Portfolio | Christy Chan 2016-2021 PROFESSIONAL WORKS
visual communication
BRIEF A booklet that reflects the heritage of the shophouse portfolio being featured yet something is fresh. SCOPE OF WORK Art direction and design of bespoke brochure, custom illustrations, curating stock images OUTCOME The soft colour palette was chosen to complement the clean layout of the entire design. Illustrations of the shophouse windows and tile patterns were created and these motifs were used throughout the design.
LEAVE NO STONE UNTURNED 4
SHOPHOUSE PROPOSAL
BRIEF A proposal document that features the highlighted property.The design brief is to create something that vibrant and artistic that reflected the nature of the shophouse occupants
SCOPE OF WORK Art direction and design of bespoke brochure
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OUTCOME A bold purple was chosen for this bespoke brochure that reflects the architectural details of the property. The script font and subtle pattern detailing came together to give the design a lifestyle vibe that is in line with the key target audience
WORKTHERE WHITEPAPER
BRIEF To turn the content into a visually appealing and easy to read publication about co-working
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SCOPE OF WORK Design and layout of whitepaper content into a digital publication
OUTCOME A clean digital PDF that was published on the website. The design meets the requirements of the brand guidelines yet adds visual interest by large call out text and iconography.
BRIEF A traditional meets modern dsign that conveyed the essence of Myanmar and the property SCOPE OF WORK Art direction and design of bespoke brochure OUTCOME A combination of a deep red and blush pink were used in a unique palette for this hotel brochure. Traditional Myanmar patterns were used as a recurring motif throughout.
MYANMAR HOTEL BROCHURE 7
BRIEF To take over and manage the Savills Singapore Instagram page, conceptualise and create content SCOPE OF WORK Managing of account, conceptualising, creating and posting content OUTCOME The Savills Singapore Instagram page is an ongoing effort in creating educational real estate content as well as brand content that is entertaining and aims to connect Savills employees. Content pillars were created for the Instagram page to facilitate the content creation. Research for various posts as well as liasing with stakeholders within the company are included in the process.
SAVILLS INSTAGRAM 8
BRIEF Turning content into palatable, visually interesting infographics for viewers SCOPE OF WORK Design and layout of content OUTCOME The design of infographics kept in line with the corporate brand guidelines while playing with the layout and graphics in order to ensure that the output is interesting and entertaining to look at.
SAVILLS INFOGRAPHICS 9
BRIEF Take the content and transform it into a document for prospects to learn about the team’s capabilities SCOPE OF WORK Design and layout of content OUTCOME The document has a lot of information about the team yet is presented in a way that is professional, on brand and visually appealing. The buttons at the top of the document are hyperlinked, making it easy for the reader to navigate.
COMMERICAL PL AYBOOK 10
BRIEF To create awareness of the Ricola Pearls product to Poly and Uni students SCOPE OF WORK Conceptualization, design of collateral and presentation deck, illustrations, mockup creation OUTCOME A colourful, fun looking box that will invite students to open it up and explore. Upon opening, they’re presented with a sticker booklet, coupons, some lighthearted tips on staying awake and of course the Ricola Pearls product
RICOL A PEARLS CAMPAIGN PITCH 11
BRIEF An original book that showcases work done by JacobAmanda to present to clients upon asking ‘So what does JacobAmanda do?’ SCOPE OF WORK Conceptualisation of design direction, layout of book, illustrations OUTCOME Centered around the idea of a self sustaining island, each section of the book is presented as a different part of the island; whether it’s the farm representing fresh ideas, clouds representing dreams or a boat representing launching / success
JA LOOKBOOK 12
BRIEF Onboarding pages for their new banking app SCOPE OF WORK Design and illustration of icon, animation flow OUTCOME GIFS with clear simple diagrams showing the key features of the app. These diagrams were designed to be easily understood especially by the target audience who are older and have been long customers of SIF.
