hands-on experience.
This eco-consciousness restaurant offers healthy and trust worthy eating experience for people to stay healthy and increase the awareness of eco-friendly. Similarities | The Plant Cafe, The Organic Coup Differentiators | Having our own access of sources is easier to control the quality.
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Service Focus
C
Green Living | SR01
C
Organic Market | SR02
We provide the service of helping customers to
We Sell organic food, natural ingredients through
design an eco-friendly living environment.
our farm.
We are promoting eco-friendly living, which is
We provide market chain stores which are
about getting “back to basics”. Using natural
located in different areas for customers to
materials, plants, and simple design options,
access our products conveniently. All the
we create a green living environment. We
packaging
will have professional consultations to help
we use are recyclable. We maintain the strictest
customers realize their dream for green living.
quality standards, and have an unshakeable
Mission-focus |
commitment to sustainable agriculture.
We create customized green living
Mission-focus |
spaces for people to live in a healthy and
An organic market chain which is trust
eco-friendly environment.
worthy and easily accessible for customers
Similarities | MiLoft, Rent.com Differentiators |
to reach their healthy goals. Similarities | Whole Foods, Sprouts Farmers Market
Instead of providing an apartment, we
Differentiators |
customize eco-friendly environments toward
Our business is thorough and connected to
each customer’s preference.
each other in every aspect.
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FUTURE DEVELOPMENTS
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Textile Recycling | SR04
We provide healthy and organic meal box delivery
A service for people to send their old clothing and
services to homes.
we reuse that fabric to make new clothing that is
The service aims to encourage our audience
allergy-free for sensitive skin.
to cook healthy and organic meals with almost
Collects clean rags, scrap cloth, holey socks,
no food waste. We set our sights on careful
and fabric and turn them into new clothing.
ingredient portions to limit food waste and
People can exchange their old clothing to
increase healthy living. Most of our ingredients
the credits that they can be used in our stores,
are from our farm, which are GMO-free and
markets or restaurants. We reuse that fabric
environmentally conscious. Our packaging is
to produce new clothing that is allergy-free for
made from 100% recycled cardboard and all
people who have sensitive skin.
materials are recyclable.
Mission-focus |
Mission-focus |
Producing allergy-free clothing with old fabric
Organic meal kits offer people the convenient
is eco-friendly and good for skin health.
way to approach healthy eating.
Similarities |
Similarities |
American Textile Recycling Service, LuLaRoe
Green chef, Hello Chef
Differentiators |
Differentiators |
We provide a service that encourages people
The ingredients in our meal kits are totally
to recycle old clothing and reuse those fabric to
natural and organic with environmentally-
create more possibilities.
conscious packaging.
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Education Focus
S
Nutrient-Rich Cooking | ED01 A class that teach our audience to cook the food
C
Health Magazine | ED02 Issues magazine about health and self care topics.
without losing the nutrition. The way you cook your food plays a large
A monthly magazine with the articles about
part in just how much of its nutrients your
new found information of living a healthy
body is actually getting. This class teaches
life. The magazine delivers the approach
our audience how to extract the most nutrients
to health through content that motivates
from food. The purpose is to level up nutrition
readers to live a happy, healthy life. The
knowledge and culinary know-how.
topics are about light cooking with natural
Mission-focus | The nutrient-friendly cooking class Provides
ingredients, fitness, taking care of living surroundings, healthcare information.
the actual knowledge of cooking without
Mission-focus |
losing nutrition that people need to take in
The monthly magazine provides the ways
to stay healthy.
of living healthily for our audience to keep
Similarities | The Nutrition Center, The Taste Workshop Differentiators |
updated of related information . Similarities | Health Magazine, Organic Magazine
The class is not only focus on how to cook
Differentiators |
without losing the nutrition from food, but also
This magazine is not academic style,
encourage people using organic ingredients.
but the contents are reliable. The contents are more casual but our audience can learn something from it.
