Type In The Wild: Good & Bad by christopherdeang

Type In the Wild: GOOD & BAD Christopher Deang GRA2208 Fall 2020

Table Of Contents

Week 1 . . . . . . 4

Welcome to my collection of typography.

Week 2 . . . . . . 8

Throughout this course, Iâ&#x20AC;&#x2122;ve been assigned to find both good and bad examples of typography used in the wild. Each week, Iâ&#x20AC;&#x2122;ve documented one of each and applied my growing knowledge to critique each one. I have learned a lot from this project and will continue to analyze typography in a deeper way.

Week 3 . . . . . . 12 Week 4 . . . . . . 16 Week 5 . . . . . . 20 Week 6 . . . . . . 24 Week 7 . . . . . . 28 Week 8 . . . . . . 32 Week 9 . . . . . . 36 Week 10 . . . . . . 40

Week

1 Grey Goose Vodka For my first good example of typography, I’m using a bottle of Grey Goose, a French vodka. I work as bartender at a Japanese restaurant and decided to use this bottle after making a drink with it. The typography and simplicity of the Grey Goose bottle grabbed my attention. If I was to describe the bottle itself (disregarding the typography), I would say it comes off with an elegant and fancy impression, while still holding onto a sense of simplicity. I think the typography on the bottle does an excellent job on accentuating its overall design. The font style across the whole face of the bottle is written in serif. In doing so, I feel like this really sealed the bottles’ elegant aspect. The words “GREY GOOSE” are spelled out in all caps to emphasize the brand name, in addition to being bold. The word “VODKA” is symmetrically placed beneath it, giving it a professional and organized look. These three words are filled in with a royal blue and cast a thin red shadow. This coloring is done purposely to mimic and match the colors of the French flag, which can be seen at the bottom of the bottle. The words”DISTILLED AND BOTTLED IN FRANCE” have been aligned strategically as well.

The Good

Notice how the words are placed on three separate lines, using different sizes of font to signify the importance of each word. Below the flag, it says “IMPORTED” in a royal blue text with no red shadow. By not having a red shadow like the other words listed above, it still manages to put emphasis on itself without stealing the spotlight. In addition, all of these words on the bottle have been spaced out in a way where they keep a level of elegancy and simplicity. Overall, I think the typography on this bottle was greatly executed.

Aug 28, 2019 Kyoto Japanese Steakhouse

The Good

Week

1 Absolute Juice Vodka I had some trouble looking for my first bad example since I’m not too sure what to look out for. I ended up settling with this Absolut Juice bottle, another brand of vodka that I found at work. Upon first glance, I didn’t see anything wrong with it. But after some closer observations, I noticed some questionable typography features. I realized that there are four different types of fonts on the front sticker of the bottle. I learned in my previous design classes that less can be more. For instance, keeping the number of different font at a low number is a good idea, as it comes off more professional and organized. Upon first glancing at bottle, you would probably notice the words “ABSOLUT JUICE” written largely in a bold modern font. You might then notice the paragraph that is written below, in a thin cursive font. The heavy contrast in these styles makes me question the theme and organization of the bottle. I also noticed a checklist that has been spelt out vertically on the right end of the sticker. I didn’t notice this feature at first because of its orientation and size. It’s also unapparent to me why this checklist is even there.

The Bad

This makes me think about the concept of less is more, and I wonder how it would look if it wasn’t there at all. The final thing I noticed is the cursive paragraph that takes up the majority of the sticker. If you read it, it briefly describes the contents within the bottle and its inspiration. That is definitely something you would want consumers to be able to read. However, I don’t think this font is the most legible, especially for the younger adults who may not be able to read cursive. It’s important to think about the products’ audience, and alcohol is very popular among younger adults. Overall, I don’t think this bottle of vodka had horrible use of typography on it. However, I do notice some features that could be looked into for improvement. I wonder how if it would look better if the fonts were approached differently.

