Christopher Watts Creative Portfolio

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Infographics

This infographic was created as part of a university assignment exploring important world events of which happened on my birthday (April 17th)


A section from an infographic created on craft beer designed to cratively engage and educate an audience on the history of craft beer in Australia

A stat-based infographic exploring facts/figures of alcohol-related crimes in Australia


O P TY PHILE f o r th e l ove of ty po graph y

isiss sue 0 2

Publication Design

davidcar An issue from a mock-up fictional magazine called “Typophile”. This issue is about David Carson’s work set in a style similar to his.


A true pioneer of graphic design and typography, David Carson’s experimental works blurred the lines between the art world and graphic design scene. He is the forefather of the use of “grunge typography” and became an example of imitation for other graphic designers to follow. Carson was born in 1955 in Corpus Christi, Texas, but it is Florida, of which he attended high school, that he considers himself the “most from”. Carson went on to study at San Diego State University, completing a Bachelor of Arts majoring in Sociology and graduated with honours and distinction. It wasn’t until 1980 at a two-week graphics course held at Arizona University Carson would find a passion for design. Carson moved to San Diego, California and taught for 5 years at Torrey Pines High School. It was during this time Carson became a professional surfer, which a signature board model with Infinity Surfboards, a signature fin model with Rainbow Fin Co., and reached a world ranking of 9th. The surf scene, and its related grunge rock ‘n’ roll scene would become huge influences in Carson’s work and career path. Whilst still teaching, Carson attended the Oregon College of Commercial Art for a few months before landing an unpaid internship with “Action Now” magazine (formally “Skateboarder”). In that same year, Carson travelled to Switzerland to participate in a three-week graphics course ran by Hans-Rudolf Lutz, of who he holds as one of his greatest influences.

“subjective, personal and very self indulgent”

His work at Action Now Magazine didn’t go unnoticed and in 1984 was appointed as the art director. It was here he revised his signature style of “dirty” almost illegible type and experimental photo techniques. This helped the magazine create a distinctive look and an “against-the-norm” style. In 1989, Carson found a new job working for Beach Culture Magazine as an art director. The magazine only lasted for six issues, but this short amount of time was enough for Carson to earn hundreds of design awards and make a name for himself through his unique type and magazine design. Carson was then picked up in 1992 by Ray-Gun magazine, an alternative rock ‘n’ roll magazine with the publisher recognizing Carson’s prior work to have potential. Carson’s work at Ray-Gun Magazine would become some of his best with the infamous

dingbats-written interview one of the most infamous pieces of magazine layout design. Carson working at Ray-Gun tripled their audience and made a further name for himself becoming featured in The New York Times and Newsweek. In 1995, Carson left Ray-Gun with aspirations of creating his own design firm and later that year, David Carson Design was born. For the next three years Carson would work with a multitude of international major clients notably: Pepsi, Nike, Microsoft, Giorgio Armani, American Airlines and Levi’s Strauss Jeans. Whilst working under the firm Carson also created and designed the cover for 3 issues of Blue Magazine. The cover design for the first issue won an award as one of the “best 40 magazine covers of all time” by the American Society of Magazine editors. Carson would go on to complete various other work for clients all over the world designing posters, covers and other forms of print media.

David Carson was coined by Newsweek to have “changed the public face of graphic design”. His work is characterized by a sense of little order in his typography and overlapping photos and text. At first glance, Carson’s work would seem meaningless and fractured, of which led to him being repelled by some readers who were frustrated with the illegibility of his work. It is only until you realise that Carson’s work serves a purpose, with each element evoking a sense of different emotion, symbolism and ideas from the reader, that you can fully appreciate the genius of David Carson. Being innovative in this form of grunge design and adopting a radical and bold characterization of his work, Carson was more accepted amongst

alternative music scene through the publication Ray-Gun. You can see parallels in Carson’s magazine design and typography with the songs/innovations of featured alternative artists in the magazine. Carson writes in the maxim of his book “End of Print” about the future of type in the emergent age of digital design. Carson, when questioned about the nature of his work, says it is “subjective, personal and very self-indulgent”. Design writer Steven Heller says his work has “significantly influenced a generation to embrace typography as an expressive medium”, and design educator and historian Ellen Lupton says Carson is “one of the world’s most distinctive typographic voices – much imitated, but never matched”.