SIF MOBILE APP GET TING STARTED PAGES 13
BRIEF A clean, modern cover design for their annual report with the theme ‘Looking Forward’ SCOPE OF WORK Conceptualisation and design OUTCOME A simple gold page peeling back, the turning of a new chapter to represent looking forward. Gold is used to draw association to their logo and the arrow shape is a nod to their star motif
SIF ANNUAL REPORT COVER 14
BRIEF An elegant design that represents heritage SCOPE OF WORK Conceptualisation and design OUTCOME The design is made up of a series of significant buildings that represent the heritage of Singapore. Buildings were chosen as they are a very prominent part of the country, both aesthetically and as fragments of history. Besides being gathering spaces, they are vessels of artefacts, art and people
PATRON OF HERITAGE AWARDS 2016 15
brand strategy & brand identity design
BRIEF Pareto was a relatively new tech startup and had a basic brand identity in place. I was engaged to help them build their brand strategy and provide their in house design team creative direction in terms of the brand identity suite. SCOPE OF WORK Brand Strategy, Brand Identity Direction OUTCOME Competitive and market research was first done to build the basis of their brand strategy before workshop sessions were held with various core members of the Pareto team to really flesh out and build final outcome. Once the brand strategy was in place, I proposed a brand identity direction of a pictorial mark for their logo as well as colours and fonts. This direction was then developed further by their team along with the support of the brand strategy that was created for them.
PARETO 18
BRIEF Petphoria had an existing brand identity that was created by the founder but she wanted to rebrand based on a strong brand strategy. SCOPE OF WORK Brand Strategy, Design of Brand Identity and Brand Guidelines OUTCOME Petphoria aimed to brand themselves as fun, modern and premium. The brand strategy that was created included messaging and positioning that wouldn’t just be limiting them to their current dog treat offering but the ability to grow into a larger lifestyle brand for dogs. The brand identity retained the illustration of Beni, the founder’s dog but really inserted it into an entire brand suite that was more energetic, lively and in line with the whole lifestyle concept
PETPHORIA 19
BRIEF At First Light wanted to create a brand identity that would reflect her products, unique botanical pet tags. SCOPE OF WORK Brand Messaging, Design of Brand Identity and Brand Guidelines OUTCOME Initial discussions with the client had her leaning towards a more straightforward modern font. However after some competitive analysis and conceptualization, the final product was a totally hand drawn logo. This further brought out the heartfelt brand messaging and story behind her brand.
AT FIRST LIGHT 20
BRIEF This brand focused on home and event styling and wanted a brand identity that reflected their style of design and goods offered. SCOPE OF WORK Brand Messaging, Design of Brand Identity and Brand Guidelines OUTCOME The first step was to come up with brand messaging, the brief was taken and turned into a strong, heartfelt and genuine story that focused on capturing life’s moments. This framed the entire brand personality and in turn the brand identity. The second challenge was the brand identity which focused on taking two polar elements (magnolia to represent the East / Asian roots and Pine to represent the West). This was reflected in the typefaces in the logo as well as in the brand motifs that were created.
MAGNOLIA & PINE 21
BRIEF Wanlee’s founder wanted to include two things in her logo, a giraffe and vines. SCOPE OF WORK Brand Messaging, Design of Brand Identity and Brand Guidelines OUTCOME Because the brief was so specific in what to include for the logo, the brand messaging had to work backwards a bit, with the story weaving in the elements of the giraffe (a unique, beautiful creature; parallel with the brand’s focus on expression) and the vines (Wanlee, her grandmother’s thai name which translates to vines). The rest of the brand identity flowed from there, with soft colours and fonts that came together to create a unique, slightly quirky yet comfortable identity.
WANLEE 22
BRIEF Nish & Nol wanted to create a footwear brand that felt premium and focused on the quality of their shoes. SCOPE OF WORK Brand Messaging, Design of Brand Identity and Brand Guidelines OUTCOME From the brief, the heart of the brand was really the founder’s dog Nol. That was an element that I wanted to incorporate in, which represented the human aspect of something as mundane and common as footwear. The idea of comfort and belonging was taken from the owner’s (Nish) connection with Nol and translated into the brand and how their footwear wanted to be integrated into the lives of their customers and those who wear their shoes.
NISH & NOL 23
illustrations
Illustrations featured here are from my own digital stationery works (July Baby Studio), packaging design and brand projects. I mostly illustrate using Procreate on the iPad, though some of the illustrations are using Adobe Illustrator as well.
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THANK YOU! EXPLOR E M O R E Branding and Design: happinessworkshopstudio.com Digital Stationery: julybabystudio.com/
CON TACT M E christychan1907@gmail.com +65 9230 2834