Aug 28, 2019 Kyoto Japanese Steakhouse

The Bad

Week

2 You’ve Got Crabs Board Game For my good example of typography, I took a picture of this board game box called “You’ve got crabs”. I think the typography looks very clean, simple, and legible. Starting off with the typeface, they only used two different kinds. You have this sans-serif typeface that is used for every word seen here except for “CRABS”. This allows the “CRABS” part to really grab the viewers attention. In addition, everything is written out in all caps and in the color white. By keeping the typefaces to a minimum and keeping it consistent, this makes the typography seem organized and professional. The white lettering was a great choice, considering that the box/text background is a bright red. The whiteness of the text stands out from the bright red and is very easy to read. I think the use of all caps was excellent. If the words/sentences were longer, I think having everything in all caps wouldn’t run as smoothly. Looking at the alignment, each word has been centered and sized in an ordered fashion. The bigger words are meant to grab your attention first, giving you the name of the game. The smaller ones simply describe what the game is about, while still allowing the spotlight to shine on

The Good

the title of the game. The execution of the letter spacing is remarkable as well. Each phrase has its own level of importance and has been written out on its given line. Look at the word “CRABS”. The typeface is playful yet still maintains a high level of legibility. You’ll notice they have incorporated the silhouette of a crab as the aperture for the letter A. This was an amazing execution; the crab silhouette was placed directly in the middle of all the text, in the word “CRABS”. The aperture overall in the word crabs is consistent as well. Overall, I think the typography on this box is excellent.

Sep 24, 2020 Friend’s House

The Good

Week

2 Starkvegas Shirt For my bad example of typography, I have chosen this tee shirt I found at Goodwill. It was designed for Mississippi State upon their victory against Ole Miss. Upon first glance, it can be difficult for the viewer to read. I would say it looks rather messy and disorganized. There’s a lot of words scattered across the shirt written in different typefaces. I think the typeface chosen for “STARKVEGAS” was a good choice; it’s legible, consistent, and represents its’ important through the typeface. However, I can’t say the same for the words written out in cursive. I don’t think this font was the best choice for them. It’s not the easiest to read and makes the shirt come off as messy. If you look at the words “Except Beat Ole Miss” on the bottom, you’ll notice that the first letter of each word has been capitalized. However, for the the other words written in cursive, only the first letter in the first word has been capitalized. In addition, the text alignment and angles of the lines aren’t consistent and balanced out well. For example, the words “Stays in” is written in the middle and follows a slightly angled line. While the words Except Beating Ole Miss” also starts in the middle and is written at a slightly more

The Bad

radical angle. The typography on this shirt has been designed so that the viewer reads from top to bottom. But after the first line, the Mississippi State logo with the word “STATE” written out might confuse the viewer. This could be a result of placement of typography. If I’m being knit-picky, the bottom-left image has text on it as well. The typefaces shown are a replication the real sign, and I don’t think there’s anything wrong with it. However, some words are so small it’s almost not legible. Overall, I think the typeface on this shirt came off messy and could’ve have been more organized.

Sep 24, 2020 Goodwill

The Bad

Week

3 Anxious For Nothing Book Cover For my good example, I’m using this book that I’m reading titled “anxious for nothing”. After completing my readings from this week, I was able to classify the main typeface as a modern style. The vertical stress, flat serifs, and contrast between the thick and thin strokes give the text an elegant look. I think it was good choice because compliments the meaning and cover of the book. The use of leading was well-executed here. Each word has been evenly spaced out in a generous manner, allowing them to have their own spotlight as each one is important. At the top is the authors name, which is written is a slightly different typeface that the title. By doing this, it allows the authors name to shine on its own without standing out too much. It also keeps the text style constant throughout, giving the cover have a pleasant theme. The M and L (first letters in the name) have been sized a tad bit larger than the rest of the words in the name. I feel like this mimics the use of capital letters while still keeping every letter capitalized. It doesn’t exceed the x-height too much to where it seems unorganized. elow it says “NEW YORK TIMES BEST SELLING AUTHOR”. The New York Times has been italicized.

The Good

This highlights those words with importance, making it an obvious point to the viewers. Some other words remains small in all caps. The theme of the fonts and structure is kept very clean and professional, which unties the text all together. Overall, this bottle has a very nice design.

