1610QCA GRAPHIC DESIGN 1 ASSIGNMENT 3: TEA PACKAGING CHRISTOPHER BAMBURY
There’s nothing like Nought Tea: Nought-Tea is a tea that is marketed towards 25-35 year old professionals with noticeable disposable income. This tea brand uses ethically and sustainably produced materials to capture the ever-growing ethically and environmentally conscious market.
LOGO DEVELOPMENT:
GRAPHIC DESIGN:
COLOUR SELECTION: MINT
LEMON
EARL GREY
CHAI
When choosing colours, the flavours of the tea were taken into consideration. For example: green was chosen for mint because the mint leaf is green. A “younger” pastel version of each colour was chosen to help provide highlights on the black and white design of the packaging.
PACKAGING DESIGN: A simple black & white base was chosen to set the package apart from other tea brands on the supermarket shelf. It also helps to deliver an urban and youthful flavour to the brand, which ties in with the target market. Subtle design choices also double as practical production devices. eg: the teabag packet.
PACKAGING DESIGN cont.: thus reducing carbon emissions from excess transportation. The box is
constructed using a puzzle slot system for the base and only requires one tab to be glued in order to hold its shape.
THE MATERIALS: Tea Box: Sustainably recycled 350gsm SilkMatt Paper
Tea Packets: Sustainably reduced 112gsm Transparency Paper (Wax Lined to keep the tea fresh) Plastic wrap: Biodegradable Shrink plastic
There’s nothing like Nought-Tea Ethically sourced and sustainably produced from the best tea growers in the world. This tea isn’t just good for the community & environment, its good for
A beautifully light blend of Japanese
you too! And it tastes great.
green tea with a strong mint flavour. MAKING YOUR TEA Brew for 2-3 minutes in boiling water, depending on desired strength. Best enjoyed by itself.
30g Nutritional Information Av. serve Average 250mL 100 mL Energy 10Kj 4Kj Protein 0g 0g Fat, total 0g 0g - Saturated 0g 0g Carbohydrates 1.7g 0.7g - Sugars 1g 0.4g Sodium 0g 0g INGREDIENTS: japanese green tea, pepermint leaves
10 TEABAGS
There’s nothing like Nought-Tea
An earthy blend of indian spices and tea
Ethically sourced and sustainably
leaves with a distinctive cinnamon
produced from the best tea growers in
aroma.
the world. This tea isn’t just good for the
MAKING YOUR TEA
community & environment, its good for
Brew for 2-3 minutes in boiling water, depending on
you too! And it tastes great.
desired strength. Best enjoyed with lashings of milk and honey.
10 TEABAGS Nutritional Information Av. serve Average 250mL 100 mL Energy 10Kj 4Kj Protein 0g 0g Fat, total 0g 0g - Saturated 0g 0g Carbohydrates 0.7g 0.3g - Sugars 0g 0g Sodium 0g 0g INGREDIENTS: Black tea, cloves, cardamon, cinnamon, star anise, ginger
30g
A rich blend of Ceylon tea and bergamot
There’s nothing like Nought-Tea
orange.
Ethically sourced and sustainably produced from the best tea growers in
MAKING YOUR TEA
the world. This tea isn’t just good for the
Brew for 2-3 minutes in boiling water, depending on
community & environment, its good for
desired strength. Best enjoyed with a splash of milk
you too! And it tastes great.
or a sqeeze of fresh lemon.
10 TEABAGS Nutritional Information Av. serve Average 250mL 100 mL Energy 10Kj 4Kj Protein 0g 0g Fat, total 0g 0g - Saturated 0g 0g Carbohydrates 0.7g 0.3g - Sugars 0g 0g Sodium 0g 0g INGREDIENTS: blend of ceylon orange pekoe, bergamot
30g
A beautifully light blend of Japanese green tea with a fresh pop of lemon.
There’s nothing like Nought-Tea Ethically sourced and sustainably
MAKING YOUR TEA
produced from the best tea growers in
Brew for 2-3 minutes in boiling water, depending on
the world. This tea isn’t just good for the
desired strength. Best enjoyed with a sqeeze of
community & environment, its good for
fresh lemon.
you too! And it tastes great.
30g Nutritional Information Av. serve Average 250mL 100 mL Energy 10Kj 4Kj Protein 0g 0g Fat, total 0g 0g 0g 0g - Saturated 1.7g 0.7g Carbohydrates - Sugars 1g 0.4g Sodium 0g 0g INGREDIENTS: japanese green tea, lemon rind
10 TEABAGS