2015 Annual Report

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continued...Economic Development (Continued) 2016 Major Initiatives: ·

Continue development of the Business Retention, Expansion & Attraction program with the introduction of a simplified data collection / interview tool called Business Walks. The Business Walks exercise will be delivered in partnership with the Cranbrook Chamber of Commerce, East Kootenay Community Futures, and the Ministry of Jobs, Tourism & Skills Training

·

Support major tourism sector projects including:

·

The Single Track 6 Mountain Bike Series in partnership with Tourism Fernie, Tourism Kimberley, Tourism Golden and the Trans-Rockies Race Series

The Six in the Stixs mountain bike Challenge

The 4th annual Kootenay Rockies Gran Fondo,

The Grand Slam of Curling

Targeted print marketing in 2016 will focus on a limited number of specific publications including: Invest In BC, 2015 Travel Guide and RidersWest / SnowRider magazines

2017 Major Initiatives:

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·

Develop new opportunities for Cranbrook’s, and areas, manufacturing / industrial sector and strengthening the existing sector

·

Advance the growing interest in development of an alternative energy sector

·

Advance development of the airport industrial commercial park

·

Develop stronger partnerships with the region’s natural resources and transportation sectors

·

Position Cranbrook as a technology sector hub

·

Cranbrook’s opportunities in tourism

·

Continued efforts to revitalize the downtown core


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