MARKETING PLAN When you engage KW Commercial Lynchburg Team, you aren't simply hiring a broker; you are hiring an entire company and a network of dedicated commercial real estate professionals across North America. Signage Our standard sign is designed to generate the maximum volume of inquiries regarding the subject. We place sign(s) which include KW Commercial's telephone number, website and the text “AVAILABLE� in a strategic location which maximizes visibility. Our standard sign is a 4' x 8' horizontal sign positioned to achieve maximum public exposure. However, all signs are subject to local municipal restrictions. Brochure/Flyers We will create a color brochure highlighting the features and benefits of the property. The brochure includes applicable property photos, building highlights, location description, aerial photographs, demographics and/or proposed development plans, and contact information. KW Commercial is flexible and we will adapt to that which is most comfortable with you. Direct Mail & Cold Calls As evidenced in this proposal, KW Commercial is constantly involved in various lease and sale transactions which allows us to keep a pulse on the market and to implement cold calling and network programs. KW Commercial's extensive resources provide the ability to effectively track, target, contact and pursue prospects. We will create a marketing packet for the project and deliver packets to all interested prospects upon request or inquiry. We will utilize our resources to develop a target market, contact them and follow up on a regular basis if there is any interest. With some listings, the receipt of confidential information is required in order for a prospective buyer to make an educated decision. In these cases, any information which is considered confidential and not public record will require the execution of a confidentiality agreement prior to receipt of classified materials. Direct Mail to Brokers The project marketing materials are e-mailed to the brokerage community monthly or when changes are made to the listing. Properties are also placed on our local/national website, www.kwcommercial.com. This site is available to principals, property owners, investors, brokers and prospective tenants searching the internet for commercial real estate. LoopNet, a national website visited by real estate professionals and investors around the country and to which KW Commercial subscribes, provides another internet-based avenue for informing anyone of available properties. Their marketing information states
www.cbcstl.com
8820 Ladue Road, Suite 200, St. Louis, MO 63124 (314) 206-4600 Each Office is Independently Owned and Operated.
MARKETING PLAN Brokerage Interaction It is our philosophy to treat the real estate brokers as clients. We solicit and encourage their participation in bringing buyers into negotiations with the seller. Networking Through Professional Organizations KW Commercial is very active in numerous professional organizations numerous local chambers of commerce, not to mention the countless organizations that our brokers are actively involved in on a personal level throughout the community and the 1,300+ KW Commercial brokers across North America. We utilize our participation to network and promote the properties which we are marketing. Property Tours / Site Visits We personally introduce the property to each interested prospect. We will meet with prospects and their brokers on-site to gain a better understanding of the topography of the site. Our strategy is two-fold: first, we present the positive aspects of the property, such as the location, visibility, frontage, etc.; second, we use this face-toface opportunity to learn as much as we can about the prospect and obtain any insightful information. When conducting a site visit for an interested prospect, we ensure that the prospect understands the positive characteristics of the project and any economic advantages to be achieved due to the physical features the project may have to offer. Internet-Based Marketing Information KW Commercial subscribes to and inputs listing information into databases such as LoopNet, CoStar, Catylist, Property Line, Commercial Source, RealUp.com and the Commercial Information Exchange (CIE), the Lynchburg Association of Realtors — Commercial Source which is a multi-listing service for commercial properties. Any broker searching for office, industrial or retail properties for sale or lease will see your property in this database. This database is also on-line for the public to view. Additionally, CIE offers a broadcast e-mail system where any broker may send out an e-mail to all brokers that are members of the (local) Association of Realtors advising of properties they have listed or property / space they need for a client.
