This guideline is developed to help Yen Decor Engineering maintain a consistent and clear style of presentation across all our visual communications. At Yen Decor Engineering, We believe that reliability is crucial for our success. Our identity is built on a clear and distinctive blue and white to achieve an identity that is tantamount with reliability. A wide range of applications including company stationery, folders, staff pass, uniform design, website, vehicle graphics and reception signage are covered.
YEN DECOR ENGINEERING
CORPORATE IDENTITY GUIDELINES
CORPORATE IDENTITY
CORPORATE IDENTITY 01 | Logo Rationale 03 | Logo construction 04 | Logo clear space 04 | Logo minimum size 05 | Logo variants 07 | Prohibited logo usage 09 | Corporate colours 10 | Corporate typeface
Logo Rationale Yen Decor Engineering’s logo is made up of a logo symbol and a logo type. The logo type comprises of the name of our company. The clean and rounded form complements the logo symbol and reflects a modern and professional image of Yen Decor Engineering. The design concept is derived from the nature of our business. The logo symbol comprises of five rotatory blades in two blues to stimulate a turbine in motion. The symbol also symbolizes our main product, the exhaust fan and the source of power that generates our business. Blue, the colour of established, relliability and trustworthy complements the symbolic representation of cool air.
1
CORPORATE IDENTITY
2
Logo Construction The logo consist of a logo symbol and a logotype. The height of the first line of our logotype, yendecor is one y. The size of the logo symbol is three times of y.
3
CORPORATE IDENTITY Minimum clear space The logo must always be surrounded by clear space, free of text, illustrations or other logos. The clear space is defined by the y height of the yendecor logotype.
Minimum logo size The minimum logo size is height I cm.
1 cm 4
Logo Variants The standard version of the full colour logo is always the preferred version for all media. Otherwise, a tinted monochrome version of the logo should be used. The negative logo may be used on a background when the standard version of the full colour logo would be unreadable. The standard logo may only be used on light background where there is sufficient contrast between the background and the logo. A tinted monochrome version can be used to reproduce the logo in a single colour. The single colour logo may also be used to reproduce the logo in a single colour.
Standard full colour
5
Monochrome
CORPORATE IDENTITY
Negative colour
Negative colour
Single colour
Single colour
6
Prohibited Logo Usage The following logos demonstrate the characteristics of prohibited logo usages that do not adhere to the correct versions of our logo variants. The logo should not be used in any way which degrades its legibility and visibility. For example, altering and distorting the logo in any way, adding a keyline to any version of the logo, changing any colour in the logo and rotating the logo. Backgrounds that do not provide sufficient contrast for our logo should never be applied. For example, a standard full colour logo on dark photography or background, and negative logo on light photography or background.
7
CORPORATE IDENTITY
Logo on a dark background
Negative logo on a light background
Changing any colour in the logo
Logo on a dark photograph
Negative logo on a light photograph
Rotating the logo in any way
Altering the logo in any way
Distorting the logo in any way
Adding a keyline to any version of the logo
8
Corporate colours Our corporate palette consists of 2 groups of colours namely the primary colours and secondary colours.
PRIMARY COLOURS
PANTONE 285 C
PANTONE 2738 C
PANTONE BLACK 7 C
#007DC3 CMYK: 89 | 43 | 0 | 0 RGB: 0 | 125 | 195
#1B4298 CMYK: 100 | 87 | 0 | 2 RGB: 27 | 66 | 152
#54534A CMYK: 0 | 0 | 15 | 82 RGB: 84 | 83 | 74
SECONDARY COLOURS
9
PANTONE 5473 C
PANTONE 5405 C
PANTONE 1495 C
PANTONE 166 C
#006A71 CMYK: 82 | 0 | 28 | 52 RGB: 0 | 106 | 113
#3B6E8F CMYK: 58 | 17 | 0 | 16 RGB: 59 | 11 | 143
#FBB568 CMYK: 0 | 33 | 67 | 0 RGB: 251 | 181 | 104
#F47B20 CMYK: 0 | 64 | 100 | 0 RGB: 244 | 123 | 32
PANTONE COOL GRAY 11 #717073 CMYK: 0 | 2 | 0 | 68 RGB: 113 | 112 | 115
CORPORATE IDENTITY
Cyclo Trial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Rounded MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Corporate Typeface Cyclo Trial and Arial rounded MT Bold are the primary corporate fonts used for our logotype.
Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Neue is the secondary corporate font and it should be used for all printed materials. The font is available in 5 different forms.
Helvetica Neue Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica Neue Regular is used for body copy, and Helvetica Neue Bold is used for headlines and titles. Picture captions must be set in Helvetica Neue Italic in the same point size as the body copy.
Helvetica Neue Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Neue Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 10
VISUAL LANGUAGE
VISUAL LANGUAGE 11 | Photography 13 | Supergraphics
Photography Photography used should be medium or closed up shots of intended items. Photographs used should also support our secondary corporate colours. White lines should be used on our photographs. Negative logo will appear on dark background while the full colour logo will appear on light background.
11
VISUAL LANGUAGE
12
13
VISUAL LANGUAGE
Supergraphics Vector graphics are created out of abstract blades from our logo symbol. They should stimulate movement, cool air or wind. Colours used should also support our corporate colours.
14
IDENTITY APPLICATIONS
IDENTITY APPLICATIONS 15 | Business Card 16 | Letterhead 17 | Envelope 18 | Satff Pass 19 | Company Folder 21 | Company Uniform 23 | Company Website 25 | Vehicle graphics 26 | Reception Signage
Business Card Acutal Size: 550mm x 850mm The business card must be printed in full colour.
