Contents Packaging About Me Editorial Curriculum Vitae Advertising Works Campaign Typography Internship Photography Final Project
About me
Hello, my name is Christofer Lilik, a fresh graduate Binus University graphic design major who has lots of enthusiasm in graphic design and photography. I can work in person or in grup, and I like to socialize with other people. I have been learning design graphic for 4 years in Bina Nusantara Univesity, I want to apply my experience in graphic design in your company. Get many new things and lots of new experience in your company.
Curriculum vitae Personal Information Full Name : Christofer Lilik Date of Birth : 13 February 1995 Gender : Male Address : BSD, Nusaloka Blok E1 no.17, Tangerang Selatan Nationality : Indonesian Contact Phone Email Facebook Instagram
: +62 859 5947 8046 : christoferlilik@gmail.com : facebook.com/christofer.lilik : instagram.com/christoferlilik
Characteristics Passionate, responsible, always learning, highly motivated, trustworthy and creative Education SD Santa Ursula BSD SMP Santa Ursula BSD SMA Santa Ursula BSD Bina Nusantara University Visual Communication Design Creative Advertising
: 2001 - 2007 : 2007 - 2010 : 2010 - 2013 : 2013 - 2017
Organizations TKH DKV Binus 2014 : Documentation TKH DKV Binus 2015 : Documentation Plaza Design 2016 : Decoration Exhibitions 2014 2015
: Fresh n’ Brite - Photography : WWF campaign - Illustration “Rumah DKV” pameran bebas DKV Binus - Illustration
Work Experience Freelancer Graphic Designer and Photography Graphic Designer Intern at Vibrand Software Skills Adobe Photoshop Adobe Illustrator Adobe Flash Adobe Indesign
2013 - Present 2013
90% 80% 55% 55%
Abillities Hand drawing illustration, typograhy, digital typography, editorial layout, graphic design, photography, retouching, digital imaging, copywriting Interest Art, music, travelling, photography, sports
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Some of my works that I made during college year and my experience work as intern at Virbrand. Including assignment, personal project and some project at Vibrand. From basic such as illustration, typography, and photography. Solving problem that using visual communication such as packaging, layout, advertising and campaign.
Typography 3D typography assignment using ice as media to sculpture. The ice represent north and south poles iceberg that melted because global warming . Phase : Assignment Fields : Hand crafting Tool used : Canon EOS 60D, Adobe Photoshop
Photography Phase : Assignment Fields : Photography, Retouching Tool used : Canon EOS 60D, Adobe Photoshop
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Michael Kors Photographer : Christofer Lilik Retoucher : Christofer Lilik Assistant : Malinda Hapsari LuthďŹ Ramadhan Putradi Model : Anissa Risamelia
Phase Fields
: Assignment : Photography, Retouching Tool used : Canon EOS 60D, Adobe Photoshop Rujak Juhi Photographer : Christofer Lilik Retoucher : Christofer Lilik
Photography Phase : Assignment Fields : Photography, Retouching Tool used : Canon EOS 60D, Adobe Photoshop Gothicz Photographer : Christofer Lilik Retoucher : Christofer Lilik Assistant : Malinda Hapsari Rarasati Dwiputri Model : Cornelius Lilik Make Up : Latigy Marpasha
Photography Phase : Assignment Fields : Photography, Retouching Tool used : Canon EOS 60D, Adobe Photoshop Traditional Clothes Photographer : Christofer Lilik Retoucher : Christofer Lilik Assistant : Malinda Hapsari Pratama Arinto Model : Antonina Orlova Nuria Toledo
Photography Phase : Assignment Fields : Photography, Retouching Tool used : Canon EOS 60D, Adobe Photoshop Sport Photography Photographer : Christofer Lilik Retoucher : Christofer Lilik Assistant : Malinda Hapsari Model : Yeni N. Navisya Make Up : Yeni N. Navisya
Photography Phase Fields
: Personal Project : Photography, Retouching Tool used : Iphone 6, VSCO Explore Lombok Photographer : Christofer Lilik Retoucher : Christofer Lilik A journey to explore the beauty of Indonesia. Especially Lombok and Bali sea. Last but not least the uniqe culture in Lombok and Bali.
Packaging Phase : Assignment Fields : Packaging Tool used : Adobe Illustrator, Adobe Photoshop Indomie (Packaging Indonesian Independence Day) In order to celebrate independence day of Indonesia, Indomie make a special packaging to celebrate Indonesia independence day. Inside special packaging there are four packs of Indomie, so the person who bought it, can celebrate with other person.