Sep 24, 2020 My house

The Good

Week

3 All That Glitters Makeup Bag For my bad example, I’m using this the tag from a kid’s makeup bag. Upon my readings from this week, I was able to classify this typeface as blackletter. Besides its distinct style in all caps, I was able to tell because of its angular forms with high contrast in stroke thickness. The fact that this text is representing a product for kids, I definitely don’t think that this type of typeface should be used. When I see blackletter typefaces, I think of Old Western letters and such. I think the typeface should have accommodated to a younger female audience. And the hot pink doesn’t help. Sure, with that color used it’s still legible. But it’s not necessarily the easiest on the eyes. Looking at the main text “32 Pieces of Beauty”, you’ll notice that each word is written out in different sizes. Even the the in the 3 and 2, they are two different sizes. In addition, they aren’t written or lined up on a continuous, even line. This just makes everything look sporadic and messy. From the get-go, it already look unorganized. Now if you look at the bottom, you’ll see the text “All That Glitters Beauty”. In any other typeface, I feel like it would be legible at that size. But because it’s still blackletter, it’s decorated with all of these angular

The Bad

serifs and strokes. Therefore, its legibility is not strong. In addition, the tracking on these bottom words have been executed very poorly. It would look better if kerning was applied to some of these letters. Looking at the two l’s in the “All”, they have been spaced very close to each other. This kind of threw me off, even though I was able to perceive it. Looking at the next word “That”, the T is a pretty odd letterform. If it was by itself, it might take me a second to process what it is. But spelt out I can see it. The “hat” is spaced out far from the T, so I think kerning could be applied for a smoother effect. For the “Glitters” text, the l and the i are too close together so it almost looks like an h. Again, there should be kerning applied in this word. As for the “Beauty”, it’s too small for easy legibility, especially in that typeface. Overall, this tag definitely needs some work and changing the typeface would be a great step. (Word count

Sep 24, 2020 My house

The Bad

Week

4 Clos du Bois Pinot Grigio For my good example, I’m using a bottle that I found at my restaurants bar. This elegant design of the typography does a great job of representing the product: a fine wine. The typography speaks for the bottle. As you can see, the brand name is written clearly in a subtle serif font. It spells out CLOS du BOIS in a black fill with a slight gold accent. This color pattern can be seen throughout the typography design, leading to a consistent and high class look. The brand name translates to “vineyard in the woods”. The “du” can be seen written in lowercase and in a smaller font size, while being underlined. I’m assuming this part translates to the “of the” part of the translation. If so, this conversion of text was done appropriately, as this subtle text highlights the other words in the brand name instead. The year is is written below that in red but kept very small, which allows it to stand out without bringing too much attention to it. Below that is the actual type of wine, Pinot Grigio. This text is is one of the larger ones in the design, also written in a serif font. Because of this, it’s the second thing that catches my eye within the design. Below that says California, which is where the wine was brewed in a thin, elegant font.

The Good

It’s italicized as well to accentuate its look. And finally, we have the words “hand selected only” that have been executed very poorly. It would look better if kerning was applied to some of these letters. Looking at the two l’s in the “All”, they have been spaced very close to each other. This kind of threw me off, even though I was able to perceive it. Looking at the next word “That”, the T is a pretty odd letterform. If it was by itself, it might take me a second to process what it is. But spelt out I can see it. The “hat” is spaced out far from the T, so I think kerning could be applied for a smoother effect. For the “Glitters” text, the l and the i are too close together so it almost looks like an h. Again, there should be kerning applied in this word. As for the “Beauty”, it’s too small for easy legibility, especially in that typeface. Overall, this tag definitely needs some work and changing the typeface would be a great step. (Word count

Sep 24, 2020 Kyoto Japanese Steakhouse

The Good

Week

4 Ron Corina Caribbean Style Rum For my bad example, I’m using another bottle that I found at my restaurants bar. This one seemed to have a different approach with its typographical design, but I think it would definitely be improved. The first thing that I see is the words RON Corina at the top, which appears to be the brand name. While it’s legible, I’m not too big on the font choice. The o has a little slash in between in and the bowl on the a isn’t connected. I feel like those features are unnecessary and could be dismissed for slightly better legibility. The words written in cursive aren’t that legible on the other hand. If you look at the word “flavor”, the f and the l are compressed together and almost appear to spell an H. I feel like another choice of cursive could have executed this section of the typography a little better. The actual product is spelled on the very bottom, which says Caribbean style rum. This is a very important part of the typography, however the color choice is not working well. The background is a dark brown, and the text is filled with a dull bronze. This color choice makes it difficult for me to notice it. I think the placement could be adjusted to make it more noticeable as well. And finally, we have some with some

The Bad

informational text on the bottom that tells us a bit about the product. It’s written in all caps and the kerning on each words needs to be adjusted. Everything here just seems too compressed together, leading to poor readability. Overall, this design is solid but could look better with some minor improvements.