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FUTURE DEVELOPMENTS
E
Organic Planting Class | ED04
A place where people can come to be inspired,
A class that teaches people planting and plant with
motivated to exercise regularly.
the healthy soil which is plant-friendly.
Taking care of body fitness is also can improve
Organic products are ideal for the landscape,
one’s appearance and health. This place is
because they feed the soil, creating a
not just a gym, it is a community that make
sustaining environment. This class teaches
fitness as fun as possible. We offer private
basic knowledge of building healthy soil that
studio and friendly community. The Body Shop
everyone can grow their organic ingredients
makes achieving a healthier lifestyle fun
at home. We take the natural approach
and inclusive.
and amend with soil conditioners, such
Mission-focus | Fitness community encourage people to exercise regularly to keep healthy. Similarities | Organic Fitness, Mindbody
as earthworm castings, which add organic matter, including humid acid, and desirable microorganisms to your garden soil. This helps make soil borne nutrients, such as iron, more available to plants.
Differentiators |
Mission-focus | The planting class educate people planting in
It’s about finding the level of challenge that
plant-friendly way to protect our environment.
people comfortable with and help them exercise regularly.
Similarities | Grownetwork, Pennington Differentiators | We provides practical class in our organic farm.
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Environment Focus
C
Organic Farm | ER01 We aim to produce quality food in a manner beneficial to the environment and to wildlife. Our organic farm Follow the standards of organic and sustainable farming system. We practice healthy crop rotation, encourage a diverse ecosystem around the fields, and carefully select and produce varieties that grow well and taste great. We produce milk, cheese, eggs, soy, protein shakes, butter, yogurt, organic snack items, organic beef, pork, chicken, and turkey products. Mission-focus | Our organic farm produces natural ingredients under a full scale of quality control with ecofriendly approaches to provide our customers a healthy living. Similarities | Organic Vally, Applegate Differentiators | We also grow our own natural ingredients for our skin care products.
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Co-branding Focus
C
Cooperate with Local Farms | Co01 Cooperate with local farms to switch the ingredients that each of us can not produce. We cooperate with other local farm to reduce the air pollution from shipping or the waste of other resources , at the same time, we can also increase the variety of our products to fulfill the need in the market. Mission-focus | Cooperate with local farms to alleviate the access of shipping internationally to reduce air pollution from international transportation. Similarities | Sprouts Farmers Market, Trader Joe’s Differentiators | Not just sell products from other factories or farms, we have our own farm. Cooperation is for offering more choices in our market.
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Focus Evolution From eighteen future extensions, we picked nine of them to elaborate with the imagery of future look.
C
ER01 | Organic Farm
E
EV01 | Beautify Local Park
C
EV02 | Organic Festival
C
SR01 | Green Living
C
SR02 | Organic Market
S
SR03 | Organic Meal Kits
S
ED01 | Nutrient-Rich Cooking
E
ED04 | Organic Planting
S
PD02 | Cleaning Essentials
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Organic Farm C
ENVIRONMENT | ER01
Mission-focus |
We aim to produce quality food in a manner
Our organic farm produces
beneficial to the environment and to wildlife.
natural ingredients under a full
Our organic farm Follow the standards of
scale of quality control with
organic and sustainable farming system.
eco-friendly approaches to provide
We practice healthy crop rotation, encourage
our customers a healthy living.
a diverse ecosystem around the fields, and carefully select and produce varieties that grow well and taste great. We produce milk, cheese, eggs, soy, protein shakes, butter, yogurt, organic snack items, organic beef, pork, chicken, and turkey products.
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Beautify Local Park E
EVENT | EV01
Mission-focus |
A voluntary event to beautify park starting from
The event gathers people
our local area.
dedicating to beautify local park
It is a voluntary and regular event that we
to increase the awareness of
hold in every neighborhood around our stores.
protecting our surroundings.
Our staff will take volunteers to local park and assist park staff in keeping the park healthy and liter-free. On top of that, we will also focus on how to beautify those parks. For examples, planting trees or growing flower, landscaping.