Editorial Phase : Assignment Fields : Editorial, Graphic Design Tool used : Adobe Illustrator, Adobe Photoshop
Editorial Phase : Assignment Fields : Editorial, Graphic Design Tool used : Adobe Illustrator
Editorial Phase : Assignment Fields : Editorial, Graphic Design Tool used : Adobe Illustrator
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Advertising Phase : Assignment Fields : Art Directing, Illustration, Copy Writing Tool used : Adobe Illustrator
Lifting characteristic and identity of the brand Coca-Cola which is spreading happiness. I create an ad with the idea of making an enemy into a friend, because by making the enemy into a friend, we already spread happiness. I therefore use the silhouettes of animals that prey on other animals, wolves prey on sheep. And make the two animals become friends. The product that I want to show is Coca-Cola in cans, I made a silhouette Coca-Cola in cans between a sheep and a wolf's head.
Campaign Phase Fields
: Assignment : Art Directing, Digital Imaging, Illustration, Copy Writing Tool used : Canon EOS 60D, Adobe Illustrator, Adobe Photoshop Brand : Formula Campaign : Ayo Ganti Pakai Formula
Ayo Ganti Formula is a campaign to remind people to change their toothbrush before 3 months. The target audience is young mothers (25 - 35 years old) who have children. The message of the campaign is, when the toothbrush has been used more than 3 months, the brush are not tight anymore. And that makes the performance not good as the new one. So leftovers in the teeth are not lifted properly. The media I used for the campaign are 30� TV commercial on local TV, print ad magazine, tabloid, billboard and point of sales material.
Point of Sales Material Point of sales material are placed in the grocery store, where the target audience came every month to buy their family needs with her family. The stickers on the oor are to remind the target audince about how the brush change after 3 months used. And the games is to explain the target audience about the dierence performance between the new one and the one that has been 3 months used.
Campaign Phase : Assignment Fields : Art Directing, Illustration Tool used : Adobe Illustrator, Adobe Flash Brand : Transjakarta Campaign : Jakarta Nyaman The media I used for the campaign are website and social media. Inside the website there is an explanation about the campaign and interactive games. The game explain you about trespasses that usually happen inside Transjakarta. So the people can aware and change their behavior inside Transjakarta.
Artwork 1
Sampoerna Let’s Protect Booklet Brief
: Create a booklet to be provided for Sampoerna's employees that contains information and instructions about corporate information protection and responsible to protecting it. The booklet should be attractive and practical so employees are easy to understand and interested to read it.
Concept : Using 3 main colors ie red, white and gray. The booklet uses illustrations so readers interested to read it. Important words in the instructions in bold to make it easier for readers to understand the instructions. The booklet are given a transition page so readers are not tired of learning a lot of information.
Cover Page
Content Page
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Transition Page
Artwork 2
Buku Menu Mama Malaka Brief
: Creating a menu book with peranakan culture theme, so it create the peranakan environment of the restaurant and liven up the mama characters at the restaurant. Clients want menu books that have long endurance.
Concept : Using a blend of illustrations and photos in the menu book. The use of illustrations is due to liven up mama characters in the menu book and evokes a peranakan environment using illustrations about the peranakan culture. The colors used are the colors that show the impression of feminism to build a motherly character. For cover, using a leather coated canvas dark red in accordance with the logo of Mama Malaka.
Gambar 1. Cover
The Cover of Menu Page & Page Menu List
Signature Dish Menu Page
Artwork 3
Campaign Microsite Serioxyl Brief
: Promote Serioxyl through campaign. As well as promoting salons that use Serioxyl products. So that the target audience can ďŹ nd out the new product and interested to use it.
Concept : Campaign is done through microsite, where in the microsite there is an explanation of the product, testimonials conducted by the brand ambassador, as well as the quiz with prize of vouchers for treatment at salons that use Serioxyl products.
Microsite Main Page Design
Desain Halaman Pack Shoot
Microsite Page Design
Final Project
Temukan Ceritamu! Brief
: Create a social campaign to invite Jakarta citizens, especially college student to use Transjakarta services for transportation when Transjakarta conditions are in minimum passengers.
Concept : By using Transjakarta services for transportation to do daily activities, the user will ďŹ nd many new stories. Experience that they not got if using their own vehicle.
Digital Ad Video (YouTube)
Billboard Ad
Social Media Ad (Instragram)