Sep 24, 2020 Kyoto Japanese Steakhouse

The Bad

Week

5 Carroll Shelby’s Chili Kit For this weeks’ good example, I’m using this box of chili seasoning that I found at the grocery store. Upon first glance, the message is clearly delivered; I can tell that it is a chili kit. The bold and highly legible letters do a great job of delivery, in addition to the placement of each text element. The first thing I notice is the words CHILI. It’s contained in a red background in the shape of a saloon door. The combination of the color contrasts and text structure manage to capture my attention at the very beginning. CHILI is written very large in a white filled, western-type slab serif font. My eyes naturally follow the words kept below within the same background. KIT is the next word, which is highlighted by being surrounded in a brown box. Below that describes the option of having your chili hot or mild. They have the word “or” sized down, bordered, and italicized as well. This subtle text edit puts emphasis on the option of creating the chili to your liking. Outside of the red background, we have the brand name; Carrol Shelby’s. It’s slightly curved and is kept in this curved oval shape. It’s not too curved to the point where it affects it’s legibility. Original Texas Brand is the text that follows slightly below.

The Good

It’s kept in all caps in a bold font to show importance, but sized down so it won’t take too much attention. And finally, at the bottom we have information about how much the chili packet contains. It puts emphasis on being able to season 2 pounds of meat by having those words colored and larger in size, in addition to being a slab serif. The other words contained in this text are written small and in serif. This allows the viewer to see exactly how much the packet includes without having to scan or read too much text. Each text is legible and the font choices tie the theme together. Overall, this box has a great use of typography that gets it’s message across very well.

Sep 24, 2020 Publix

The Good

Week

5 Maxfit Sports Nutrition/Victors Gym For my bad example, I’m using this sign I found while driving. As you can see, this single sign consists of many texts scattered all over the sign. At first I thought it was a sign for one establishment, but I realized this sign is for two different establishments. I think they’re too close together and would look better if they were separated completely. Each individual sign doesn’t look too bad, but with them grouped together like that it looks so messy. The sign consists of five different fonts, which makes the sign look very disorganized. In addition, there are four different colors being displayed on the sign. Again, this looks disorganized and lacks a professional, consistent look on the sign. Now if you were to look at the first one, Maxfit Sports Nutrition, I think this one could be improved. There are three drastically different fonts included, in all different sizes. I feel like it lacks good structure because of this. The word “sports” can be seen in cursive and is placed diagonally in front of “Maxfit”, covering the A. It looks like it was just thrown on there and it destroys the fluidness. The readability could be improved by simply eliminating this diagonal alignment and keeping it on a straight horizontal line. The sign below it

The Bad

says “Victor’s Gym”. I think this sign is better than the one above, but I still think the typography could be stronger. I feel like the font used for “Victor’s” is appropriate; large, bold, slab serif. However, I don’t like the font used for “Gym”. It’s very thin the strokes on the G and Y are extended to an awkward length. I think this font doesn’t suit the word gym, and think it would look better in a more impactful font. Overall, the two individual signs could be better. The fact that they are grouped up close together just throws me off completely and destroys the sign as a whole.

Sep 24, 2020 My house

The Bad

Week

6 Melt Downtown Pensacola For my good example, I’m using this sign I found downtown at a little food corner. While all these signs are looking great, I’m focusing on the 3rd sign down titled MELT. The use of typographic hierarchy was executed in a great manner. It starts off using a bold font in all caps to spell out the restaurants’ name; “MELT”. You’ll see that it’s written in a large font size directly on top of the other two lines, and it’s even slightly angled to the side to grab the viewers attention. If you were to single out this individual sign, MELT would definitely be first thing you’d see. In addition, the typeface has a fun and engaging style. You can see that it’s using a sans-serif font, but with the effects added it’s almost as if the word MELT is covered in cheese. The next line below it says Gourmet Sandwiches in a retro, cursive font. You’ll see that it’s written in a much smaller size than MELT and slightly smaller than the line below. I have seen similar fonts like this one used in the past for other gourmet restaurants, so it really solidifies that concept of classic sandwiches. This was a good choice in font. It also stands out from the other words written in sans-serif. Considering that it’s wedged right in the middle, it adds a nice

The Good

touch of variation in the overall sign. Lastly, you’ll see that the very bottom line contains the texts & MAC N’ CHEESE. It’s written in an all caps in a bold, sans-serif font. This line is slightly larger than the sandwich one, which puts emphasis on their mac n’ cheese. On top of all this, each word is aligned in the middle, giving it a professional and organized look. Overall, this is a great sign with a good example of typographic hierarchy.