2cm
1cm
0.8cm
1cm
0.8cm
William Tong Director 9012 Tampines Street 93 #02-223 Singapore 528845 T: 91007647 | F: 65833351 yendecor@gmail.com www.yendecor.com.sg
1cm
15
0.8cm
IDENTITY APPLICATIONS
Letterhead Acutal Size: 210mm x 297mm The letterhead must be printed in full colour. 1cm
3cm
5cm 9012 Tampines St. 93 #02-223 Singapore 528845 | T: 9100 7647 | F: 6583 3351 | yendecor@gmail.com
0.8cm
16
Envelope Acutal Size: 220mm x 110mm The letterhead must be printed in full colour. 1cm
1cm
1cm
9012 Tampines St. 93 #02-223 Singapore 528845 | T: 9100 7647 | F: 6583 3351 | www.yendecor.com.sg | yendecor@gmail.com
3cm
1.5cm
5cm
3cm
17
IDENTITY APPLICATIONS
Satff Pass Acutal Size: 550mm x 850mm x 2mm The company pass must be printed in full colour.
18
Company folder Actual Size: 220mm x 310mm The folder must be printed in full colour.
19
IDENTITY APPLICATIONS
20
Company Uniform Design: White Polo Tee Size: S/M/L The polo tee must be printed in full colour.
21
IDENTITY APPLICATIONS
Design: White Cap Size: Free The cap must be printed in full colour.
22
Company Website To keep logo colours consisent and clean on the web, a proper mapped GIF file should be used on a clear background.
HOME
About Us
Our Services
Our Products
Project Gallery
Contact Us
Helvetica Neue is used for all text on the web. Photography used are closed up and medium shots of images.
All Rights Reserved. © 2011 Template by Christine Yen
Terms & Conditions | Privacy Policy
/about-us
/our-services
HOME / Our Services
HOME / About Us
About Us
Our Services
Our Products
Project Gallery
Contact Us
About Us
All Rights Reserved. T © 2011 Template by Christine Yen
Our Products
Project Gallery
Contact Us
Yen Decor Engineering
Our Services include:
Established as Yen Decor Engineering in 2000, we have more than 20 years of experience in the air conditioning and exhaust system industry. Our core businesses include quality air conditioner service, installation and repair for residential and commercial premises. We are committed to providing our client with timely, cost-effective and professional services.
-
Supply and install kitchen exhaust system, exhaust duct system and air con system.
-
Applying galvanised, electro-galvanised, stainless steel, aluminium, black steel on kitchen exhaust system and mechanical ventilation.
-
Servicing/cleaning of exhaust kitchen hood, fan and ducting.
-
Manufacturing and repair service.
Yen Decor Engineering is proud to be a registered contractor of the Building and Construction Authority (BCA) of Singapore. Only registered contractors are allowed to serve the procurement needs of government department, statutory bodies and other public sector procurement.
23
Our Services
erms & Conditions | Privacy Policy
For other related services, please email us at yendecor@gmail.com for a quote.
All Rights Reserved. © 2011 Template by Christine Yen
T
erms & Conditions | Privacy Policy
IDENTITY APPLICATIONS
/our-products
HOME / Our Products
About Us
Our Services
Our Products
Project Gallery
Contact Us
Bifurcated Fan
> Fire Suppression Systems > Control Panel (Low,Med & High) > Charcoal Filter > Aluminium Kitchen Hood > Stainless Steel Kitchen Hood > Aluminium Filter > Bifurcated Fan > Aluminium Expanded Metal > Aluminium Expanded Metal
All Rights Reserved. © 2011 Template by Christine Yen
Terms & Conditions | Privacy Policy
/contact-us
/project-gallery
HOME / Contact Us
HOME / Project Gallery
About Us
Our Services
Top One KTV (Bugis) G.I duct system
Our Products
Project Gallery
Contact Us
> Top One KTV (Bugis) G.I duct system > Allgreen Design P/L Exhaust system > Thai Village Holdings Air conditioning and exhaust system > Dawn Plastics P/L Air ventilation system > Lim Nam Huat G.I duct system
About Us
Our Services
Our Products
Project Gallery
Contact Us
Yen Decor Engineering 9012 Tampines St 93 #02-223 Singapore 528845 www.yendecor.com.sg yendecor@gmail.com Contact: 9100 7647 | Fax: 6583 3351
If you have a question or feedback for us, please fill up the form below and click “send”. We value your opinion, thank you! Your name/title: Email address:
> Top One KTV (Bugis) Exhaust and filter system
Your message:
> Chuan Yi Pin Geylang Air conditioning
All Rights Reserved. © 2011 Template by Christine Yen
Terms & Conditions | Privacy Policy
SEND
All Rights Reserved. © 2011 Template by Christine Yen
T
erms & Conditions | Privacy Policy
24
Vehicle Graphics Our logo, together with the corporate language of blades vector form the body of our vehicle. Our website address and contact numbers are placed on the back of the vehicle.
25
IDENTITY APPLICATIONS
Reception Signage Reception area is painted and furnished with mainly white, blue and grey colours. Metal dimensional graphic and lettering are installed directly to the wall. The signage is custom made to match our logo shape and colors.
26
YEN DECOR ENGINEERING
CORPORATE IDENTITY GUIDELINES