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Organic Festival C
EVENT | EV02
Mission-focus |
A regular event that invites other local farms and
Organic festival introduces the
chefs to introduce their organic products and dishes.
organic farm community and
The festival was created to spotlight and
knowledge of healthy eating to
grow the organic food community, which
draw people’s attention on
includes farmers and businesses alike.
organic products.
The event would be hold on the weekends. People can enjoy discover what the best chefs are creating with local organic products and also purchase organic ingredients from certified organic farmers.
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Green Living C
SERVICE | SR01
Mission-focus |
We provide the service of helping customers to
We create customized green
design a Eco-friendly living environment.
living spaces for people to live
We are promoting eco-friendly living, which
in a healthy and eco-friendly
is about getting “back to basics�. Using natural
environment.
materials, plants, and simple design options, we create a green living environment. We will have professional consultations to help customers realize their dream for green living.
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Organic Market C
SERVICE | SR02
Mission-focus |
The organic market sells certified organic food and
Our organic market chain is
ingredients through our farm.
reliable and easily accessible
We provide market chain stores which are located
for customers to reach their
in different areas for people to access our
healthy goals.
products conveniently. All the packaging we use are recyclable. We maintain the strictest quality standards, and have an unshakeable commitment to sustainable agriculture.
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Organic Meal Kits S
SERVICE | SR03
Mission-focus |
We provide healthy and organic meal box delivery
Organic meal kits offer people
services to homes.
a convenient way to approach
The service aims to encourage our audience
healthy eating.
to cook healthy and organic meals with almost no food waste. We set our sights on careful ingredient portions to limit food waste and increase healthy living. Most of our ingredients are from our farm, which are GMO-free and environmentally conscious. Our packaging is made from 100% recycled cardboard and all materials are recyclable.
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Nutrient-Rich Cooking S
EDUCATION | ED01
Mission-focus |
A class that teaches our audience to cook the food
The nutrient-rich cooking class
without losing the nutrition.
provides the actual knowledge of cooking without losing nutrition that people need to take in to stay healthy.
The way you cook your food plays a large part in just how much of its nutrients your body is actually getting. This class teaches our audience how to extract the most nutrients from food. The purpose is to level up nutrition knowledge and culinary know-how.
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Organic Planting E
EDUCATION | ED04
Mission-focus |
A class that teaches people planting and plant
The planting class educates
with the healthy soil.
people planting with healthy soil to protect our environment.
Organic products are ideal for the landscape, because they feed the soil, creating a sustaining environment. This class teaches basic knowledge of building healthy soil that everyone can grow their organic ingredients at home. We take the natural approach and amend with soil conditioners, such as earthworm castings, which add organic matter, including humid acid, and desirable microorganisms to your garden soil. This helps make soil borne nutrients, such as iron, more available to plants.
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Cleaning Essential S
PRODUCT | PD02
Mission-focus |
We Produce cleaning supplies that are not using
To increase environmental
harmful chemicals.
awareness in terms of providing
The Body Shop wants to inspire every family
unharmful and reliable products.
to create and sustain a healthy, beautiful home. We put consumer and environmental health before profit. We work directly with suppliers and strive to offer prices well below grocery stores and big box chains. We believe in the quality products, and want our products to be approachable to as many families as possible.
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Conclusion
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The new developments are practical plans that make us accomplish our mission thoroughly. Our focal aspects on ourselves, community, and our environment are closely linked and inseparable that approach to a well-thought-out and balanced plan for our future. To have more information, please check out our website. https://www.aholisticapproach.net
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Colophon This book is a noncommercial project for educational proposes and is not intended to represent The Body Shop brand. Designer Christine Wang Class GR604 Nature Identity Instructor Hunter Wimmer Photography Unsplash.com, iStock Software Adobe Creative Cloud Typefaces Caecilia Tisa Sans Binding & Printing Blurb.com
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