Oct 2, 2020 Downtown Pensacola

The Good

Week

6 Quality Alarm Systems Inc For my bad example, I’m using this advertisement vehicle I came across while driving. I liked the concept of what they were going for, but I don’t think the execution looks good in my opinion. If you look at the first letter in each word, the font size has been increased dramatically and the color is filled with red, while the rest of the letters are written in a smaller black font. The heavy contrast between these really threw me off at first. If you look at the Q, you’ll see that it contains a black image on the inside and the tail is extended to reach the top left of the Q. By doing this, it’s to mimic the no symbol, however it’s harder to make out that the letter is a Q. So when I first read this, I only saw UALITY. The A and the S are written in an unusual font as well, but you’ll notice that the big red letters intersect each other. This does not look too neat. You can see that they attempted a typographic hierarchy but failed to make it effective. Now turning the attention to the black letters. If you look at the Y’s, you’ll see that the stem extends to the top, making what should be an arm for a traditional Y. With that being said, the Y’s look very odd and lack a professional look. Looking at the M’s, you may notice that they

The Bad

look a bit more bolder than the other black letters. This throws off the whole organization and sense of consistency throughout the black letterings. Overall, the typography on this truck could have been executed way better.

Oct 2, 2020 On the road

The Bad

Week

7 New Belgium Brewing Company For my good example, I’m using this advertisement for an amber ale I found on the back of a truck. What I like about this design is it’s simple and classic look. The visual and typographical hierarchy was executed well. New Belgium is the company name, so it has been positioned on the top. It’s written in a clean white sans-serif typeface. As you can see, white remains a constant and dominant color throughout the truck. The words below it represent the name of the ale, “FAT TIRE”. It’s written in a calm yellow sans-serif font, which is the only yellow seen on the truck. Compared to the New Belgium typeface, this one is slightly bolder. With that being said, there is much more emphasis brought to the Fat Tire text. Both these words are written in all caps and with a nice application of tracking; very legible. Below that to the left of the bike says “Amber Ale” in a serif font. I think the choice of using a serif font was great, because it gives the ale a timeless and classic look. The color of this text matches the top half of the truck, which also happens to be the background color of the previous text. With that being said, the colors used for the typography go very well in this design.

The Good

It’s hard to make this part of because I was a little far, but on the very bottom below This throws off the whole organization and sense of consistency throughout the black letI believe it says “Employee owned - Fort Collins, Colorado”. This information isn’t that important for the visuals; it’s more of an informative text. The fact that it’s much smaller, location, and written in a very thin sans-serif font takes attention away from it. Overall this is a very nice design with excellent typography.could have been executed way better.

Oct 2, 2020 On the road

The Good

Week

7 Saigon Deli Oriental Market/Deli For my bad example, I’m using this sign for a Vietnamese joint on Cervantes. First off, this establishment is called Saigon, named after the largest city in Vietnam. For those who aren’t knowledgable of the city, this sign can be easily mistaken. The typeface selected definitely not the most legible font upon first glance. What would normally be the loop of the g has become an extended downward line in this case. This may cause the viewers to perceive it as a q. The following letter o has some weird accent lines applied to it. This is because the typeface is given a brush-stoke look, accentuating the Asian look. However, it looks rather messy for an o, and viewers may perceive it as an a. Now looking at the word Oriental Market & Deli, you can see a couple poor typography designs. The g separates “Oriental” and Market”. Those words are supposed to flow together and would make the readability much smoother, but because of the g it acts as a barrier between the two, isolating Oriental. There has also been poor positioning with the word Market. You can see that the extended line from the g basically merges with the left stem of the M, cutting off that portion of the letter. While viewers can still

The Bad

make out the word Market, it still gives the sign poor design. Lastly on the top of Saigon, you’ll notice a bowl. The font sizes and positioning makes it seem very mediocre. It seems like the a is slightly bigger/bolder than the other letters and it isn’t laid out on a line, rather a staggered angle. These poor applications of typography diminish the signs overall look. (Very good cheap and Vietnamese food).