“much imitatedbut never matched”

For the love of typography For the love of typography For the love of typography For the love of typography For the love of typography For the love of typography For the love of typography An issue from a mock-up fictional magazine called “Typophile”. This issue is about Takenobu Igarashi’s work.

Issue 01

Takenobu Igarashi 五十嵐威暢


Mathe

T a k e n “My approach to o b u Igarashi, born design and sculp design, planned, and gathered in 1944 in the Japanese ture has always material for a special publicawavered between town of Hokkaido, is a protion of IDEA magazine titled lific designer first in graph- my wish to do “Graphic Designers of the ics and typography and has something useWest Coast”. In the 80s, Iganow shifted to sculpting. ful for society, rashi focused more on creatHe attended Tama Art Uni- and my desire to ing alphabet sculptures and versity in Tokyo, Japan and create something simultaneously advanced in graduated in 1968. Upon beautiful with my product design skills. Argucompleting his degree, Ig- own hands. In my ably one of his most reputable arashi travelled abroad for masterpieces, the 3D numeropinion there are post-graduate study and al calendars, were featured three essential earnt his master’s degree in a series of graphic design things in work: at California University and product design goods passion, challenge in 1969. His postgraduate for the Museum of Modern studies being completed and discovery. Art in New York. Igarashi in Without that, overseas was frowned upon the late 80s then went back amongst the Japanese de- work gets boring; to support Japanese regional sign firm communities and with that, work industries by designing and he struggled to find work in is enjoyable. And creating products that were a firm. It was in 1970 Iga- artwork that is largely influenced by his Japrashi decided to create his enjoyable also re- anese background and comown design office. His work sults in success” plimented traditional Japanese focused mostly in tradecraftmanship. These series of mark, corporate identity and environmental products were distributed and sold in Amerand product design. He then returned to the ican and European museum stores. Moving University of California in 1975 as a lec- into the 90s, Igarashi found a passion in turer. It was around this time Igarashi had sculpture design and subsequently started a earnt international acclaim with his exper- career as a sculptor. He has produced some imentation of axonometric alphabets. In notable work as a sculptor creating signage 1979, Igarashi had his first introduction to and some public reliefs in Japan. Some of the international limelight was his feature his work includes Terracotta sculptures in the well-known Swiss design magazine such as his “Terminus Forest” in Paseo Un“GRAPHIS”. It was in this magazine he derground Square. He also created metal would be featured in a further four more is- sculptures called “KUBO” for the Azabu sues, with the last being in 1998. As a de- Juban shopping district and experimentsigner who strived to introduce other artists ed with wooden carvings such as Tokyo into the scene, Igarashi did all the layout and Midtown’s “To the Sea of Premonition”.

Struct Percep

Igarashi’s design style stems from his Japanese heritage and up-bringing. Igarashi quotes “My approach to design and sculpture has always wavered between my wish to do something useful for society, and my desire to create something beautiful with my own hands. In my opinion there are three essential things in work: passion, challenge and discovery. Without that, work gets boring; with that, work is enjoyable. And artwork that is enjoyable always results in success”. His work as a product designer in the 80s and his support of the Japanese regional industries compliments this ideology. That is, everything is crafted with a specific purpose and a spirit of invention. It is through this

ideology many would consider Igarashi a professed Modernist. Igarashi’s influences come from grid systems and the respective mathematical order found in Swiss design. It is through this Igarashi is allowed to explore form and a crossover of the two-dimensional and three-dimensional planes Igarashi focuses on elemental forms in his work. These include: the dot; which is the smallest component of perception, lines; which define position and create an essence of boundary between planes, grids; which provide order, structure and balance, surfaces; which can appeal both to a visual and tactile viewpoint, and shapes; which combine with the above in the form of circles, triangles and prisms.

Mathematics Structure


A set of menus designed for a fictional restaurant using primary and secondary research about what customers like to see in menus


Digital Artworks & drawings

A mock-up poster for a fictional art exhibition at the MCA called “letters in the environment�. The photo was also taken by me.


A digital artwork of Kanye West created on Illustrator as a birthday present for my girlfriend.

A collage created from photographs of buildings in Sydney overlayed an image taken in Lennox Head, NSW


Photography




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