www.cbcstl.com
8820 Ladue Road, Suite 200, St. Louis, MO 63124 (314) 206-4600 Each Office is Independently Owned and Operated.
MARKETING PLAN “The LoopNet listing service provides 700,000 members with an inventory of sale properties of $1.1 billion and 27 million square feet available for lease. LoopNet is the leading information services provider to the commercial real estate industry.� Any prospective buyer or investor can receive a brochure and property information via email upon request. Information on the project will be submitted to CoStar for input into their database, which is accessed by many commercial real estate brokers worldwide. CoStar is a national platform and comprehensive list of office, retail, industrial and other select use properties in Lynchburg, the surrounding counties and all of Virginia. The database includes detailed information on area properties on the market, including tenants, owners, property specifications, sale price and contacts. Information in CoStar is revised on an ongoing basis and checked for accuracy regularly through their research analysts. KW Commercial Distribution In addition to the standard Internet-Based databases, KW Commercial brokers have developed specialized distribution lists of prospective tenants, buyers and business entities throughout the years. This list is expanded daily and used for all listings. Advertising We will explore the cost of advertising in area publications with our PR firm and discuss the costs and benefits with you for your consideration. Budget If marketing outside of the standard commercial real estate marketing programs are necessary, a marketing budget will be developed for your review and approval. Reporting A formal report will be provided on a monthly basis or in a timeframe agreed to by both parties. In this report, we will detail our marketing efforts, developments in the submarket which affect your property, status of negotiations, tours, interested parties and all other marketing details.
www.cbcstl.com
8820 Ladue Road, Suite 200, St. Louis, MO 63124 (314) 206-4600 Each Office is Independently Owned and Operated.
MARKETING TIMELINE
The following are general timelines for marketing actions that are being implemented, which will be governed by market conditions: 1 to 15 Days: Order “AVAILABLE” sign(s), subject to municipality signage permits and processes Prepare a competitive property profile to leverage our knowledge on competing properties Enter property information on internet-based marketing services including: - Costar, LoopNet, Catylist (CIE’s) and KW Commercial website Generate property flyer and e-brochure for prospect market and real estate community Develop first tier target prospect market Send property flyer and e-brochure to prospect market and real estate community 15 to 30 Days: Complete first tier prospect market direct mail Resend e-brochure to prospect market and real estate community Cold call follow-up on first tier prospect mailing 30 to 60 Days: Develop second tier target prospect market Complete second tier prospect market direct mail Cold call follow-up on second tier prospect mailing Resend e-brochure to prospect market and real estate community 60 to 120 Days: Develop third tier target prospect market Complete third tier prospect market direct mail Follow-up on first and second tier prospects Resend e-brochure to prospect market and real estate community Review marketing feedback 120 to 180 Days: Discuss progress with ownership Reassess marketing plan (if necessary)
www.cbcstl.com
8820 Ladue Road, Suite 200, St. Louis, MO 63124 (314) 206-4600 Each Office is Independently Owned and Operated.
MARKETING PLAN SUMMARY Executive Summary
Maximum exposure in minimum time Brochure and marketing material development Mass marketing Inform, send and communicate with brokerage community—prospects Internet-Based marketing services — local, national and international exposure Advertising Marketing updates Regular activity reports Professional organizations Broker marketing
When KW Commercial accepts a marketing assignment we feel it is our responsibility to provide exposure of our client’s needs and wants to the maximum amount of potential Purchasers or Tenants in a minimum amount of time. It is our further responsibility to provide our client with Market Updates and Activity Reports on a regular basis. We accomplish this marketing efforts by blending old, established methods with the newest technology. After discussion and agreement with our clients, we will make decisions regarding how to utilize signage, mass marketing, advertising and use of the Internet. KW Commercial shares information with the entire [city/location] Metropolitan Brokerage community. We network with the brokerage community and view outside brokers as our partners in marketing efforts, not as competition. KW Commercial subscribes to many Internet-Based Marketing Services which provide local, national and international exposure. Some of our subscriptions may appear to be redundant. However, we believe that maximum exposure is critical. In addition to the typical marketing, KW Commercial also values the expertise of the broker. The KW Commercial real estate broker is experienced, thinks “outside the box”; is well respected in the business and commercial real estate community; and is a consummate “Networker”, which is essential in this economic and commercial real estate environment. In summary—the KW Commercial process is structures to meet clients objectives.
www.cbcstl.com
8820 Ladue Road, Suite 200, St. Louis, MO 63124 (314) 206-4600 Each Office is Independently Owned and Operated.