Oct 8, 2020 Cervantes

The Bad

Week

8 Ranch Water Hard Seltzer For my good example, I’m using this spiked seltzer water can exclusive in Texas. The first thing I notice is the name of the product, Ranch Water. Being the biggest and boldest text throughout the design, it’s no surprise that it would catch my attention before anything else. I get this Southern/ country impression from the brownish text complimented by the cream background. The slab-serif typeface was a good choice because it’s very legible but gives the text personality. The next thing I notice would be the colors. Overall, you’ll notice that the design repeats a dark brown and cream color scheme. This gives it an organic and earthy feel, again which is a good reflection of a local Texas drink. The final thing that I notice right off the bat is the typographical hierarchy. This is executed very well in my opinion. At the very top lays the Lone River, in a curved and thinner font with light tracking applied. This differentiates the text and adds variety throughout the typography. Below in the largest fonts are the main texts, with original being highlighted in a box. The box remains dark brown while the text is filled with the cream color. This puts emphasis on the products’ originality while still keeping a

The Good

consistent color scheme throughout the design. Below that in a thin and small sans-serif text describes the with the calories and content information. I think this is an excellent layout that easily allows the viewers to view the typographic in a level of importance. Overall, this can has a fantastic and simple use of typographical design.

Oct 16, 2020 Texas

The Good

Week

8 Lewis Pest Control For my bad example, I’m using this pest control sign I stumbled upon while driving. While the typography on the sign still works, I definitely think it could use some major improvements. First of all, there is no clear use of typographical hierarchy. Lewis and Critter Gitter can be seen on the top, standing side by side taking up almost the same amount of space. I look at Lewis first, but my eyes don’t know where to go from there. Below it expands the text PEST CONTROL, in a large text as well spreading throughout the whole sign. And finally on the very bottom remains the phone number in a bold red. Everything just seems to be put together in a poor execution. After looking at it for sometime, it can even pass of as three separate companies on one sign. This sign could be organized in a different way that brings out good readability. When I look at the overall sign, I can tell that Lewis is the name of the pest control company, but the Critter Gitter text seems completely irrelevant. The font style, mix of capital and lowercase at different sizes, color and positioning of this text throws me off. The fact that it’s green and a completely different font style confuses me. The mixing of letters don’t work well.

The Bad

I don’t see the purpose of doing this and making both T’s capital in each word. This text just doesn’t seem like a good fit towards the typographical design and brings the professionalism of the sign down. Overall, I think this sign lacks good typography and needs improvement.

Oct 16, 2020 On the road

The Bad

Week

9 Ever Spring Hand Soap For my good example, I’m using the bottle of hand soap. I absolutely love the color scheme applied to the typography. The contrast that plays between the fill and background of the text results in very legible typography. In addition, it compliments the message of the bottle very well, being a “down-to-earth” soap. The typographic/visual hierarchy is excellent. My eyes are first captured by the title of the soap, and then follow downwards accordingly. The division between the green and pink group up different elements of the bottle. This is a result of one of Gestalts principles; similarity. The playful serif font was a good choice for this product; very legible and inviting. The tittle of the i has been turned into a leaf. This gives accentuates that spring title, while still maintaining very high legibility. In addition, the ear of the g, shoulders of the r’s, and the beaks of the s’s are all rounded. This compliments that aspect as well. Every other word in this design can be seen written in a thinner sans-serif font. The consistency and minimal use of fonts lead to great readability throughout this design. You’ll notice that there is a slight tracking that has been applied to them. These words come off very

The Good

modern and clean. At the bottom, the words “Gently Cleanses and Soothes” is written in a small text. However, because of its position and emphasis on it from the lines, we are drawn to seeing it. Not only that, but the message of the text itself is emphasized. Overall, a great demonstration of typography on this bottle!

Oct 22, 2020 Target

The Good

Week

9 Victoria’s Secret: Love Spell in Bloom For my bad example, I’m using this Victoria’s Secret bottle of lotion. The very first thing I noticed is the cursive lettering. Specifically the word “Love”. I feel like designers always have to be careful with using cursive fonts because sometimes the legibility is lowered. In this case, the v initially threw my off into thinking it was a n. While the cursive seems like an appropriate choice of font for this design, I think it could be a bit more legible. Another thing I noticed was the colors of the text. Victoria’s Secret is written at the top in a thin serif font. Love Spell and in Bloom are written in that cursive font. I noticed that the colors may throw off the viewer slightly. Victoria’s Secret and Love Spell can be seen in a cream-ish hue, while in Bloom is filled with a Blue hue. Victoria’s Secret and Love Spell are two completely different fonts, the colors remain the same. This challenges the similarity principle within Gestalt’s theory. This may effect the viewers grouping of the text. If I unfocus from the typography for a bit, in Bloom becomes isolated when it should be linked to Love Spell. Lastly, I noticed the black text at the bottom. This is supposed to be informational text for the viewer, which most would consider important.

