BASIC BRAND GUIDELINES COLLINGWOOD LIGHTING
A REFRESHED BRAND FOR A REVITALISED BUSINESS
OUR GUIDELINES
THESE IDENTITY GUIDELINES DESCRIBE THE ELEMENTS THAT FORM OUR BRAND IDENTITY AND SHOW SOME BASIC PRINCIPLES FOR CONSISTENT USE.
COLLINGWOOD BASIC BRAND GUIDELINES
OUR LOGOS OVERVIEW
COLLINGWOOD BASIC BRAND GUIDELINES
CORPORATE LEVEL
The following pages give guidance on how to use our logos. Corporate logo This is what we call the Collingwood Lighting logo. Halers range logo This is what we call the logo for our Halers product range.
PRODUCT LEVEL
COLLINGWOOD PRODUCT NAME
COLLINGWOOD PRODUCT NAME
COLLINGWOOD PRODUCT NAME
CORPORATE LOGO
COLLINGWOOD BASIC BRAND GUIDELINES
This is our corporate logo. It is an important asset of the organisation, providing a legal trademark and guarantee of the quality of our products. It has become a strong and recognisable asset which should be used with care. The logo should in no way be distorted, manipulated or embellished.
CORPORATE LOGO VERSIONS
COLLINGWOOD BASIC BRAND GUIDELINES
There are two versions of our corporate logo: White To be used on all communications with a dark background. Black To be used on all light backgrounds.
White
Black
CORPORATE LOGO CLEAR SPACE
0.5 X
COLLINGWOOD BASIC BRAND GUIDELINES
0.5 X
X
Alw ay s giv e the logo a clear space of at least half the height of the C. This is a consistent rule that a pplies across all visual communication.
HALERS RANGE LOGO
COLLINGWOOD BASIC BRAND GUIDELINES
This is our Halers Range logo. It is a strong and recognisable asset which should be used with care. This logo should in no way be distorted, manipulated or embellished.
HALERS RANGE LOGO CLEAR SPACE
COLLINGWOOD BASIC BRAND GUIDELINES
We always attach the Halers range logo to the top edge of communications.
0.5 X
X
0.5 X
Keep a clear space around all other edges of the logo, of at least half the height of the Halers square. This is a consistent rule that applies across all visual communication.
HALERS RANGE LOGO WITH DESCRIPTOR
COLLINGWOOD BASIC BRAND GUIDELINES
The Halers Range logo with descriptor is used on marketing materials that are not talking directly about a Halers product, but will benefit from having the Halers logo present. Always use the artwork provided. Do not recreate, reword or reposition the descriptor.
HALERS RANGE LOGO WITH DESCRIPTOR VERSIONS
COLLINGWOOD BASIC BRAND GUIDELINES
There are four versions of the Halers logo. Left aligned white For use on dark backgrounds when an application requires logos to be left aligned. Left aligned black For use on light backgrounds when an application requires logos to be left aligned. Left aligned white
Right aligned white
Right aligned white For use on dark backgrounds when an application requires logos to be right aligned. Right aligned black For use on light backgrounds when an application requires logos to be right aligned.
Left aligned black
Right aligned black
Note See Our Brand Communications section in this document for examples of logo alignment and positioning.
HALERS RANGE LOGO WITH DESCRIPTOR CLEAR SPACE
0.5 X
COLLINGWOOD BASIC BRAND GUIDELINES
0.5 X
Always give the logo with descriptor a clear space of at least half the height of the Halers square. This is a consistent rule that applies across all our visual communications. The logo should never appear smaller than 25mm wide.
X
25mm minimum
LOGO HIERARCHY SIZE RELATIONSHIP
Corporate logo
COLLINGWOOD BASIC BRAND GUIDELINES
Halers Range logo
Halers Range logo with descriptor
Collingwood logo size To maintain consistency across Collingwood communications, we’ve specified preferred sizes for the Corporate logo across ‘A’ formats: A5: X = 26mm A4: X = 30mm A3: X = 42mm A2: X = 60mm A1: X = 85mm
X
60% X
X
Halers Range logo The Halers Range logo should be 60% the width of the Corporate logo. Halers Range logo with descriptor The Halers Range logo with descriptor should be the same width as the Collingwood logo.
CONTACTS
If you have any queries please contact chris.twidale@collingwoodgroup.com or ross.davidson@collingwoodgroup.com
COLLINGWOOD BASIC BRAND GUIDELINES