The Bad

Without this, we wouldn’t know what the product is about. However, because of its black fill being applied to the dark purple background, it’s hard to perceive this text. The legibility and readability can be improved on this design by simply changing the fonts and colors of the texts. Overall, this design is solid, but can definitely use some work.

Sep 24, 2020 My house

The Bad

Week

10 Yamamotoyama Seaweed For this weeks good example, I found this bag of seaweed at an oriental store. I love the aesthetic that the composition, typefaces, and colors create within this design. At the top, youâ&#x20AC;&#x2122;ll see the words YAMA MOTO YAMA laid out in a square-like grid, consisting of the same typeface. The fact that they followed a grid when grouping these texts together really bring out a balanced and organized composition for these words. The words MOTO however can be seen with an empty fill. This brings some attention on the word, allowing it to stand out while being positioned between the two YAMAs. The white serif text radiates an elegant look from these words, while contrasting well against the dark background square. The legibility and readability remain high. Below it, the words since 1690 can be seen in the same font but smaller. This shows hierarchy within the box, while unifying it at the same time. Following the hierarchy of the design, below the dark box reveals the content of the package. KAI is the biggest word, which is the type of seaweed this brand is offering. The light green playful slab-serif text brings out this playful look within those words. Aligned in the center below it

The Good

describes the seaweed in a serif font. Youâ&#x20AC;&#x2122;ll notice some tracking between these words, giving it a more airy feel while still holding onto its legibility. Lastly on, the amount of seaweed is listed on the bottom in the same typeface as KAI. Overall, this design keeps a consistent use of typeface within its wellplaced composition. The hierarchy and use of colors result in aesthetic typographical design with great readability.

Sep 30, 2020 Target

The Good

Week

10 Booster Rehausser Fragrance Booster For my bad example, I had some trouble finding a solid example, but I ended up using this bottle of tub cleaner. The first thing I noticed was the words Booster Rehausser. For such large words written in all caps, I feel like they lost a bit of legibility compressing the words at angle like that. You’ll notice that these words have been placed onto a dark blue background. It throws me off seeing that the word Booster has some empty remaining in its section, while Rehausser does not. I feel like it throws off the aesthetic and organization of these words. After that, I started looking at the bottle and realized that its use of typographical hierarchy is not strong. You’ll see the the words placed at the top and bottom corners of Booster Rehausser are written in different colors and sizes. In-Wash is written in red with a white stroke. This doesn’t help the legibility of these words either. Next you’ll see the word Fragrance in a larger, yellow text. The hierarchy seems odd here, as my eyes were first drawn to the words Fragrance. On the bottom right, you’ll see that the same hierarchy pattern is repeated in Spanish, but it’s reversed. This confused me a bit, and had me questioning the hierarchy.

The Bad

Fresh scent is placed right below that in a small white text, but I feel like it could be a bit bigger. I didn’t notice the words on the very top placed on the red line that says “Long Lasting Freshness”. I feel like the text on this bottle could be organized a bit more. Overall, I feel like the readability is thrown off because of the poor use of hierarchy, and the legibility could use some improvement as well.

Oct 30, 2020 Friends House

The Bad

Artist Statement This book/eZine was created to show my weekly collection of typography Iâ&#x20AC;&#x2122;ve found throughout this semester at the University of West Florida. Consisting of 10 weeks total, I have analyzed and critiqued both good and bad examples of typography I came across in my everyday life. I have provided the image and my personal feedback of the typography I collected. This book showcases my growing knowledge of typography from beginning to end. I wanted my book to be simple and engaging at the same time. To do this, I focused on composition and text. I strayed away from color for this reason. Every page is structured alike and consistent, which leads to a clean end result. The final product is crisp, modern, and stunning. Overall, this book allowed me to practice the skills that Iâ&#x20AC;&#x2122;ve learned throughout this course. I can say that I have a better understanding and appreciation for typography.